FocusBand Technologies

What FocusBand Technologies does

FocusBand Technologies, operating commercially as Neuphoria, is a Brisbane-based neurotechnology company that sells a wearable EEG neurofeedback headband and accompanying subscription memberships for real-time brainwave monitoring and personalized mental-performance training. The headband uses 2-channel EEG with three silver oxide fabric sensors and a 12-hour lithium-ion battery, capturing Delta, Theta, Alpha, Beta, and Gamma frequency bands. The platform runs proprietary algorithms including the Universal Mental Performance Index (UMPI/P1-P5), Brain Signal Variability (BSV) analysis tracking up to 3.2 trillion data points per session, a real-time Focus Score dashboard, and a closed-loop neuroadaptive feedback system that responds to brain activity with audio and binaural beats.

The company monetizes through a direct-to-consumer e-commerce storefront (Shopify, neuphoria.io) with hardware-plus-subscription bundles priced at $897-$997 (e.g., Golf Peak Performance Bundle, Golf Study Bundle, Monroe Research Study Bundle, the Pioneering 333 Bundle) and standalone subscription tiers ranging from $12/month (Quiet Mind) to $84/month (Platinum). It serves four primary segments: elite and amateur golfers, workplace professionals, biohackers and self-optimizers, and consciousness explorers (Monroe Institute Gateway Voyage alumni). Strategic distribution and credibility are anchored by endorsements from PGA Tour players Justin Rose and Jason Day, a published workplace study with Meta, and academic collaborations with the University of Queensland and University of Eastern Finland; the 333 Study is run in partnership with The Monroe Institute and clinical platform Efforia. The company is privately held by founder Henry Boulton (CEO) with no disclosed external funding and ships to 30+ countries.

Name

FocusBand Technologies

Legal name

Neuphoria PTY LTD

Website

https://focusband.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

FocusBand Technologies (Neuphoria) is a Brisbane-based neurotechnology company selling a wearable EEG headband and subscription memberships for real-time brainwave monitoring and neurofeedback, serving golfers, workplace professionals, biohackers, and consciousness explorers in 30+ countries.

Ownership category

akta.pro rank

Product category

Consumer Neurotechnology / Wearable EEG Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industries

Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• EEG neurofeedback devices
• Wearable neurotechnology
• Brain-computer interfaces
• Mental performance training
• Consumer EEG headsets

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (EEG Headband): One-time purchase of the Neuphoria EEG headband device. Includes the headband, charging cable, and app access. Replacement headbands also sold separately for $75.
2. Subscription Memberships: Recurring subscription revenue from multiple membership tiers: Golf Membership ($50), Quiet Mind Membership ($12), Monroe Research Membership, and Platinum Membership ($84). Provides access to study protocols, community, online training, and software updates. Auto-renews.
3. Study Bundles: Combined product offerings including hardware + subscription membership + training protocols at discounted bundle pricing. Examples: Golf Pilot Study ($997), Golf Study Bundle ($997), Monroe Research Study Bundle ($997), Neuphoria X Monroe 333 Bundle ($897).
4. Study Enrollment Fees: Additional enrollment fees apply for new research studies beyond the base membership. Participants pay for participation in structured research protocols (e.g., 333 Study).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

FocusBand Technologies designs and sells a wearable EEG neurofeedback headband (branded Neuphoria) that measures brainwave activity and pairs with a mobile app and subscription-based training programs. The product is offered in three primary hardware variants — Golf, Biohacking, and Workplace — supported by tiered memberships (e.g., Quiet Mind, Golf, Monroe Research, Platinum) that deliver ongoing neurofeedback training content, longitudinal data, and program protocols. Revenue is generated through one-time hardware purchases plus recurring subscription fees, with research-grade hardware bundles co-developed with The Monroe Institute.

Product overview

Neuphoria (by FocusBand Technologies) is a wearable neurofeedback platform centered on an EEG headband device. The product line includes core EEG hardware with three variants targeting golf performance (Neuphoria Golf), workplace productivity (Neuphoria Workplace), and biohacking/personal optimization (Neuphoria Biohacking). Bundled study packages combine the hardware with structured protocols: the Golf Pilot Study and Golf Study Bundle for golf, the Monroe Research Study Bundle for consciousness exploration, and the Neuphoria X Monroe Pioneering 333 Bundle for higher states of consciousness research. Subscription tiers provide ongoing access: Golf Membership ($50/month), Quiet Mind Membership ($12/month), Monroe Research Membership, and a Platinum Membership ($84/month) bundling all three. The platform delivers real-time brainwave monitoring across five metrics (mental state, mindset, nervous system, emotion, breathing), with AI-powered personalized recommendations and Mental Performance Index scoring. Technical specs include a neoprene headband, 3 silver oxide fabric sensors, 2-channel EEG, and 12-hour lithium ion battery life.

Differentiator

Problem solved

Functional benefit

Brands

• Neuphoria Golf: Neurofeedback device and training program specifically designed for golfers to improve mental performance, focus, and achieve flow states on the course.
• Neuphoria Biohacking
• Neuphoria Workplace
• Pioneering 333
• Gateway Voyage

Products and services

• Neuphoria Golf Headband Wearable EEG neurofeedback headband hardware variant designed for golfers, paired with a mobile app and the Golf Membership subscription for focus and mental performance training on and off the course.
• Neuphoria Biohacking Headband Wearable EEG neurofeedback headband hardware variant for biohackers and self-optimization consumers, paired with the Quiet Mind Membership for ongoing meditation, focus, and cognitive training.
• Neuphoria Workplace Headband Wearable EEG neurofeedback headband hardware variant designed for working professionals, providing EEG-guided training for focus, stress regulation, and mental performance at work.
• Neuphoria Replacement Headband Replacement EEG headband hardware SKU sold to existing Neuphoria customers needing a new or replacement device.
• Neuphoria Platinum Membership Subscription membership providing access to the full Neuphoria neurofeedback training content library, program protocols, and longitudinal data features for users of the Neuphoria headband.
• Neuphoria Golf Membership Subscription membership tailored to golfers using the Neuphoria Golf headband, providing golf-specific neurofeedback training protocols and content.
• Neuphoria Quiet Mind Membership Subscription membership focused on meditation, calm, and focus training for Neuphoria Biohacking headband users.
• Neuphoria Monroe Research Membership Subscription membership offering research-grade neurofeedback training protocols developed in collaboration with The Monroe Institute for consciousness exploration and advanced meditation practice.
• Golf Study Bundle / Golf Peak Performance Bundle Bundle combining the Neuphoria Golf headband hardware with a Golf Membership subscription, structured around a Golf Pilot Study and a Golf Peak Performance program for validation and adoption.
• Monroe Research Study Bundle / Neuphoria X Monroe 333 Bundle Bundle combining Neuphoria research-grade EEG hardware with Monroe Research Membership access, developed in collaboration with The Monroe Institute for advanced consciousness exploration protocols.

Quantifiable outcome

• 24.91% increase in flow state for Meta employees over 4 weeks
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• EfforiacoreStrategic or Co-development Partner · 4 July 2025Clinical study platform partner for the 333 Study. Efforia provides the infrastructure for large-scale, meaningful research enabling the partnership's citizen science approach to consciousness research. Part of three-way collaboration with Neuphoria and The Monroe Institute.
• The Monroe InstitutecoreStrategic or Co-development Partner · 25 March 2025Strategic partnership to revolutionize consciousness exploration by combining Neuphoria's real-time neurofeedback technology with The Monroe Institute's 50+ years of consciousness research programs including Gateway Experience and binaural beats technology. The partnership enables personalized Focus Level Journeys, objective measurement of subjective experiences, and group flow enhancement. Joint 333 Study launched July 2025 targeting 333 Gateway Voyage alumni for EEG-based quantification of Focus Levels 10, 12, 15, and 21.
• Meta (formerly Facebook)flagshipStrategic or Co-development Partner · 8 November 2024Conducted a workplace productivity study with 14 Meta employees showing 24.91% increase in flow state over four weeks. Study participants engaged in one-hour daily sessions using Neuphoria. This partnership provided validation for workplace applications of neurofeedback technology and generated case study content for marketing.
• University of QueenslandminorStrategic or Co-development PartnerAcademic research partner for clinical-grade sleep studies measuring real-time brain state transitions. Provides scientific credibility and validation for EEG technology.
• University of Eastern FinlandminorStrategic or Co-development PartnerResearch collaboration on brain signal variability and mental resilience. Part of scientific validation strategy for Neuphoria technology.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Garmin: Garmin's wearables include stress, sleep, and body battery metrics. As a broad incumbent in sports performance wearables, it competes for the same elite athlete and biohacker wallet that Neuphoria targets.
• WHOOP: WHOOP is a subscription-based wearable for strain, recovery, and sleep. It overlaps with Neuphoria on the wellness-optimization buyer and on the subscription-pricing model, though it relies on HRV rather than EEG.
• Apple: Apple's ecosystem (Apple Watch, Health, Vision Pro) increasingly incorporates biometric and cognitive wellness features. It is a broad incumbent that could integrate EEG-style monitoring into consumer hardware at scale.

Emerging players

• Headspace: Headspace is a leading meditation and mindfulness app. It competes with Neuphoria's Quiet Mind and Workplace offerings for the same corporate wellness and consumer mindfulness buyer, though without EEG hardware.
• OpenBCI: OpenBCI builds open-source EEG and biosensing hardware for researchers, developers, and enthusiasts. It is an emerging player in the consumer/research EEG category with overlapping but more developer-oriented positioning.
• Dreem: Dreem builds EEG-based headbands for sleep and cognitive monitoring. It overlaps with Neuphoria on the EEG hardware and sleep/neuroscience application, with a more sleep-focused positioning.
• Neurable: Neurable develops EEG-integrated headphones and brain-computer interface products for everyday focus and productivity. It targets a similar overlap of consumer neurotechnology and workplace performance.

Direct peers

• Neurosity: Neurosity makes the Notion and Crown EEG devices for focus tracking and cognitive performance. It is a direct competitor in the quantified-self and developer-focused neurofeedback segment.
• Emotiv: Emotiv manufactures consumer and prosumer EEG headsets (EPOC X, MN8) used for brain-computer interfaces, research, and personal performance. It competes directly with Neuphoria in the consumer-grade EEG neural monitoring market.
• Muse (Interaxon): Muse sells a consumer EEG headband and subscription app for meditation, focus, and sleep. It is the most direct competitor to Neuphoria, targeting the same biohacking and mindfulness buyer with a similar hardware-plus-subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61556684019418
• LinkedInlinkedin.com/company/96909100/admin/feed/posts
• Instagraminstagram.com/neuphoriaplatform

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FocusBand Technologies