Heron Water Purifier

What Heron Water Purifier does

Heron Water Purifier is a Bangladesh-based private company that designs, distributes, and sells water purification systems under the Heron brand. Founded in 2008 with headquarters at Mohakhali DOHS, Dhaka, the company operates a multi-tier product portfolio spanning residential RO units (50–100 GPD), commercial standing and cabinet RO systems (200–800 GPD), UV and UF purifiers, hot-cold-normal dispensers, and a catalog of branded consumables and accessories including PP filters, carbon filters, membranes, booster pumps, and faucets. Core technology combines multi-stage filtration (PP sediment, GAC carbon, CTO block carbon, RO membrane, UV sterilization, mineral and alkaline stages) with USA-sourced membrane technology, manufactured locally by OEM partner ABM Engineering Limited. ISO-9001 and UKAS certifications support quality positioning across the lineup.

The business model is hardware-led: one-time sales of purifiers priced from Tk 5,000 (entry-level) to Tk 60,750 (commercial 800 GPD), supplemented by recurring revenue from replacement filters and accessories. Distribution combines a direct-to-consumer e-commerce storefront (heronwaterpurifier.com) offering cash-on-delivery, free Dhaka delivery, installation, and 24/7 support with a national network of over 2,000 dealers and distributors covering all Bangladesh districts. Heron also pursues an enterprise sales motion for industrial projects including ETP, STP, DM Plant, and Jar Water Plant installations, with named accounts at Coca-Cola Bangladesh, BAT Bangladesh, Renata, IFIC Bank, Robi, Banglalink, ACI, and Notre Dame College. Customer financing is facilitated through EMI partnerships with 35+ Bangladesh banks (Standard Chartered, City Bank, Islami Bank Bangladesh, Dutch Bangla Bank, and others) across 3–36 month tenures.

The company self-reports as the #1 water purifier brand in Bangladesh, serving approximately 5 million cumulative customers with roughly 500+ employees. Product premiumization is signaled by recent "smart" SKUs (Heron Tech, Heron X-100 Intelligent) featuring real-time TDS displays, leak detection sensors, and cartridge-life indicators. Geographic and channel scope is Bangladesh-only with no disclosed international expansion, no outside funding, and no parent or holding structure.

Name

Heron Water Purifier

Legal name

Heron Water Purifier

Website

https://heronwaterpurifier.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Heron Water Purifier is a Bangladesh-based private brand designing and distributing residential, commercial, and industrial water purification systems (RO, UV, UF) through 2,000+ dealers, an e-commerce storefront, and enterprise sales, serving approximately 5 million cumulative customers with locally manufactured units from partner ABM Engineering Limited.

Ownership category

akta.pro rank

Product category

Water Purification Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Pump and Compressor Manufacturing (33391), Water Supply and Irrigation Systems (221310)

SIC

Pumps & Pumping Equipment (3561), Water Supply (4941), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

Keywords

• Water purification systems
• Reverse osmosis purifiers
• Residential water filters
• Commercial RO plants
• Industrial water treatment

Headquarters

HQ city

Model Town

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Purifier Hardware Sales: One-time sales of water purifiers ranging from household models (Tk 10,500-30,000) to commercial/industrial systems (Tk 35,000-60,750). Includes RO, UV, UF and combination systems.
2. Filter and Accessory Sales: Replacement filters and components including PP filters, RO membranes, carbon filters, faucets, and booster pumps. Consumables and maintenance supplies.
3. Industrial Water Treatment Systems: Customized industrial water treatment plants including ETP (Effluent Treatment Plant), STP (Sewage Treatment Plant), DM Plant (Deionized Water Plant), and Jar Water Plant installations for commercial and industrial clients.
4. Installation and Professional Services: Installation services (free within Dhaka, 2-3 day installation timeline), maintenance, and after-sales support with 1-year warranty on all products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Heron Water Purifier manufactures, distributes, and retails a wide range of residential, commercial, and industrial water purification systems across Bangladesh using RO, UV, UF, and combination filtration technologies. The portfolio spans household RO purifiers (50-100 GPD), hot/cold/normal dispensers, UV and UF-only units, commercial standing and cabinet RO systems (200-800 GPD), industrial water treatment plants (ETP, STP, DM Plant, Jar Water Plant), and replacement filters and accessories. The company serves both individual consumers through its own e-commerce platform and 2,000+ dealers/distributors, and enterprise customers through a dedicated field sales team.

Product overview

Heron Water Purifier is Bangladesh's leading water purification company offering a comprehensive portfolio of residential and commercial water treatment solutions. The product lineup centers on RO (Reverse Osmosis) purifiers available in multiple tiers: entry-level models (Heron Pearl, Heron G-7), mid-range options with alkaline/mineral enhancement (Heron Gold Plus, Heron Elite Plus), premium models with smart features (Heron Tech with TDS monitoring), and hot-cold-normal dispensers (Heron Max Life, Heron GRO-2300). Commercial offerings include standing and cabinet-type units ranging from 200-800 GPD capacity (GRO-200 through GRO-800-C series). The company also provides complementary UV-only purifiers (G-UV series), ultrafiltration units (Hollow Tech U5/U6), and direct-flow systems. Supporting accessories include PP filters, carbon filters, RO membranes, booster pumps, and faucet taps. All products use multi-stage filtration combining PP sediment filters, GAC/carbon filters, RO membranes, and optional UV/UF stages to deliver up to 99% contaminant removal. The company holds ISO/UKAS certifications and offers nationwide distribution through 2000+ dealers with 1-year warranty coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Heron Gold Plus 75 GPD RO+Alkaline+Mineral residential water purifier available in 5, 6, or 7 stage configurations for households in Bangladesh.
• Heron Smart 100 GPD RO water purifier with 8-stage filtration for residential use in Bangladesh.
• Heron Queen 75 GPD Reverse Osmosis water purifier with 5-stage filtration for residential customers in Bangladesh.
• Heron Pearl 75 GPD RO water purifier with 6-stage filtration; mid-range residential model sold for Tk 10,990.
• Heron Grand Plus 75 GPD RO+UV+UF combination water purifier with 7-stage filtration integrating reverse osmosis, ultraviolet and ultrafiltration for residential use.
• Heron CT-40 (Black) 75 GPD RO water purifier with 5-stage filtration in a Black/Blue compact design with 6-liter reserve tank for residential use.
• Heron X-100 Intelligent Mineral RO Purifier 75 GPD RO water purifier with 6-stage filtration and intelligent monitoring capabilities for residential customers.
• Heron GRO-2300 Hot Cold Normal 75 GPD standing RO water purifier (5 stage) with 6.1L reserve capacity delivering hot, cold and normal water at Tk 30,000.
• Heron Tech (Smart-HSRO-01) 75 GPD RO water purifier with 5-stage filtration and smart features including real-time TDS display, water leakage detection, and cartridge life indicators; manufactured by ABM Engineering Limited.
• Heron GRO-200 Commercial 200 GPD standing commercial RO water purifier with 5-stage filtration using USA membrane technology for commercial/industrial customers.
• Heron GRO-200-P20 Premium 200 GPD premium standing RO water purifier with 5-stage filtration, Nano Silver Activated Carbon technology, steel body with powder coated paint, and a minimum 11-gallon pressure tank.
• Heron GRO-300 300 GPD standing commercial RO water purifier with 5-stage filtration using USA membrane technology.
• Heron GRO-400 Standing 400 GPD standing commercial RO water purifier with 5-stage filtration for high-volume commercial use.
• Heron GRO-400-C Cabinet 400 GPD standing cabinet commercial RO water purifier with 60 L/hr filter capacity, USA membrane technology, food-grade material.
• Heron GRO-600-C Cabinet 600 GPD standing cabinet commercial RO water purifier with 6-stage filtration and 90 L/hr filter capacity.
• Heron GRO-800-C Cabinet 800 GPD standing cabinet commercial RO water purifier with 5-stage filtration and 120 L/hr filter capacity; highest-capacity commercial SKU.
• Heron G-UV-401-20 UV Water Purifier 2-3 GPM UV water purifier with 4-stage filtration and UV power 16W for use in garments factories and restaurants.
• Heron G-UV-501 UV Water Filter 1 GPM UV water filter with 6-stage filtration and zero-wastage technology; popular in the garments industry.
• Hollow Tech U5 UF Water Purifier 5-stage Ultrafiltration water purifier with USA UF technology; tank-less design for household use.
• Heron Inline Water Filters 2-3 GPM direct-flow water filter with 4-stage filtration, USA membrane technology, heavy-duty steel construction with powder coating and UV stainless steel housing.
• Heron PT-1328 Premium Water Dispenser Premium jar hot and cold water dispenser (5 L/H hot, 3 L/H cold) with anti-bacteria ABS plastic body.
• Heron KK-509 Inline Water Dispenser Hot and cold inline water dispenser (500W hot, 80W cold) with stainless steel welded water tank and copper tube.
• Industrial Water Treatment Plants (ETP, STP, DM Plant, Jar Water Plant) Customized industrial water treatment plants including Effluent Treatment Plants (ETP), Sewage Treatment Plants (STP), Deionized Water (DM) Plants and Jar Water Plants for commercial and industrial customers in Bangladesh.
• Heron Mini Iron Removal Water Treatment Plant 2-stage mini iron removal water treatment plant that removes chlorine, rust, dirt, sand, silt, turbidity, VOCs and odors; ISO certified and manufactured by ABM Engineering.
• Replacement Filters and Water Purifier Accessories Aftermarket consumables and components including 10-inch PP sediment filters, activated block carbon filters, post carbon filters, RO membrane housings (400 GPD), 75 GPD RO membranes, faucet taps and 75 GPD booster pumps (HP-8075) for Heron water purifier maintenance.
• Installation, Maintenance and After-Sales Service Installation services (free within Dhaka, 2-3 day timeline), maintenance and after-sales support with a 1-year brand warranty and 1-year service warranty plus 24/7 service support across Bangladesh via the dealer network.

Quantifiable outcome

• 99.99% water purification efficiency removing lead, arsenic, asbestos, chlorine, cadmium, mercury, benzene
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, support and major.

• ABM Engineering LimitedcoreOEM/ Whitelabel/ Licensing PartnerABM Engineering Limited is the manufacturer of Heron water purifiers. Products manufactured include Heron Tech model (Smart-HSRO-01) and other water treatment equipment. The company has in-house R&D facilities and proprietary laboratory for new product design and development.
• ABM Engineering LimitedcoreOEM/ Whitelabel/ Licensing PartnerABM Engineering Limited manufactures the Heron Mini Iron Removal Water Treatment Plant and other products. ISO certified manufacturing for water treatment equipment.
• Bank EMI Partners (35+ Banks)supportChannel Partner/ Reseller/ DistributorPartnership with 35+ banks for EMI financing including Standard Chartered Bank, City Bank, Islami Bank Bangladesh, Shahjalal Islami Bank, Dutch Bangla Bank, Southeast Bank, Standard Bank, Mutual Trust Bank, Eastern Bank, and others. EMI tenures from 3-36 months with varying convenience fees.
• Dealer and Distributor NetworkcoreChannel Partner/ Reseller/ Distributor2000+ dealers and distributors across all districts in Bangladesh. Distributor benefits include technical training, marketing support, installation support, free promotional materials, Facebook marketing, website development support, catalog design, and joint project execution capabilities.
• Garments Industry PartnersmajorStrategic or Co-development PartnerHeron GUV-501 UV water filter system is particularly popular in the garments industry where water purification is mandatory per buyer requirements. The RMG (Readymade Garments) sector is a major customer segment requiring cost-effective water treatment solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pureit (HUL/Unilever): Unilever's household water purifier brand with strong South Asia presence. Comparable on multi-stage residential RO systems, large-scale consumer distribution, and brand-led marketing in Bangladesh-adjacent markets.
• Eureka Forbes: Established water purification incumbent in South Asia with Aquaguard and Nasaka brands covering residential, commercial, and industrial segments. Comparable on multi-channel distribution and enterprise water treatment offerings.
• Whirlpool Water Purifiers: Global appliance brand with residential RO water purifier line in South Asian markets. Comparable on multi-stage residential purifiers and appliance-retail channel overlap.
• Sharp Water Purifiers: Japanese electronics brand with RO and UV purifier portfolio distributed across South Asia. Comparable on technology-led positioning and premium residential segment overlap.
• A.O. Smith Water Purification: Global water treatment company with residential RO systems and commercial/industrial water solutions in Asia. Comparable on commercial/industrial capacity (200-800 GPD class) and brand-led premium positioning.
• LG Water Purifiers: Global electronics brand with residential RO/UV water purifier line sold through appliance retail in Bangladesh. Comparable on multi-technology purifier SKUs and warranty-driven consumer positioning.

Direct peers

• Kent RO Systems: India-headquartered RO water purifier market leader with multi-stage filtration products, also distributing in Bangladesh. Closely comparable on product technology (RO+UV+UF), tiered SKU portfolio, and pan-India/south Asia dealer-led GTM.

Emerging players

• Livpure: India-based RO water purifier brand expanding across South Asia with multi-stage filtration products. Comparable on direct-to-consumer e-commerce emphasis, EMI financing, and tiered residential SKU portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Heronpurifier
• Facebookfacebook.com/heronwaterpurifierbd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heron Water Purifier