Keralty

What Keralty does

Keralty is a vertically integrated private healthcare group headquartered in Bogotá, Colombia, founded in 1980 as Colsanitas. The company operates an Integrated Health Model that combines health insurance, clinical service delivery, social care, education, and community support into a single ecosystem spanning 10 countries (Colombia, United States, Mexico, Brazil, Spain, Peru, Venezuela, Philippines, Dominican Republic, and Puerto Rico) with 4M+ users, 35,000+ professionals, 20,000+ affiliated doctors, and 300+ medical centers.

The core product portfolio comprises EPS Sanitas (regulated Colombian health insurance), Colsanitas and Medisanitas (prepaid medicine plans), Clínica Colsanitas (hospital and clinical network including Clínica Universitaria Colombia), Sanitas USA (50+ primary care medical centers focused on Medicare Advantage), VERSANIA (senior, early childhood, and psychosocial care services), Fundación Keralty (community health initiatives such as the Wayúu 'A Guajira' project), and Fundación Universitaria Sanitas / Unisanitas (healthcare education and research). Underlying technology includes the Modelo de Salud Integral care coordination framework, digital health services integrating telemedicine, big data analytics, AI, and genomics, plus a 3D printing capability (Mizar Additive) producing personalized prosthetics.

Keralty generates revenue through four streams: recurring health insurance premiums (EPS Sanitas contributory and subsidized regimes, Colsanitas and Medisanitas prepaid plans), transactional healthcare service delivery (consultations, surgeries, hospitalizations, emergency care across owned facilities), education and training services (Unisanitas degrees, international medical conferences), and managed social care services (Versania). Go-to-market combines enterprise sales to medium-sized businesses (particularly in newer markets like Peru), direct-to-consumer insurance products distributed through owned channels and brokers, and Medicare Advantage channel partnerships with BlueCross BlueShield of Tennessee and Clover Health in the United States. The group is led by CEO Sergio Martínez Martín and operates through wholly-owned subsidiaries without a disclosed parent or external controlling shareholder.

Name

Keralty

Legal name

Grupo Empresarial Keralty

Website

https://keralty.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Keralty is a Colombian private healthcare group operating an integrated model combining health insurance, clinical delivery, social care, and education across 10 countries, serving 4M+ users through 300+ medical centers and 35,000+ professionals.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Services

NAICS

General Medical and Surgical Hospitals (6221), Offices of All Other Health Practitioners (62139), Nursing and Residential Care Facilities (623), Psychiatric and Substance Abuse Hospitals (622210), Other Individual and Family Services (624190), Health Care and Social Assistance (62)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

akta.pro secondary industries

Hospice / Palliative-Capable SNFs (SNF-Based) (HLADADAL), Primary Care & General Medicine Virtual Care (HLALAAAA), Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Health insurance plans
• Healthcare service delivery
• Primary care medical centers
• Prepaid medicine programs
• Social healthcare services

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Health Insurance Premiums: Revenue from health insurance products including EPS Sanitas (state-run health insurance), Colsanitas (prepaid medicine), and Medisanitas. Premiums are collected from employers, individuals, and government entities for coverage.
2. Healthcare Service Delivery: Revenue from operating clinics, hospitals, and medical centers including Clínica Colsanitas, Sanitas Medical Centers in the US, and specialty care facilities. Services include consultations, surgeries, hospitalizations, and emergency care.
3. Education and Training Services: Revenue from Fundación Universitaria Sanitas and international medical courses and conferences organized by the Group, including the International Course on Maternal-Fetal Medicine.
4. Social Care Services: Revenue from social-healthcare services managing fragility and dependency through specialized companies, including Versania (senior care, early childhood, psychosocial) and palliative care services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Keralty is a vertically integrated healthcare ecosystem that combines health insurance underwriting (EPS Sanitas, Colsanitas, Medisanitas), prepaid medicine plans, hospital and clinical services (Clínica Colsanitas network), primary care medical centers (Sanitas USA), social-healthcare services for vulnerable populations (Versania), and medical education and research (Fundación Universitaria Sanitas). The group serves more than 4 million users across 10 countries through 300+ owned medical centers and a network of 35,000+ professionals.

Product overview

Keralty is a healthcare ecosystem consisting of integrated companies providing a comprehensive continuum of health and wellness services. The portfolio includes EPS Sanitas (health insurance/EPS), Colsanitas and Medisanitas (prepaid medicine), Clínica Colsanitas (hospital network), Sanitas USA (US primary care operations with 50+ medical centers), VERSANIA (senior, childhood, and psychosocial care), Fundación Keralty (community health initiatives), and Fundación Universitaria Sanitas (healthcare education and research). The model is organized around health insurance/products, healthcare service delivery, social care, education, community support, and R&D, operating across Colombia, USA, Mexico, Brazil, Peru, Venezuela, Philippines, Dominican Republic, Puerto Rico, and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Colsanitas: Prepaid medicine and health insurance brand operating in Colombia
• EPS Sanitas
• Medisanitas
• Versania
• Sanitas USA
• Clínica Colsanitas

Products and services

• EPS Sanitas Entidad Promotora de Salud providing government-regulated health insurance coverage under Colombia's contributory and subsidized regimes, managing healthcare risk and provider networks for millions of affiliated members.
• Colsanitas Prepaid Medicine Prepaid medicine company offering comprehensive health plans with direct access to a network of healthcare providers, hospitals, and clinics throughout Colombia.
• Medisanitas Prepaid Medicine

Quantifiable outcome

• Over 4 million users served globally across 10 countries
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• Total Care Saudi (TCS)strategicStrategic or Co-development Partner · 12 November 2025Strategic alliance announced in Riyadh to develop a new healthcare model aligned with Saudi Vision 2030, focusing on shifting from reactive disease management to proactive population health management using innovative products and risk segmentation.
• BlueCross BlueShield of TennesseecoreStrategic or Co-development Partner · 1 January 2025Strategic alliance to build 8 new Sanitas Primary Care Medical Centers in central and western Tennessee, expanding access to primary care services in the US Medicare Advantage market.
• Clover HealthcoreStrategic or Co-development Partner · 1 January 2025Partnership to strengthen Clover Health's Medicare Advantage network in New Jersey through Sanitas Medical Centers, enhancing senior healthcare access.
• BurjEL HoldingsstrategicStrategic or Co-development Partner · 1 January 2024Agreement signed in 2024 to provide healthcare services to the Middle East and North Africa regions, expanding Keralty's geographic footprint.
• AXAstrategicStrategic or Co-development PartnerAlliance between AXA and Keralty for healthcare services and insurance products.

Scale indicators8 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• BUPA: UK-headquartered international health insurer and care provider that runs owned clinics, hospitals, and insurance products across multiple geographies — the closest analogue to Keralty's vertically integrated insurance-plus-delivery model outside the US.
• BUPA Sanitas (Spain): Spanish health insurance and care provider within BUPA's network, sharing historical brand heritage with Keralty's 'Sanitas' sub-brand; operates an integrated insurance-plus-clinic model in Spain that mirrors Keralty's Colombian structure.

Broad incumbents

• HCA Healthcare: Largest US for-profit hospital operator; comparable to Keralty's Clínica Colsanitas and Westchester General Hospital assets as a multi-site acute care provider with significant clinical scale.
• Centene Corporation: US managed care leader focused on government-sponsored programs (Medicaid, Medicare, Marketplace); comparable to EPS Sanitas as a government-regulated health promoter managing large enrolled populations.
• Elevance Health: Large Blue Cross Blue Shield-licensed US health insurer with growing care delivery services (Carelon); operates across commercial, Medicare, and Medicaid risk pools similar to Keralty's mixed insurance portfolio.
• Humana: Major US Medicare Advantage insurer that has been building owned primary care clinics (CenterWell/Conviva); closely parallels Sanitas USA's Medicare Advantage-focused primary care model.
• Cigna Group: Global health services company with strong international health insurance footprint and growing care delivery; comparable to Keralty in operating health insurance products across multiple countries.
• UnitedHealth Group: Largest US integrated payer-provider via UnitedHealthcare insurance and Optum care delivery; comparable in offering health plans plus owned/clinic-based care delivery at massive scale.

Regional players

• Seguros SURA: Leading Latin American insurance group with Colombian roots and operations across the region; a direct regional competitor to Keralty's EPS Sanitas and Colsanitas insurance products in Latin America.
• Compensar: Colombian family compensation fund and EPS operator providing health insurance, clinics, and social services; competes head-to-head with EPS Sanitas and Clínica Colsanitas in the Colombian contributory regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeraltyGlobal
• LinkedInlinkedin.com/company/keralty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keralty