Madinah Food Trading Company

What Madinah Food Trading Company does

Madinah Food Trading Company (شركة أغذية المدينة التجارية) is a Riyadh-headquartered, privately held food import and trading company that has operated in Saudi Arabia for more than 50 years since its founding circa 1970. The company imports, markets, and distributes a broad food portfolio that includes olive oils, sauces, olives, molasses, dairy products (cheeses and creams), jams, pickles, halawa/tahini, spices, seeds and legumes, beverages (rose water, blossom water, apple vinegar), syrups, and other categories. It serves three primary horizontal customer segments: the food service industry (hotels, restaurants, and catering operators), wholesalers, and retailers across the Kingdom of Saudi Arabia.

Distribution is executed through an owned fleet of equipped vehicles and an in-house sales team operating from three offices: the headquarters in Riyadh (Alzain Tower, Malaz), the Eastern Region office in Dammam (Al-Khalidiyah Al-Oula, behind ARASCO), and the Western Region office in Jeddah (Al-Sharafiyah, Khalid Bin Al-Waleed St.). Its go-to-market is sales-led and its go-to-market motion is direct distribution to enterprise and SMB buyers. The product portfolio combines several proprietary brands with well-known international brands, sourced from suppliers in Europe, America, and Arab Mediterranean countries. Revenue mechanics are transactional food import and trade margins across food service, wholesale, and retail channels; no pricing model or financial figures are publicly disclosed.

The company does not disclose revenue, funding, ownership changes, M&A activity, leadership, certifications, patents, or awards in the available data. Its stated corporate vision aligns with the Saudi 2030 agenda, positioning itself as a benchmark leader in foodstuff trading, and management has signaled intent to expand direct coverage beyond the current three regions to additional Saudi regions. There is no evidence of proprietary digital technology, software platforms, or AI/ML capabilities; the business is fundamentally a traditional physical-goods distributor whose assets are brand portfolio, supplier relationships, and logistics infrastructure.

Name

Madinah Food Trading Company

Legal name

Madina Foods Trading Co.

Website

https://madinafoods-co.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Madinah Food Trading Company (شركة أغذية المدينة التجارية) is a Riyadh-based private Saudi food importer and distributor with more than 50 years of history. It serves food service, wholesale, and retail customers across Saudi Arabia through an owned fleet and a portfolio of proprietary and international brands.

Ownership category

akta.pro rank

Product category

Food Import and Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

akta.pro secondary industries

Edible Oils & Fats Trading/Wholesale (AFAIAKAC), Sugar & Sweeteners Trading/Wholesale (AFAIAKAB), Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM), Pulses & Legumes Trading/Wholesale (AFAIAKAG)

Keywords

• Food import trading
• Wholesale food distribution
• Food service supply
• Branded food products
• Specialty food distribution

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Import and Trade: The company imports and trades food products, marketing and distributing well-known brands along with its own brands. Operations span the food service industry, wholesale, and retail sectors across Saudi Arabia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Madinah Food Trading Company imports and trades a broad range of branded food products and distributes them to the food service industry, wholesalers, and retailers across Saudi Arabia. The product portfolio includes olive oils, sauces, olives, molasses, juices and beverages, dairy products (cheeses and creams), jams, pickles, halawa and tahini, spices, seeds and legumes, syrups, and canned goods, marketed under both well-known third-party brands and the company's own proprietary brands. Distribution is executed through the company's own fleet of equipped vehicles and a dedicated sales team operating in the Central, Eastern, and Western regions of the Kingdom.

Product overview

Madinah Food Trading Company is a food import and trading company based in Riyadh, Saudi Arabia, operating for over 50 years. The company distributes food products throughout the Kingdom through a fleet of vehicles and a sales team. Their product portfolio includes: Olive Oil (Virgin Olive Oil, First Pressed, Standard), Sauces (Delta ketchup, hot sauce, Monty and Darna mayonnaise, ranch dressing), Olives (Spanish black and green olives, Lorena and Monty sliced olives), Molasses (pomegranate, grape, carob), Juices/Beverages (rose water, blossom water, apple vinegar), Dairy products (table cream, halloumi cheeses from Farmland, Sedon, Lizita brands, Shelal cheese, Akawi cheese, white cheese, feta cheese, Kashkawan cheese), Jams (strawberry, apricot, fig, blackberry, cherry), Pickles (cucumber, grape leaves, cornichon, maqti, garlic, hot pepper, mixed vegetables, za'atar), Halawa/Tahini products (halawa shaar, tahini halawa, tahina), Spices (mixed thyme, shawarma spices), Seeds/Legumes (chickpeas, asfur, savor life, jilmar), and Syrups (qamaraddin, rose, pomegranate, strawberry, blackberry, jallab). The company operates in Central, Eastern, and Western regions of Saudi Arabia with suppliers from Europe, America, and Arab Mediterranean countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Olive Oils

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• International Suppliers (Europe, America, Arab Mediterranean)coreOthersThe company has successful dealings with international top players in Europe, America, and Arab Mediterranean countries for sourcing high-quality food products for import and distribution in Saudi Arabia.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Almunajem Foods Company: One of the largest food import, marketing, and distribution companies in Saudi Arabia, operating a multi-category portfolio (dairy, frozen, oils, juices, snacks) across KSA. The closest direct competitor to Madina Foods given the shared food import/distribution model and Saudi customer base.
• Sunbulah Group: Saudi food group producing and distributing dairy, juices, and foodstuff products to wholesale and retail channels in KSA and the region. Overlaps with Madina on dairy, beverages, and broad foodstuff distribution in the Saudi market.
• SADAFCO (Saudi Dairy & Foodstuff Company): Saudi-based dairy and foodstuff manufacturer and distributor with a portfolio of UHT milk, juices, ice cream, and tomato paste. Comparable to Madina in its Saudi foodstuff distribution focus and overlap in juices, dairy, and food service channels.
• Halwani Brothers Co. Long-established Saudi food manufacturer and distributor of processed foods including processed cheeses, processed meats, halawa, and tahini—directly overlapping with Madina's dairy, halawa, and tahini categories and sharing the Saudi HORECA customer base.

Broad incumbents

• Savola Group: One of the largest food sector conglomerates in MENA, with edible oils, sugar, and food retail (Panda) operations. While it is a manufacturer rather than a pure distributor, its edible oils and food retail footprint in KSA is a broader competitive force on Madina's core categories and customer base.
• Almarai Company: The largest vertically integrated dairy and food company in the MENA region with nationwide Saudi distribution, overlapping with Madina in dairy, juices, and bakery categories served to similar food service and retail customers.
• Aujan Industries: Large MENA beverage and food conglomerate (Rani juice, Vimto bottling, Hani juice) with broad Saudi distribution. Overlaps with Madina in juices, syrups, and food service distribution in the same territory.
• National Agricultural Development Company (NADEC): Saudi agri-food company with dairy, juice, and foodstuff production plus significant distribution across KSA. Comparable to Madina on dairy, juices, and Saudi foodstuff distribution.

Regional players

• Americana Group: Leading Middle East foodservice operator and processed food manufacturer (beef, poultry, frozen foods) supplying restaurants and quick-service chains. Highly comparable to Madina in serving the Saudi food service customer segment with branded food products.
• Tanmiah Food Company: Saudi-listed food company specializing in poultry, processed meats, and food service distribution across KSA and the Gulf. Comparable in serving food service and wholesale customers in the Saudi market with branded food products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madinafoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madinah Food Trading Company