Nordiske Medier

What Nordiske Medier does

Nordiske Medier A/S is a privately held Scandinavian B2B trade media company headquartered in Aalborg, Denmark, operating as a subsidiary of the Det Nordjyske Mediehus conglomerate. The company runs more than 50 specialized trade media titles across Denmark, Sweden, and Norway, with a core portfolio of 14 named vertical publications covering construction (Licitationen, Building Supply), maritime (Søfart), automotive (Motor-magasinet), energy (Energy Supply), retail (RetailNews), food (Food Supply), electronics (Electronic Supply), metals (Metal Supply), transport and logistics (Transportmagasinet, Lastbil Magasinet), wood (Wood Supply), medical devices (MedTechNews), and plastics (Plastforum). The company employs roughly 200 people, including approximately 90 journalists and editors, and reaches more than 550,000 newsletter subscribers daily alongside approximately 450,000 print readers.

The core product is the nordiskemedier.dk portal, a web-based digital media platform that aggregates content across all trade verticals and provides online newsletters, article archives, and member portal access. The company is a hybrid subscription-and-advertising business: it sells individual annual subscriptions (digital and/or print, auto-renewing) alongside corporate multi-seat packages branded Virksomhedsløsning, and separately monetizes its readership through B2B banner advertising, sponsored content, and branded newsletter placements. The go-to-market is sales-led, with self-service individual subscription acquisition supported by daily breaking-news newsletters that function as both subscriber-acquisition and advertising-inventory channels.

Nordiske Medier's business is built on a diversified revenue base across two primary streams, subscription revenue and advertising/sponsorship, with the corporate Virksomhedsløsning product enabling team-level monetization on top of the individual subscriber base. The company discloses combined Scandinavian revenue above 200 million DKK and describes itself as a financially solid business. Leadership comprises CEO Jesper Hansen (in role since 2019, previously at Egmont and Jyllands-Posten) and responsible editor-in-chief Søren Dietrichsen (in role since November 2021, previously digital editor at TV2 and Berlingske). The company was previously known as Industry Supply before its rebrand to Nordiske Medier.

Name

Nordiske Medier

Legal name

Nordiske Medier A/S

Website

https://nordiskemedier.dk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Nordiske Medier A/S is Scandinavia's largest B2B trade media company, operating 50+ specialized publications and a central portal across Denmark, Sweden, and Norway. It serves industry professionals with subscription journalism and offers B2B advertisers targeted access to niche trade audiences across digital, newsletter, and print channels.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

eBook & Digital Reading Platforms (BPAMAJAK)

akta.pro secondary industries

Direct-to-Consumer (D2C) Sales & Merchandising (Publisher Stores, Bundles) (MPAJAKAD), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)

Keywords

• Trade media publishing
• B2B advertising
• Professional journalism
• Industry newsletters
• Corporate subscriptions

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Annual and monthly subscriptions providing digital and/or print access to trade media content. Both individual and corporate multi-user subscription plans (Virksomhedsløsning) are offered with auto-renewal.
2. Advertising and Sponsorship: B2B advertisers purchase banner advertising, sponsored content, and branded newsletter placements across the portfolio of trade publications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nordiske Medier operates as Scandinavia's largest trade media company, publishing more than 50 specialized print and online trade titles across Denmark, Sweden, and Norway covering industry verticals such as construction, maritime, automotive, energy, food, electronics, retail, transport, and medical technology. The company sells annual individual and corporate multi-user subscriptions (Virksomhedsløsning) for digital and print access, and monetizes its professional readership of more than 550,000 newsletter recipients and 450,000 print readers through B2B advertising, sponsored content, and newsletter placements.

Product overview

Nordiske Medier operates as a multi-platform Scandinavian business media company with over 50 titles across Denmark, Sweden, and Norway, encompassing both print and digital publications. The core offering centers on nordiskemedier.dk as the primary B2B news portal, supported by 14 specialized vertical publications including Licitationen (construction), Søfart (maritime), Motor-magasinet (automotive), Metal Supply, Building Supply, Transportmagasinet, Lastbil Magasinet, Food Supply, MedTechNews, Energy Supply, Electronic Supply, Plastforum, RetailNews, and Wood Supply. Additional products include online newsletters reaching over 550,000 subscribers and enterprise subscription solutions (Virksomhedsløsning) offering organizational-wide access with IP authorization and individual employee logins. The portfolio is anchored by approximately 200 employees and 90 journalists covering cross-industry business news, with print media reaching around 450,000 readers.

Differentiator

Problem solved

Functional benefit

Brands

• Licitationen: Trade publication covering construction and tender news
• Søfart
• Motor-magasinet
• Metal Supply
• Building Supply
• Transportmagasinet
• Lastbil Magasinet
• Food Supply
• MedTechNews
• Energy Supply
• Electronic Supply
• Plastforum
• RetailNews
• Wood Supply

Products and services

• Nordiske Medier (nordiskemedier.dk) Scandinavia's largest business media platform covering corporate news with a focus on informing, inspiring, and helping customers improve their business; serves industry professionals and B2B advertisers across Denmark, Sweden, and Norway.
• Licitationen Trade publication covering construction and building industry news for construction professionals in Scandinavia.
• Søfart Maritime industry publication covering shipping and seafaring news for maritime professionals.
• Motor-magasinet Automotive industry publication covering car and motor industry news for automotive professionals.
• Metal Supply Metal industry publication covering metal supply sector news for metal industry professionals.
• Building Supply Building supply industry publication covering construction materials sector for building industry professionals.
• Transportmagasinet Transport industry publication covering logistics and transport sector news for transport professionals.
• Lastbil Magasinet Truck industry publication covering trucking and commercial vehicle sector for haulage professionals.
• Food Supply Food industry publication covering food supply and agriculture sector for food industry professionals.
• MedTechNews Medical technology industry publication covering medtech sector news for medical device and medtech professionals.
• Energy Supply Energy industry publication covering energy and utility sector news for energy industry professionals.
• Electronic Supply Electronics industry publication covering electronics sector news for electronics professionals.
• Plastforum Plastics industry publication covering plastic industry news for plastics sector professionals.
• RetailNews Retail industry publication covering retail and grocery sector news for retail professionals.
• Wood Supply Wood and timber industry publication covering woodworking sector news for wood industry professionals.
• Nyhedsbreve (Newsletters) Online newsletters distributed to over 550,000 recipients providing curated daily business and trade news updates; serves as both a subscriber engagement tool and an advertising vehicle for B2B sponsors.
• Virksomhedsløsning (Corporate Solution) Enterprise subscription package providing team-wide access to Nordiske Medier content with IP authorization and individual employee logins, enabling organizations to provide multiple employees access to relevant trade titles.
• Medlemskab (Membership) Premium membership providing access to member portal with personalized content, bookmarks, and digital tools for individual professional subscribers.

Quantifiable outcome

• Over 550,000 newsletter recipients and approximately 450,000 print readers across the portfolio

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Det Nordjyske MediehuscoreOthersNordiske Medier A/S is part of the Det Nordjyske Mediehus (North Jutland Media House) conglomerate, which has roots going more than 250 years back in Danish media history. Nordiske Medier is part of the group and sits within the group's corporate structure. The parent company is a central player in the Danish media landscape.
• RealdaniaminorStrategic or Co-development PartnerRealdania co-funded the Bryggekulturens Hus (Brewing Culture House) project with a 30 million DKK grant, part of a broader 86.5 million DKK initiative to transform the historic Thisted Bryghus building from 1899 into an experience center for Danish brewing culture. Nordiske Medier covered this story as part of its cultural journalism.
• Thisted BryghusminorStrategic or Co-development PartnerThisted Bryghus is leading the Bryggekulturens Hus project to transform the historic brewery from 1899 into an experience center. Nordiske Medier covered this story as part of its cultural journalism.
• Thisted KommuneminorStrategic or Co-development PartnerThisted Municipality is co-funding the Bryggekulturens Hus project with 10 million DKK and providing infrastructure. Nordiske Medier covered this story as part of its cultural journalism.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa plc: Global B2B media, events and information services group with large portfolio of trade publications and industry intelligence. Comparable in business model (trade media + subscriptions + B2B advertising/events) but operates globally rather than regionally.
• Berlingske Media: Danish media group publishing Berlingske newspaper and B2B/business titles. Overlaps with Nordiske Medier in Danish B2B subscription publishing and advertising; comparable as a Danish print+digital subscription media business (Nordiske Medier's editor-in-chief came from Berlingske).
• Schibsted: Norwegian media group operating newspapers, online classifieds and subscription-based digital news. Comparable as a Nordic media incumbent monetizing subscribers and advertising audiences, though broader scope than trade-only.
• Egmont: Copenhagen-based Scandinavian media group spanning magazines, film, books and digital media. Comparable as a broader incumbent in Danish/Nordic trade and consumer publishing; indeed Nordiske Medier's CEO was recruited from Egmont.

Direct peers

• Bonnier: Swedish media conglomerate operating newspapers, magazines and B2B trade publications across the Nordics. Directly comparable to Nordiske Medier's Scandinavian multi-vertical trade publishing model and overlapping geographies in Sweden and Norway.
• Aller Media: Nordic media company publishing magazines, digital media and B2B titles across Denmark, Sweden and Norway. Closely overlaps with Nordiske Medier in vertical trade media, subscription-based reader revenue and B2B advertising in Scandinavia.
• Story House: Norwegian-owned B2B publishing group with magazines, digital publications and trade media titles across the Nordics. Highly comparable operating model to Nordiske Medier's vertical trade publications and subscription + advertising revenue mix.
• Børsen (Dagbladet Børsen): Denmark's leading financial business daily and digital subscription title. Comparable as a Danish subscription-based B2B news brand monetizing professional readers and corporate subscriptions, though narrower (finance-only) vertical focus.
• IDG (International Data Group): Global B2B technology media and research company producing trade publications (CIO, Computerworld, etc.). Direct functional peer in vertical B2B trade publishing, digital subscriptions and B2B advertising, though focused on IT rather than industrial verticals.

Regional players

• Amedia: Norway's largest local and regional media group with subscription-driven digital and print newspapers. Comparable as a Nordic subscription-based media business, though primarily regional/local consumer news rather than trade verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordiske Medier