Wood Magazine
- Company typePrivate
- Founded1999
- HeadquartersBoone, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Wood Magazine firmographics
Firmographics- Name
- Wood Magazine
- Website
- https://woodmagazine.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Wood Magazine industry classification
Industry- Product category
- Woodworking Media & Content
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where Wood Magazine is headquartered
LocationHeadquarters
- HQ city
- Boone
- HQ country
- United States
- HQ region
- North America
Markets served
Wood Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions generating recurring revenue from woodworking enthusiasts
- Digital Content and Advertising: Website traffic generates advertising revenue through display ads and sponsored content
- WOOD Store: E-commerce platform selling woodworking plans, merchandise, and related products through woodstore.net
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription with digital access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Wood Magazine product offering
Product offeringCore offering
WOOD Magazine is a woodworking-focused publishing brand that sells print and digital magazine subscriptions and distributes extensive free and subscriber content through its website, including project plans, tool reviews, how-to technique articles, instructional videos, and shop setup guidance. It also operates the WOOD Store e-commerce platform for plans and merchandise and runs the annual WOOD Innovation Awards program recognizing innovative woodworking tools.
Product overview
WOOD Magazine is a comprehensive woodworking resource platform offering a print and digital magazine subscription alongside extensive free content including project plans, tool reviews, how-to guides, and instructional videos. The core offering combines the magazine subscription service with a freely accessible website featuring woodworking techniques organized by topic (joinery, cabinetry, finishing, woodturning, etc.), a library of free project plans, shop-tested tool reviews, and woodworking videos. Additional offerings include the WOOD Store for plans and products, email newsletters, sweepstakes, and an annual Innovation Awards program recognizing outstanding woodworking tools.
Differentiator
Problem solved
Functional benefit
Products and services
- WOOD Magazine Subscription Print and digital magazine subscription service providing woodworking project plans, techniques, tool reviews, and instructional content for hobbyist and professional woodworkers.
- Innovation Awards Annual awards program recognizing innovative woodworking tools and products submitted by manufacturers.
- WOOD Store E-commerce store for woodworking plans, magazine archives, and related woodworking products and accessories.
Companies that use Wood Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Wood Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wood Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- People Inc.parent companyWOOD Magazine is part of the People Inc. publishing family, a parent company that owns and operates the magazine brand.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Wood Magazine competitors and assessment
Company assessmentDirect peers
- Better Homes & Gardens: Major Meredith/People Inc.-era home and garden title with woodworking-adjacent project plans and DIY content. Direct competitor for cross-home DIY advertising budgets and, through shared corporate lineage, a portfolio neighbor inside the same parent publishing house.
- This Old House: Iconic home-improvement media brand spanning magazine, video series, and website with deep how-to, tool, and shop-project content. Comparable to Wood Magazine as a subscription-supported DIY media brand monetized through advertising and content licensing.
- Make: Magazine: Make Community's flagship maker and DIY title covering woodworking alongside broader hands-on building, tools, and workshop projects. Direct peer given overlapping maker hobbyist audience, project-plan-driven subscription model, and tool-review editorial franchise.
- Family Handyman: Hearst-owned DIY home improvement magazine with a project-plan and how-to content model very similar to Wood Magazine, including print and digital subscriptions and a video library. Comparable peer because the magazine overlaps in DIY framing, tool use, and shop-project content.
- Popular Woodworking: Active Interest Media's flagship woodworking title covering project plans, techniques, and tool reviews for hobbyists. Competes with Wood Magazine for the same advertising spend from tool manufacturers and the same reader subscription dollars.
- Fine Woodworking: Taunton-published woodworking magazine and digital content brand targeting serious hobbyist and professional woodworkers. Most direct head-to-head competitor to Wood Magazine in editorial niche, tool review depth, and project-plan subscription model.
- Popular Mechanics: Long-running Hearst title covering DIY, tools, workshop, and hands-on building projects. Functions as a broader-category cousin to Wood Magazine with overlapping tool-review, woodworking technique, and shop-setup coverage appealing to the same DIY hobbyist audience.
Broad incumbents
- People Inc. (Dotdash Meredith): Parent publishing house of Wood Magazine operating a portfolio of dozens of magazine and digital brands across home, food, lifestyle, and hobby. Comparable as the broader incumbent whose portfolio economics and first-party data strategy shape Wood Magazine's monetization ceiling and channel partners.
Emerging players
- Bob Vila: Digital-first home improvement media brand built around tool reviews, how-to guides, and product recommendations. Adjacent emerging competitor to Wood Magazine in the tool-review and DIY how-to segment, primarily digital whereas Wood Magazine still anchors on print plus digital.
- Traditional Woodworker: Smaller niche woodworking content brand with hand-tool focus and project plans aimed at hobbyists. Comparable as a niche player targeting overlapping readership with project-plan content, but at meaningfully smaller scale than Wood Magazine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Wood Magazine social profiles
Digital presenceWood Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wood Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Wood Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wood Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wood Magazine
What does Wood Magazine do?
WOOD Magazine is a woodworking-focused publishing brand that sells print and digital magazine subscriptions and distributes extensive free and subscriber content through its website, including project plans, tool reviews, how-to technique articles, instructional videos, and shop setup guidance. It also operates the WOOD Store e-commerce platform for plans and merchandise and runs the annual WOOD Innovation Awards program recognizing innovative woodworking tools.
Is Wood Magazine a public or private company?
Wood Magazine is a private company. It is classified as corporate owned and is currently operating.
When was Wood Magazine founded?
Wood Magazine was founded in 1999. It employs 51 to 100 people.
Where is Wood Magazine based?
Wood Magazine is headquartered in Boone, United States, in the North America region.
How does Wood Magazine make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are digital Content and Advertising and WOOD Store.
Who are Wood Magazine's main competitors?
Direct peers on record are Better Homes & Gardens, This Old House, Make: Magazine, Family Handyman, Popular Woodworking, Fine Woodworking and Popular Mechanics. People Inc. (Dotdash Meredith) is listed as a broad incumbent. Emerging players are Bob Vila and Traditional Woodworker.
Does Wood Magazine have an API?
No public API is recorded for Wood Magazine.
What industry is Wood Magazine in?
Wood Magazine's product category is Woodworking Media & Content. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 5131 and its SIC code is 2721.