Brands At Work
Brands At Work is a London- and New York-based creative communications agency serving multinational enterprise clients with integrated strategy, content, live/virtual event, and learning services across global markets.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Brands At Work does
Brands At Work is a privately held creative communications agency founded around 2012 by John Birger and Karen Kadin, headquartered in London with a regional headquarters in New York. The firm delivers an integrated four-pillar offering spanning Strategy & Creative (brand strategy, campaign development, design), Content (multi-channel production across video, animation, digital, editorial), Experience (live, virtual, and hybrid events, product launches, exhibitions, incentive travel), and Learning (leadership development, culture immersion, soft skills training). All four pillars are sold as interconnected services to enterprise clients rather than standalone products.
The agency serves multinational corporates across healthcare (Novartis, Amgen, Biogen, Elanco, BD), financial services (Deloitte, Prudential, Hayfin), technology (Arm, Phillips, iTech, Echodyne), food and beverage (Budweiser, Dominos), gaming (Playtech), and logistics (IAG Cargo). Go-to-market is enterprise field sales through direct client engagement from London and New York, supplemented by a global production-partner network that extends delivery across EMEA, North America, APAC, and LATAM. The company monetizes via bespoke professional-services fees on a project basis, with no disclosed pricing model or ARR.
Operationally, Brands At Work runs a non-siloed creative culture and holds ISO 20121 certification for sustainable event management, with industry recognition across MICE, EVENTEX, EVCOM, CE, CIT, and CN awards. The technology stack is not proprietary; the agency uses external tools for content production and event delivery. In 2024 the firm appointed James Shepheard-Walwyn as Chief Commercial Officer, North America and Navis Wong as Account Director, signaling capacity build-out and an explicit push into the US market. The company is structured as Brands at Work Limited, registered in England & Wales, with no disclosed external institutional investment or parent company.
Brands At Work firmographics
Firmographics- Name
- Brands At Work
- Legal name
- Brands at Work Limited
- Website
- https://baw.live
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brands At Work is a London- and New York-based creative communications agency serving multinational enterprise clients with integrated strategy, content, live/virtual event, and learning services across global markets.
- Ownership category
- akta.pro rank
Brands At Work industry classification
Industry- Product category
- Creative Communications Services
- NAICS
- Advertising Agencies (54181), Human Resources Consulting Services (541612)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
- akta.pro secondary industries
- Employer Brand & Internal Brand Design (MPAAAEAK), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Brands At Work is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Brands At Work business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategy & Creative Services: Revenue generated from strategic consulting, brand guardianship, campaign strategy, messaging frameworks, and concept development. This forms the foundational bones of client stories and big ideas.
- Content Production: Revenue from creating multi-channel content including animation, motion graphics, copywriting, video production, digital campaigns, website/app/UX design, and podcast production. Services delivered across digital and social channels.
- Experience & Events: Revenue from end-to-end experiential services including brand experiences, live/virtual/hybrid events, product launches, exhibitions, incentive experiences, and production management. The agency handles logistics, travel, and technical production.
- Learning & Development: Revenue from corporate learning solutions including leadership development, culture immersion, team building, early careers programs, and soft skills training delivered through live, virtual, and hybrid formats.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Brands At Work product offering
Product offeringCore offering
Brands at Work is a creative communications agency that delivers integrated services across four pillars: Strategy & Creative, Content, Experience, and Learning. The agency designs, develops, and executes brand experiences, multi-channel content, live/virtual/hybrid events, and corporate learning programs for multinational enterprise clients. Services span the full lifecycle from strategic consultancy through content creation, event production, and ongoing organizational development.
Product overview
Brands at Work is a creative communications agency operating as a unified service offering rather than a software platform. The company provides four interconnected service pillars: Strategy & Creative (strategic consulting and design), Content (multi-channel content production), Experience (events and experiential activations), and Learning (corporate learning and development). These services are designed to work together, enabling the agency to deliver integrated communications campaigns from strategic planning through to content creation, live execution, and ongoing team development.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Creative Strategic consultancy covering 2D and 3D design, brand guardianship, campaign development, discovery workshops, messaging frameworks, and tactical treatments for enterprise clients seeking campaign-focused creative work.
- Content Multi-channel content production including animation, motion graphics, copywriting, digital campaigns, video production, podcast creation, website/App/UX design, and editorial content delivered across digital and social channels.
- Experience End-to-end event and experiential design covering brand experiences, live/virtual/hybrid events, exhibitions, product launches, incentive trips, and technical production management for enterprise clients.
- Learning Corporate learning solutions including culture immersion, leadership development, early careers programs, immersive workshops, team building, and soft skills training delivered through live, virtual, and hybrid formats.
Companies that use Brands At Work
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles1 record
Brands At Work technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brands At Work partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Brands At Work competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brands At Work social profiles
Digital presenceBrands At Work compliance and trust
Trust signalCompliance1 record
Brands At Work financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brands At Work leadership team
Management profileNumber of profiles
Profiles4 records
Brands At Work funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brands At Work M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brands At Work
What does Brands At Work do?
Brands at Work is a creative communications agency that delivers integrated services across four pillars: Strategy & Creative, Content, Experience, and Learning. The agency designs, develops, and executes brand experiences, multi-channel content, live/virtual/hybrid events, and corporate learning programs for multinational enterprise clients. Services span the full lifecycle from strategic consultancy through content creation, event production, and ongoing organizational development.
Is Brands At Work a public or private company?
Brands At Work is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brands At Work founded?
Brands At Work was founded in 2012. It employs 11 to 50 people.
Where is Brands At Work based?
Brands At Work is headquartered in London, United Kingdom, in the Europe region.
How does Brands At Work make money?
Four revenue lines are on record. Strategy & Creative Services are the primary driver. The others are content Production, experience & Events and learning & Development.
Does Brands At Work have an API?
No public API is recorded for Brands At Work.
What industry is Brands At Work in?
Brands At Work's product category is Creative Communications Services. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive), with a secondary code of MPAAAEAK, Employer Brand & Internal Brand Design. Its NAICS code is 54181 and its SIC code is 7311.