What Driving Sales does

Driving Sales is a UK-based B2B promotional merchandise supplier headquartered in Kidderminster, Worcestershire, that sells branded corporate gifts and apparel to businesses seeking practical advertising products. Founded in 2004 originally as Event Caddie serving the golf industry, the company has expanded into a broad catalogue spanning 50+ product categories including pens, clothing, drinkware, conference accessories, eco-friendly items, umbrellas, and novelty merchandise such as Promo-Pals animatronic plush characters.

The company operates a quote-based e-commerce platform where buyers configure custom-branded orders with minimum quantities typically ranging from 50 to 1,000 units. Core technical capability centres on decoration services including screen printing, embroidery digitisation, photo etched plates, and full colour CMYK printing. The website exposes a product search and quote basket workflow, supplemented by phone (0800 043 1335) and email enquiry channels. Product pricing ranges from £0.39 for entry-level items to £21.99+ for premium products, with an approximate £1,500 order-value baseline used for listed price ranges; decoration, setup, freight, and VAT are excluded.

The business model is one-time transactional sales of custom merchandise to corporate buyers, with unit-based pricing and implicit volume discounts. The go-to-market is sales-led with direct enquiry handling. The company is privately held with no external funding, parent company, or disclosed institutional ownership identified in the data. It serves a UK-only customer base with no global footprint claim and has no disclosed patents, certifications, named enterprise customers, or strategic partnerships.

Name

Driving Sales

Legal name

Driving Sales

Website

https://drivingsales.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Driving Sales is a UK-based B2B supplier of custom-branded promotional merchandise, offering a 50+ category catalogue of pens, clothing, drinkware, and eco-friendly products to corporate buyers via a quote-based e-commerce platform. Founded in 2004, originally serving the golf industry.

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Office Supplies, Stationery, and Gift Retailers (4594), All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Promotional merchandise
• Branded corporate gifts
• Custom printed apparel
• Eco-friendly promotional products
• Conference merchandise

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Promotional Merchandise Sales: One-time sales of branded promotional products including pens, clothing, bags, drinkware, stationery, and eco-friendly items. Orders placed via quote system with minimum quantities per product. Revenue generated from product sales plus decoration/setup charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Driving Sales supplies custom-branded promotional merchandise to UK corporate customers, offering practical gifts and clothing for advertising purposes. The product range spans 50+ categories including pens, desk/office items, drinkware, clothing, bags, conference accessories, Christmas items, umbrellas, and eco-friendly/sustainable merchandise. Each order is customised via in-house services such as screen printing, embroidery, photo etched plates, and full colour CMYK printing, with pricing based on per-unit rates plus decoration and setup charges.

Product overview

Driving Sales is a UK-based promotional merchandise and custom giftware company that offers a comprehensive catalog of branded products for corporate advertising. Originally operating as Event Caddie since 2004, serving the golf industry, the company now provides easy-to-order practical gifts and clothing. The product portfolio includes pens and writing instruments, desk and office supplies, eco-friendly products, clothing and workwear, drink-related items (such as beer mats and bottle openers), conference and exhibition accessories, Christmas merchandise, and novelty items like Promo-Pals. The company emphasizes MADE IN UK products and ECO ITEMS categories, offering customization services through printing, embroidery, and branding options with minimum order quantities.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• 4imprint Group: 4imprint Group is the largest UK-listed direct distributor of promotional products, operating a similar B2B model selling branded merchandise (apparel, drinkware, bags, pens, etc.) with in-house decoration services to corporate customers across the UK, US, and Europe.
• National Pen: National Pen is a US-headquartered global promotional products company offering custom-branded pens, writing instruments, drinkware, bags, and apparel to SMB and enterprise customers, with similar customisation services and direct B2B sales motion.
• The Pen Warehouse: The Pen Warehouse is a UK specialist promotional pen and writing instrument supplier, overlapping directly with Driving Sales' pens & writing instruments category and serving the same B2B custom-branded market.
• EverythingBranded: EverythingBranded is a UK-based online promotional merchandise supplier offering a broad catalog of branded products (pens, bags, clothing, eco-friendly items) with decoration services, competing head-on in the same price-sensitive UK B2B market.
• PF Concept International: PF Concept is one of Europe's largest promotional product distributors, offering a similar multi-category branded merchandise catalog (writing instruments, drinkware, bags, textiles) to resellers and corporate end-users across multiple European markets.
• Brand Addition: Brand Addition is a UK/European promotional merchandise distributor offering a comparable range of branded products (drinkware, textiles, writing instruments, tech accessories) with customisation services targeting corporate B2B customers.
• Boundless London: Boundless (London) is a UK promotional products and branded merchandise distributor offering custom-branded items across multiple categories to corporate clients, with a comparable online quote-based ordering model.
• Flashbay: Flashbay is a UK-based promotional products company specialising in branded USB drives, power banks, drinkware, and tech accessories, sharing the B2B custom-branded merchandise model and competing for similar corporate marketing budgets.
• Alphabrite: Alphabrite is a US-based promotional products supplier specialising in branded wearables, drinkware, and bags, with comparable in-house decoration capabilities and a B2B sales motion targeting corporate marketing buyers.

Emerging players

• Chilli Promotional Products: Chilli Promotional Products is a smaller UK-based online promotional merchandise supplier with a comparable catalog of branded items and customisation services, competing in the same UK SMB and mid-market segment as Driving Sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drivingsalesltd
• LinkedInlinkedin.com/company/driving-sales-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving Sales