Caffe Cherry Beans

What Caffe Cherry Beans does

Caffe Cherry Beans is an Australian-owned cafe restaurant franchise founded in 2008 in Pyrmont, Sydney. The company operates more than 50 franchise locations across four eastern Australian states and territories — New South Wales, the Australian Capital Territory, Victoria, and Queensland — and has grown its footprint through a franchise-based distribution model rather than direct corporate ownership of all sites.

The core operational asset is a centralized roasting facility running Topper, Probat, and Brambati industrial roasters, with stated throughput of more than 4,000 kg of coffee per day. This roasting operation supplies the franchise network and also supports direct-to-consumer packaged coffee sales (trading as Milligram, priced at $48/kg). The brand has built a multi-brand portfolio on top of the core franchise, with Coffee Flower launched in 2023 and CB Bakery launched in 2024, indicating a deliberate strategy to segment the offer by format and product category.

The business model is multi-pronged: franchise fees and royalties from the 50+ store network, wholesale supply of roasted beans to franchisees, food and beverage sales through franchise-operated cafes, and direct-to-consumer coffee bean retail. Customers are predominantly mass-market Australian consumers patronizing franchise cafes, with secondary wholesale and DTC coffee bean buyers. No information on funding, headcount, audited revenue, or franchisee economics was disclosed in the source material.

Name

Caffe Cherry Beans

Legal name

Cherry Beans Coffee Pty Ltd

Website

https://cherrybeans.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Caffe Cherry Beans is an Australian-owned cafe franchise founded in 2008 in Sydney, operating more than 50 franchise locations across NSW, ACT, VIC, and QLD. It runs a centralized roasting operation producing 4,000+ kg of coffee daily and serves mass-market Australian consumers through its cafes, sub-brands (Coffee Flower, CB Bakery), and DTC coffee bean retail.

Ownership category

akta.pro rank

Product category

Café Restaurant Franchise

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro industry

PRIMARYTHAFADAB

Coffee Chains & Franchise Cafes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYAFAFADAJ

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYCRADAHAG

Coffee (Roasted, Ground, Whole Bean)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYTHAFADAA

Specialty Coffee Shops (Single-Origin, Third-Wave)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

Keywords

• Café franchise operations
• Specialty coffee roasting
• Café restaurant chain
• Coffee bean retail
• Franchise business opportunities

Headquarters

HQ city

Rydalmere

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Cafe Restaurant Sales: Revenue from food and beverage sales at franchise cafe locations across Australia. Each franchise location serves a full menu of breakfast, lunch, beverages, and coffee items.
2. Coffee Bean Retail: Direct-to-consumer sales of roasted coffee beans online. Products include CB Signature Blend ($48/kg) and CB Decaf ($48/kg) sold through the company's e-commerce storefront.
3. Franchise Fees: Revenue from granting franchise rights to operate Caffe Cherry Beans cafe locations. The franchise model provides intellectual property usage rights, operational training, marketing support, and coffee supply to franchisees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Caffe Cherry Beans operates a franchise café restaurant business in Australia, serving specialty coffee and all-day breakfast and lunch menus at 50+ franchise locations across NSW, ACT, VIC, and QLD. The company roasts coffee daily in-house with a peak capacity of 4,000+ kg per day and sells its signature CB Signature Blend and CB Decaf whole bean coffee directly to consumers online. It also licenses its brand to franchisees through an 8-step application process that includes operational training, marketing support, and dedicated coffee supply.

Product overview

Caffe Cherry Beans is an Australian-owned café restaurant franchise founded in 2008, operating as a multi-brand portfolio. The core offering is the Caffe Cherry Beans café restaurant franchise, complemented by a direct-to-consumer coffee retail business selling CB Signature Blend and CB Decaf products through its online shop. The company operates three related sub-brands: Coffee Flower (sustainable coffee community hub, opened 2023), Milligram (healthy café focused on wellness), and CB Bakery (artisanal bakery, opened 2024). The portfolio also includes a Customer Loyalty Program (stamp-based card system) and franchise business opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Flower: A cozy community hub dedicated to serving high-quality, sustainably sourced coffee with skilled baristas crafting classic espressos to seasonal specialties.
• Milligram
• CB Bakery

Products and services

• Caffe Cherry Beans Café Franchise Australian café restaurant franchise operating 50+ franchise locations across NSW, ACT, VIC, and QLD, serving specialty coffee and all-day breakfast and lunch menus with CB House Blend coffee sourced from Brazil, Colombia, and Ethiopia. Targets both consumers (food and beverage) and prospective franchisees (franchise rights).
• CB Signature Blend Signature coffee blend sourced from Colombia, Brazil, and Ethiopia. Features medium-high intensity, medium-low acidity, medium-heavy body, and high sweetness with nut, chocolate, and caramel notes. Sold as whole beans in 1kg bags at $48/kg through the company's online shop to direct consumers.
• CB Decaf Decaffeinated version of the company's signature coffee offered online. Sold as whole beans in 1kg bags at $48/kg, providing the same quality coffee experience without caffeine.
• Caffe Cherry Beans Franchise Opportunity Australian-owned franchise offering granting rights to operate a Caffe Cherry Beans café location. Includes comprehensive support: operational training, marketing resources, advertisements, posters, and a guaranteed daily fresh coffee supply. Franchisees progress through an 8-step application process (enquiry, application, interview, business planning, legal/financial/leasing, confidential agreements, manager training, grand opening).
• Coffee Flower Wholly-owned sub-brand operated as a community café serving high-quality, sustainably sourced coffee with skilled baristas crafting classic espressos to seasonal specialties, alongside delectable food in a warm, inviting atmosphere.
• Milligram Wholly-owned sub-brand operated as a vibrant healthy café focused on nourishing meals and drinks promoting wellness, featuring fresh smoothies, wholesome bowls, and plant-based treats crafted from locally sourced ingredients.
• CB Bakery Wholly-owned sub-brand operated as an artisanal bakery offering freshly baked breads, pastries, cakes, and cookies made from high-quality, locally sourced ingredients with both traditional and innovative flavors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Hudsons Coffee: Australian specialty coffee franchise with strong airport, transport hub, and shopping-centre presence. Directly comparable on franchise model, specialty coffee positioning, and high-footfall location strategy.
• Coffee Hit: Australian specialty coffee franchise chain operating in shopping centres. Directly comparable on franchise structure, specialty coffee positioning, and Australian shopping-centre site selection strategy.
• Gloria Jean's Coffees: Global specialty coffee franchise with significant Australian mall-based presence. Direct competitor on coffee quality positioning, franchise model, and shopping-centre site strategy — both target the mid-market daily coffee occasion.
• Cafe2U: Australian mobile coffee franchise model serving corporate and event customers. Comparable as a competing Australian franchise coffee concept, though focused on mobile/delivered rather than fixed cafe locations.
• The Coffee Club: One of Australia's largest cafe franchise chains with hundreds of locations nationally. Closest direct peer — competes in the same cafe-restaurant category, franchise model, and Australian consumer segment as Cherry Beans, with comparable all-day breakfast/lunch menus and specialty coffee positioning.
• Michel's Patisserie: Australian cafe-patisserie franchise chain operating across shopping centres. Comparable franchise model, cafe-and-food offering, and shopping-centre real estate footprint to Cherry Beans, with similar mid-market pricing.
• Dome Coffee Roasters: Australian-owned cafe and coffee roasting chain with multiple sites. Comparable on vertically integrated cafe-and-roaster model and Australian specialty coffee positioning, though with company-operated rather than franchise stores.

Broad incumbents

• McCafe (McDonald's Australia): Australian drive-thru and mall-based cafe offering within McDonald's. Comparable as a broader incumbent in the daily Australian coffee occasion, but bundled within a wider QSR portfolio and not a standalone franchise concept.
• Starbucks Australia: Global coffee chain incumbent operating across Australia. Comparable on specialty coffee retail and cafe occasion, but at much larger scale, with company-operated rather than franchise stores, and broader brand positioning that overlaps Cherry Beans' segment.

Others

• Di Bella Coffee: Australian specialty coffee roaster supplying wholesale and DTC channels. Comparable on the roasting and wholesale coffee supply side of Cherry Beans' business, but operates primarily as a roaster/wholesaler rather than a franchise cafe operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/caffecherrybeans
• LinkedInlinkedin.com/company/caffe-cherry-beans

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caffe Cherry Beans