Kochan and Partner

What Kochan and Partner does

Kochan & Partner GmbH is a privately held, owner-managed branding and corporate design agency headquartered at Steinerstraße 15c in Munich, Germany, founded by Boris Kochan in 1981. The firm specializes in strategic branding and creative brand communication for German Mittelstand and owner-managed B2B and B2C companies, operating under legal entity KOCHAN & PARTNER GmbH (jurisdiction Germany). Its service portfolio is organized around four pillars — Brand Strategy (positioning, vision, brand purpose, employer branding), Brand Design (corporate identity, logo, typography, visual systems across digital, print, and spatial media), Markenkommunikation (integrated brand communication and advertising across digital, print, catalogs and social), and Digital Branding (website/UX design, Google Ads, social media, digital experience) — unified by its proprietary Brandscape methodology that links brand strategy, creative design and forward-looking positioning.

The agency generates revenue through project-based and multi-year professional services engagements, with a sales-led go-to-market targeting enterprise and mid-market Mittelstand clients. Pricing is not publicly disclosed and is quoted per project scope. Named customers span cosmetics (Gertraud Gruber Kosmetik), investment and finance (Golding Capital Partners, Morgenfund — a DWS spin-off — Langenscheidt-IQ), travel (Studiosus), electronics manufacturing (Leesys), automotive (EVUM Motors), HR/tech (GULP, onlyfy, DEBA), industrial (HÖRMANN Gruppe), wholesale (Richter+Frenzel), software (Contentserv), social sector (Frankfurter Verband), and others. The agency holds no separate SaaS product, API or SDK.

Current management consists of Managing Directors Markus Greve (CEO) and Martin Summ (Chief Creative Officer); Boris Kochan transitioned to a Founder & Senior Advisor role at the end of 2022 after 40+ years leading the firm. The team of approximately 45 employees includes a Strategic Director with prior experience at WPP/Wunderman/Iris Worldwide, a Design Director, a Print Production lead, a Photo Editing lead, and front-end/back-end development staff. The firm is a member of the Bundesverband der mittelständischen Wirtschaft (BVMW) and collaborates academically with Duale Hochschule Baden-Württemberg. It has been consistently ranked among Germany's top 12-20 Corporate Design agencies by PAGE and CD/CI rankings, with individual leadership recognized via iF Design Awards, Red Dot, Designpreis der Bundesrepublik Deutschland, and Berliner Type.

Name

Kochan and Partner

Legal name

Kochan & Partner GmbH

Website

http://www.kochan.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Kochan & Partner is a Munich-based, owner-managed branding and corporate design agency founded in 1981, serving German Mittelstand and B2B clients through brand strategy, corporate design, integrated communications, and digital branding via its proprietary Brandscape methodology.

Ownership category

akta.pro rank

Product category

Brand Strategy & Corporate Design Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Corporate design services
• Digital branding solutions
• Brand consulting agency
• Visual identity design

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy and Consulting Services: Project-based brand strategy consulting and positioning services for Mittelstand companies
2. Corporate Design Services: Creative design services including logo development, visual identity systems, corporate design implementation across print and digital media
3. Digital Branding: Digital marketing services including website development, SEO, Google Ads campaigns, social media marketing, and digital brand experience
4. Markenkommunikation: Brand communication and advertising services for Mittelstand and B2B companies

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kochan & Partner is a Munich-based owner-managed branding and corporate design agency that delivers strategic brand consulting, corporate identity and visual design, integrated brand communication, and digital branding (including website, UX, and social media) for German Mittelstand and owner-managed companies. The agency's services are unified through its proprietary "Brandscape" methodology, combining brand strategy, creative corporate design, and forward-looking positioning. The firm does not sell standalone software products; all offerings are professional services engagements delivered by an in-house team of approximately 45 employees.

Product overview

Kochan & Partner is a brand strategy and design agency headquartered in Munich, Germany, founded in 1981. The company operates as a single integrated agency rather than a platform-with-modules architecture, offering four primary service pillars: Brand Strategy (brand consulting and positioning), Brand Design (corporate identity and visual design), Markenkommunikation (integrated brand communication and advertising), and Digital Branding (digital marketing, UX/web design, and social media). These services are unified through the agency's proprietary Brandscape methodology. The agency also produces research publications on brand topics for the German Mittelstand. The firm does not offer a standalone SaaS product, API, or SDK — all offerings are professional services engagements delivered by its team of approximately 45 employees.

Differentiator

Problem solved

Functional benefit

Brands

• PEPPERMINT: A trademark brand owned by KOCHAN & PARTNER GmbH, as mentioned in the impressum.

Products and services

• Brand Strategy Brand consulting and strategic positioning services for medium-sized and owner-managed B2B and B2C companies, covering brand vision, purpose, and employer branding. Delivered as a professional service engagement drawing on the agency's 45 years of brand strategy experience.
• Brand Design (Corporate Design) Corporate identity and visual design services translating brand strategy into a consistent and recognizable visual identity. Covers logo design, typography, color palette, image language, graphic elements, and design systems across digital, print, and spatial media.
• Markenkommunikation (Brand Communication) Integrated marketing and brand communication services spanning digital and print channels, social media, catalogs, and advertising campaigns. Bridges strategic brand consulting into operational marketing execution for Mittelstand and B2B companies.
• Digital Branding Digital marketing and web solutions including website design, UX design, Google Ads campaigns, social media marketing, and digital brand experience strategy. Covers both technology and tonal strategy for digital brand presence.
• UX- und Webdesign (UX and Web Design) User experience and website design services as part of digital branding, creating branded digital interactions and responsive web design with a focus on performance and user engagement.
• Naming Brand naming and development services guiding the creation of new brand names through a structured step-by-step methodology, from auditory perception to memory retention.
• Brandscape Method Kochan & Partner's proprietary holistic brand methodology integrating brand strategy, creative corporate design, and forward-looking positioning. Applied either as comprehensive branding or to individual aspects such as marketing, communication, or digital brand management.

Quantifiable outcome

• 10.4% higher prices can be achieved by companies with top brand reputation (from Biesalski & Company 'Hidden Champions' study)
• +1 more outcomes

Named customers18 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Bundesverband der mittelständischen Wirtschaft (BVMW)coreStrategic or Co-development PartnerActive member of the German Mittelstand Association (BVMW), providing firsthand understanding of challenges and potentials of owner-managed companies. The association membership underscores the agency's commitment to the Mittelstand segment and provides insight into their specific needs.
• Duale Hochschule Baden-Württemberg (DHBW)minorStrategic or Co-development PartnerCollaboration on sustainability and brand leadership study for Mittelstand companies. The study 'Slogan oder Strategie?' (Sustainability in Brand Strategy of the Mittelstand) was conducted together with DHBW's International Business program, positioning the agency as an academic thought leader.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MetaDesign: Berlin-based independent brand consultancy founded 1979 with a similar focus on corporate design and brand strategy for established companies. Comparable in scale, independence, and German-market positioning to Kochan & Partner.
• KMS Team: Munich-headquartered brand and design consultancy with a similar Mittelstand and enterprise client base. Closest geographic and service-line peer to Kochan & Partner.
• Strichpunkt: Stuttgart-based design and brand agency working across corporate identity, communication, and digital. Comparable German mid-sized independent branding peer with a similar Mittelstand-friendly profile.
• Edenspiekermann: Independent design and brand strategy agency with offices in Berlin and Amsterdam. Comparable in offering (brand strategy, corporate design, digital) and in independent ownership profile.
• Loved GmbH: Independent German brand consultancy focused on brand strategy and corporate design for established companies. A direct small-scale independent peer with a similar Mittelstand and enterprise client mix.

Broad incumbents

• Interbrand: Global brand consultancy providing brand strategy, naming, and corporate identity at enterprise scale. Overlaps directly with Kochan & Partner's services but with global reach and broader portfolio capabilities.
• Landor & Fitch: Global brand consulting and design firm with deep corporate identity expertise. Competes for the same enterprise brand transformation mandates but operates at significantly larger global scale.
• FutureBrand: Global brand consultancy operating across strategy, identity, and experience design. A broader incumbent that targets similar enterprise and B2B brand work with international delivery capability.
• Siegel+Gale: Global brand strategy and simplification consultancy with strong corporate identity and naming practices. Comparable in core service line, broader in geographic reach and accounts.
• Jung von Matt: Large independent German creative agency network with brand strategy and design capabilities alongside advertising. Overlaps with Kochan & Partner's brand communication and design offerings but at significantly larger scale and with full-service ad capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/kochanpartner
• Xx.com/kochan_partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kochan and Partner