Underlying Technology
Substractum Tecnologia is a privately held Brazilian IT services firm in Florianópolis that develops custom information systems, integrates disparate software platforms, and provides ongoing support and evolution services to organizations seeking productivity gains.
- Company typePrivate
- Founded2003
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Underlying Technology does
Substractum Tecnologia is a privately held Brazilian information-technology services firm headquartered in Florianópolis, Santa Catarina, that develops and integrates custom information systems for organizations seeking productivity gains and legacy modernization. The company's stated purpose is to "contribute to elevating the productivity of organizations through the development of robust, reliable, and high-performance systems". It was founded in 2003 (the firmographics record shows 2001, but the detailed 16-years-of-experience language as of 2019 supports 2003 as founding) and operates with a small team (11–50 employees).
The firm sells three interconnected service pillars. "Custom Made Solutions" delivers bespoke software development using internal coding frameworks designed for quality, productivity, and standardized coding, with projects run using Scrum, Kanban, PMI, and the Modelo de Excelência na Gestão (MEG) methodologies. "System Integration" (Integração de Sistemas) standardizes processes so data and resources can be shared across previously disconnected software platforms, reducing license counts and improving response times. "Support and Evolution" (Suporte e Evolução) provides ongoing technical assistance across evolutionary, adaptive, preventive, and corrective actions, functioning as a recurring-revenue maintenance contract layer.
The business model is project-based professional services with a recurring maintenance overlay. Pricing is not publicly disclosed and is quote-based per engagement. Go-to-market is enterprise field sales, with custom teams assembled for each project drawing from professionals across Brazil rather than relying solely on local staff. Customer acquisition relies on the company website (substractum.com) and Facebook, with no channel partners or resellers. The company has cumulatively delivered over 500,000 hours of programming and 100 projects, and operates exclusively in the Brazilian domestic market.
Underlying Technology firmographics
Firmographics- Name
- Underlying Technology
- Legal name
- Substractum Tecnologia
- Website
- https://substractum.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Substractum Tecnologia is a privately held Brazilian IT services firm in Florianópolis that develops custom information systems, integrates disparate software platforms, and provides ongoing support and evolution services to organizations seeking productivity gains.
- Ownership category
- akta.pro rank
Underlying Technology industry classification
Industry- Product category
- Custom Enterprise Software Development
- NAICS
- Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Underlying Technology is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Underlying Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development: Development of exclusive, custom-made systems tailored to each client's unique requirements. Projects are managed with structured methodologies (Scrum, Kanban, PMI) and include transparency reporting, quality testing, and delivery within agreed timelines.
- System Integration Services: Integration of disparate systems to function as a unified solution, sharing code and databases across platforms.
- Support and Maintenance: Ongoing technical support and system sustenance services including evolutive, adaptive, preventive, and corrective actions to maintain and improve deployed solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Underlying Technology product offering
Product offeringCore offering
Substractum Tecnologia builds exclusive, custom-made enterprise software systems and integrates disparate platforms to standardize processes and enable shared data. It complements delivery with ongoing technical support and evolution services covering evolutive, adaptive, preventive, and corrective maintenance for the systems it deploys. Engagements are staffed by bespoke teams assembled from professionals across Brazil, and projects are managed using Scrum, Kanban, PMI, and the Modelo de Excelência na Gestão.
Product overview
Substractum Tecnologia offers a portfolio of three interconnected software development services: Custom Made Solutions for building exclusive bespoke systems, Integração de Sistemas for connecting and standardizing disparate software platforms, and Suporte e Evolução for ongoing technical support and system maintenance. Together, these services cover the full software lifecycle from custom development through integration and continuous support.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Made Solutions Bespoke enterprise software development service building exclusive systems with robust architecture, high performance, and scalable design, delivered by a custom-assembled project team and managed using Scrum, Kanban, PMI, and related methodologies. Targeted at organizations in Brazil needing reliable, custom enterprise applications.
- Integração de Sistemas (System Integration) Service that integrates disparate software systems to function as a unified solution, sharing code and databases across platforms. It standardizes processes so data can be shared, resources optimized, costs reduced, and responses accelerated. Targeted at Brazilian organizations running multiple disconnected enterprise systems.
- Suporte e Evolução (Support and Evolution) Recurring support and maintenance service covering user training, system deployment, and ongoing sustenance, including evolutive, adaptive, preventive, and corrective actions to keep deployed solutions functional and improving over time. Targeted at organizations running the custom or integrated systems Substractum has delivered.
Quantifiable outcome
- Unified vision of information for agile and precise decision-making
- +3 more outcomes
Companies that use Underlying Technology
Customer profileSegments1 record
Ideal customer profiles1 record
Underlying Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Underlying Technology partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Underlying Technology competitors and assessment
Company assessmentBroad incumbents
- TOTVS: Brazilian enterprise software incumbent with broad portfolio across ERP, CRM, and integration; overlaps with Substractum's enterprise productivity and systems integration space at a much larger scale.
- Deloitte: Big Four consulting firm with substantial technology implementation and integration practices; comparable on enterprise transformation engagements but at a different scale and breadth.
- Accenture: Global systems integrator offering custom development, integration, and managed support services across all industries; competes for the same enterprise custom-software budget as Substractum but at vastly larger scale.
- NTT Data: Global IT services and SI with strong Brazil presence (formerly Dimension Data), offering custom development, system integration, and support; overlaps with Substractum's full-lifecycle enterprise IT services offering.
Direct peers
- Thoughtworks: Global custom software development and system integration consultancy; comparable in custom-development, integration, and managed-support model aimed at enterprise productivity improvements.
- CI&T: Brazil-based digital transformation and custom software development firm with global reach; directly comparable as a Latin American SI delivering bespoke systems, integration, and ongoing support to enterprise clients.
- Globant: LATAM-rooted digital and cognitive transformation firm providing custom software development and system integration across multiple industries; comparable offering and customer base to Substractum's bespoke development practice.
- Stefanini: Brazilian-founded IT services and consulting company with strong custom development, integration, and support capabilities; competes in the same domestic enterprise market as Substractum.
Regional players
- Memória Group (formerly Memória & Co.): Brazilian-based technology services group focused on digital transformation and custom software development; competes in the same domestic mid-market custom-development space.
Emerging players
- Wize Technology: Brazilian tech consultancy offering custom software development and integrations; a smaller, similarly-positioned local peer serving mid-market enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Underlying Technology social profiles
Digital presenceUnderlying Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Underlying Technology leadership team
Management profileNumber of profiles
Underlying Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Underlying Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Underlying Technology
What does Underlying Technology do?
Substractum Tecnologia builds exclusive, custom-made enterprise software systems and integrates disparate platforms to standardize processes and enable shared data. It complements delivery with ongoing technical support and evolution services covering evolutive, adaptive, preventive, and corrective maintenance for the systems it deploys. Engagements are staffed by bespoke teams assembled from professionals across Brazil, and projects are managed using Scrum, Kanban, PMI, and the Modelo de Excelência na Gestão.
Is Underlying Technology a public or private company?
Underlying Technology is a private company. It is classified as private equity controlled and is currently operating.
When was Underlying Technology founded?
Underlying Technology was founded in 2003. It employs 11 to 50 people.
Where is Underlying Technology based?
Underlying Technology is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Underlying Technology make money?
Three revenue lines are on record. Custom Software Development is the primary driver. The others are system Integration Services and support and Maintenance.
Who are Underlying Technology's main competitors?
Broad incumbents on record are TOTVS, Deloitte, Accenture and NTT Data. Direct peers are Thoughtworks, CI&T, Globant and Stefanini. Memória Group (formerly Memória & Co.) is listed as a regional player. Wize Technology is listed as an emerging player.
Does Underlying Technology have an API?
No public API is recorded for Underlying Technology.
What industry is Underlying Technology in?
Underlying Technology's product category is Custom Enterprise Software Development. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAHAF, Digital Process Automation (DPA) & Orchestration Suites. Its NAICS code is 5415 and its SIC code is 7371.