Žito

What Žito does

Žito is a Slovenian food and beverage company that manufactures and sells bakery and other food products, including through online channels. The company operates as a multi-brand house, anchored by the eponymous Žito brand and supplemented by four sub-brands — Maestro, Zlato Polje, 1001 Cvet, and Natura — each representing distinct food product lines within the broader assortment. Headquartered in Ljubljana-polje, Slovenia, Žito was founded in 1947, giving it roughly eight decades of continuous operation in the domestic packaged-foods market.

The company's product mix is consumer-facing branded food rather than technology or platform-based; no proprietary technology stack, software products, APIs, or digital platform details are disclosed in the input. Distribution combines traditional retail (inferred from the branded consumer-goods model and the company's scale) with an online sales channel as explicitly noted in the company's short description.

The business model is that of a branded packaged-foods manufacturer selling to retail and direct/online consumers in Slovenia, which is the sole market confirmed in operating-geographies data. With a headcount band of 1,001–5,000 employees, Žito is a mid-to-large Slovenian employer, but the input provides no revenue figures, pricing mechanics, customer segmentation detail, ownership structure, management team, partnerships, or recent strategic actions. Investor-relevant details (funding history, M&A, leadership) are not evidenced in the supplied material.

Name

Žito

Legal name

Žito

Website

https://zito.si

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Žito is a Slovenian branded food manufacturer, founded in 1947 and headquartered in Ljubljana-polje, producing bakery and food products across five sub-brands (Žito, Maestro, Zlato Polje, 1001 Cvet, Natura) for Slovenian retail and online consumers.

Ownership category

akta.pro rank

Product category

Bakery and Packaged Food Products

NAICS

Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen Pizza & Flatbreads (CRADADAB), Frozen Bakery & Dough Products Wholesale (AFAIAHAD)

Keywords

• Bakery products
• Food manufacturing
• Packaged foods
• Cereal products
• Flour products

Headquarters

HQ city

Ljubljana-polje

HQ country

Slovenia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Žito is a Slovenian food and beverage company that produces and sells bakery and other food products. It operates a portfolio of branded product lines including its own Žito brand and sub-brands Maestro, Zlato Polje, 1001 Cvet, and Natura, offering a wide selection of food products to consumers in Slovenia. The company also sells its products online through its website.

Product overview

Žito is a food products company operating as a single-brand and multi-sub-brand portfolio. The core product line is the Žito own-brand food products, supplemented by five sub-brands — Maestro, Zlato Polje, 1001 Cvet, and Natura — each representing distinct food product lines within the broader Žito assortment. The company positions itself as offering a wide selection of food products across these branded lines.

Differentiator

Problem solved

Functional benefit

Brands

• Maestro: Food brand under Žito
• Zlato Polje
• 1001 Cvet
• Natura

Products and services

• Žito

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Dr. Oetker: German family-owned food group strong in frozen pizza, baking aids, and desserts; directly comparable to Žito's Maestro frozen and bakery ranges, and a significant shelf competitor across European grocery.
• Barilla: Global Italian pasta and bakery products manufacturer; comparable in pasta and bakery categories (e.g., Zlato Polje overlaps with Barilla pasta, Maestro frozen pizza overlaps with Barilla frozen meals), competing for the same Slovenian retail shelf space.
• Bahlsen: European sweet-baked goods and biscuits manufacturer; comparable in branded packaged bakery competition and structured retail merchandising relevant to Žito's packaged bakery SKUs.
• Premier Foods: UK-listed multi-category grocery brands operator; relevant comparable on the strategic model of running several iconic branded food lines under one portfolio structure similar to Žito's five-brand approach.
• Aryzta: Swiss-listed bakery and frozen-baked-goods group; relevant comparable on industrial bakery production scale, frozen distribution, and private-label exposure overlapping with parts of Žito's portfolio.

Direct peers

• Droga Kolinska (Atlantic Grupa): Croatia-headquartered regional branded food manufacturer with overlapping categories including bakery, confectionery, and grocery staples; closest functional and geographic peer to Žito in the ex-Yugoslav and Adriatic retail channel.
• Podravka: Croatian multi-category branded food producer across pasta, baking, frozen, and convenience foods; directly comparable sub-brand portfolio model and regional retail footprint intersecting Slovenian distribution.

Others

• GoodMills Group: European flour and grain-ingredient milling group; relevant as an upstream supplier/comparable in grain-based food value chain given Žito's name (Žito = 'grain') and heritage in milled/bakery staples.

Regional players

• Cevahir Group (Doncafé / Strauss Adriatic): Regional operator in branded coffee, dairy, and grocery in the Balkans and Adriatic; relevant comparable for ex-Yugoslav market reach and branded consumer food economics that Žito would face in cross-border retail expansion.
• Poslovni sistem Mercator (Mercator Group): Slovenian-headquartered regional grocery and food retail/processing group with deep Slovenian retail scale; materially relevant for distribution channel overlap with Žito's home market and similar regional competitive dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Žito