KPCC 89.3
KPCC 89.3 is the on-air brand of Southern California Public Radio, an independent nonprofit operating L.A.'s largest NPR station alongside the LAist newsroom, mobile apps, podcasts, and newsletters serving Los Angeles, Orange County, and the Inland Empire through audience-funded membership and corporate sponsorship.
- Company typePrivate
- Founded1999
- HeadquartersPasadena, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KPCC 89.3 does
KPCC 89.3 is the on-air brand of Southern California Public Radio (SCPR), an independent nonprofit public media organization headquartered in Pasadena, California, operating L.A.'s largest NPR member station at 89.3 FM alongside three additional broadcast properties (KUOR, KVLA, KJAI). Under the consumer-facing LAist brand, the organization functions as a unified content platform combining live FM radio, digital streaming, mobile applications, on-demand podcasts, daily newsletters, and an events program, serving general public audiences across the Los Angeles, Orange County, and Inland Empire regions. The product portfolio includes flagship shows such as AirTalk, The LA Report, FilmWeek, and Imperfect Paradise, plus editorial verticals spanning housing, climate, criminal justice, education, transportation, and cultural coverage including dedicated guides for the 2028 Olympics and 2026 World Cup.
The underlying technology stack centers on FM broadcast infrastructure at 89.3 MHz paired with digital distribution via a website (laist.com) and dedicated iOS and Android mobile applications, with on-demand audio syndicated through Apple Podcasts and Spotify and audience engagement layered through email newsletters and a broad social presence (Instagram, TikTok, YouTube, Bluesky, Threads, Facebook). Distribution is intentionally omnichannel, spanning regional over-the-air, global streaming, and event-driven in-person touchpoints.
The business model is audience-funded and nonprofit, with no products sold at mandatory prices. Revenue streams include recurring sustaining memberships (suggested tier starting at $15/month), one-time donations, corporate sponsorships and a business membership program, planned giving and bequests, IRA charitable donations, stock and vehicle gifts, and donor-advised fund contributions. Underwriting and corporate sponsorship function as the closest analog to B2B sales. The organization operates as a standalone nonprofit with no parent company, no venture capital or private equity ownership, and no disclosed funding rounds.
KPCC 89.3 firmographics
Firmographics- Name
- KPCC 89.3
- Legal name
- Southern California Public Radio
- Website
- https://kpcc.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KPCC 89.3 is the on-air brand of Southern California Public Radio, an independent nonprofit operating L.A.'s largest NPR station alongside the LAist newsroom, mobile apps, podcasts, and newsletters serving Los Angeles, Orange County, and the Inland Empire through audience-funded membership and corporate sponsorship.
- Ownership category
- akta.pro rank
KPCC 89.3 industry classification
Industry- Product category
- Public Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
- akta.pro secondary industries
- News Talk Radio & Current Affairs Stations (MPABAIAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where KPCC 89.3 is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KPCC 89.3 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership and Donations: Audience-funded nonprofit model supported by individual member contributions through monthly sustaining memberships and one-time donations
- Corporate Sponsorship: Business membership program and corporate sponsorship opportunities for underwriters
- Planned Giving: Bequest intentions and legacy giving programs including IRA charitable donations
- Stock and Vehicle Donations: Acceptance of stock gifts and vehicle donations as contribution methods
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly sustaining membership starting at $15 |
| Other | Pay-as-you-go | One-time donation options |
Distribution channels3 records
Marketing channels6 records
KPCC 89.3 product offering
Product offeringCore offering
KPCC 89.3, operated by Southern California Public Radio as LAist, is L.A.'s largest NPR member station broadcasting at 89.3 FM, providing free over-the-air and digital audio programming including local and national news, NPR content, call-in talk shows, and on-demand podcasts. The organization serves the Los Angeles, Orange County, and Inland Empire regions with flagship shows such as AirTalk, The LA Report, FilmWeek, and Imperfect Paradise. Distribution spans FM broadcast, website streaming, dedicated iOS/Android apps, and podcast platforms.
Product overview
LAist is an independent, nonprofit newsroom and L.A.'s largest NPR station broadcasting at 89.3 FM (KPCC). The organization operates as a unified platform combining broadcast radio, digital news, and on-demand audio content. The core offerings include the 89.3 FM radio broadcast delivering NPR programming and local news, the LAist mobile app for streaming content, and multiple branded shows/podcasts (AirTalk, The LA Report, FilmWeek, Imperfect Paradise). Supporting these are newsletters and an events program, all serving the Los Angeles, Orange County, and Inland Empire regions.
Differentiator
Problem solved
Functional benefit
Products and services
- LAist 89.3 FM Radio Broadcast L.A.'s largest NPR station broadcasting at 89.3 FM, providing local and national news, NPR programming, and regional coverage for Los Angeles, Orange County, and the Inland Empire. Available free over the air to listeners in the Southern California region.
- LAist Mobile App Mobile application for iOS and Android that enables streaming of LAist radio content, podcasts, and news coverage with an optimized streaming experience. Available on Apple App Store and Google Play.
- AirTalk LAist's flagship call-in talk show featuring discussions on current events, news, and topics relevant to Southern California audiences.
- The LA Report Daily afternoon news podcast providing updates on the biggest stories in the Los Angeles region, available as a downloadable audio podcast.
- FilmWeek Film review show featuring LAist film critics discussing the latest movie releases in theaters and on streaming platforms.
- Imperfect Paradise Weekly on-demand news magazine show that dives deeper into the biggest and most consequential SoCal stories, with new episodes released on Fridays.
- LAist Newsletter Daily email newsletter providing morning updates on the biggest stories in the Los Angeles region, including The LA Report morning edition.
Companies that use KPCC 89.3
Customer profileSegments1 record
Ideal customer profiles2 records
KPCC 89.3 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KPCC 89.3 partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
KPCC 89.3 competitors and assessment
Company assessmentOthers
- PRX (Public Radio Exchange): PRX is a public-media distribution and podcast network that monetizes and syndicates programming to stations like KPCC; it functions as an ecosystem partner rather than a direct competitor for audience share.
Direct peers
- KCRW: KCRW is a fellow Santa Monica/LA-based NPR member public radio station with multi-platform distribution (FM, streaming, podcasts, events). It is the closest geographic and format peer to KPCC/LAist in the L.A. market.
- KQED: KQED is Northern California's largest NPR/PBS member station and operates a multi-platform nonprofit newsroom serving the Bay Area—structurally similar to KPCC/LAist with overlapping geography in California.
- KCRW Berlin / KCRW DJs music programming: KCRW's curated music programming and events business model parallels KPCC/LAist's flagship talk and culture shows (AirTalk, FilmWeek), both serving tastemaking LA audiences with branded live events and podcasts.
- WGBH (Boston): WGBH is a major NPR/PBS affiliate and large public-media newsroom serving the Boston metro with multi-format distribution and member funding—comparable nonprofit public radio/media model to KPCC/LAist.
- WBEZ (Chicago Public Media): WBEZ is Chicago's primary NPR member station and operates a nonprofit digital newsroom analogous to LAist, with podcast productions and member-supported funding model serving a single major U.S. metro.
- WNYC (New York Public Radio): WNYC operates the flagship NPR station in the largest U.S. media market with comparable nonprofit member-funded model, podcast portfolio (Radiolab, On the Media), and multi-station structure—directly comparable in scale and operations to KPCC/LAist.
- Minnesota Public Radio (MPR/APM): Minnesota Public Radio operates one of the largest public radio networks in the U.S. (APM), producing flagship news programming and podcasts comparable to LAist's portfolio, with member-supported funding.
- WHYY: WHYY is the Philadelphia region's primary NPR/PBS station operating a nonprofit newsroom with podcast production and member-supported funding—comparable format and scale profile to KPCC/LAist.
Broad incumbents
- NPR (National Public Radio): NPR is the national network that KPCC/LAist's 89.3 FM broadcasts as a member station; it sets programming, distribution, and underwriting standards for member stations like KPCC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
KPCC 89.3 social profiles
Digital presenceKPCC 89.3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
KPCC 89.3 leadership team
Management profileNumber of profiles
KPCC 89.3 subsidiaries and ownership
Company hierarchySubsidiaries3 records
KPCC 89.3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KPCC 89.3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KPCC 89.3
What does KPCC 89.3 do?
KPCC 89.3, operated by Southern California Public Radio as LAist, is L.A.'s largest NPR member station broadcasting at 89.3 FM, providing free over-the-air and digital audio programming including local and national news, NPR content, call-in talk shows, and on-demand podcasts. The organization serves the Los Angeles, Orange County, and Inland Empire regions with flagship shows such as AirTalk, The LA Report, FilmWeek, and Imperfect Paradise. Distribution spans FM broadcast, website streaming, dedicated iOS/Android apps, and podcast platforms.
Is KPCC 89.3 a public or private company?
KPCC 89.3 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KPCC 89.3 founded?
KPCC 89.3 was founded in 1999. It employs 51 to 100 people.
Where is KPCC 89.3 based?
KPCC 89.3 is headquartered in Pasadena, United States, in the North America region.
How does KPCC 89.3 make money?
Four revenue lines are on record. Membership and Donations are the primary driver. The others are corporate Sponsorship, planned Giving and stock and Vehicle Donations.
Who are KPCC 89.3's main competitors?
PRX (Public Radio Exchange) is listed as an others. Direct peers are KCRW, KQED, KCRW Berlin / KCRW DJs music programming, WGBH (Boston), WBEZ (Chicago Public Media), WNYC (New York Public Radio), Minnesota Public Radio (MPR/APM) and WHYY. NPR (National Public Radio) is listed as a broad incumbent.
Does KPCC 89.3 have an API?
No public API is recorded for KPCC 89.3.
What industry is KPCC 89.3 in?
KPCC 89.3's product category is Public Radio Broadcasting. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPABAIAI, News Talk Radio & Current Affairs Stations. Its NAICS code is 51611 and its SIC code is 4832.