ELAS

What ELAS does

ELAS is a privately held human resources and payroll services provider headquartered in Merano, South Tyrol, Italy, founded in 1975 and operating across five regional offices (Merano HQ, Lana, Schlanders, Sinich, and St. Martin in Passeier). The company serves primarily small and medium-sized enterprises in South Tyrol, with a differentiated value proposition rooted in bilingual German/Italian service delivery and specialized expertise in regional collective labor agreements. ELAS's ownership and leadership are concentrated among qualified labor law consultants (Consulente del Lavoro), including Chairman Dr. Wahlmüller Helmut and co-Directors Dr. Marsoner Manfred and Palla Harald, who is identified as proprietor in the company Colophon.

ELAS operates an integrated cloud-based HR platform built around four module families: Präsenzerfassung (time tracking with magnetic card, app, and PC clocking), Controlling & Budget (analytics, forecasting, and Power BI integration), Human Resource (digital personnel file, onboarding, training management, document/deadline management), and Spesenverwaltung (expense management with the ZConnect mobile app and API-based Converter). The firm has also developed a proprietary time entry system called Workdata as an in-house alternative to Zucchetti. The technology is supported by bilingual UI and integrates with Power BI for analytics and Zucchetti for optional time tracking, though the platform lacks disclosed AI/ML capabilities and relies on conventional workflow automation.

The business model blends professional services with software subscriptions. Core revenue is generated through monthly payroll processing (Lohnabrechnung) handling time records, wage calculations, tax deductions, and social security filings (INPS, INAIL), plus labor law consulting covering individual and collective labor matters from hiring to termination. The ELAS Academy adds leadership development and organizational consulting. Pricing is custom and quote-based, billed monthly, with services packaged per client based on company size and complexity. Distribution occurs through direct sales at branch offices, the self-service cloud platform (my.elas.it), and a bilingual newsletter/content marketing channel (post.elas.it). ELAS is privately held under two legal entities, ELAS STP Srl and ELAS GZFR GmbH, with no disclosed external investors, funding rounds, or M&A activity.

Name

ELAS

Legal name

ELAS STP Srl

Website

https://elas.it

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

HR and Payroll Services

NAICS

Payroll Services (541214)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• HR payroll services
• Labor law consulting
• Cloud HR platform
• Time tracking software
• Personnel cost controlling

Headquarters

HQ city

Meran

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Payroll Processing Services: Monthly payroll and salary accounting services handling time records, wage calculations, tax deductions, social security filings (INPS, INAIL), and payment order preparation
2. Labor Law Consulting: Legal advice on individual and collective labor law, contract preparation, company agreements, and workplace atmosphere
3. HR Software Subscription: Cloud-based software access for time tracking, HR management, expense handling, and analytics delivered as part of integrated service package
4. Human Resource Leadership Training: ELAS Academy consulting for leadership development, employee motivation, and organizational development

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ELAS provides monthly payroll processing and labor law consulting services to businesses in South Tyrol, Italy, complemented by a proprietary cloud-based HR management platform that covers time tracking, digital personnel files, expense management, and personnel cost analytics. Services span the entire employee lifecycle from hiring to departure, with bilingual (German/Italian) delivery tailored to the regional labor market and collective agreements.

Product overview

ELAS offers a cloud-based HR management software platform combining core payroll and labor law services with integrated digital tools. The platform architecture includes Präsenzerfassung (time tracking) with sub-modules Stempelsysteme, Workflow, Workdata, and Job on Call; Controlling & Budget for personnel cost management with Analytics and Budget tools; Human Resource management including Onboarding, Digital Personnel File (Die digitale Personalakte), Training & Development (Aus- und Weiterbildung), and Document & Deadline Management; and Spesenverwaltung & Tools for expense management with Travel and Converter modules. Core services include Lohnabrechnung (payroll processing) and Arbeitsrechtliche Beratung (labor law consulting), complemented by ELAS Academy for leadership development.

Differentiator

Problem solved

Functional benefit

Products and services

• Lohnabrechnung (Payroll Services)

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Piloly.comminorOthersWeb design and digital agency partner responsible for website development and online marketing services. Located in South Tyrol at Via Kuperion 34, 39012 Merano.
• Zeppelin Corporate SRLminorOthersDesign, realization and hosting partner for ELAS websites. Located in Merano, South Tyrol. Responsible for corporate website development and hosting services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sage Group: Global accounting and payroll software vendor with Sage HR/Payroll offerings for SMEs; broad incumbent with overlapping payroll software functionality.
• Randstad Italia: Global staffing and HR services firm with Italian operations; broader HR services portfolio that includes outsourced payroll-adjacent offerings.
• ADP Italia: Global payroll/HR services giant with an established Italian presence; competes broadly on outsourced payroll and HCM but at larger enterprise scale.
• Wolters Kluwer (Italian payroll): Global provider of compliance and HR/payroll software with Italian offerings; competes in regulatory-driven payroll compliance space.
• Page Personnel Italy: Italian arm of Page Group providing specialized HR recruitment and workforce services; adjacent HR services player rather than direct payroll software peer.
• SD Worx: European payroll and HR services provider operating across multiple EU markets including Italy; overlaps with ELAS on outsourced payroll for SMEs.

Others

• Gi Group: Major Italian HR services and staffing company; adjacent player in workforce services rather than direct payroll software competitor.

Direct peers

• Zucchetti: Italy's largest HR/payroll software provider; ELAS's own materials position Workdata as an alternative to Zucchetti's time-entry system, making it a direct competitor in Italian SME payroll.
• TeamSystem: Major Italian provider of payroll, HR, and business management software for SMEs and accountants; directly competes with ELAS's cloud HR/payroll platform.

Regional players

• Datev: German payroll/accounting cooperative serving SMEs and tax advisors; comparable in serving German-language SME payroll markets though focused on Germany rather than South Tyrol.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELAS