Office for Visual Interaction
Office for Visual Interaction (OVI) is a New York-based boutique architectural lighting design firm, founded in 1997, that provides interior, exterior, daylighting, dynamic, and masterplanning lighting services to architects, developers, governments, and cultural institutions on globally iconic projects.
- Company typePrivate
- Founded1997
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Office for Visual Interaction does
Office for Visual Interaction (OVI) is a privately-held architectural lighting design firm founded in 1997 and headquartered at 99 Hudson Street, New York. The firm provides specialized consulting across six core service areas: Architectural Lighting Design (interior and exterior), Daylighting (natural light optimization), Dynamic Lighting (interactive and programmable systems), Masterplanning (urban-scale lighting integration), Product Design (custom fixtures, including the Jovie Streetlight manufactured by Trilux and the New York City Streetlight), and Storytelling (narrative-driven illumination). OVI serves a global client base spanning cultural and civic institutions, commercial real estate developers, luxury hospitality and retail, public infrastructure, and international expositions, with active or completed projects in 17+ countries across North America, Europe, the Middle East, Asia Pacific, Africa, Central Asia, and Latin America.
The firm's revenue model is professional services — project-based, quote-based lighting design consulting fees paid by architects, developers, governments, and institutions engaged from early design stages through project completion. Notable clients include Apple (Fifth Avenue Flagship), Madison Square Garden (MSG Sphere Las Vegas), The New York Times Company (New York Times Building), the organizers of World Expo Dubai (Al Wasl Plaza), the Scottish Parliament, the Canadian Parliament (West Block), KAPSARC, Lululemon, Aman (Crown Hotel New York), and various museums and cultural institutions. OVI operates as an enterprise professional services firm, acquiring work through direct relationships with tier-1 architecture firms — Zaha Hadid Architects, Foster + Partners, SOM, KPF, Renzo Piano Building Workshop, BIG, Morphosis, EMBT, and others serve as core partners on marquee commissions.
OVI is intentionally boutique, operating with 1-10 employees globally from a single New York office while delivering on some of the world's most recognizable architectural projects. Pricing is project-specific and not publicly disclosed; there are no disclosed funding rounds, no parent company, no subsidiaries, and no public listing. The firm carries no disclosed patents or trademarks, no formal certifications, and no AI/ML capabilities in evidence; its competitive differentiation rests on brand reputation, a tier-1 architect partner ecosystem, and the design talent of its principal practitioners.
Office for Visual Interaction firmographics
Firmographics- Name
- Office for Visual Interaction
- Legal name
- Office for Visual Interaction
- Website
- https://www.oviinc.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Office for Visual Interaction (OVI) is a New York-based boutique architectural lighting design firm, founded in 1997, that provides interior, exterior, daylighting, dynamic, and masterplanning lighting services to architects, developers, governments, and cultural institutions on globally iconic projects.
- Ownership category
- akta.pro rank
Office for Visual Interaction industry classification
Industry- Product category
- Architectural Lighting Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Lighting Design Services (BPAHAKAJ)
Keywords
Where Office for Visual Interaction is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Office for Visual Interaction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Architectural Lighting Design Consulting: Professional services revenue generated through providing lighting design services to architects, developers, governments, and institutions on major architectural projects. Engaged from early design stages through project completion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Office for Visual Interaction product offering
Product offeringCore offering
Office for Visual Interaction (OVI) is an architectural lighting design firm that provides professional lighting design services for interior, exterior, and public realm architectural projects. Offerings span architectural lighting design, daylighting, dynamic lighting, masterplanning, custom product design, and narrative-driven storytelling services. The firm is engaged by architects, developers, governments, and institutions from the early stages of design through project completion, and also designs its own lighting products such as the Jovie Streetlight and the New York City Streetlight.
Product overview
Office for Visual Interaction (OVI) is an architectural lighting design firm offering a comprehensive suite of design services organized across multiple disciplines: Architectural Lighting Design (interiors and exteriors), Daylighting (natural light optimization), Dynamic Lighting (interactive programmable systems), Masterplanning (urban-scale lighting), Product Design (custom fixtures), and Storytelling (narrative-driven illumination). The firm also develops its own lighting products, including the Jovie Streetlight (manufactured by Trilux) and the New York City Streetlight designed with Thomas Phifer and Partners. Projects span cultural and civic buildings, hotels, residences, retail, headquarters, public realm, landmarks, and infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Lighting Design Comprehensive lighting design services for architectural projects including interiors and exteriors, from concept through implementation. Targeted at architects, developers, and institutional clients on major capital projects.
- Daylighting Natural daylighting design services that optimize natural light within architectural spaces for sustainability and occupant comfort.
- Dynamic Lighting Interactive and programmable lighting systems that change based on time, occupancy, or user interaction.
- Masterplanning Large-scale urban planning services incorporating lighting design as a fundamental element of site development.
- Product Design Design of custom lighting fixtures and products including streetlights and architectural lighting elements.
- Jovie Streetlight Streetlight product designed by OVI with optimized arrangement of components and incorporated adjustability, manufactured by Trilux.
- New York City Streetlight Streetlight product designed for New York City by OVI in collaboration with Thomas Phifer and Partners, utilizing LED technology.
- Storytelling Narrative-driven lighting design that communicates brand identity and architectural vision through illumination.
Companies that use Office for Visual Interaction
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
Office for Visual Interaction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Office for Visual Interaction partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Zaha Hadid ArchitectscoreOngoing collaboration on major projects including Bergisel Ski Jump, Chengdu Greenland Tower, 520 West 28th Street, and Unicorn Island. OVI provides lighting design while ZHA provides architectural design, working together from early design stages.
- Renzo Piano Building WorkshopcoreCollaboration on the New York Times Building project, providing architectural lighting design services alongside RPBW's architectural expertise.
- Adrian Smith + Gordon Gill ArchitecturecorePartnership on World Expo Dubai - Al Wasl Plaza project, providing lighting design for the major international exposition venue.
- Foster + PartnerscoreCollaboration on Oceanwide Center in San Francisco, providing architectural lighting design for the major mixed-use development.
- GRIMSHAW with Oficina de ArquitecturacorePartnership on Museo Del Acero (Museum of Steel) in Mexico, providing lighting design services for the cultural institution.
- KPF (Kohn Pedersen Fox)coreCollaboration on Huamu Lot 10 in Shanghai, providing architectural lighting design for the major commercial development.
- Morphosis with Good Fulton & FarrellcorePartnership on Perot Museum of Nature and Science, providing architectural lighting design for the Dallas museum.
- Skidmore, Owings & Merrill (SOM)coreCollaboration on multiple projects including Moynihan Train Hall and Al Hamra Firdous Tower, providing architectural lighting design.
- Enric Miralles Benedetta Tagliabue (EMBT) with RMJMcorePartnership on Scottish Parliament project, providing comprehensive architectural lighting design for the national legislative building.
- TriluxminorManufacturing partnership for the Jovie streetlight product design. OVI designed the streetlight which is manufactured by Trilux.
- Thomas Phifer and PartnerscoreCollaboration on New York City Streetlight project, providing architectural lighting design services for municipal infrastructure.
- BIG - Bjarke Ingels Group with Terra Group MiamicorePartnership on The Grove at Grand Bay residential project in Miami, providing architectural lighting design.
- Tod Williams Billie Tsien with Tom Eliot FischcoreCollaboration on C.V. Starr East Asian Library at UC Berkeley, providing architectural lighting design for the academic library.
- Antoine Predock with Smith CartercorePartnership on Canadian Museum for Human Rights in Winnipeg, providing architectural lighting design for the national museum.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Office for Visual Interaction competitors and assessment
Company assessmentDirect peers
- Speirs Major: Independent lighting design studio with a comparable global, art-led practice focused on architecture, landscape, and public realm at flagship scale — the closest conceptual match to OVI in scope, ambition, and clientele.
- Bartenbach: Austrian lighting design and research firm combining architectural lighting design with daylighting and masterplanning — directly analogous to OVI's mix of architectural lighting, daylighting, and product/services R&D.
- Tillotson Design Associates: New York-based architectural lighting design practice working on cultural, civic, and commercial projects. Directly comparable boutique competitor in OVI's home market with similar flagship project profile.
- Cline Bettr Bernstein: Independent architectural lighting design consultancy with a comparable portfolio of museums, civic, and commercial projects. Competes with OVI for similar client briefs and architect specifications.
- Focus Lighting: New York architectural lighting design firm serving commercial, hospitality, retail, and cultural clients. Closely overlapping service offering and customer base to OVI's New York practice.
- Renfro Design Group: Independent lighting design consultancy working on landmark commercial, civic, and entertainment projects. Comparable boutique competitor with similar architectural lighting services.
- Lighting Design Partnership (LDP): International architectural lighting design practice active across commercial, hospitality, and public realm projects. A direct competitor for global flagship specifications.
Broad incumbents
- Arup Lighting: Lighting design practice within Arup, a global engineering and design consultancy. Overlaps with OVI on architectural lighting briefs but is embedded in a much broader multidisciplinary engineering firm.
Emerging players
- Atelier Ten: Environmental design consultancy integrating lighting design with sustainability and building performance. Overlaps with OVI on daylighting and high-performance architectural work.
Regional players
- Light Bureau: Scandinavia-based architectural lighting design firm with growing international footprint. Comparable lighting design offering but with primarily European/Nordic geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Office for Visual Interaction social profiles
Digital presenceOffice for Visual Interaction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Office for Visual Interaction leadership team
Management profileNumber of profiles
Office for Visual Interaction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Office for Visual Interaction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Office for Visual Interaction
What does Office for Visual Interaction do?
Office for Visual Interaction (OVI) is an architectural lighting design firm that provides professional lighting design services for interior, exterior, and public realm architectural projects. Offerings span architectural lighting design, daylighting, dynamic lighting, masterplanning, custom product design, and narrative-driven storytelling services. The firm is engaged by architects, developers, governments, and institutions from the early stages of design through project completion, and also designs its own lighting products such as the Jovie Streetlight and the New York City Streetlight.
Is Office for Visual Interaction a public or private company?
Office for Visual Interaction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Office for Visual Interaction founded?
Office for Visual Interaction was founded in 1997. It employs 1 to 10 people.
Where is Office for Visual Interaction based?
Office for Visual Interaction is headquartered in New York, United States, in the North America region.
How does Office for Visual Interaction make money?
One revenue line is on record: architectural Lighting Design Consulting.
Who are Office for Visual Interaction's main competitors?
Direct peers on record are Speirs Major, Bartenbach, Tillotson Design Associates, Cline Bettr Bernstein, Focus Lighting, Renfro Design Group and Lighting Design Partnership (LDP). Arup Lighting is listed as a broad incumbent. Atelier Ten is listed as an emerging player. Light Bureau is listed as a regional player.
Does Office for Visual Interaction have an API?
No public API is recorded for Office for Visual Interaction.
What industry is Office for Visual Interaction in?
Office for Visual Interaction's product category is Architectural Lighting Design Services. Its primary akta.pro industry code is BPAHAKAJ, Lighting Design Services. Its NAICS code is 54131 and its SIC code is 8742.