Intertwine
Intertwine is an Italian digital storytelling community that operates a web platform enabling individual and collaborative multimedia stories, brand-sponsored Creative Challenges, and White Label deployments for schools, universities, and corporations.
- Company typePrivate
- Founded2013
- HeadquartersFisciano, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Intertwine does
Intertwine S.R.L. is an Italian privately-held digital media company founded in 2013 and headquartered in Fisciano (Salerno), with a second office planned in Pescara. It operates a web-based storytelling community platform, www.intertwine.it, that enables individual users to publish multimedia stories (text, video, photos, GIFs) through a minimalist WYSIWYG editor, and to collaborate on community-driven "Collaborative Stories." The platform is organized into more than 20 editorial categories — including poetry, journalism, love story, thriller/noir, fantasy, humor, spirituality, travel, art, technology and innovation, sci-fi, horror, how-to, fables, erotic, food, science, educational, comics, and fashion — and supports reader engagement via voting, comments, and a monthly Top Author leaderboard.
The product layer is built on PHP (backend), JavaScript (frontend integrations), and HTML/CSS (presentation), and the company operates a small in-house technical team. Beyond the core consumer platform, Intertwine has expanded the product surface with Magazines (curated story collections) and Creative Challenges (Sfide Creative), a brand-sponsored contest format launched in late 2015 in which companies and organizations commission themed storytelling contests with 30-, 45-, or 60-day durations and prizes. A White Label B2B offering licenses private versions of the platform to schools and universities (Digital and Co-Learning) and to corporations (Corporate Storytelling). In November 2018 the company acquired 20lines, an adjacent digital writing property, for an undisclosed consideration.
Monetization combines a freemium consumer model (free registration, reading, writing, and participation; paid premium plans offering editorial assistance and promotional visibility to authors), recurring sponsorship fees from brand-sponsored Creative Challenges, B2B licensing of the White Label platform to education and enterprise customers, and a crowdfunding campaign run on Eppela. The company's customer base is a long-tail of Italian-language writers, readers, and creatives, supplemented by a small set of named B2B counterparties including Wlingua (the inaugural Creative Challenge sponsor) and undisclosed schools, universities, and corporate clients.
Intertwine firmographics
Firmographics- Name
- Intertwine
- Legal name
- Intertwine S.R.L.
- Website
- https://intertwine.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Intertwine is an Italian digital storytelling community that operates a web platform enabling individual and collaborative multimedia stories, brand-sponsored Creative Challenges, and White Label deployments for schools, universities, and corporations.
- Ownership category
- akta.pro rank
Where Intertwine is headquartered
LocationHeadquarters
- HQ city
- Fisciano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Intertwine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Platform with Premium Upsell: The core platform is free for all users to write and read stories. Premium paid plans are offered for authors seeking editorial assistance, enhanced visibility, and promotional support to reach wider audiences.
- Corporate Storytelling & White Label (B2B): Intertwine licenses private versions of its platform to schools/universities (Digital and Co-Learning) and to companies for Corporate Storytelling and White Label purposes. This represents a true B2B revenue stream.
- Creative Challenges (Sfide Creative): Companies and organizations pay to launch Creative Challenges on the platform, engaging the community in themed storytelling contests. This generates sponsorship and GTM partnership revenue.
- Crowdfunding: Intertwine ran a crowdfunding campaign on Eppela to raise capital for project growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for all users |
| Subscription | Monthly | Premium / Paid plans for authors |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Intertwine product offering
Product offeringCore offering
Intertwine is a web platform where writers, readers, and creatives can publish and consume single-author or collaborative multimedia stories combining text, photos, video, audio, and GIFs, and where the community votes, shares, and curates content through Magazines. Beyond the consumer community, Intertwine licenses white-label versions of its platform to schools, universities, and companies for educational and Corporate Storytelling use cases, and runs branded Creative Challenges for marketing clients.
Product overview
Intertwine is a storytelling community platform that offers two main product lines: a consumer-facing platform for individual and collaborative storytelling (featuring single stories, collaborative stories, creative challenges, and magazines), and a B2B offering that includes white label corporate storytelling solutions for businesses and private educational platforms for schools and universities.
Differentiator
Problem solved
Functional benefit
Products and services
- Intertwine Platform Consumer web platform that lets individual writers, readers, and creatives publish and discover single-author and collaborative multimedia stories combining text, photos, video, audio, and GIFs, with community voting, sharing, Magazines, and optional premium upgrades.
- Creative Challenges (Sfide Creative) Brand-sponsored themed storytelling contests run on the Intertwine platform, in which a sponsoring brand activates the community around a creative theme; offered to marketing clients as a campaign-based engagement format.
- Corporate Storytelling (B2B white-label)
Quantifiable outcome
- Free platform access with no technical knowledge required
Companies that use Intertwine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Intertwine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Intertwine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WlinguaminorWlingua, an online English learning portal, partnered with Intertwine to launch the first Creative Challenge (Sfida Creativa) on the platform. The challenge theme was 'La tua figuraccia in inglese' (Your embarrassing moment in English), with Wlingua providing premium accounts as prizes for winners. This partnership marked the launch of Intertwine's Creative Challenges format.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Intertwine competitors and assessment
Company assessmentDirect peers
- FanFiction.net: Long-established user-generated fiction platform with massive content library across genres. Direct peer in user-generated short stories with community voting and engagement features.
- Medium: Open writing and publishing platform with community engagement, claps, and author following. Comparable to Intertwine in offering a freemium publishing platform with social/community dynamics, though broader in scope than Intertwine's fiction focus.
- Commaful: Multimedia storytelling platform combining text with images, GIFs, and videos. Direct peer to Intertwine's multimedia WYSIWYG editor approach and short-form story format.
- Wattpad: Global storytelling community platform where users publish, discover, and engage with stories across genres. The most directly comparable peer to Intertwine's community-led multimedia storytelling model, though at vastly larger scale.
- 20lines: Storytelling platform acquired by Intertwine in November 2018. Direct peer with comparable storytelling community offering prior to the acquisition.
- Tapas: Storytelling platform for serialized fiction, comics, and novels with built-in monetization features for authors. Comparable to Intertwine in community-driven, multimedia storytelling with creator-economy elements.
- Sweek: European storytelling platform that enables writers to publish stories and readers to discover them across genres. Closely comparable to Intertwine in product offering, freemium model, and community-led growth, with similar European-market focus.
Emerging players
- Figment: Former teen-focused storytelling community with user-generated content and social engagement. Comparable community-driven fiction publishing model to Intertwine, targeting younger writers.
- Movellas: Storytelling platform focused on teen and young adult writers with community features. Comparable to Intertwine's collaborative and community-led storytelling model, especially in the younger demographic.
Broad incumbents
- Mondadori: Major Italian publishing house with a broad portfolio across books, magazines, and digital content. Broad incumbent in the Italian publishing market where Intertwine operates, with overlapping audience for storytelling content and B2B education channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Intertwine social profiles
Digital presenceIntertwine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intertwine leadership team
Management profileNumber of profiles
Profiles6 records
Intertwine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intertwine M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intertwine
What does Intertwine do?
Intertwine is a web platform where writers, readers, and creatives can publish and consume single-author or collaborative multimedia stories combining text, photos, video, audio, and GIFs, and where the community votes, shares, and curates content through Magazines. Beyond the consumer community, Intertwine licenses white-label versions of its platform to schools, universities, and companies for educational and Corporate Storytelling use cases, and runs branded Creative Challenges for marketing clients.
Is Intertwine a public or private company?
Intertwine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intertwine founded?
Intertwine was founded in 2013. It employs 1 to 10 people.
Where is Intertwine based?
Intertwine is headquartered in Fisciano, Italy, in the Europe region.
How does Intertwine make money?
Four revenue lines are on record. Freemium Platform with Premium Upsell is the primary driver. The others are corporate Storytelling & White Label (B2B), creative Challenges (Sfide Creative) and crowdfunding.
Who are Intertwine's main competitors?
Direct peers on record are FanFiction.net, Medium, Commaful, Wattpad, 20lines, Tapas and Sweek. Emerging players are Figment and Movellas. Mondadori is listed as a broad incumbent.
Does Intertwine have an API?
No public API is recorded for Intertwine.