High5Dogs
High5Dogs is a Dutch-registered, direct-to-consumer designer dog leash and accessories brand selling proprietary hands-free, parking, and leader-system leashes via Shopify to style-conscious urban dog owners worldwide.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What High5Dogs does
High5Dogs is a direct-to-consumer designer dog leash and accessories brand operated by High 5 Pets B.V., a Dutch private limited company founded in 2015 by product designer Danny Fang. The company sells hands-free shoulder leashes, parking and tethering leashes, leader/slip leashes, collars, harnesses, and complementary accessories through a Shopify-powered e-commerce storefront at high5dogs.com, organized into two collections: the entry-level Leisure line (priced $19.95-$37.95) and the premium Metro rope and leather line (priced $49-$79). Its core technology consists of two proprietary design systems: the CLIC mechanism, an integrated carabiner and locking device that enables one-handed parking and tethering without knots, and the Leader System, an integrated buckle and bespoke hook that converts a leash into a collar, slip collar, or fixed-size collar.
The business is bootstrapped and founder-owned, with no external institutional investment, patents, awards, or public revenue disclosures on record. Operations and global fulfillment are run from a Hong Kong center (Floor 12, Unit F, Gee Tung Chang Industrial Building, Siu Sai Wan), while the founder is based in Amsterdam and the legal entity is registered as High 5 Pets B.V. in the Netherlands. Products ship worldwide with free shipping on orders above $200 USD; named customer stories span the USA, Australia, the Netherlands, Belgium, Germany, Hong Kong, Japan, and the Philippines.
The target customer is a style-conscious urban dog owner who values both functionality and aesthetics in pet accessories, with secondary appeal to dog trainers using the slip-collar conversion feature. Marketing is content-driven, centered on a lifestyle blog ('Lifestyle for Two Real Stories'), an email newsletter, organic SEO on Shopify, and curated customer testimonials. The company sells exclusively through its own online store with no retail or third-party marketplace presence, preserving full margin capture and brand control while concentrating execution risk in a single founder and a 1-10 person team.
High5Dogs firmographics
Firmographics- Name
- High5Dogs
- Legal name
- High 5 Pets B.V.
- Website
- https://high5dogs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- High5Dogs is a Dutch-registered, direct-to-consumer designer dog leash and accessories brand selling proprietary hands-free, parking, and leader-system leashes via Shopify to style-conscious urban dog owners worldwide.
- Ownership category
- akta.pro rank
High5Dogs industry classification
Industry- Product category
- Designer pet accessories
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
- akta.pro secondary industry
- Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where High5Dogs is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
High5Dogs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: One-time purchase model for designer dog leashes, collars, harnesses, and accessories. Products are sold at varying price points from $19.95 to $79.00 USD depending on collection (Leisure vs Metro) and product type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Leisure Collection - Entry level designer products |
| Unit Pricing | Pay-as-you-go | Metro Collection - Premium luxury products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
High5Dogs product offering
Product offeringCore offering
High5Dogs designs and sells designer dog leashes, collars, harnesses, and accessories through a direct-to-consumer Shopify e-commerce store. Its product line is organized into two collections: the colorful, convenience-focused Leisure Collection and the premium leather-and-rope Metro Collection. Signature innovations include the proprietary CLIC carabiner parking mechanism and a multi-functional leader system that converts leashes into slip collars or fixed-size collars.
Product overview
High5Dogs is a designer dog leash and accessory company operated by High 5 Pets B.V. The product portfolio consists of two distinct sub-brands: the Leisure Collection (everyday, colorful, functional products) and the Metro Collection (luxury line with premium materials and sophisticated finishes). Core products include hands-free shoulder leashes (2.5m length with CLIC parking mechanism), parking and tether leashes (1.4-1.55m with unique CLIC mechanism), leader/collar and slip leashes (1.25-1.4m with integrated leader system), dog collars (rope and leather options), dog harnesses (rope adjustable and leather buckle styles), and accessories (leather poop bag holder wallet). All products are designed by founder Danny Fang and emphasize convenience, style, and innovative features like the proprietary CLIC mechanism for easy parking and leader system for collar/leash versatility.
Differentiator
Problem solved
Functional benefit
Brands
- Leisure Collection: The bright and colourful products of the Leisure collection are designed with convenience in mind and with a keen eye for detail. Smart innovations make it easy for dog owners and their pooches to spend time together. Features rope leashes and colorful accessories.
- Metro Collection
Products and services
- Leisure Hands Free Shoulder Dog Leash
Quantifiable outcome
- 2.5 meters / 8'2" leash length for hands-free activities
- +1 more outcomes
Companies that use High5Dogs
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
High5Dogs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
High5Dogs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopify Inc.coreE-commerce platform provider hosting the High5dogs online store. Provides the online retail infrastructure enabling product sales, cart functionality, and payment processing.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
High5Dogs competitors and assessment
Company assessmentDirect peers
- EzyDog: Direct peer. EzyDog sells premium dog harnesses, leashes, and collars globally through its own DTC site and select retail. Comparable catalog breadth (leashes/collars/harnesses) and global DTC distribution model.
- Blue-9 Pet Products: Direct peer. Blue-9 designs and sells training-focused leashes and harnesses (notably the Balance Harness and customization systems) with patented/innovative features. Highly comparable to High5Dogs' emphasis on functional design innovations like the CLIC parking mechanism.
- Dog Copenhagen: Direct peer. Scandinavian premium dog-walk brand offering walking essentials, leashes, collars, harnesses, and outerwear. Closely comparable on premium materials, urban-modern design language, and direct-to-consumer online retail.
- Puppia: Direct peer. Puppia is a globally distributed pet accessories brand best known for harnesses and apparel, sold through DTC and retail. Comparable focus on design-forward dog harnesses and wearables at accessible premium price points.
- Lupine Pet Products: Direct peer. Lupine makes and sells designer-style dog collars, leashes, and harnesses via its own e-commerce store with a lifetime guarantee. Comparable in catalog breadth (collars/leashes/harnesses) and DTC-only motion to High5Dogs.
- Mendota Products: Direct peer. Mendota is a heritage US maker of premium leather and rope dog leads, collars, and training accessories sold via its own DTC site. Comparable on material quality (leather, rope, brass) and premium price points to High5Dogs' Metro line.
- Ruffwear: Direct peer. Ruffwear is a leading performance dog gear brand specializing in harnesses, leashes, collars, and adventure accessories for active dogs. It shares High5Dogs' premium positioning, multi-category dog-accessory catalog, and DTC-e-commerce-led distribution model.
- Kurgo: Direct peer. Kurgo designs and sells outdoor and lifestyle dog gear (harnesses, leashes, collars, travel products), DTC-led with retail distribution. Comparable on premium positioning and focus on dogs accompanying owners in everyday activities.
Emerging players
- Max and Neo Dog Gear: Emerging player. Small DTC brand offering collars, leashes, and harnesses with a donation-per-purchase model. Comparable as a similarly sized e-commerce-only dog-accessories brand, though with less premium positioning than High5Dogs.
Broad incumbents
- PetSafe (Radio Systems Corporation): Broad incumbent. PetSafe is a large, established pet products brand covering training, containment, harnesses, and walking products via mass retail and DTC. Not a direct style match but representative of the well-funded incumbents whose broader catalogs and retail distribution dwarf niche DTC competitors like High5Dogs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
High5Dogs social profiles
Digital presenceHigh5Dogs financial estimates
Financial estimateRevenue estimate
Valuation estimate
High5Dogs leadership team
Management profileNumber of profiles
Profiles1 record
High5Dogs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High5Dogs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High5Dogs
What does High5Dogs do?
High5Dogs designs and sells designer dog leashes, collars, harnesses, and accessories through a direct-to-consumer Shopify e-commerce store. Its product line is organized into two collections: the colorful, convenience-focused Leisure Collection and the premium leather-and-rope Metro Collection. Signature innovations include the proprietary CLIC carabiner parking mechanism and a multi-functional leader system that converts leashes into slip collars or fixed-size collars.
Is High5Dogs a public or private company?
High5Dogs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High5Dogs founded?
High5Dogs was founded in 2015. It employs 1 to 10 people.
Where is High5Dogs based?
High5Dogs is headquartered in Amsterdam, Netherlands, in the Europe region.
How does High5Dogs make money?
One revenue line is on record: product Sales.
Who are High5Dogs's main competitors?
Direct peers on record are EzyDog, Blue-9 Pet Products, Dog Copenhagen, Puppia, Lupine Pet Products, Mendota Products, Ruffwear and Kurgo. Max and Neo Dog Gear is listed as an emerging player. PetSafe (Radio Systems Corporation) is listed as a broad incumbent.
Does High5Dogs have an API?
No public API is recorded for High5Dogs.
What industry is High5Dogs in?
High5Dogs's product category is Designer pet accessories. Its primary akta.pro industry code is CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing), with a secondary code of CRAFABAH, Pet & Animal Supplies Marketplaces. Its NAICS code is 45991 and its SIC code is 5940.