HR2day
HR2day is a Darlington-based HR consultancy founded in 2011 that delivers retained HR packages, consultancy, fractional HR director services, training, and HR software to small and medium-sized businesses across the UK North East, North West, and London.
- Company typePrivate
- Founded2011
- HeadquartersDarlington, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HR2day does
HR2day is a Darlington-based HR services provider founded in 2011 by Nicky Jolley, serving small and medium-sized businesses across North East England with expansion into the North West and London. The firm offers a portfolio of human-led HR advisory services including monthly Retained HR Packages (Diamond from £209/month for advisory support, Platinum from £567/month for full HR function delivery), HR Consultancy for project-based work, Fractional HR Director engagements, Training and Development programmes, Leadership Development, and Health and Safety advisory. A cloud-based Online HR System supplements the advisory layer by providing document storage, holiday records, and appraisal management through a client login portal.
The company monetises primarily through recurring monthly subscriptions scaled to client employee count, complemented by project-based professional services and training programmes. Its go-to-market is sales-led and direct: a website with enquiry forms captures leads, followed by phone outreach and bespoke proposals. The customer base is predominantly SMB, with named logos spanning education, software, energy, retail, accounting, and food and beverage, plus selected enterprise accounts such as Bang & Olufsen and Falck.
HR2day is founder-owned (Nicky Jolley as Managing Director, Mark Jolley as Director), privately held with no institutional funding, and operates with a team of approximately 10 CIPD-qualified professionals. Its claimed differentiators are responsiveness (a 48-hour turnaround guarantee), dedicated account managers, and practical commercial advice from senior practitioners rather than junior generalists. The company's reported 66% year-on-year turnover growth in 2021 coincided with its first London contract and North West expansion, though no revenue figures have been disclosed publicly since.
HR2day firmographics
Firmographics- Name
- HR2day
- Legal name
- HR2day Limited
- Website
- https://hr2day.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HR2day is a Darlington-based HR consultancy founded in 2011 that delivers retained HR packages, consultancy, fractional HR director services, training, and HR software to small and medium-sized businesses across the UK North East, North West, and London.
- Ownership category
- akta.pro rank
HR2day industry classification
Industry- Product category
- HR Services and Consultancy
- NAICS
- Human Resources Consulting Services (541612), Professional Employer Organizations (561330), Office Administrative Services (56111)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)
- akta.pro secondary industries
- HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where HR2day is headquartered
LocationHeadquarters
- HQ city
- Darlington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HR2day business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retained HR Packages: Monthly subscription packages (Diamond and Platinum tiers) providing ongoing HR support, unlimited phone and email support, compliance audits, document drafting, and account management. Revenue is recurring and scales based on client employee count.
- HR Consultancy: Project-based or ad-hoc HR consulting services for specific issues, investigations, restructures, and HR challenges.
- Leadership Development Training: Customised leadership development programmes delivered to client organisations for individual and team capability building.
- Employee Training & Development: Training services covering inclusivity, diversity, mental health, and organisational culture topics.
- Fractional HR Director: Part-time senior HR leadership providing strategic HR guidance without the cost of a full-time hire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Diamond Package - We provide, you deliver: From £209 per month. Telephone and email support with client team delivering HR tasks. |
| Subscription | Monthly | Platinum Package - We provide and deliver: From £567 per month. HR2day acts as complete HR function. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
HR2day product offering
Product offeringCore offering
HR2day provides outsourced HR services, retained HR support packages, HR consultancy, training and development, and fractional HR director services to small and medium-sized businesses in the UK. Services include employment law compliance, HR documentation, employee relations support, leadership development, and health and safety advisory, complemented by an online HR software platform for document and record management.
Product overview
HR2day is an HR services provider offering a portfolio of advisory and software services for small and medium-sized businesses. The core offering consists of Retained HR Packages (Platinum and Diamond tiers) providing ongoing HR support, complemented by individual consulting services including HR Consultancy, Fractional HR Director access, Training & Development, Leadership Development, Health & Safety, and Outsourced HR. The company also provides an Online HR Software platform and Client Login Portal for document management, holiday records, and appraisals. Services are delivered by a team of qualified HR professionals including CIPD-qualified consultants.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 90% of new clients believe they are compliant, but fewer than 10% actually are. HR2day achieves 100% compliance.
- +2 more outcomes
Companies that use HR2day
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
HR2day technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HR2day partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Intelligent Facility Solutions LtdminorOffice safety partner who installed air and surface sterilisation technology at HR2day's office. Both companies connected through Goldman Sachs 10,000 Small Businesses programme. Andrew Cameron, MD of Intelligent Facility Solutions, supports HR2day's safe return to work initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HR2day competitors and assessment
Company assessmentDirect peers
- Peninsula Group: UK-based outsourced HR, employment law and health & safety provider serving thousands of SMEs on retained monthly subscription packages - effectively HR2day's closest scaled twin. Same target customer, same bundled subscription model and same UK regulatory compliance angle.
- Citation Group: UK provider of HR, employment law, health & safety and ISO consulting on fixed-fee retainers to SMEs - a direct competitor in the same compliance-led subscription model that HR2day sells.
- WorkNest: UK HR, employment law and health & safety outsourcing firm selling fixed-fee retained packages to SMEs with dedicated account managers. Mirrors HR2day's Platinum-tier positioning and compliance-led value proposition.
- CIPHR: UK HR software and outsourced HR services company serving growing businesses with cloud HRIS and people-management tools. Comparable to HR2day on the SME HR outsourcing + software bundle and customer size band.
- IRIS Software Group: UK payroll, HR and people-management software and services group with multiple SME-focused HR products (IRIS HR, Cascade). Overlaps with HR2day on outsourced HR functionality and payroll-adjacent admin services.
- Moorepay: UK payroll and HR software and outsourced services provider focused on small and mid-sized employers. Overlaps with HR2day on HR admin outsourcing, employment documentation and recurring monthly delivery to SMEs.
- BrightHR: Cloud HR and employment law software platform spun out of Peninsula, targeting UK SMBs with document storage, e-signing, holiday and appraisal tools - the software layer of the same outsourced HR model HR2day operates.
- MHR: UK HR, payroll and people-management software and services firm with a strong mid-market and SME footprint. Compares on outsourced HR + HCM technology delivery to growing UK employers.
Broad incumbents
- SD Worx: Large European HR and payroll outsourcing and technology vendor with significant UK presence. Competes broadly in the same outsourced HR space but serves larger, multi-country employers rather than HR2day's SME niche.
- ADP (UK): Global payroll and HR outsourcing incumbent with a sizable UK SMB and mid-market HR outsourcing business (RUN Powered by ADP, ADP HR Assist). Competes with HR2day on outsourced HR admin but as part of a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HR2day social profiles
Digital presenceHR2day financial estimates
Financial estimateRevenue estimate
Valuation estimate
HR2day leadership team
Management profileNumber of profiles
Profiles9 records
HR2day funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HR2day M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HR2day
What does HR2day do?
HR2day provides outsourced HR services, retained HR support packages, HR consultancy, training and development, and fractional HR director services to small and medium-sized businesses in the UK. Services include employment law compliance, HR documentation, employee relations support, leadership development, and health and safety advisory, complemented by an online HR software platform for document and record management.
Is HR2day a public or private company?
HR2day is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HR2day founded?
HR2day was founded in 2011. It employs 11 to 50 people.
Where is HR2day based?
HR2day is headquartered in Darlington, United Kingdom, in the Europe region.
How does HR2day make money?
Five revenue lines are on record. Retained HR Packages are the primary driver. The others are HR Consultancy, leadership Development Training, employee Training & Development and fractional HR Director.
Who are HR2day's main competitors?
Direct peers on record are Peninsula Group, Citation Group, WorkNest, CIPHR, IRIS Software Group, Moorepay, BrightHR and MHR. Broad incumbents are SD Worx and ADP (UK).
Does HR2day have an API?
No public API is recorded for HR2day.
What industry is HR2day in?
HR2day's product category is HR Services and Consultancy. Its primary akta.pro industry code is BPACAKAA, Comprehensive HRO (Multi-Process HR Outsourcing), with a secondary code of BPACAKAI, HR Service Delivery & Employee Contact Centers (HR Helpdesk). Its NAICS code is 541612 and its SIC code is 8741.