HR2day

What HR2day does

HR2day is a Darlington-based HR services provider founded in 2011 by Nicky Jolley, serving small and medium-sized businesses across North East England with expansion into the North West and London. The firm offers a portfolio of human-led HR advisory services including monthly Retained HR Packages (Diamond from £209/month for advisory support, Platinum from £567/month for full HR function delivery), HR Consultancy for project-based work, Fractional HR Director engagements, Training and Development programmes, Leadership Development, and Health and Safety advisory. A cloud-based Online HR System supplements the advisory layer by providing document storage, holiday records, and appraisal management through a client login portal.

The company monetises primarily through recurring monthly subscriptions scaled to client employee count, complemented by project-based professional services and training programmes. Its go-to-market is sales-led and direct: a website with enquiry forms captures leads, followed by phone outreach and bespoke proposals. The customer base is predominantly SMB, with named logos spanning education, software, energy, retail, accounting, and food and beverage, plus selected enterprise accounts such as Bang & Olufsen and Falck.

HR2day is founder-owned (Nicky Jolley as Managing Director, Mark Jolley as Director), privately held with no institutional funding, and operates with a team of approximately 10 CIPD-qualified professionals. Its claimed differentiators are responsiveness (a 48-hour turnaround guarantee), dedicated account managers, and practical commercial advice from senior practitioners rather than junior generalists. The company's reported 66% year-on-year turnover growth in 2021 coincided with its first London contract and North West expansion, though no revenue figures have been disclosed publicly since.

Name

HR2day

Legal name

HR2day Limited

Website

https://hr2day.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

HR2day is a Darlington-based HR consultancy founded in 2011 that delivers retained HR packages, consultancy, fractional HR director services, training, and HR software to small and medium-sized businesses across the UK North East, North West, and London.

Ownership category

akta.pro rank

Product category

HR Services and Consultancy

NAICS

Human Resources Consulting Services (541612), Professional Employer Organizations (561330), Office Administrative Services (56111)

SIC

Services-Management Services (8741)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC), HRIS/HCM Managed Services & Support (BPAEAGAF)

Keywords

• HR outsourcing
• HR consultancy
• Employment law compliance
• Leadership development training
• Fractional HR director

Headquarters

HQ city

Darlington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retained HR Packages: Monthly subscription packages (Diamond and Platinum tiers) providing ongoing HR support, unlimited phone and email support, compliance audits, document drafting, and account management. Revenue is recurring and scales based on client employee count.
2. HR Consultancy: Project-based or ad-hoc HR consulting services for specific issues, investigations, restructures, and HR challenges.
3. Leadership Development Training: Customised leadership development programmes delivered to client organisations for individual and team capability building.
4. Employee Training & Development: Training services covering inclusivity, diversity, mental health, and organisational culture topics.
5. Fractional HR Director: Part-time senior HR leadership providing strategic HR guidance without the cost of a full-time hire.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

HR2day provides outsourced HR services, retained HR support packages, HR consultancy, training and development, and fractional HR director services to small and medium-sized businesses in the UK. Services include employment law compliance, HR documentation, employee relations support, leadership development, and health and safety advisory, complemented by an online HR software platform for document and record management.

Product overview

HR2day is an HR services provider offering a portfolio of advisory and software services for small and medium-sized businesses. The core offering consists of Retained HR Packages (Platinum and Diamond tiers) providing ongoing HR support, complemented by individual consulting services including HR Consultancy, Fractional HR Director access, Training & Development, Leadership Development, Health & Safety, and Outsourced HR. The company also provides an Online HR Software platform and Client Login Portal for document management, holiday records, and appraisals. Services are delivered by a team of qualified HR professionals including CIPD-qualified consultants.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% of new clients believe they are compliant, but fewer than 10% actually are. HR2day achieves 100% compliance.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Intelligent Facility Solutions LtdminorOthersOffice safety partner who installed air and surface sterilisation technology at HR2day's office. Both companies connected through Goldman Sachs 10,000 Small Businesses programme. Andrew Cameron, MD of Intelligent Facility Solutions, supports HR2day's safe return to work initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peninsula Group: UK-based outsourced HR, employment law and health & safety provider serving thousands of SMEs on retained monthly subscription packages - effectively HR2day's closest scaled twin. Same target customer, same bundled subscription model and same UK regulatory compliance angle.
• Citation Group: UK provider of HR, employment law, health & safety and ISO consulting on fixed-fee retainers to SMEs - a direct competitor in the same compliance-led subscription model that HR2day sells.
• WorkNest: UK HR, employment law and health & safety outsourcing firm selling fixed-fee retained packages to SMEs with dedicated account managers. Mirrors HR2day's Platinum-tier positioning and compliance-led value proposition.
• CIPHR: UK HR software and outsourced HR services company serving growing businesses with cloud HRIS and people-management tools. Comparable to HR2day on the SME HR outsourcing + software bundle and customer size band.
• IRIS Software Group: UK payroll, HR and people-management software and services group with multiple SME-focused HR products (IRIS HR, Cascade). Overlaps with HR2day on outsourced HR functionality and payroll-adjacent admin services.
• Moorepay: UK payroll and HR software and outsourced services provider focused on small and mid-sized employers. Overlaps with HR2day on HR admin outsourcing, employment documentation and recurring monthly delivery to SMEs.
• BrightHR: Cloud HR and employment law software platform spun out of Peninsula, targeting UK SMBs with document storage, e-signing, holiday and appraisal tools - the software layer of the same outsourced HR model HR2day operates.
• MHR: UK HR, payroll and people-management software and services firm with a strong mid-market and SME footprint. Compares on outsourced HR + HCM technology delivery to growing UK employers.

Broad incumbents

• SD Worx: Large European HR and payroll outsourcing and technology vendor with significant UK presence. Competes broadly in the same outsourced HR space but serves larger, multi-country employers rather than HR2day's SME niche.
• ADP (UK): Global payroll and HR outsourcing incumbent with a sizable UK SMB and mid-market HR outsourcing business (RUN Powered by ADP, ADP HR Assist). Competes with HR2day on outsourced HR admin but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HR2dayltd
• Facebookfacebook.com/hr2day
• LinkedInlinkedin.com/company/hr2day-limited
• Instagraminstagram.com/hr2dayltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR2day