KåKå

What KåKå does

KåKå AB is a Swedish B2B wholesale distributor of ingredients, supplies, and equipment to professional bakeries, confectioneries, and the broader bakery industry. Founded in 1927 and headquartered in Lomma, the company operates exclusively in the domestic Swedish market, distributing a comprehensive range of products including chocolate and cocoa, fillings, fruit purees, yeast, sourdough, marzipan, flours, dairy, eggs, sugar, syrup, decorations, baking accessories, packaging, and gelato/ice cream inputs. KåKå also resells premium third-party brands such as Valrhona chocolates and Warbro Kvarn organic flours, and markets its own KåKå JUBILEUMSKAFFE coffee line alongside registered proprietary products such as CRUSTEX® toscamassa.

The company's commercial model is a hybrid of e-commerce (kaka.se, login-gated for business customers) and direct field sales with personal business development managers, supported by a suite of value-added services: BakeIT (a recipe and costing calculation program hosted at bakeit2.se), the Sverige fikar consumer-loyalty platform, product development support, annual training courses, and customizable marketing materials. Distribution and sales activities are reinforced by event sponsorship of Swedish professional baking competitions such as Årets Konditor, SM Unga Bagare, and Skolmästerskapen.

Revenue mechanics are traditional wholesale: B2B customers order ingredients and non-food supplies on account, with pricing negotiated at the customer level and not publicly disclosed. KåKå employs 51-100 people and is wholly owned by Orkla, the Norwegian branded consumer goods group, operating as a subsidiary within Orkla's food distribution portfolio. The company self-positions as Sweden's leading supplier of bakery products to its target segments.

Name

KåKå

Legal name

KåKå AB

Website

https://kaka.se

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

51–100 employees

Short description

KåKå AB is a Sweden-based B2B wholesale distributor supplying bakery ingredients, confectionery inputs, packaging, and equipment to professional bakeries, confectioneries, and gelato makers in Sweden, operating as a subsidiary of Orkla.

Ownership category

akta.pro rank

Product category

Bakery Ingredients Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Premium/Artisanal Bakery Wholesale (AFAIAFAG), Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Bakery ingredients distribution
• Confectionery wholesale supplies
• Bake-off products supplier
• Gelato and ice cream supplies
• Professional bakery equipment

Headquarters

HQ city

Lomma

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Wholesale Distribution: KåKå generates revenue through wholesale distribution of bakery ingredients and supplies to professional bakeries, confectioneries, and bakery industries across Sweden. The company offers a comprehensive product range including chocolate, cocoa, fillings, fruits, colors, flavors, yeast, almonds, nuts, marzipan, flour, milk powder, eggs, decorations, butter, margarine, oils, sugar, syrup, as well as non-food items like packaging, baking accessories, and bake-off products.
2. Gelato and Ice Cream Products: Sale of ice cream bases, flavorings, sprinkles, toppings, and wafers for gelato production to ice cream parlors and bakeries.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

KåKå is a Swedish B2B wholesale distributor that supplies ingredients, raw materials, bake-off products, gelato supplies, non-food items, and accessories to professional bakeries, confectioneries, and the bakery industry across Sweden. The company offers a comprehensive assortment organized into bakery & pastry ingredients, food & beverage, non-food supplies, bake-off products, and gelato/ice cream, complemented by value-added services such as the BakeIT recipe/costing software, Sverige fikar customer club, marketing support, training courses, and recipes. It also resells premium partner brands including Valrhona chocolate and Warbro Kvarn organic flour, and sells its own KåKå JUBILEUMSKAFFE coffee line.

Product overview

KåKå is Sweden's leading supplier of bakery products to bakeries, pastry shops, and the bakery industry. The company offers a comprehensive product portfolio organized into five main categories: Bakery & Pastry Products (ingredients including chocolate, cocoa, fillings, flours, sugar, nuts, marzipan, butter, and spices), Food & Beverage (beverages, dairy, deli items), Non-Food Products (packaging, baking accessories, hygiene supplies), Bake Off Products (pre-made breads, pastries, cakes, laminated products), and Gelato/Ice Cream (bases, flavorings, toppings, wafers). The core offering is complemented by add-on services including BakeIT (recipe and calculation software), Sverige Fikar (customer loyalty platform), marketing support, courses, and recipes. KåKå also serves as a reseller for premium brands including Warbro Kvarn organic flour and Valrhona chocolate products.

Differentiator

Problem solved

Functional benefit

Brands

• KåKå JUBILEUMSKAFFE: KåKå's own coffee brand featuring both pre-ground and whole bean options in various roasts.
• BakeIT
• Sverige fikar

Products and services

• Bakery & Pastry Products Comprehensive range of bakery and confectionery ingredients including chocolate, cocoa, couverture, pralines, fillings, custards, fruit purees, jams, gelatins, colors, flavorings, yeast, improvers, sourdough, almonds, nuts, seeds, marzipan, flour mixes, starch, milk powder, egg products, decorations, butter, margarine, oils, sugar, syrup, malt, and wort products. Sold to professional bakeries, confectioneries, and bakery industries.
• Food & Beverage Wide selection of food and beverage products for bakeries including beverages (carbonated, still, juice, powder drinks), vegetables, dairy products (cream, cottage cheese, milk, butter, yogurt), and deli items (charcuterie, dressings, sauces, fish, shellfish, canned goods, olives, cheese, pasta, rice).
• Non-Food Products Non-food supplies for bakeries including baking accessories (paper, piping bags), cake trays and molds, charcuterie and deli packaging, ice cream packaging, hygiene and cleaning supplies, plastic packaging, bags, take-away packaging, and cake/pastry cartons.
• Bake Off Products Pre-made and pre-baked bakery products including bases, tartlets, capsules, breads (baguettes, breakfast breads, gluten-free, prebaked), sweet buns, cakes, pastries, cookies, donuts, and laminated products (croissants, Danish pastry).
• Gelato/Ice Cream Complete gelato product range including flavorings, ice cream bases (flavored and neutral), stabilizers, sprinkles, toppings, and wafers for ice cream production. Sold to professional gelato makers, ice cream parlors, and bakeries.
• Toscamassor (Tosca Topping Products) Tosca topping products including Toscamassa (12 kg base for florentiner topping), Toscin (12.5 kg palm-free ready-to-use mass), and Crustex pulver/Toscin powder (10 kg for making tosca topping with crunchy texture). Sold to professional bakers and confectioners producing pastries and cookies.
• Fondant Products Fondant products including Fondaleb (14 kg ready-to-use white fondant), Fondant Strut Vit (10x1 kg ready-to-use), Fondantpasta (15 kg white paste fondant), and Icing sugar Lebbe (20 kg powdered icing sugar with glucose syrup). Sold to professional confectioneries.
• Warbro Kvarn Organic Flour Reseller of Warbro Kvarn organic flour products including Dinkel, Enkorn, and Emmer grains, sourced from stone-ground organic cereals. Sold to professional bakeries seeking organic and specialty flour.
• Valrhona Chocolate Products Premium Valrhona chocolate products including Gianduja-style sticks, Inspiration Raspberry and Passion drops, Dulcey white/blonde chocolate, and fruit-flavored couvertures. Sold to professional confectioneries and bakeries.
• KåKå JUBILEUMSKAFFE Coffee KåKå's own coffee brand available in various formats including pre-ground medium and dark roast for brewing, and whole beans for espresso and dark roast. Sold to professional bakeries, cafés, and food service customers.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Warbro KvarncoreStrategic or Co-development PartnerKåKå has entered into a partnership with Warbro Kvarn to expand their range of organic, stone-milled flour from heritage grains. Warbro Kvarn produces high-quality organic flour including Dinkel, Enkorn, and Emmer varieties. This partnership enables KåKå to offer specialty organic flour products to their bakery customers.
• OrklacoreOthersKåKå AB is part of the Orkla group, a major Norwegian branded consumer goods company. Orkla's portfolio includes branded consumer goods, including investments in professional bakeries and food companies. KåKå operates as a subsidiary under Orkla's umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IREKS: German family-owned bakery ingredients specialist (flour mixes, malt, sourdough, improvers) serving bakeries and industrial producers. Comparable in the bakery B2B supply model, broad ingredient portfolio, and emphasis on technical customer service.
• Orkla Food Ingredients: Sister entity under Orkla supplying bakery and ice cream ingredients across multiple European countries. Closely comparable as both are Orkla-owned bakery-ingredient distributors; direct overlap in product range and customer segments though at broader geographic scale.
• Dawn Foods: Global bakery ingredient manufacturer and distributor (cake and bakery mixes, fillings, toppings) serving retail bakeries and food service. Comparable as a multi-category bakery B2B supplier with branded and private-label offerings to professional bakers.
• Puratos: Belgian global supplier of bakery, patisserie, and chocolate ingredients to artisans and industrials. Direct comparable in product breadth (flour, chocolate, fillings, improvers), B2B bakery customer focus, and value-added services (R&D, training, digital tools).
• Zeelandia: Dutch bakery ingredient manufacturer and supplier of mixes, improvers, fillings, and finished products to bakers worldwide. Comparable in product range and professional bakery customer focus.
• Martin Braun: German specialty supplier of bakery raw materials and finished products to bakeries and confectioneries across Europe. Direct comparable in the wholesale supply of chocolate, fillings, fruits, marzipan, and bakery improvers to professional bakers.

Emerging players

• Lesaffre: French global leader in yeast and bakery fermentation products, expanding into broader bakery ingredients. Comparable as a supplier of core bakery inputs (yeast, sourdough, improvers) into the same professional bakery customer base.
• AAK (Aarhuskarlshamn): Swedish-Danish specialty oils and fats supplier serving bakery, dairy, and food service customers. Comparable as a Nordic supplier of bakery fats and oils (bagerimargarin, shortening, release agents) into the same customer segment.

Others

• Valrhona: French premium chocolate manufacturer sold through specialty distributors including KåKå. Adjacent comparable as a brand owner whose products KåKå resells; an indirect channel partner and brand reference point in KåKå's premium portfolio.

Regional players

• Lantmännen Cerealia: Swedish agricultural cooperative with grain-based foods and bakery ingredients for B2B and B2C. Comparable as a Swedish food company supplying bakery-related inputs (flour, mixes, grains) into the same domestic bakery value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KåKå