Carused.jp
Carused.jp, operated by Carpaydiem Co., Ltd., is an online marketplace exporting Japanese used vehicles from Japan to buyers across 100+ countries, primarily in African and emerging markets, combining direct sales with Toyota Tsusho–backed auction access.
- Company typePrivate
- Founded2009
- HeadquartersKawasaki, Japan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Carused.jp does
Carused.jp is an online B2C and B2B marketplace operated by Carpaydiem Co., Ltd., exporting pre-owned Japanese vehicles to buyers across 100+ countries, with a concentration of demand in African and other emerging markets. Founded in 2009 and headquartered in Tokyo, the company combines a direct-sales inventory of 30,000+ vehicles with two complementary auction products — the Toyota Tsusho Auction (exclusive Toyota Group stock with English auction-sheet translations) and the JPN Auction network (access to 190+ Japanese auction houses including USS, surfacing over 100,000 vehicles weekly). The platform supports buyers in seven languages (English, French, Spanish, Portuguese, German, Russian, Japanese) and offers value-added services including a Total Price Calculator with FOB/CIF options, pre-shipment inspections at six Japanese car yards, Request-a-Car notifications, and logistics coordination with documented customs clearance support.
The underlying technology is a multilingual web marketplace with deposit-based auction bidding (minimum US$300, scaling to a US$500,000 bidding limit at US$50,000 deposit), integrated shipping logistics, and an inspection workflow spanning Yokohama, Kawasaki, Nagoya, Osaka, Kobe, and Fukuoka. Following the March 2023 capital tie-up, Carpaydiem became a wholly-owned subsidiary of Toyota Tsusho Corporation, the trading affiliate of the Toyota Group, which provides exclusive inventory access and global logistics leverage. The company holds a Tokyo Public Safety Commission permit (Reg. No. 303321407716) and JUMVEA membership dating to 1995, both serving as anti-fraud and compliance credentials in a category where provenance and mileage authenticity are recurring buyer concerns.
The business model blends one-time direct vehicle sales with transaction-fee auction participation and logistics/services revenue. Inventory pricing spans roughly $400 for budget kei vehicles to $10,000+ for premium models, with most volume in the $1,000–$5,000 mid-range. Customer segments split across individual importers in Africa and other regions, professional dealers/wholesalers using auction products, and commercial vehicle buyers (vans, trucks, buses). Distribution combines direct online sales with a local-agent network in 10+ countries, which mitigates digital-payment and logistics friction in less-mature e-commerce markets.
Carused.jp firmographics
Firmographics- Name
- Carused.jp
- Legal name
- Carpaydiem CO.,LTD
- Website
- https://carused.jp
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carused.jp, operated by Carpaydiem Co., Ltd., is an online marketplace exporting Japanese used vehicles from Japan to buyers across 100+ countries, primarily in African and emerging markets, combining direct sales with Toyota Tsusho–backed auction access.
- Ownership category
- akta.pro rank
Carused.jp industry classification
Industry- Product category
- Used Vehicle Export Marketplace
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Used Car Dealers (44112), Transportation and Warehousing (48-49)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Export & Cross-Border Fleet Resale (Compliance, Documentation) (TLABAKAJ)
- akta.pro secondary industries
- Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB), International Vehicle Shipping & Export (RoRo/Container) (HSAKAFAJ), Vehicle Transportation & Logistics for Remarketing (Pickup/Delivery, Marshaling) (TLABAKAG)
Keywords
Where Carused.jp is headquartered
LocationHeadquarters
- HQ city
- Kawasaki
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Carused.jp business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales (Direct): Direct sales of used vehicles from inventory. Prices displayed include FOB (port of origin) with optional CIF calculations for shipping, inspection, and insurance to destination.
- Auction Participation: Customers pay refundable deposits (minimum US$300) to participate in Toyota Tsusho Auction. Deposit amounts determine bidding limits (up to 10x deposit amount). Revenue from transaction facilitation.
- Logistics and Shipping Services: Arrangement of international shipping from Japan to destination countries with document preparation for customs clearance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget vehicles under $1,000 |
| Unit Pricing | Pay-as-you-go | Mid-range vehicles $1,000-$5,000 |
| Unit Pricing | Pay-as-you-go | Premium vehicles $5,000+ |
| Transaction based/ take rate | Pay-as-you-go | Auction Deposits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Carused.jp product offering
Product offeringCore offering
Carused.jp operates an online B2C and dealer-facing marketplace that lists, prices, and sells pre-owned Japanese vehicles (cars, vans, trucks, buses, machinery) for direct export to buyers in 100+ countries. Core delivery combines a 30,000+ vehicle in-stock catalog, real-time access to Japanese auctions (Toyota Tsusho Auction and JPN Auction covering 190+ auction houses), certified pre-shipment inspections, and end-to-end international shipping with customs documentation.
Product overview
Carused.jp is an online platform operated by Carpaydiem Co., Ltd. that offers Japanese used cars, vans, trucks, buses, and machinery for international buyers. The platform operates as a unified marketplace combining direct vehicle sales with auction services. The core offering includes the main Carused.jp marketplace (30,000+ vehicles), the Toyota Tsusho Auction (exclusive Toyota Group vehicles), and the JPN/Ninja Auction (100,000+ weekly auction access). Additional services include Request a Car notifications, logistics/shipping services, local agent support in 10+ countries, pre-shipment inspections, and a Total Price Calculator. The company formed a capital tie-up with Toyota Tsusho Corporation in March 2023.
Differentiator
Problem solved
Functional benefit
Brands
- Toyota Tsusho Auction: An auction service providing access to exclusive Japanese used cars from Toyota Group through Toyota Tsusho's global network.
- JPN Auction
Products and services
- Carused.jp Online Marketplace Direct online marketplace for Japanese used vehicles (cars, vans, minibuses, trucks, buses, kei trucks, and machinery) with 30,000+ in-stock vehicles from Japan, featuring search and filtering by make, model, body type, year, mileage, steering, drivetrain, and fuel; with FOB pricing and CIF international shipping calculation. Targets international individual buyers and small businesses across 100+ countries with multilingual support in English, French, Spanish, Portuguese, German, Russian, and Japanese.
- Toyota Tsusho Auction Exclusive online auction platform providing registered dealers and importers with real-time bidding access to Toyota Group inventory from Japanese auction houses. Buyers deposit funds (minimum US$300, scaling to a maximum US$50,000 deposit enabling up to US$500,000 bidding limit) with bidding limits set at 10x the deposit amount. Includes English auction sheet translations and pre-shipment inspection options.
- JPN Auction Network Online Japanese car auction service providing access to over 190 auction houses including USS (largest car auction in Japan), with approximately 50,000 cars sold weekly. Provides wholesale pricing, original auction prices, and vehicles ranging from JDM cars to luxury European models and commercial trucks, targeted at dealers and wholesalers with auction experience.
- International Logistics and Shipping Service End-to-end international shipping arrangement from Japan to destination countries including document preparation for customs clearance, with documented transit times to major global ports and integration with vehicle purchase flow.
- Pre-Shipment Vehicle Inspection Professional on-site vehicle inspection by certified staff at six Japanese car yards covering engine starting tests, issue identification, and minor repairs before a vehicle is shipped to the international buyer, offered as a paid add-on service during the purchase or auction process.
- Local Agent Support Service Destination-country agent network covering 10+ countries (including D.R. Congo, Mozambique, Tanzania, and Zambia) that assists international buyers with vehicle purchase coordination, delivery arrangements, and local import regulations and taxes.
Quantifiable outcome
- 4.79/5 average customer rating from 3,541+ verified reviews
- +1 more outcomes
Companies that use Carused.jp
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Carused.jp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Carused.jp partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Toyota Tsusho CorporationcoreCapital tie-up with Toyota Tsusho Corporation, trading affiliate of Toyota Group. Provides exclusive access to Toyota Group inventory through Toyota Tsusho Exclusive Stock. Leverages Toyota Tsusho's global network for logistics and sourcing of reliable Japanese vehicles.
- JUMVEA (Japanese Used Motor Vehicle Exporters Alliance)coreJUMVEA membership since establishment in 1995 ensures compliance with industry standards and anti-fraud measures. Members are committed to preventing illegal transactions including stolen and illegal vehicles.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Carused.jp competitors and assessment
Company assessmentDirect peers
- Be Forward: Be Forward is the largest Japanese used-vehicle export platform, selling thousands of cars weekly to buyers in Africa, the Caribbean, and other emerging markets via a similar online B2C marketplace with logistics support — a head-to-head competitor in cross-border JDM exports.
- SBT Japan: SBT Japan is a long-established Japanese used-car exporter offering online inventory, auction access, and international shipping to global buyers — directly comparable to Carused's B2C marketplace and auction-bidding model.
- CAR FROM JAPAN: Car From Japan operates an online marketplace for Japanese used vehicles targeting international buyers with shipping and inspection services, positioning it as a direct competitor in cross-border JDM resale.
- Tradecarview: Tradecarview is a Japanese used-vehicle B2B/B2C platform with global reach that lists auction-grade inventory to overseas buyers — a direct peer in auction-facilitated international used-car exports.
- Japanese Car Direct: Japanese Car Direct specializes in sourcing and exporting used JDM vehicles for individual buyers and dealers, with services including vehicle inspection, negotiation, and international shipping — directly comparable to Carused's concierge and logistics offerings.
Emerging players
- Droom: Droom is an India-focused online used-vehicle and new-vehicle marketplace with cross-border used-car sourcing capabilities, operating in an adjacent emerging-market segment with similar B2C marketplace mechanics.
Others
- USS Co., Ltd. USS is the largest Japanese used-car auction-house operator and a key infrastructure provider that Carused.jp's JPN Auction platform integrates with for inventory access; it is an upstream supplier/potential competitor rather than a direct peer.
Broad incumbents
- Autobacs Seven: Autobacs Seven is a major Japanese automotive aftermarket retail chain; while not a cross-border export peer, it is a broad incumbent in the Japanese vehicle retail ecosystem with brand and distribution scale relevant to the wider used-car market.
- CarGurus: CarGurus is a large, established used-car marketplace operating primarily in the US and parts of Europe; relevant as a broader incumbent in the online used-vehicle retail space, though not focused on Japanese cross-border exports.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Carused.jp social profiles
Digital presenceCarused.jp compliance and trust
Trust signalCompliance2 records
Carused.jp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carused.jp leadership team
Management profileNumber of profiles
Profiles1 record
Carused.jp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carused.jp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carused.jp
What does Carused.jp do?
Carused.jp operates an online B2C and dealer-facing marketplace that lists, prices, and sells pre-owned Japanese vehicles (cars, vans, trucks, buses, machinery) for direct export to buyers in 100+ countries. Core delivery combines a 30,000+ vehicle in-stock catalog, real-time access to Japanese auctions (Toyota Tsusho Auction and JPN Auction covering 190+ auction houses), certified pre-shipment inspections, and end-to-end international shipping with customs documentation.
Is Carused.jp a public or private company?
Carused.jp is a private company. It is classified as corporate owned and is currently operating.
When was Carused.jp founded?
Carused.jp was founded in 2009. It employs 11 to 50 people.
Where is Carused.jp based?
Carused.jp is headquartered in Kawasaki, Japan, in the Asia region.
How does Carused.jp make money?
Three revenue lines are on record. Vehicle Sales (Direct) is the primary driver. The others are auction Participation and logistics and Shipping Services.
Who are Carused.jp's main competitors?
Direct peers on record are Be Forward, SBT Japan, CAR FROM JAPAN, Tradecarview and Japanese Car Direct. Droom is listed as an emerging player. USS Co., Ltd. is listed as an others. Broad incumbents are Autobacs Seven and CarGurus.
Does Carused.jp have an API?
No public API is recorded for Carused.jp.
What industry is Carused.jp in?
Carused.jp's product category is Used Vehicle Export Marketplace. Its primary akta.pro industry code is TLABAKAJ, Export & Cross-Border Fleet Resale (Compliance, Documentation), with a secondary code of TLABAKAB, Dealer-to-Dealer (B2B) Vehicle Remarketing Networks. Its NAICS code is 42311 and its SIC code is 5010.