Havealook

What Havealook does

Havealook is an Australian website design company headquartered in Melbourne that has built over 20,000 custom websites for small and medium businesses across all Australian states and territories since its founding in 2005. The company's core offering centers on custom-built, HTML-coded, mobile-first responsive websites delivered alongside a proprietary content management system called 'Update Console', which enables non-technical clients to update site content 24/7 without designer intervention. Additional products include an eCommerce platform with integrated payment gateways (PayPal, Stripe, Afterpay), a proprietary mobile content publishing tool called Instablog, vertical-specific solutions for tradies, medical practitioners, and NDIS providers, and complementary digital services including SEO, SEM, logo design, and WCAG accessibility builds.

Revenue is generated through a hybrid model combining one-time website build fees (which include first-year hosting and pricing from $995), recurring annual hosting and maintenance subscriptions, and upsell add-ons for SEO, copywriting, and eCommerce integrations. The go-to-market motion is sales-led and direct-to-consumer, combining regional phone sales across four Australian offices (Melbourne, Sydney, Brisbane, Perth) with online enquiry forms, self-service package selection, and digital marketing channels including Google Ads, SEO, and content marketing. Customers are exclusively SMBs and sole traders, with 15,000+ happy customers served and a 4.8 Google rating across 300 reviews, indicating strong word-of-mouth and review-driven acquisition. The company is privately held, 100% Australian-owned, legally known as Havealook Marketing Group, and bootstrapped with no disclosed external funding.

Name

Havealook

Legal name

Havealook Marketing Group

Website

https://havealook.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Havealook is an Australian web design company that has built 20,000+ custom websites for small and medium businesses across Australia since 2005, using its proprietary 'Update Console' CMS to enable non-technical clients to self-manage their sites at prices starting from $995.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design and Development: One-time fees for custom website design and development. Packages range from basic informational websites to feature-rich eCommerce sites. Includes hosting for the first year.
2. Website Hosting and Maintenance: Annual recurring revenue from website hosting, security updates, and ongoing maintenance. Renews annually after initial 12-month period included in package.
3. Additional Services: Upsell opportunities including SEO services, logo design (starting from $395), copywriting, and eCommerce integrations with payment gateways.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Havealook designs, builds, and hosts custom websites for Australian small and medium businesses, with packages starting at $995 and an average three-week turnaround. Every website is delivered with the proprietary Update Console CMS so customers can self-edit content 24/7, plus mobile-first responsive design, built-in SEO structure, and optional add-ons for eCommerce, SEO, SEM, logo design, and copywriting. Recurring revenue comes from annual hosting, security, and maintenance renewals after the first bundled year.

Product overview

Havealook is an Australian web design agency offering a comprehensive suite of website creation and digital marketing services. The core offering consists of custom website design and eCommerce platforms, both built on a proprietary Content Management System (CMS) called UpdateConsole that enables self-updates. Additional services include SEO, SEM, logo design, WCAG accessible websites, and industry-specific solutions for medical, NDIS, and tradie businesses. The company also provides Instablog for mobile content publishing and copywriting services. All websites include hosting, SSL security, and Australian-based support.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom website design service creating user-friendly, responsive websites with integrated CMS and built-in SEO structure for Australian small and medium businesses seeking an online presence.
• eCommerce Website Design Feature-rich eCommerce website design with integrated shopping cart and payment gateway options (Afterpay, PayPal, Stripe) for Australian retailers and product-based SMBs selling online.
• Update Console Content Management System Proprietary CMS bundled with Havealook websites that lets customers update their own site content, images, and pages at any time without technical knowledge or per-edit designer fees.
• SEO Services Search engine optimisation service applying on-page and off-page tactics, local SEO, and Google My Business optimisation to improve visibility in Google, Bing, and Yahoo for Australian SMBs.
• Search Engine Marketing (SEM) Paid search marketing service using Google Ads campaigns and PPC management to drive targeted traffic and leads to client websites.
• Logo Design Professional logo design add-on available from $395 when bundled with a new website build, providing visual identity assets for SMB clients.
• WCAG Accessible Website Design Accessibility-focused website design that produces WCAG-compliant sites navigable by people of all abilities, targeted at NDIS providers, healthcare organisations, and inclusive businesses.
• Instablog Mobile Publishing Tool Mobile-first content publishing tool available to Havealook customers that allows creating, scheduling, and cross-posting blog content to the website and Facebook simultaneously.
• Website Copywriting Professional copywriting service producing SEO-optimised website text, headings, and audience-tailored content for clients who lack the time or skill to write their own site copy.

Quantifiable outcome

• 20+ years operating since 2005
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationIntegration with Google services including Google Search Console for SEO monitoring, Google Maps for business location display, and Google Ads for SEM/PPC campaigns. Google My Business optimization is part of SEO services.
• PayPalcoreTechnology or IntegrationPayment gateway integration for eCommerce websites, allowing customers to accept PayPal payments as one of multiple payment options.
• StripecoreTechnology or IntegrationPayment gateway integration for eCommerce websites, providing credit card processing capabilities as part of payment solution options.
• AfterpaycoreTechnology or IntegrationEarly Afterpay accreditation in Australia, allowing Havealook customers to offer buy-now-pay-later payment options. First Australian business to gain Afterpay accreditation.
• ICANN / auDAcoreTechnology or IntegrationDomain registration services through ICANN and auDA (Australian Domain Administration) for .au domain registrations. Required for ABN/ACN verification.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shopify: Shopify is the leading eCommerce platform that directly competes with Havealook's eCommerce website design offering. Both enable SMBs to sell online with payment gateway integrations (PayPal, Stripe, Afterpay), with Shopify serving as a subscription DIY alternative.
• WordPress.com (Automattic): WordPress.com provides DIY website building and hosting for SMBs and bloggers. Both target non-technical SMBs and competing on price point and ease of use; WordPress.com offers a self-service platform alternative to Havealook's custom service offering.
• Squarespace: Squarespace is a DIY website builder serving creators and small businesses with a polished product, similar target customer (SMBs, sole traders) and price-band overlap with Havealook's $995–$2,795 packages. The two compete for the same 'professional online presence' budget.
• Web.com: Web.com is a US-based SMB web design and digital marketing service very similar in business model to Havealook: done-for-you websites, hosting, SEO, and marketing for small businesses. It represents the closest direct service-model competitor in the global SMB web design category.
• BigCommerce: BigCommerce is a SaaS eCommerce platform targeting SMBs and mid-market merchants. It competes directly with Havealook's eCommerce website design service by offering a self-service platform with similar payment integrations and SMB-friendly pricing.
• Wix: Wix is a leading DIY website builder that competes directly with Havealook's core SMB website design offering. Both target non-technical small businesses, with Wix offering a low-monthly-cost self-service alternative to Havealook's done-for-you service model.

Broad incumbents

• GoDaddy: GoDaddy offers website building, hosting, domains, email, and marketing services to SMBs. It overlaps with Havealook across multiple service lines but as a broader SMB-focused incumbent rather than a custom-design specialist; it is also a domain/hosting infrastructure partner.

Others

• SiteGround: SiteGround is a web hosting provider that serves as underlying infrastructure for many SMB-focused websites including those built by agencies like Havealook. It is adjacent infrastructure in the SMB web stack rather than a direct competitor.
• Mailchimp: Mailchimp is an email marketing platform with which Havealook integrates for customer newsletter and EDM functionality. An ecosystem partner rather than a competitor, Mailchimp represents a critical marketing automation tool for SMBs in Havealook's customer base.

Regional players

• Yell Australia (Sensis Yellow Pages): Yell Australia is a regional SMB web design and digital marketing provider serving Australian small businesses across local markets. It is the most comparable Australian-based direct competitor — same geography, same target market (Australian SMBs), and similar service mix (web design, SEO, hosting).

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HavealookWebsites
• Instagraminstagram.com/havealookwebsites
• Xx.com/havealookk
• LinkedInlinkedin.com/company/havealook-website-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havealook