Goedhart

What Goedhart does

Goedhart B.V. is a Dutch privately-held family business founded in 1919 in Alphen aan den Rijn, operating two complementary lines: a chain of 16 DIY home improvement retail stores operated as an Intergamma franchisee under the GAMMA (14 stores) and KARWEI (2 stores) brands, plus Bouwcenter Goedhart, a building materials wholesale operation serving professional contractors and tradespeople. All 18 of Goedhart's locations are situated in the Randstad metropolitan region of the western Netherlands, with the headquarters located at Hoorn 126A, 2404 HJ Alphen aan den Rijn.

The company serves two primary customer segments: DIY consumers (consumenten) purchasing building materials, tools, paint, garden supplies and renovation products for personal projects, and construction professionals (aannemers) requiring bulk procurement of construction materials via Bouwcenter Goedhart. Retail stores organize products into customer-friendly 'kluswerelden' (craft worlds) including paint, flooring, garden, and sustainability departments, with features such as paint mixing, color scanning technology for paint matching, and floor inspiration walls. The wholesale arm operates a showroom for professional customers. Director Chris Goedhart leads the family-owned company, which employs store managers, assistant managers, sales staff, logistics employees, and counter staff across the network.

Goedhart's business model is built on physical retail footfall, franchise-driven brand leverage through Intergamma, and wholesale trade rather than proprietary technology platforms. Revenue is generated through point-of-sale transactions at GAMMA and KARWEI stores and wholesale transactions at Bouwcenter Goedhart; pricing is not publicly disclosed and the company does not publish revenue or financial figures. The company recruits employees directly through its website (goedhart.com/werken-bij-goedhart/) and accepts walk-in applications at store locations. Goedhart is GDPR/AVG compliant and operates as a private limited company (KvK 34218967) under family ownership with no external parent company, investor, or stock exchange listing.

Name

Goedhart

Legal name

Goedhart B.V.

Website

https://goedhart.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Goedhart is a Dutch family-owned building materials business founded in 1919, operating 16 GAMMA and KARWEI DIY franchise stores plus Bouwcenter Goedhart wholesale, all located in the Randstad region of the Netherlands, serving DIY consumers and construction professionals.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Home Improvement & DIY (Tools, Hardware, Paint) Distribution (CRAOAFAC)

Keywords

• Building materials retail
• DIY home improvement
• Construction wholesale
• Franchise home improvement stores
• Building materials distribution

Headquarters

HQ city

Alphen Aan Den Rijn

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Operations - GAMMA and KARWEI Franchise Stores: Goedhart operates 16 franchise stores under the GAMMA and KARWEI brands through Intergamma. Revenue is generated through retail sales of building materials, tools, and home improvement products directly to consumers and professionals.
2. Building Materials Wholesale - Bouwcenter Goedhart: Bouwcenter Goedhart serves as a building materials wholesale operation supporting professional customers in the construction and maintenance sector. This wholesale business operates from Alphen aan den Rijn.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Goedhart is a Dutch family business that operates 16 GAMMA and KARWEI home improvement franchise stores under an Intergamma franchise agreement, plus Bouwcenter Goedhart, a building materials wholesale business serving professional customers. The retail stores sell DIY building materials, paint, flooring, garden, and sustainability products organized in themed 'craft worlds,' while Bouwcenter Goedhart supplies contractors, architects, and construction professionals with bulk building materials from a showroom in Alphen aan den Rijn. All 18 Goedhart locations are situated in the Randstad region of the western Netherlands.

Product overview

Goedhart operates a multi-format retail and wholesale business for building materials. The company operates 16 building market stores under two franchise brands (GAMMA and KARWEI) as an Intergamma franchisee, plus Bouwcenter Goedhart for building materials wholesale serving professionals. All locations are in the Randstad region of the Netherlands. The GAMMA and KARWEI stores offer DIY building materials organized in customer-friendly 'craft worlds' including paint, flooring, garden, and sustainability, while Bouwcenter Goedhart focuses on wholesale trade with contractors and architects.

Differentiator

Problem solved

Functional benefit

Brands

• GAMMA: DIY building market franchise brand operated by Goedhart as Intergamma franchisee
• KARWEI

Products and services

• GAMMA Home Improvement Stores DIY building materials retail stores operated by Goedhart under the GAMMA franchise brand through Intergamma. Stores offer a wide assortment of building materials, paint, flooring, garden, and sustainability products organized in customer-friendly 'kluswerelden' (craft worlds), with paint-mixing services, color-scanning technology, and floor inspiration walls. Targeted at DIY consumers and small-scale professional customers across the Randstad.
• KARWEI Home Improvement Stores DIY building materials retail stores operated by Goedhart under the KARWEI franchise brand through Intergamma. Similar concept to GAMMA with building materials, tools, paint, garden, and home improvement products for DIY consumers in the Randstad region.
• Bouwcenter Goedhart Building materials wholesale operation that has been part of Goedhart since 1919, located in Alphen aan den Rijn. Serves professional customers including contractors, architects, and construction clients with bulk building materials, featuring a showroom for material selection in a relaxed setting. Distinct from the consumer-focused GAMMA/KARWEI retail stores.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• IntergammacoreChannel Partner/ Reseller/ DistributorGoedhart is a franchisee of Intergamma, operating 16 GAMMA and KARWEI home improvement stores under this franchise agreement. Intergamma provides the brand, concept, and central support for the franchise network.
• GAMMAcoreChannel Partner/ Reseller/ DistributorGAMMA is the primary retail brand operated by Goedhart through the Intergamma franchise. 14 GAMMA stores are operated across the Randstad region.
• KARWEIminorChannel Partner/ Reseller/ DistributorKARWEI is the secondary retail brand operated by Goedhart through the Intergamma franchise. 2 KARWEI stores are operated in the Randstad region.

Scale indicators4 records

Recent moves15 records

Expansion highlights4 records

Direct peers

• Karwei (other franchisees): Other independent franchisees operating KARWEI stores within the same Intergamma system; they share Goedhart's brand, concept, central purchasing and competitive set, making them the closest like-for-like operating comparables.
• Gamma (other franchisees): Sister GAMMA franchisees within the Intergamma network running comparable store formats, assortments and customer segments, providing direct operational and financial benchmarks for Goedhart.
• BMN (Bouwmaterialen Nederland): Dutch building materials wholesale cooperative serving professional contractors and trades, directly comparable to Bouwcenter Goedhart's B2B wholesale arm in customer base and product range.
• Hubo: Dutch franchise chain of independent home improvement stores competing directly with GAMMA/KARWEI, with overlap in product assortment and DIY/professional customer segments across the Netherlands.
• Hornbach: German-headquartered DIY and building materials big-box retailer with multiple Dutch locations, offering a similar DIY + professional assortment and competing for the same Randstad customer base.
• Praxis: Largest Dutch DIY home improvement chain operated by Maxeda, directly competing with GAMMA and KARWEI stores in the same Dutch urban markets, including the Randstad where Goedhart is concentrated.

Regional players

• Brico: Belgian DIY chain with cross-border presence in Belgium and parts of the southern Netherlands, comparable in product mix and customer profile to Goedhart's stores.

Emerging players

• Toolstation: Fast-growing trade-focused tool and building materials supplier expanding across the Netherlands, increasingly competing for the same professional buyer segment that Bouwcenter Goedhart targets.

Broad incumbents

• Intergamma: Dutch franchise organization and cooperative behind the GAMMA and KARWEI brands. As Goedhart's franchisor and central concept owner, Intergamma is the natural strategic counterpart and broader-network peer.
• Bauhaus: European DIY and workshop big-box retailer with Dutch stores, competing on assortment depth, format scale and professional trade offerings similar to Goedhart's DIY + Bouwcenter dual model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goedhart