infobanknews

What infobanknews does

Infobanknews is an Indonesian digital financial-news portal operated by PT Infobank Digital Inisiatif Asia, a subsidiary of the Infobank Media Group whose flagship print title Majalah Infobank was launched in 1977 and whose web portal went live in 1997. Headquartered in Kebayoran Lama Utara, Jakarta Selatan with a staff of roughly 23 across editorial, research (Biro Riset Infobank), marketing and e-commerce, the company publishes news and analysis on banking, capital markets, monetary and fiscal policy, the broader economy, and Indonesian UMKM topics, while also extending coverage to lifestyle, international news and corporate affairs through categories such as English Section and Interview.

The platform delivers content via a desktop portal, mobile app, and the InfobankTV video network distributed across YouTube, TikTok and Instagram, with named programs including News Update, BusinessTalk, InfobankTalknews, Belajar Uang & BreakTime, TTS (Talk, Tell & Share) and Just Duit. Adjacent products include InfobankStore, a digital storefront selling Majalah Infobank back-issues to 1979, e-papers, books and research data; Infobankdata for data services; and Infobanknews Premium, a paid subscription tier. Audience scale is modest: per the media kit the portal serves 10,000+ daily users and 30,000+ daily pageviews, with 65.2% male readers concentrated in Jakarta (24.78% of traffic) and 40.5K Instagram and 18.2K TikTok followers.

The business model is advertising-led with nascent subscription layering. Display, advertorial and InfobankTV sponsorship inventory is sold directly by an internal sales team to Indonesian financial-sector advertisers, with individual spot units priced from Rp 5 million to Rp 11.5 million per week and integrated multi-channel bundles priced Rp 55 million to Rp 150 million. Infobanknews Premium subscriptions (Rp 15,000-Rp 150,000/user/year) and InfobankStore Premium subscriptions (Rp 157,500-Rp 1,890,000/year) provide a small B2C recurring tail. No external funding, revenue or ARR are disclosed.

Name

infobanknews

Legal name

PT Infobank Digital Inisiatif Asia

Website

https://infobanknews.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Infobanknews is an Indonesian digital financial-news portal and media ecosystem, operated by PT Infobank Digital Inisiatif Asia under Infobank Media Group, serving banking and finance professionals, executives, retail investors and UMKM with news, video, research and digital magazine subscriptions.

Ownership category

akta.pro rank

Product category

Financial News Media

NAICS

Newspaper Publishers (51311), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industries

Business & Financial News Channels (MPABAIAB), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• Financial news publishing
• Banking sector journalism
• Digital business media
• Financial market updates
• Specialized financial media

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Advertising (Display Ads & Banners): Infobanknews sells various display advertising formats including Floating Ads, Billboard Ads, After Content Ads, Inline Content Ads, Side Bar Ads, and Anchor Ads. Pricing ranges from Rp 5 million to Rp 11.5 million per week/month depending on format and placement.
2. Article Advertorial & Sponsored Content: Charges for advertorial articles placed on News Update and Info Anda channels, and sponsored articles featuring brand collaboration on the homepage for 1 year.
3. InfobankTV Program Sponsorship: Sells logo branding, product placement, and episode sponsorships across video programs including InfobankTalknews (Rp 50 million/episode), BusinessTalk (Rp 30 million/episode), News Update (Rp 5 million/month), and Belajar Uang & BreakTime (Rp 5–7.5 million/month).
4. Integrated Bundling Packages: Bundled advertising packages combining article releases, social media posts, YouTube branding, premium subscriptions, and magazine editions. Packages range from Basic (Rp 55 million) to Engagement (Rp 150 million).
5. Premium Subscription (Infobanknews Premium): Subscription tiers for exclusive content access: 1 month Rp 15,000; 3 months Rp 42,000; 6 months Rp 83,000; 1 year Rp 150,000 per user.
6. InfobankStore Subscriptions & Products: Digital magazine access since 1979, books, e-papers, photo archives, research data, and Unlimited Subscribe packages. Premium Subscribe: 1 month Rp 157,500; 3 months Rp 472,500; 6 months Rp 945,000; 1 year Rp 1,890,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Infobanknews operates an Indonesian digital financial media platform publishing daily news articles on banking, finance, monetary, fiscal, and economic topics, complemented by InfobankTV video programs (News Update, BusinessTalk, InfobankTalknews, Belajar Uang & BreakTime, TTS), InfobankStore digital magazine archive, and integrated advertising and premium subscription services. Content is delivered via web portal, mobile app, and social media channels (YouTube, TikTok, Instagram, Facebook, Twitter), with editorial operations supported by an in-house Biro Riset Infobank research bureau.

Product overview

Infobanknews operates as a digital media ecosystem under the Infobank Digital platform, offering a news portal (Infobanknews) delivering Indonesian banking and finance content alongside integrated video (Infobank TV), digital publishing (Infobank Store), and advertising solutions. The portfolio includes display advertising products (Floating, Billboard, Side Bar, Anchor Ads), sponsored content (Article Advertorial, Article Sponsored), premium subscription services, and bundled integrated packages. Video content spans programs like News Update, BusinessTalk, InfobankTalknews, Belajar Uang & BreakTime, and TTS across YouTube, TikTok, and Instagram channels. The company targets banking/finance professionals, executives, Gen Z, millennials, and UMKM segments with content distributed through its owned platforms, social media (45K+ Instagram, 18K+ TikTok), and premium subscription models.

Differentiator

Problem solved

Functional benefit

Brands

• Infobank Digital: Digital media ecosystem of Infobank covering news, video content, and e-commerce services for financial and banking industry
• InfobankTV
• InfobankStore
• Infobanknews Premium
• Just Duit

Products and services

• Infobanknews Digital News Portal Indonesian digital news portal covering banking, finance, monetary policy, fiscal matters, market updates, economics, business, politics, and lifestyle content, with daily news articles, in-depth analysis, and multimedia content for finance professionals and the general public. Accessible via desktop website and mobile app.
• InfobankTV Video Programs YouTube-, TikTok-, and Instagram-distributed video programs including News Update, BusinessTalk (executive interviews), InfobankTalknews (online talkshow), Belajar Uang & BreakTime (financial literacy), TTS / Talk, Tell & Share (Gen Z content), and Just Duit (short financial education videos). Targets executives, finance professionals, young professionals, UMKM, and financial literacy communities.
• InfobankStore Digital Magazine & Research Store Digital commerce store offering digital editions of Majalah Infobank since 1979, books, e-papers, photo archives, research data, and Premium Subscribe / Unlimited Subscribe packages for banking and finance professionals. Premium Subscribe tiers range from Rp 157,500 (1 month) to Rp 1,890,000 (1 year) per user, with multi-user add-on at Rp 30,000 per additional user.
• Infobanknews Premium Subscription

Quantifiable outcome

• 10,000+ daily users and 30,000+ daily pageviews on Infobanknews platform
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Reuters: Reuters is a global news and financial information provider, including dedicated business, banking, and markets coverage. Comparable as a broad incumbent for financial and economic news distribution across markets.
• Bloomberg: Bloomberg is a global financial news, data, and media powerhouse. Comparable as a broad incumbent in business and financial news, though operating globally and across multiple distribution channels including Bloomberg Terminal.

Direct peers

• Kontan: Kontan is an Indonesian business and financial news portal covering markets, banking, and corporate news for professional readers. Directly comparable to Infobanknews in vertical, audience, and ad-supported digital news model.
• Detik Finance: Detik Finance is the financial news vertical of Detik.com, one of Indonesia's largest news portals. Directly comparable for Indonesian financial and business news audiences, though operating with significantly broader reach from a general-news parent.
• Investor.id (Bareksa/Kontan Investor): Investor.id is an Indonesian capital markets and investor-focused financial news portal. Directly comparable to Infobanknews's coverage of the Indonesia Stock Exchange and capital markets investor base.
• Bisnis.com: Bisnis.com is the digital arm of Bisnis Indonesia, one of Indonesia's leading business newspapers. Directly comparable to Infobanknews as an Indonesian business and financial news publisher with both print heritage and digital subscriptions.
• Katadata.co.id: Katadata is an Indonesian data-journalism platform focusing on business, finance, and economic research. Directly comparable to Infobanknews's specialized research-driven financial news positioning, with overlapping enterprise/research data offerings.
• CNBC Indonesia: CNBC Indonesia is a business and financial news portal operating under the CNBC brand, covering Indonesian markets, banking, and macro. Directly comparable to Infobanknews across news, video (CNBC TV), and ads-supported digital model.

Emerging players

• Tirto.id: Tirto.id is an Indonesian digital-first investigative and news media organization. Comparable as an emerging digital news competitor in the Indonesian market, with overlapping economics/business coverage and digital subscription models.

Regional players

• Tempo.co: Tempo is a major Indonesian news publisher covering politics, economy, and business. Comparable as a regional Indonesian media competitor in adjacent verticals, overlapping on economic and corporate coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infobanknews
• YouTubeyoutube.com/channel/UCOWd20b2HqsD_J2SGspUJxg
• Facebookfacebook.com/majalahinfobank
• Instagraminstagram.com/infobank_official
• TikToktiktok.com/@infobankofficial
• LinkedInlinkedin.com/company/majalah-infobank

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about infobanknews