What IDvet does

Innovative Diagnostics, operating under the IDvet brand, develops and manufactures in vitro diagnostic reagents for infectious disease detection in animals and, under its One Health positioning, in humans. Its core technology stack is built around real-time PCR kits (including lyophilized ID-GENE LYO formats with triplex discrimination capability) and ELISA kits (including DIVA-compatible formats that support vaccination surveillance), supported by a complementary instruments line for veterinary laboratories.

The company serves a diversified set of B2B customers: veterinary diagnostic laboratories, animal health professionals, and livestock producers organized across species-specific verticals (ruminants, swine, avian, equine, companion animals), plus a smaller clinical diagnostics segment focused on zoonotic disease detection. It maintains a Chinese subsidiary (IDvet China), a dedicated Chinese-language website, and direct distribution organized by country across Africa, America, Asia, Europe and Oceania, selling primarily through direct B2B ordering portals and field sales supported by technical training.

IDvet generates revenue through one-time reagent sales of PCR and ELISA kits, with pricing conducted on a quote-based B2B basis rather than publicly listed. Its go-to-market emphasizes technical demonstrations at international veterinary and diagnostic congresses, a Pro Access professional portal, multilingual content marketing, and government-led cooperation channels including Belt and Road Initiative training programs. The company is privately held, founded in 2004, headquartered in Grabels, France, with 101-250 employees.

Name

IDvet

Legal name

Innovative Diagnostics

Website

https://id-vet.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

IDvet (Innovative Diagnostics) is a privately held French manufacturer of PCR and ELISA diagnostic kits for infectious diseases in farm animals, serving veterinary laboratories and livestock producers globally across five continents under the One Health concept.

Ownership category

akta.pro rank

Product category

Veterinary Diagnostics

NAICS

Veterinary Services (54194)

SIC

In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Veterinary Microbiology & Infectious Disease Testing (Culture/PCR/Serology) (HLAMADAC)

akta.pro secondary industries

Zoonotic Disease Control & Risk Assessment (HLAMAJAE), Vaccination & Immunization Programs (Herd/Flock Health Protocols) (AFACALAA)

Keywords

• Veterinary diagnostics
• PCR test kits
• ELISA test kits
• Infectious disease testing
• Animal health diagnostics

Headquarters

HQ city

Grabels

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic reagent sales: IDvet generates revenue through the sale of PCR and ELISA diagnostic test kits and reagents to veterinary and clinical laboratories, animal health professionals, and livestock management operations globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

IDvet develops and manufactures PCR (Polymerase Chain Reaction) and ELISA (Enzyme-Linked Immunosorbent Assay) diagnostic test kits and reagents for the detection of infectious diseases in animals and zoonotic pathogens in humans. The portfolio includes real-time PCR kits with triplex subspecies discrimination and DIVA-compatible ELISA kits covering ruminants, swine, avian, equine, and companion animals, distributed globally under the One Health concept.

Product overview

Innovative Diagnostics (IDvet) offers a unified portfolio of veterinary and clinical diagnostic products centered on PCR and ELISA testing technologies. The core offerings include the IDvet range of real-time PCR kits (such as ID-GENE LYO) and ELISA tests for detecting infectious diseases across multiple animal species. The portfolio includes species-specific solutions for Ruminants, Swine, Avian, Equine, and Companion Animals, complemented by clinical diagnostics for zoonotic diseases in humans, all aligned with the One Health concept. Instruments round out the product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• IDvet Veterinary Diagnostics Range Core range of diagnostic tests for the control of infectious diseases in animals, including PCR and ELISA tests for various species. Sold to veterinary and clinical laboratory professionals.
• PCR Tests (ID-GENE LYO product line) Real-time PCR kits for the qualitative detection of pathogen DNA in various animal samples, including triplex discrimination formats for differentiating pathogen subspecies.
• ELISA Tests ELISA kits for serological detection of antibodies or antigens related to infectious diseases in animals, including DIVA-compatible formats supporting vaccination surveillance programs.
• Clinical Diagnostics Diagnostic tests for the detection of zoonotic diseases transmissible between animals and humans, sold to clinical laboratories and healthcare providers.
• Diagnostic Instruments Diagnostic instruments for veterinary diagnostics, supporting laboratory workflows for PCR and ELISA testing.
• ID-GENE LYO Strangles Discrimination Triplex Real-time PCR kit for the qualitative detection of Streptococcus equi subsp. equi and subsp. zooepidemicus DNA on various equine samples, enabling triplex discrimination between pathogen subspecies.
• Strangles ELISA Kit (A/C Antigens-based) Reliable and user-friendly ELISA kit for surveillance and management of Strangles in equids, based on A/C Antigens.

Quantifiable outcome

• Supports compliance with animal movement and competition requirements through validated diagnostic testing

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Pakistan - Thousand Talents ProgramminorStrategic or Co-development Partner · 1 October 2025IDvet China participated in Pakistan's 'Thousand Talents' Program under the Belt and Road Initiative (BRI). Three technical experts from IDvet China were dispatched to Pakistan to provide specialized training on livestock disease detection and prevention for Pakistani agricultural professionals, supporting agricultural cooperation between the two countries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virbac: Independent global animal health company headquartered in France with a meaningful veterinary diagnostics and biologicals business alongside pharmaceuticals for livestock and companion animals. Directly comparable to IDvet on species coverage, geographic reach, and being a French-rooted specialty animal health company.
• Ceva Santé Animale: Global animal health company with a strong vaccines portfolio and growing diagnostics and biosecurity offerings for poultry, swine, and ruminants. Competes with IDvet on livestock infectious disease detection, particularly through integrated vaccination-DIVA surveillance solutions across emerging markets.
• BioChek: Dutch veterinary diagnostics manufacturer specializing in PCR and ELISA kits for poultry and livestock pathogens, with global distribution. Closest like-for-like competitor to IDvet in terms of size, scope, species coverage (especially avian and swine), and reagent-only business model without integrated lab services.
• Bio-Rad Laboratories: Major manufacturer of ELISA kits and qPCR systems used in veterinary and food safety diagnostics, including the Bio-Plex platform and a portfolio of infectious disease ELISAs. Closely aligned with IDvet on technology (ELISA, real-time PCR) and on serving veterinary and One Health reference lab customers, though Bio-Rad is significantly larger and broader.
• Antech Diagnostics (Mars Petcare): Veterinary diagnostics provider in North America and Europe (includes former Heska), offering in-clinic and reference lab diagnostics, imaging, and ELISA-based assays. Competes with IDvet in companion animal and equine segments and increasingly in livestock-adjacent reference lab testing; comparable on technology mix and on B2B sales to veterinary practices.
• Neogen Corporation: US-headquartered animal safety and genomics business with diagnostic test kits and reference lab services covering livestock pathogens (Genomics, Neogen Molecular, and animal safety lines). Closely comparable on PCR/ELISA reagent sales into food-animal veterinary labs, with overlapping customer segments and similar B2B sales motion.

Broad incumbents

• IDEXX Laboratories: Global leader in veterinary diagnostics and reference lab services; competes with IDvet across livestock PCR/ELISA reagent categories while also operating reference labs (IDEXX Reference Laboratories) and acquired INDICAL, a directly comparable European veterinary PCR specialist. Offers a much broader menu and reach, but IDvet competes on pathogen-specific specialization in livestock.
• Zoetis: Largest pure-play animal health company with diagnostics (Vetscan, reference lab services), vaccines, and pharmaceuticals across livestock and companion animals. Competes with IDvet on integrated vaccine-plus-DIVA-diagnostic solutions and global livestock customer relationships; much larger scale and direct salesforce give it bundle-pricing leverage against IDvet's specialty reagent catalog.
• Thermo Fisher Scientific: Operates one of the world's largest diagnostic reagents businesses (Applied Biosystems/Thermo Scientific), including qPCR master mixes, ELISA platforms, and veterinary PCR kits under the VetMax and PrioCHECK brands. Direct competitor to IDvet in livestock molecular and serological diagnostics with a global distribution footprint.
• Boehringer Ingelheim Animal Health: Top-three global animal health player (post Merial acquisition) with veterinary vaccines, pharmaceuticals, and a diagnostics footprint including FastTests rapid tests and PCR offerings. Competes with IDvet across swine, avian, bovine, and companion animal diagnostics, typically via integrated vaccine-plus-diagnostic programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9eIfN39R6aAa0LPDZF7GiQ
• LinkedInlinkedin.com/company/id.vet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDvet