JVG

What JVG does

JVG is a Delhi, India-based manufacturer of stainless steel hardware accessories for kitchens, wardrobes, bathrooms, and other home living spaces, founded in 2010. The company operates a single facility at A-126, Sector-5, DSIDC, Bawana Industrial Area, Delhi, and produces a broad catalog spanning kitchen baskets, pullouts, pantry units, corner and magic corner solutions, wardrobe pullouts and shoe racks, bathroom fittings, children's room hardware, bar accessories, telescopic channels, door closers, wire netting, and miscellaneous home hardware. It also operates two sub-brands, Cadila Accessories and Camry Accessories, within the kitchen basket category. The company employs 51-100 people and serves the Indian market only.

The company's products are manufactured from 100% stainless steel with multilayer chrome plating, which it cites as its core finishing technology delivering a "lifelong" finish and corrosion resistance. Manufacturing uses "latest technologies" with quality checks at each stage, though no specific proprietary patents, trademarks, or certifications are disclosed. The product portfolio spans 10+ categories with customization available in size, finish, and design to customer specification.

JVG runs a direct-to-consumer and direct-to-furniture-manufacturer sales model, primarily through its website jvghardware.com with an enquiry-based quote request flow, supported by a toll-free number, mobile, and landline contact lines. Pricing is not publicly disclosed and is quote-based per order. The company is privately held with no disclosed institutional investors, parent company, subsidiaries, or external funding, and operates as an independent Indian SMB.

Name

JVG

Legal name

JVG

Website

https://jvghardware.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

JVG is a Delhi, India-based manufacturer of stainless steel kitchen, wardrobe, bathroom, and home hardware accessories, selling direct to Indian residential consumers and furniture manufacturers through its website and enquiry-based quote system.

Ownership category

akta.pro rank

Product category

Furniture hardware accessories

NAICS

Hardware Retailers (44414)

SIC

Cutlery, Handtools & General Hardware (3420), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Doors, Windows & Millwork Hardware Retail (Locks, Hinges, Handles) (CRAIADAJ)

akta.pro secondary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Kitchen hardware accessories
• Wardrobe storage fittings
• Bathroom hardware fixtures
• Furniture hardware manufacturing
• Stainless steel storage solutions

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: JVG generates revenue through the sale of hardware accessories including kitchen baskets, wardrobe accessories, bathroom accessories, and other furniture hardware. Products are sold as one-time purchases with customization options available. The company offers products in a variety of sizes and designs that can be customized as per customer choices.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

JVG manufactures and sells kitchen, wardrobe, bathroom, children's room, bar, and miscellaneous home hardware accessories made from 100% stainless steel with multilayer chrome plating. Products include baskets, pullouts, pantry units, corner solutions, telescopic channels, door closers, and wire netting, offered in a variety of sizes, finishes, and customizable designs to Indian residential customers and furniture manufacturers.

Product overview

JVG is a hardware manufacturer specializing in home and office furniture accessories made from stainless steel with multilayer chrome plating. The product portfolio includes Kitchen Accessories (baskets, pullouts, corner solutions, magic corners, pantry units, cutlery holders), Wardrobe Accessories (pullouts, trouser racks, shoe racks, tie/belt hangers), Bathroom Accessories (towel racks, shelves, hooks, holders), Children's Room Accessories, Bar Accessories, Telescopic Channels, Door Closers, Wire Netting, and two sub-brands Cadila Accessories and Camry Accessories. The company focuses on providing storage and organization solutions for kitchens, wardrobes, bathrooms, and other living spaces, emphasizing quality materials and design innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Accessories Stainless steel kitchen storage and organization hardware including baskets, pullouts, corner solutions, pantry units, tall units, magic corners, cutlery holders, grain trolleys, spice racks, dish racks, and sink baskets. Designed for Indian residential customers and furniture manufacturers at pocket-friendly prices and customizable in sizes and designs.
• Wardrobe Accessories Wardrobe and closet organization hardware including Multi Pullout, Saree & Trouser Pullout, Trouser Rack, Standing Shoe Rack, Tie & Belt Hanger, Shoe Rack Pullout, Wardrobe Pullout, Hanger, and Tie & Belt Slide, made from stainless steel with multilayer chrome plating.
• Bathroom Accessories Bathroom storage and organization hardware including Towel Racks, Bathroom Shelves, Perfume & Shampoo Racks, Towel Rods, Wall Mounted Triple Shelves, Bathroom Corners, Detergent Holders, Bath Tub Baskets, Laundry Baskets, Soap Dishes, pin hangers, Soap & Bottle Holders, Toilet Paper Holders, Robe Hooks, Towel Rings, Broom Holders, and Toilet Brush Holders, made from stainless steel with multilayer chrome plating.
• Children's Room Accessories Children's room organization hardware including Kid's Room fittings, Sports Kit storage, Multi Utility Baskets, Zig Zag Hangers, and Rock Hangers (RH 2, RH 4, RH 6), made from stainless steel with multilayer chrome plating.
• Bar Accessories Bar and entertainment area hardware including 2 Line and 4 Line Glass Holders, Bar Racks, 6 Bottle Racks, and Hanging Wine Glass Holders, made from stainless steel with multilayer chrome plating.
• Telescopic Channels Telescopic sliding channels used in furniture drawer and door mechanisms.
• Door Closers Door closing mechanisms including Premium Door Closer (PDC1), Pelmet Door Closer (PDC), and Superior Door Closer (SDC).
• Wire Netting Wire netting products for various household applications.
• Other Accessories Miscellaneous home hardware accessories including Mobile Holder, Magazine Holder, Key & Letter Holder, Helmet Stand, Car Hook, CD Holder, CD Rack, News Paper Holder, File Holder, Notes Holder, and Iron Holder.
• Cadila Accessories Cadila-branded kitchen basket accessories including Plain Basket, Cup & Saucer, Plate, Thali, Single/Double/Triple Partition Basket, Cutlery Perforated Basket, Bottle Pullout 2 Shelf, Bottle Pullout 3 Shelf, and Grain Trolley.
• Camry Accessories Camry-branded kitchen basket accessories including Plain Basket, Thali, Cutlery Perforated Basket, and Single Partition Basket.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• Titus India: Global furniture fittings manufacturer with India presence. Comparable to JVG across hinges, drawer systems, and kitchen storage hardware categories serving furniture manufacturers.
• Blum India: Austrian global leader in furniture fittings, including lift systems, hinges, and drawer runners. Comparable to JVG as a premium kitchen and wardrobe hardware brand active in the Indian market through its own India subsidiary.
• Grass: Austrian manufacturer of drawer slides and motion systems. Comparable to JVG's telescopic channels category and broader kitchen/wardrobe drawer hardware offering.
• Ebco: Indian furniture hardware and architectural products manufacturer. Comparable to JVG as a domestic player producing kitchen baskets, wardrobe fittings, and furniture hardware for the Indian market.
• Sleek Kitchen: Indian modular kitchen and accessories brand with overlapping kitchen storage and accessory offerings. Comparable to JVG as a domestic player serving Indian residential kitchen buyers.
• Hafele India: German global hardware and fittings brand with extensive India operations. Overlaps directly with JVG across kitchen storage, wardrobe accessories, and bathroom hardware categories.
• Ozone: Indian manufacturer of architectural hardware and home accessories. Comparable to JVG in product scope and Indian market focus, particularly across bathroom and kitchen hardware categories.
• Hettich India: German-origin global leader in furniture fittings with strong India manufacturing and distribution presence. Directly comparable as a kitchen storage, wardrobe hardware, and drawer system manufacturer serving the same Indian customer base.
• Kessebohmer: German specialist in kitchen storage solutions including pull-outs, magic corners, and pantry units. Highly comparable to JVG's core kitchen basket and pullout product lines.

Broad incumbents

• Godrej Locks & Hardware: Diversified Indian conglomerate with established locks, hardware, and home fittings business. Overlaps with JVG in door hardware and bathroom accessories but operates across a much broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JVG