What Everton in the Community does

Everton in the Community is the official charitable foundation of Everton Football Club, founded in 1988 and registered as a charity (1099366) and private limited company (04851552) in England and Wales. Operating from Liverpool with 120+ full-time staff and 160+ volunteers, it delivers more than 60 community programmes across 162 venues in the Liverpool City Region and Merseyside, reaching 100,000+ beneficiaries annually. The organisation is structured around three strategic pillars — Minds (mental health), Learns (education), and Thrives (community empowerment) — and serves a broad beneficiary base including children and young people, disabled people, individuals with mental health needs, families in poverty, unemployed adults, young people at risk of homelessness or criminality, veterans, and refugees/asylum seekers.

The charity's core products include flagship mental health programmes (Imagine Your Goals, Girls on Side, Tackling the Blues), education initiatives (Premier League Primary Stars, Premier League Inspires, E-STEAM delivered through a Digital Skills Lab), disability football (200+ adults weekly, 400+ children annually, 40+ international players selected), employability programmes (Working Well, S.C.O.R.E.), housing support (Home is Where the Heart is), and crisis/family support (Blue Family, Blue Base Pantry). Purpose-built facilities include The People's Place (the first mental health hub built by a Premier League Club Community Organisation), The Blue Base, The People's Hub, and a four-bedroom semi-independent residential house for at-risk youth. Technology infrastructure comprises Salesforce CRM for participant management, cloud-based document systems (Microsoft, AWS), Eventbrite for events, JustGiving for fundraising, and Sterling Lotteries for lottery operations — no proprietary AI/ML stack is in use.

Revenue is generated across seven diversified streams: individual donations (with monthly tiers of £5–£50), corporate partnerships (Socios, First Steam Squad, Causeway, Christopher Ward), weekly lottery draws, fundraising events (Stadium Sleepout, Everton 10K, London Marathon, Race Day), venue hire, philanthropy and major gifts via the 1878 Community Club, and government/grant funding (Premier League Charitable Fund, Steve Morgan Foundation, NHS, Local Authorities). Distribution is delivered directly across Merseyside plus school and NHS referral pathways, with the Everton FC matchday footprint used for fan engagement. The charity reports a social return of £29.86 of impact per £1 invested and 89% participant engagement, alongside recognition including the Queen's Award for Voluntary Service (2021) and Investors in Volunteers accreditation (first football club to receive it).

Name

Everton in the Community

Legal name

Everton in the Community

Website

https://evertoninthecommunity.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Everton in the Community is the official charity of Everton Football Club, founded in 1988 and operating 60+ community programmes across Merseyside in mental health, education, disability, employability, and family support, reaching 100,000+ beneficiaries annually through a 120+ staff team and 162 delivery venues.

Ownership category

akta.pro rank

Product category

Community Charity Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Other Individual and Family Services (624190), Community Food Services (624210), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

Veterans Affairs & Military Family Services (BPAIAHAL), Refugee, Migration & Displacement Support (BPAGABAH), Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Community health programmes
• Mental health support
• Youth education services
• Disability inclusion sport
• Football charity outreach

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Donations: One-off and regular donations from individuals supporting the charity's mission. Donation tiers available: £5, £10, £15, £20, £50 monthly or single payments.
2. Corporate Partnerships: Businesses align CSR goals with community-focused programmes. Partners include Socios, First Steam Squad, Causeway, Christopher Ward.
3. Lotteries: The People's Lottery - weekly draws where participants win cash prizes while supporting EitC.
4. Fundraising Events: Stadium Sleepout, Everton 10K, London Marathon, Race Day, and various challenge events generate fundraising income.
5. Venue Hire: Revenue from hiring facilities including The Blue Base, The People's Hub, and The People's Place for private events, corporate functions, and health/wellbeing events.
6. Philanthropy and Major Gifts: Major donors pledge support through the 1878 Community Club exclusive philanthropic network, trust and foundation gifts, and legacy giving (gifts in wills).
7. Government and Grant Funding: Funding from Premier League Charitable Fund, Steve Morgan Foundation, NHS, Local Authorities, and other grant-awarding bodies for specific programmes.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Everton in the Community is the official charity of Everton Football Club, delivering 60+ free community programmes across Merseyside organised under three pillars: Minds (mental health support), Learns (education and employability), and Thrives (community empowerment including disability football and housing support). Services are delivered at no cost to beneficiaries through 162 venues, supported by 120+ full-time staff and 160+ volunteers, with revenue drawn from donations, corporate partnerships, lottery subscriptions, philanthropy, grants, and venue hire.

Product overview

Everton in the Community operates as a multi-programme charitable foundation with three strategic pillars - Minds (mental health), Learns (education), and Thrives (community empowerment) - delivering 60+ community programmes across Liverpool City Region and Merseyside. The organisation offers a portfolio of programmes spanning mental health support (Imagine Your Goals, Girls on Side, Tackling the Blues), education initiatives (Premier League Primary Stars/Inspires, E-STEAM), disability football, youth housing (Home is Where the Heart is), employability (Working Well, S.C.O.R.E), and community facilities (The People's Place mental health hub, The Blue Base, The People's Hub). Key facilities include purpose-built venues at Goodison Campus for programme delivery, corporate hire, and community events. The charity also operates fundraising activities including Stadium Sleepout events and Everton Lotteries, with a philanthropy network (1878 Community Club) for major donors.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagine Your Goals (Mental Health Programme) Mental health programme launched in 2008 using football and sport as a therapeutic tool to support physical, mental, emotional, and social wellbeing. Designed for individuals with mental health conditions referred via NHS Merseycare.
• Girls on Side (Women's Mental Wellbeing Programme) Women's only mental wellbeing programme delivering inclusive activities in a safe environment. Supported by Bruntwood and proven to improve psychological wellbeing and reduce medication use among participants.
• Tackling the Blues (Children's Mental Health Programme) Mental health awareness programme for children and young people delivered in schools in partnership with Edge Hill University. Uses sport and art to teach participants about mental health and wellbeing. Awarded the Charity Times Cross Sector Partnership recognition.
• Premier League Primary Stars Primary education programme delivered in schools across Merseyside for children ages 2-11, focusing on national curriculum subjects and enrichment through sport to inspire engagement in school and physical activity.
• Premier League Inspires Secondary education programme delivering targeted intervention in schools to improve mental and physical wellbeing, aspirations, and attainment through bespoke programmes tailored to each participant.
• E-STEAM (Digital Skills Education Programme) Education programme inspiring young people into STEAM (Science, Technology, Engineering, Arts and Maths) subjects using practical and innovative methods through the Digital Skills Lab, which provides access to coding robotics, 3D printing, and laser cutting.
• Working Well Employability Programme Employability programme hosting a fortnightly Jobs Fair and providing support with CV updates, job searching, and applications. Drop-in sessions are available at The People's Hub.
• S.C.O.R.E Employability Programme Supporting Career Opportunities, Recruitment and Employment programme working with individuals aged 16-30 from Liverpool City Region, providing training, employment support, and recruitment into health and social care sector roles.
• Premier League Kicks Football and multi-sport sessions delivered in communities across Merseyside, targeting young people and operating inclusively to prevent anti-social behaviour through positive engagement.
• Walking Football Programme Football programme for adults aged 50 and over, with dedicated sessions for those living with long-term health conditions such as Parkinson's disease, multiple sclerosis, or stroke recovery.
• Disability Football Programme Disability football programme launched in 2000, offering dozens of football opportunities for disabled children and adults. Engages over 200 adults weekly and 400+ children annually, with 13 disability teams and 40+ players selected to represent their country.
• Home is Where the Heart is (Housing Support Programme) Housing support programme for young people on the verge of homelessness. Includes a four-bedroom semi-independent living house opened in 2019 offering wraparound support for successful transition to independent living.
• 41 Goodison / Safe Hands (Young People Support Programme) Support programme for young people aged 10-19 experiencing emotionally-based school avoidance, neurodiversity, SEND needs, poor mental health, or challenges with social skills. Provides personalised support plans and targeted one-to-one sessions.
• Welcome Through Football (Refugee and Asylum Seeker Programme) Programme supporting refugees and asylum seekers using football as an engagement tool to help integrate into British society and create a safe, welcoming environment.
• Pass on the Memories (Dementia Support Programme) Weekly dementia support programme based at The Blue Base, supporting those living with dementia and their carers through social activities, reminiscence, and new memory-making experiences.
• Everton Cares (Clinically Vulnerable Programme) Programme for clinically extremely vulnerable individuals offering activities such as yoga, chair-based exercises, and cooking to improve overall quality of life.
• Blue Base Pantry (Food Poverty Programme) Community food pantry in partnership with Fans Supporting Foodbanks and Your Local Pantry, providing access to quality food and wraparound services for L4 residents facing food insecurity.
• Blue Family (Crisis Support Service) Crisis support initiative launched in March 2020 during the COVID-19 pandemic, providing vital aid to vulnerable, socially isolated, and at-risk community members. Delivered in partnership with Citizens Advice Liverpool to provide welfare guidance and support.
• Versus Cancer (Cancer Support Programme) Cancer support programme launched in June 2026 across Liverpool City Region. Developed by the English Football League (EFL) in partnership with Cheshire and Merseyside Cancer Alliance and local NHS Trusts. Everton in the Community is one of four football club charities selected to deliver this programme.
• Everton Breathlessness Hub England's first heart and lung community-based screening hub, focused on early diagnosis and early treatment of chronic breathlessness. People can be referred by GP or walk in. Established in partnership with AstraZeneca and housed at The People's Place.
• ADHD Support Hub ADHD Support hub for ages 6-16 to alleviate the backlog of people waiting for ADHD assessment. Funded by Takeda, with guidance from EitC's GP. Aims to increase understanding of managing ADHD and provide resources for parents and organisations.
• The People's Place (Mental Health and Wellbeing Hub) Purpose-built mental health and wellbeing hub located in L4, acting as a community constant to help normalise mental health. Houses the ADHD Support Hub and Everton Breathlessness Hub. Available for venue hire for health and wellbeing events.
• The Blue Base (Venue Hire) Versatile venue on Salop Street suitable for celebrations, receptions, community gatherings, and private events. Available for venue hire to generate revenue for the charity's programmes. Also houses the Blue Base Pantry.
• The People's Hub (Corporate Venue Hire) Professional corporate meeting facilities at the Goodison Campus, offering adaptable spaces for corporate event requirements and meeting hire.
• 1878 Community Club (Major Donor Philanthropy Network) Exclusive philanthropic network for major donors supporting Everton in the Community's work through philanthropy and major gifts, including trust and foundation giving and legacy gifts.
• The People's Lottery Weekly lottery draws administered by Sterling Lotteries where participants win cash prizes while supporting EitC. Operates as a recurring revenue stream with subscription billing and prize payments.
• Stadium Sleepout (Annual Fundraising Event) Annual fundraising event at Hill Dickinson Stadium raising funds for young people at risk of homelessness. Celebrating 10 years of operation in 2026.

Quantifiable outcome

• 89% of participants feel engaged and inspired
• +4 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, secondary and minor.

• Citizens Advice LiverpoolcoreStrategic or Co-development Partner · 1 March 2020Partnership for Blue Family crisis support service providing vital aid to vulnerable and at-risk community members during COVID-19 pandemic and cost-of-living crisis. CAL provides welfare guidance and support for those without financial resources.
• Cheshire and Merseyside Cancer AlliancecoreStrategic or Co-development PartnerPartnership for Versus Cancer initiative - one of four football club charities selected to deliver innovative cancer support programme developed by EFL in partnership with local NHS Trusts.
• Local NHS TrustscoreStrategic or Co-development PartnerPartners in Versus Cancer programme and broader health initiatives including Everton Breathlessness Hub.
• Merseycare NHS TrustcoreStrategic or Co-development PartnerReferral pathway for mental health programmes including Imagine Your Goals and Girls on Side. Partnership for clinical service delivery.
• Alfie's SquadsecondaryStrategic or Co-development PartnerPartnership to support bereaved young people through a bereavement group for those bereaved by suicide.
• Edge Hill UniversitycoreStrategic or Co-development PartnerAcademic partnership for Tackling the Blues programme - delivers mental health awareness for children and young people in schools using sport and art as delivery tools.
• Edge Hill UniversitycoreStrategic or Co-development PartnerCharity Times Awards Cross Sector Partnership recognition for collaborative work with Edge Hill University and Mersey Care NHS Trust.
• AstraZenecacoreStrategic or Co-development PartnerPartnership to set up England's first heart and lung community-based screening hub - Everton Breathlessness Hub for early diagnosis and treatment of chronic breathlessness.
• Fans Supporting FoodbankscoreStrategic or Co-development PartnerPartnership for The Blue Base Pantry addressing food insecurity in L4.
• Your Local PantrycoreStrategic or Co-development PartnerFranchise partnership for The Blue Base Pantry - part of UK-wide network managed by Church Action on Poverty.
• SociosminorGTM or Marketing PartnerDigital partner supporting the charity.
• First Steam SquadminorGTM or Marketing PartnerDigital skills partner supporting E-STEAM initiatives.
• CausewayminorGTM or Marketing PartnerCorporate partner supporting the charity.
• Christopher WardminorGTM or Marketing PartnerWatch company partner supporting the charity.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Comic Relief: Large UK-wide charity raising funds for social causes including mental health, poverty, and homelessness. Not a direct competitor but overlaps in beneficiary segments and competes for the same donor and corporate CSR pool.
• Mind: UK national mental health charity. While not a sports-based organisation, Mind overlaps heavily with EitC's mental health programmes (Imagine Your Goals, Girls on Side) and competes for mental health grant funding.

Direct peers

• Manchester United Foundation: The official charity of Manchester United, delivering education, health, and community programmes across Greater Manchester. Directly comparable Premier League club foundation with similar programme breadth and corporate partnership model.
• Liverpool FC Foundation: Official charity of Liverpool FC operating in the same Liverpool City Region. Most geographically proximate peer, directly competing for the same donor base, NHS referral pathways, and local authority contracts.
• Tottenham Hotspur Foundation: Official charity of Tottenham Hotspur delivering health, education, employability, and inclusion programmes. Comparable Premier League foundation with multi-pillar programme structure similar to EitC.
• West Ham United Foundation: Official charity of West Ham United delivering health, education, employability, and inclusion programmes. Comparable Premier League foundation targeting similar beneficiary segments.
• Manchester City Foundation: Official charity of Manchester City delivering health, education, and community programmes across Greater Manchester. Comparable Premier League foundation competing for similar funding pools and partnerships.
• Newcastle United Foundation: Official charity of Newcastle United delivering education, health, and community programmes in the North East. Comparable Premier League foundation with similar social-issue focus areas.
• Arsenal in the Community: Arsenal FC's community arm delivering education, health, and inclusion programmes. Comparable Premier League club charity with similar programme categories and audience.
• Chelsea Foundation: Official charity of Chelsea FC operating education, health, and social inclusion programmes. Comparable Premier League foundation with similar funding mix and programme breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EITC
• YouTubeyoutube.com/channel/UC0X6XANZSgDD9zb3P7n-5Hw
• Facebookfacebook.com/evertoninthecommunity
• LinkedInlinkedin.com/company/everton-in-the-community
• Instagraminstagram.com/evertoninthecommunity

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everton in the Community