PANET
PANET (株式会社パネット) is a privately held Japanese creative advertising and marketing agency offering integrated advertising, design, and web system development services to SMEs and mid-market companies across Japan through offices in Tokyo, Sapporo, and Fukuoka.
- Company typePrivate
- Founded2012
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
What PANET does
PANET Co., Ltd. (株式会社パネット) is a privately held Japanese creative advertising and marketing agency founded in July 2012 by Representative Director and CEO Yoshikazu Izumi (出水 賀一) and headquartered in Tokyo's Minato-ku (Azabu-Juban district). The company operates three integrated business segments: (1) advertising services covering search, display, social media, affiliate, video, and magazine advertising plus SNS marketing and influencer marketing; (2) design services including DTP, web design, photography, illustration, novelty goods production, and event planning/production; and (3) web systems development encompassing custom software for PC, mobile, and smartphone, plus SEO consulting and web analytics implementation. PANET serves corporate clients across Japan—primarily SMEs and mid-market companies seeking comprehensive marketing and visual communication support—through three offices in Tokyo (HQ), Sapporo (Hokkaido), and Fukuoka (Kyushu), employing 79 staff including part-time workers as of December 2025.
The company's technology stack centers on large-capacity servers and modern hardware/software infrastructure supporting advertising operations, design production, and web system development, with no disclosed proprietary IP, patents, or trademarks. The firm maintains no public API platform, SDK, or developer integrations. AI adoption is nascent and limited to AI-assisted video editing tools referenced in job qualifications for movie creator roles producing YouTube, TikTok, and digital signage content. PANET's talent base spans planners, copywriters, directors, designers, web engineers, motion graphics artists, and photographers, delivered through structured salary tiers ranging from ¥220K/month (customer service) to ¥500K+/month (web engineering).
PANET's business model is project-based agency work across six revenue streams: advertising commissions, professional design services, professional web development, marketing consulting, media content operations, and novelty goods sales. Revenue is not publicly disclosed at the customer level and pricing is negotiated through direct enterprise engagement rather than published rate cards. Go-to-market relies on proactive enterprise sales proposals—explicitly excluding cold-calling and telemarketing—with regional branches providing localized service delivery. Annual revenue scaled from ¥1.26 billion in FY2015 to ¥2.335 billion in FY2025 (approximately 6.4% CAGR over a decade), positioning PANET as a mid-sized, founder-controlled creative agency with no external institutional investors, parent company, or disclosed M&A activity.
PANET firmographics
Firmographics- Name
- PANET
- Legal name
- 株式会社パネット
- Website
- https://panet-ad.co.jp
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- PANET (株式会社パネット) is a privately held Japanese creative advertising and marketing agency offering integrated advertising, design, and web system development services to SMEs and mid-market companies across Japan through offices in Tokyo, Sapporo, and Fukuoka.
- Ownership category
- akta.pro rank
PANET industry classification
Industry- Product category
- Advertising and Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where PANET is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
PANET business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Agency: Agency commissions from advertising services including SNS ads, video ads, search advertising, display ads, affiliate ads, and magazine advertising
- Design Services: Revenue from DTP design, web design, photography, illustration, novelty goods production, and event planning/production
- Web System Development: Revenue from custom software development for PC, mobile, and smartphone platforms, including SEO consulting and web analytics implementation
- Marketing Consulting: Consulting services for marketing strategy and planning
- Media Content Operations: Planning and operation of media content
- Novelty Goods Sales: Planning and sales of novelty/promotional goods
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Sales Staff - Full-time |
| Other | Monthly | Customer Service Staff - Full-time |
| Unit Pricing | Pay-as-you-go | Customer Service Staff - Part-time |
| Other | Monthly | Web Engineer/Director - Full-time |
| Other | Monthly | Motion Graphics Designer - Full-time |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
PANET product offering
Product offeringCore offering
PANET is a Japanese full-service creative advertising and marketing agency operating three integrated business segments: (1) Advertising Business providing search, display, social media, affiliate, video, and magazine advertising plus SNS and influencer marketing; (2) Design Business offering DTP design, web design, photography, illustration, novelty goods, and event planning; and (3) Web Systems Business delivering custom system development, SEO consulting, and web analytics implementation. The agency serves corporate clients across Japan through an in-house team of planners, copywriters, directors, and designers.
Product overview
PANET is a Japanese creative and advertising agency offering three integrated business segments: (1) Advertising Business covering search, display, social media, affiliate, video, and magazine advertising plus SNS and influencer marketing; (2) Design Business providing DTP design, web design, photography, illustration, novelty goods, and event planning/production; and (3) Web Systems Business including custom system development, SEO consulting, and web analytics. The company operates with a team of planners, copywriters, directors, and designers to deliver creative work from marketing strategy through visual design. PANET's service portfolio also includes specialized video editing and motion graphics services, graphic design, web engineering, photography, and sales/SNS consulting.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Business (広告事業) Comprehensive advertising services including search engine advertising, display advertising, social media advertising, affiliate advertising, video advertising, and magazine advertising, plus SNS marketing and influencer marketing services. Designed for companies seeking efficient marketing campaigns.
- Design Business (デザイン事業) Full-service design offerings including DTP design, web design, photography services, illustration production, novelty goods production, and event planning/production. Provides promotional materials and sales promotion goods for client communication.
- Web Systems Business (WEBシステム事業) Custom system development for PC, mobile phones, and smartphones. Services include system development, SEO consulting, web analytics implementation support, and on-site analytics (effect measurement) for enterprise clients.
- Video Editing and Movie Creation (動画編集・動画クリエイター) Video editing services for YouTube, TikTok, and digital signage content, including planning, filming, and editing based on client requirements. Uses AI-powered video editing tools.
- Motion Graphic Design (モーショングラフィックデザイン) Digital signage (LED vision) video creation services including content planning, production, direction, filming, editing, and delivery.
- Graphic Design (グラフィックデザイン) Responsive website design, banner and image creation, POP, poster, and pamphlet promotional material design, photo retouching and color correction.
- Web Engineering and Direction (Webエンジニアリング・ディレクター)
- Coder/Markup Engineer (コーダー・マークアップエンジニア) CMS template design, coding, small-scale site production for restaurants and corporate clients, website operation planning and improvement.
- Photography (撮影) Photo and video shooting services to maximize subject charm, including model photography, restaurant product photography, and website photography.
- Sales and SNS Consulting (営業・SNSコンサル) Total marketing services for clients nationwide, including marketing strategy planning and implementation, and SNS marketing professional consulting.
Companies that use PANET
Customer profileSegments2 records
Ideal customer profiles2 records
PANET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
PANET partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
PANET competitors and assessment
Company assessmentBroad incumbents
- Hakuhodo Inc. One of Japan's largest advertising agencies with full-service creative, digital, and media capabilities, representing the dominant incumbent against which mid-tier agencies like PANET compete.
- Digital Garage, Inc. Established Japanese internet marketing and payments group with advertising and marketing technology operations; serves as a broader incumbent competing for enterprise Japanese clients.
- D.A. Consortium Inc. Japanese digital advertising and marketing company operating at significantly larger scale; competes for the same corporate digital marketing budgets that PANET targets.
- Digital Holdings, Inc. Larger Japanese digital marketing group with multiple agency subsidiaries across advertising, SEO, and creative — competes with PANET for the same Japanese corporate marketing spend but with greater scale and capital.
Direct peers
- IMJ Corporation (now part of BIPROGY group): Japanese digital agency offering web consulting, system development, and digital marketing services, overlapping with PANET's web systems and SEO consulting offerings.
- FreakOut Holdings, Inc. Japanese digital advertising platform company providing programmatic, video, and SNS ad solutions, comparable as a mid-market Japanese competitor in PANET's core advertising space.
- Septeni Japan Co., Ltd. Japanese digital advertising agency offering digital ad operations, SNS marketing, and creative services to corporate clients — directly comparable to PANET's advertising and SNS marketing segment in market and offerings.
- Allied Architects, Inc. Japanese digital advertising and marketing firm providing integrated digital ad operations, creative, and influencer marketing to mid-market Japanese clients, comparable in scale and service mix.
- GMO AD Partners Inc. Japan-focused internet advertising agency operating search, display, affiliate, and SNS ad businesses, structurally similar to PANET's advertising segment.
- IREP Inc. Tokyo-based digital marketing and SEO agency serving Japanese brands with search, display, social, and web analytics services, overlapping closely with PANET's web systems and advertising offerings.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PANET financial estimates
Financial estimateRevenue estimate
Valuation estimate
PANET leadership team
Management profileNumber of profiles
Profiles1 record
PANET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PANET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PANET
What does PANET do?
PANET is a Japanese full-service creative advertising and marketing agency operating three integrated business segments: (1) Advertising Business providing search, display, social media, affiliate, video, and magazine advertising plus SNS and influencer marketing; (2) Design Business offering DTP design, web design, photography, illustration, novelty goods, and event planning; and (3) Web Systems Business delivering custom system development, SEO consulting, and web analytics implementation. The agency serves corporate clients across Japan through an in-house team of planners, copywriters, directors, and designers.
Is PANET a public or private company?
PANET is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PANET founded?
PANET was founded in 2012.
Where is PANET based?
PANET is headquartered in Tokyo, Japan, in the Asia region.
How does PANET make money?
Six revenue lines are on record. Advertising Agency is the primary driver. The others are design Services, web System Development, marketing Consulting, media Content Operations and novelty Goods Sales.
Who are PANET's main competitors?
Broad incumbents on record are Hakuhodo Inc., Digital Garage, Inc., D.A. Consortium Inc. and Digital Holdings, Inc.. Direct peers are IMJ Corporation (now part of BIPROGY group), FreakOut Holdings, Inc., Septeni Japan Co., Ltd., Allied Architects, Inc., GMO AD Partners Inc. and IREP Inc..
Does PANET have an API?
No public API is recorded for PANET.
What industry is PANET in?
PANET's product category is Advertising and Marketing Agency Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541810 and its SIC code is 7311.