Automeca

What Automeca does

Automeca Ay is a Finnish partnership (avoin yhtiö) operating a specialized automotive repair workshop and parts retail business from a single location at Päivölänkatu 34, Seinäjoki, Finland. Founded in 1994 by auto electricians Matti Lampila and Heikki Koivusaari, the company has served French vehicle owners in the Southern Ostrobothnia region for over 32 years, becoming an official authorized Citroën service center in 2003 and adding Peugeot authorization in 2013 when the importer consolidated. The business is family-operated, with Eija Lampila handling finances alongside co-founder and entrepreneur duties.

The core offering combines two integrated revenue streams: (1) professional services including scheduled maintenance, warranty repairs, ECO services, inspections, air conditioning service, Webasto heater installation and repair, and classic car restoration; and (2) parts retail through both a physical storefront and an e-commerce platform carrying over 2,300 SKUs covering Citroën 2CV, Dyane, Mehari, Acadiane, classic Peugeot models, classic Renault vehicles, and universal automotive components. Distribution is omnichannel, with walk-in service at the workshop, phone and online booking, and nationwide parts shipping via Matkahuolto. The company also stocks and resells third-party brands including Burton performance parts, 123 Ignition electronic ignition systems, SKF, TRW, and Michelin classic tires.

The customer base is predominantly individual Citroën and Peugeot owners plus classic car enthusiasts, with one identified enterprise account (Posti, the Finnish postal service) for delivery van maintenance. Marketing relies on community engagement through the Finnish 2CV Guild and events like the Arctic Ducks winter rally, combined with a digital presence on Facebook, Instagram, WhatsApp, and Google Reviews. The headcount is reported at 1-10 employees, supplemented by vocational apprentices and Erasmus exchange students. Revenue is not publicly disclosed, and there are no identified funding rounds, M&A activity, or institutional investors.

Name

Automeca

Legal name

Automeca Ay

Website

https://automeca.fi

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Automeca is a Finnish authorized Citroën and Peugeot repair workshop and classic French car parts e-commerce retailer operating from Seinäjoki since 1994, serving individual vehicle owners and classic car enthusiasts across Finland with 2,300+ SKUs and authorized warranty services.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Parts and Accessories Retailers (44133), Specialized Automotive Repair (811114)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Brakes, Steering & Suspension Services (TLAKAAAC), HVAC & Cooling System Services (A/C, Radiator) (TLAKAAAG)

Keywords

• Automotive repair services
• Authorized dealer service
• Classic car parts
• Vehicle maintenance
• Spare parts retail

Headquarters

HQ city

Seinäjoki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Repair and Maintenance Services: Labor revenue from performing scheduled maintenance, warranty repairs, ECO maintenance, inspections, air conditioning service, and general repairs on Citroën and Peugeot vehicles. Also includes classic car restoration and repair services.
2. Parts Sales (Retail and E-commerce): Sale of automotive parts through both physical storefront and online store. Products include Citroën 2CV parts, classic car components, filters, electrical parts, tools, and accessories. Online store features over 2,300 products with home delivery via Matkahuolto.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Automeca operates an authorized Citroën and Peugeot repair and maintenance workshop in Seinäjoki, Finland, offering scheduled servicing, warranty repairs, ECO servicing, inspections, air conditioning service, Webasto heater service, and classic car restoration. The company also runs an e-commerce store selling 2,300+ spare parts primarily for classic French vehicles (Citroën 2CV, Dyane, Mehari, Peugeot, Renault classics), complemented by maintenance care agreements for new Citroën and Peugeot vehicles.

Product overview

Automeca is a specialized automotive workshop and e-commerce business operating as a single unified platform combining authorized dealer services with an online spare parts store. The core offering consists of Citroën and Peugeot maintenance and repair services (including Webasto heater service and care agreements), complemented by a comprehensive online shop with over 2,300 products. The product portfolio includes specialized spare parts for classic French vehicles (Citroën 2CV, Dyane, Mehari, Acadiane; Peugeot models; Renault classics), premium parts from brands like Burton, 123 Ignition, SKF, TRW, and Michelin, as well as 123 Ignition electronic programmable ignition systems for various classic car brands. The company has evolved from a two-person Citroën specialist shop founded in the early 1990s into an authorized Citroën (since 2003) and Peugeot dealer with a workforce including apprentices and international Erasmus students.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Citroën (Official Service)coreChannel Partner/ Reseller/ DistributorOfficial Citroën authorized service center since 2003. Performs warranty repairs, scheduled maintenance, and uses genuine Citroën parts. Group exemption regulation enabled official status.
• Peugeot (Official Service)coreChannel Partner/ Reseller/ DistributorOfficial Peugeot authorized service center since 2013 when Peugeot moved to same importer as Citroën.
• WebastocoreTechnology or IntegrationAuthorized Webasto service center. Installs, maintains, and repairs Webasto heaters for Citroën, Peugeot, and Fiat vehicles.
• Finnish 2CV GuildminorOthersAutomeca participates in Finnish 2CV enthusiast community events and organizes/co-organizes activities like the Arctic Ducks winter rally.
• Erasmus ProgrammeminorOthersHosts international students from vocational training and engineering programs. Provides work placement opportunities for students from France and other countries.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Huoltolehto & co Finnish independent garages: General independent Finnish automotive repair shops (e.g., Autohuolto.fi directory listings) compete with Automeca for routine maintenance work in Finland but lack French-car specialist authorization and classic-parts e-commerce. Regional, generalist comparables in the same geography.

Direct peers

• AD Bohec: AD Bohec is a French Citroën/Peugeot specialist repair and parts business. Comparable to Automeca in authorized French-car service and parts retail, with similar multi-decade operating history and community-anchored customer base.
• Aventure 2CV: Aventure 2CV is a French specialist in Citroën 2CV restoration, parts, and service. Directly comparable to Automeca's 2CV restoration and parts business, but operates in the French home market with a national footprint.
• Burton Car Company: Burton Car Company is a Dutch manufacturer and supplier of reproduction parts for Citroën 2CV vehicles, also running a dealer network that includes Automeca. Directly comparable as a 2CV-specialist parts business with both manufacturing and retail/distribution channels.
• Citroën Classic Parts: Citroën Classic Parts is an independent retailer focused on vintage Citroën spare parts and accessories. Directly comparable to Automeca's online classic parts catalog, with overlapping SKU categories and similar niche enthusiast customer base.
• Mecatechnic: Mecatechnic is a major France-based e-commerce retailer specializing in spare parts and accessories for classic French vehicles (Citroën, Peugeot, Renault). Directly comparable to Automeca's online classic-parts business and its niche French-car focus, though at significantly larger scale and pan-European reach.

Emerging players

• 123 Ignition: 123 Ignition is a Dutch maker of programmable electronic ignition systems for classic vehicles, distributed by Automeca. Comparable as an aftermarket classic-vehicle upgrade specialist, operating in an adjacent niche that Automeca actively resells.

Broad incumbents

• Webasto (service network): Webasto is the global manufacturer of vehicle heating systems whose authorized service network Automeca belongs to. Comparable as an established ecosystem player whose brand authorization is leveraged by Automeca; not a direct competitor but a key partnership counterparty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Automeca
• Instagraminstagram.com/automeca_seinajoki
• LinkedInlinkedin.com/company/automeca

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automeca