FLEM
FLEM is a privately held Dutch trading company headquartered in Rotterdam, founded in 1936, that trades A-branded consumer goods, operating in the wholesale/distribution layer between brand manufacturers and downstream buyers.
- Company typePrivate
- Founded1936
- HeadquartersRotterdam, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What FLEM does
FLEM is a Dutch, privately held for-profit trading company headquartered in Rotterdam, Netherlands, that operates in the branded consumer goods trade. Founded in 1936, it is described in available data as a trader of A-branded consumer goods, which places it in the wholesale/distribution layer between brand manufacturers and downstream retail or B2B buyers, likely focused on the Dutch and adjacent Benelux markets given its domicile.
The public footprint of the company is minimal: its sole disclosed web property (https://flem.nl/) currently renders a verification/loading screen with no substantive company, product, team, or contact content. No management team, funding history, subsidiary structure, parent company, certification portfolio, or merger/acquisition activity is recorded. No API, integrations, application products, patents, trademarks, awards, or partnerships are disclosed. Revenue is reported as not available, and there is no investor commentary, valuation, or press activity in the dataset.
Operationally, the available evidence supports a description of FLEM as a long-tenured Dutch FMCG/wholesale trading business of indeterminate scale. The lack of digital presence, senior leadership visibility, and any disclosed financial or transaction data materially constrains any deeper characterization. Any assessment of revenue magnitude, growth direction, customer concentration, AI capability, or strategic momentum cannot be supported beyond the fact of continued existence post-1936.
FLEM firmographics
Firmographics- Name
- FLEM
- Website
- https://flem.nl
- Company type
- Private
- Founded year
- 1936
- Short description
- FLEM is a privately held Dutch trading company headquartered in Rotterdam, founded in 1936, that trades A-branded consumer goods, operating in the wholesale/distribution layer between brand manufacturers and downstream buyers.
- Ownership category
- akta.pro rank
FLEM industry classification
Industry- Product category
- Consumer Goods Distribution
- NAICS
- General Line Grocery Merchant Wholesalers (424410)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Grocery & Supermarket (Ambient/Dry) Wholesale Distribution (CRAOAAAB)
Keywords
Where FLEM is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
FLEM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
FLEM product offering
Product offeringCore offering
FLEM is a Dutch trading company that buys and resells A-branded (leading-brand) consumer goods. Founded in 1936 and headquartered in Rotterdam, the company operates as a private for-profit wholesale distributor of branded consumer products to downstream buyers such as retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- A-branded consumer goods Trading and distribution of A-branded (leading-brand) consumer goods sold to retail and reseller buyers in the Netherlands.
Companies that use FLEM
Customer profileIdeal customer profiles1 record
FLEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FLEM competitors and assessment
Company assessmentBroad incumbents
- Sligro Food Group: Sligro is a large Dutch foodservice and wholesale distribution company headquartered in the Netherlands. It is comparable to FLEM as a Benelux-based wholesale distributor of branded consumer goods, though Sligro is much larger and foodservice-focused.
- Metro AG (Netherlands operations): Metro AG is a major European wholesale and foodservice distributor with operations in the Netherlands. Comparable to FLEM as a European wholesaler of branded consumer goods serving professional buyers, though at significantly larger scale.
- Bidfood Netherlands: Bidfood is a leading Dutch foodservice distributor serving restaurants, hospitality, and institutional customers with branded food and consumer products. Comparable to FLEM in its role as a branded-goods wholesaler operating in the Netherlands.
Direct peers
- Hanos International: Hanos is a Dutch cash-and-carry and wholesale distributor specializing in foodservice and consumer goods for hospitality businesses. Comparable to FLEM as a Benelux-based wholesale trader of branded consumer goods, with similar customer-overlap potential.
- McGregor Food Trading: McGregor Food Trading is a Dutch company trading and distributing branded consumer/food products to retail and wholesale buyers. Comparable to FLEM as a Netherlands-based trader of branded consumer goods operating in the same Dutch market.
Regional players
- Superunie: Superunie is a Dutch buying and wholesale cooperative supplying private-label and branded grocery products to affiliated supermarket chains in the Netherlands. Comparable to FLEM as a Dutch wholesaler operating with branded consumer goods, though organized as a retailer-owned cooperative.
- Hamberger Holland (Hamberger GmbH): Hamberger is a European consumer-goods trading/wholesale group with German roots operating across borders. Comparable to FLEM as a mid-sized continental European wholesaler of branded consumer goods with a similar business heritage.
Emerging players
- UNIVERSE Merchandising & Trading: Universe is a privately held Dutch company engaged in import, export, and trading of branded consumer goods. Closely comparable to FLEM as a small-to-mid sized Dutch branded-consumer-goods trading company with a wholesale/trading business model.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
FLEM social profiles
Digital presenceFLEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
FLEM leadership team
Management profileNumber of profiles
FLEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FLEM M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FLEM
What does FLEM do?
FLEM is a Dutch trading company that buys and resells A-branded (leading-brand) consumer goods. Founded in 1936 and headquartered in Rotterdam, the company operates as a private for-profit wholesale distributor of branded consumer products to downstream buyers such as retailers.
Is FLEM a public or private company?
FLEM is a private company. It is classified as unknown.
When was FLEM founded?
FLEM was founded in 1936.
Where is FLEM based?
FLEM is headquartered in Rotterdam, Netherlands, in the Europe region.
Who are FLEM's main competitors?
Broad incumbents on record are Sligro Food Group, Metro AG (Netherlands operations) and Bidfood Netherlands. Direct peers are Hanos International and McGregor Food Trading. Regional players are Superunie and Hamberger Holland (Hamberger GmbH). UNIVERSE Merchandising & Trading is listed as an emerging player.
Does FLEM have an API?
No public API is recorded for FLEM.
What industry is FLEM in?
FLEM's product category is Consumer Goods Distribution. Its primary akta.pro industry code is CRAOAAAB, Grocery & Supermarket (Ambient/Dry) Wholesale Distribution. Its NAICS code is 424410 and its SIC code is 5140.