Grace Gardens

What Grace Gardens does

Grace Gardens is a privately-held event venue and hospitality business founded in 2007 in the upper valley of El Paso, Texas. The company operates a single physical location at 6709 Westside Drive, comprising four ballrooms (Grand Ballroom, White Peak Tent Ballroom, Gardner Ballroom, Terrace Ballroom) accommodating between 120 and 500 guests, and four outdoor ceremony sites (Redwood Pavilion, Pond Island Pavilion, Franklin Lawn Pavilion, Terrace Lawn Pavilion). Its core offering is a fully integrated, one-stop event hosting model in which venue, catering (Mexican and Italian buffet), in-house bakery (custom cakes, individual desserts, mini shooters, macaroons), floral arrangements, décor, ambient lighting, DJ services, bar service, and furniture/linen rental are bundled under a single team of eight dedicated event coordinators.

The company's go-to-market is sales-led and consultative: prospective clients initiate contact via the website, phone (915-877-2745), or contact form, and are routed into free venue tours and personalized in-person estimates. Pricing is quote-based and ranges from approximately $4,750 (Terrace Ballroom, Tue–Thu, 100 guests) to $7,950+ (Gardner Ballroom, Friday, 120 guests) before add-ons, with periodic promotional discounts. Customer segments are SMB/consumer-led, anchored by wedding couples and families, with secondary demand from corporate clients, quinceañera and sweet 16 celebrations, non-profits, and retail floral customers served via the Grace Gardens Florals sub-brand with home delivery across the El Paso area.

The business carries no proprietary technology platform; operations run on traditional hospitality workflows supported by a Wix-hosted marketing site, standard social channels (Facebook, Instagram, X, YouTube, TikTok), a listing on The Knot marketplace, and email/SMS opt-ins. No AI/ML capabilities, APIs, or integrations are disclosed. Distribution is exclusively direct, with The Knot serving as the principal external discovery channel. The business is privately held with no parent company, no institutional investors, and no disclosed funding history.

Name

Grace Gardens

Legal name

Grace Gardens Event Center

Website

https://elpasogracegardens.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Grace Gardens is a privately-held El Paso, Texas event venue founded in 2007, offering all-inclusive hosting with four ballrooms, in-house catering, bakery, florals, décor, DJ, and bar services for weddings, corporate events, quinceañeras, and celebrations.

Ownership category

akta.pro rank

Product category

Event Venue & Hospitality Services

NAICS

Caterers (722320), Florists (459310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSACAGAD

Wedding & Reception Catering

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYHSACAOAI

Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Event venue rental
• Wedding reception services
• In-house catering bakery
• Floral design arrangements
• Corporate event hosting

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Venue Rental: Rental of ballrooms and ceremony sites for weddings, corporate events, quinceañeras, sweet 16s, and other celebrations. Revenue is earned through facility fees and package pricing based on venue selection, guest count, and day of week.
2. In-house Catering & Bakery: On-site catering with Mexican and Italian buffet options, custom wedding cakes, individual desserts, mini shooters, macaroons, and cookies. All baked in-house by their pastry team.
3. Floral Services: Fresh floral arrangements provided through Grace Gardens Florals, serving both in-house event clients and standalone retail customers with home delivery in the El Paso area.
4. Décor, Bar & DJ Services: Event décor, ambient lighting, furniture rental, quality bar service, and DJ services bundled within all-inclusive event packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Grace Gardens Event Center is a single-location indoor/outdoor event venue in El Paso, Texas, that rents four ballrooms and four ceremony sites for weddings, corporate gatherings, quinceañeras, sweet 16s, and other celebrations. It bundles venue rental with in-house catering (Mexican and Italian buffet), a pastry/bakery program (custom wedding cakes, cupcakes, individual desserts, mini shooters, macaroons, cookies), floral design through Grace Gardens Florals, and on-site event services including coordination, bar service, ambient LED lighting, DJ, and furniture/linen rental. Customers receive customized per-event quotes via phone, website inquiry, or in-person tour rather than published list pricing.

Product overview

Grace Gardens Event Center operates as a single comprehensive event venue offering multiple venue spaces and in-house services. The portfolio includes four distinct ballrooms (Grand Ballroom accommodating up to 500 guests, White Peak Tent Ballroom, Gardner Ballroom for up to 200 guests, and Terrace Ballroom) and four ceremony sites (Pond Island Pavilion, Redwood Pavilion, Franklin Lawn Pavilion, and Terrace Lawn Pavilion). Beyond venue spaces, the company provides a complete suite of event services including professional event coordination, catering (Mexican and Italian buffet), bar service, ambient LED lighting, DJ services, and furniture/linen rental. An on-site bakery produces custom cakes, cupcakes, individual desserts, macaroons, cookies, mini desserts, and mini shooters. Grace Gardens Florals operates as a sub-brand offering fresh floral arrangements for events and home delivery across the El Paso area. The integrated offering enables Grace Gardens to serve as a one-stop shop for weddings, corporate events, quinceaneras, sweet 16 celebrations, and other special occasions.

Differentiator

Problem solved

Functional benefit

Brands

• Grace Gardens Florals: Floral arrangements and flower shop services, including home delivery in El Paso area. Serves West El Paso, Sunland Park, Santa Teresa, Canutillo, and Central El Paso.

Products and services

• Grand Ballroom Largest ballroom at Grace Gardens, featuring elegant chandeliers and accommodating up to 500 guests for weddings, corporate events, and large celebrations.
• White Peak Tent Ballroom Indoor/outdoor tent ballroom blending natural scenery with indoor comfort, suited to nature-inspired weddings and events.
• Gardner Ballroom Warm and sophisticated ballroom accommodating up to 200 guests, suited to intimate weddings and elegant mid-sized events.
• Terrace Ballroom Intimate ballroom with terrace views, providing a cozy yet elegant ambiance for mid-sized events (e.g., 100-guest packages at $4,750–$5,500).
• Pond Island Pavilion Outdoor ceremony location with pond views and panoramic horizons, used for wedding ceremonies at Grace Gardens.
• Redwood Pavilion Outdoor ceremony site with redwood surroundings and natural ambiance for wedding ceremonies.
• Franklin Lawn Pavilion Outdoor ceremony venue on the Franklin lawn area with landscape views for weddings.
• Terrace Lawn Pavilion Intimate outdoor ceremony site with terrace views for romantic wedding ceremonies.
• Event Coordination Services Professional event coordinators (eight-person team including Araceli Romero, Beth Bokal, Hayley Mendoza, Maria Minjares, Peggy Stein, Priscilla Machuca, Rosie Fresquez, and Abby Garcia) guiding clients through planning, vendor coordination, and on-site execution.
• In-House Catering On-site catering with Mexican and Italian buffet options, included in venue packages.
• Bar Service Beverage stations with unlimited soft drinks and a professional attendant, included with venue packages.
• DJ Services DJ booth setup and sound system provision for receptions and events, included with venue packages.
• Ambient LED Lighting Services Professional ambient LED lighting provided for events to create desired atmospheres.
• Furniture & Linen Rental Rental of 60-inch round tables, Chiavari chairs (multiple colors), banquet tables, and basic poly linens in multiple colors.
• Custom Wedding Cakes Custom wedding cakes priced per design complexity, fresh flower decoration, and frosting type (fondant or buttercream); available in classic and deluxe flavors with optional fillings.
• Individual Desserts Portioned desserts including cakes, tarts, puffs, flans, mousses, and specialty items like baklava and tiramisu, priced $2.50–$7.00 per piece (minimum 1 dozen).
• Mini Shooters Individual dessert shooters in flavors including Tres Leches, German Chocolate, Pina Colada, Baileys Irish Cream, Key Lime Pie, and more, priced at $25 per dozen (minimum 3 dozen).
• Mini Desserts Bite-sized desserts including chocolate pops, fruit tarts, lemon bars, cheesecakes, truffles, mini cannolis, eclairs, and cream puffs, priced at $24 per dozen.
• Macaroons & Cookies Assorted macaroons ($2.00–$2.50 each), macaroon towers ($350 for 150), mini empanadas, fudge brownies ($16/dozen), and cookies ($12–$16/lb).
• Cupcakes Custom cupcakes available in classic flavors, deluxe flavors, and liqueur varieties with various fillings.
• Grace Gardens Florals Sub-brand offering fresh floral arrangements for events and standalone retail customers, with home delivery serving West El Paso, Sunland Park, Santa Teresa, Canutillo, and Central El Paso.

Quantifiable outcome

• Largest ballroom accommodates up to 500 guests; other ballrooms accommodate 120 to 400 guests each

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• The KnotcoreChannel Partner/ Reseller/ DistributorGrace Gardens is listed on The Knot marketplace (www.theknot.com/marketplace/grace-gardens-event-center-el-paso-tx-302040), one of the leading wedding planning platforms. The listing enables couples to discover, review, and book the venue through The Knot's directory and booking tools.
• Stephane Lemaire PhotographyminorGTM or Marketing PartnerFeatured photographer on multiple client story pages, capturing wedding and event photography at the venue. Listed as a preferred vendor on the Dominic & Christy wedding page.
• RavisualsminorGTM or Marketing PartnerVideography partner featured on the Dominic & Christy wedding page. Provides professional video coverage of events at the venue.
• Eminence Photo and VideominorGTM or Marketing PartnerPhotography and videography vendor featured on the Gabby & Jason wedding page as the couple's chosen vendor.
• Sapphire Sky BandminorGTM or Marketing PartnerLive entertainment band featured as a vendor for the Dominic & Christy wedding, traveling from Phoenix, AZ.
• My Event Creators (Marilu Aleman)minorGTM or Marketing PartnerEvent planning partner featured on the Dominic & Christy wedding page as a third-party event planner who coordinates with the venue.
• Monociclo LabminorGTM or Marketing PartnerPhotography and videography studio featured on the Nicole & Rick wedding page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wedgewood Weddings: Wedgewood Weddings operates a portfolio of all-inclusive wedding and event venues across multiple U.S. states with bundled catering, coordination, and decor. Directly comparable to Grace Gardens' integrated venue model and event-coordination approach.
• Bonnet Island Estate: Bonnet Island Estate is a full-service wedding venue offering all-inclusive packages with on-site catering, floral, decor, and event coordination. Directly comparable in single-location, one-stop-shop wedding venue model.
• The Springs Events: The Springs is a Texas-based operator of all-inclusive wedding and event venues with in-house catering, decor, and coordination services. Closely mirrors Grace Gardens' one-stop event venue positioning and ballroom-based offering.
• The Mason Dallas: The Mason is a Dallas wedding and event venue offering in-house catering and event planning services. Comparable in serving the Texas wedding couple segment with bundled ceremony and reception packages.
• Knotting Hill Place: Knotting Hill Place is a Little Elm, Texas all-inclusive wedding venue offering on-site catering, event coordination, and decor. Comparable to Grace Gardens in target customer (couples) and bundled-service model.
• Briscoe Manor: Briscoe Manor is a Richmond, Texas all-inclusive wedding venue with on-site catering and event planning. Comparable in serving the Texas wedding couple segment with bundled coordination and banquet services.
• The Bell Tower on 34th: The Bell Tower on 34th is a Houston full-service wedding and event venue providing in-house catering, coordination, and AV. Directly comparable in delivering all-inclusive reception packages for the Texas couple market.

Others

• The Knot Marketplace: The Knot is a leading wedding planning marketplace where Grace Gardens is already listed. Adjacent ecosystem participant enabling channel distribution and customer discovery for wedding venues rather than a direct venue competitor.

Broad incumbents

• Hotel Emma: Hotel Emma is a San Antonio luxury hotel that hosts weddings, corporate events, and social gatherings with in-house catering and event planning. Broader hospitality incumbent overlapping with Grace Gardens' event and catering capabilities.

Regional players

• Hotel Paso del Norte: Hotel Paso del Norte is a historic El Paso hotel offering event space, catering, and banquet services in the same local market as Grace Gardens. Comparable on venue-and-catering delivery, though lodging-focused rather than venue-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ep_gracegardens
• YouTubeyoutube.com/channel/UCNxG-cuERh6tHvWDLa9LW1g
• Facebookfacebook.com/EPGraceGardens
• Instagraminstagram.com/epgracegardens
• TikToktiktok.com/@gracegardenseventcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Gardens