Eidefoss Strøm

What Eidefoss Strøm does

Eidefoss Strøm AS is a Norwegian electricity retailer headquartered in Vågå (org. no. 923 354 247), serving primarily residential consumers and cabin owners in the Midt-Norge (NO3) price region. The company operates under the AS Eidefoss group alongside Fjellnett (grid), Eidefoss Vannkraft (hydropower), and Konsern Fiber (fiber). Its core product portfolio is built on hourly spot-price contracts (Spotpris, Solspot, Hus Spot, Hytte Spot) with low markups (2.9–4.9 øre/kWh) and 39–49 kr/month base fees, plus the government-subsidized Norgespris fixed-price scheme (50 øre/kWh through 2026).

The company's technology layer centers on the Eidefoss mobile app and the Pluss premium subscription (39 kr/month), which provides 7-day price forecasts, real-time consumption via Saveeye-integrated sanntidsmåler (HAN-port meter), smart EV charging control across six charger brands (Easee, Zaptec, Wallbox, ChargeAmps, go-e, EO), heat pump and solar panel monitoring, family sharing, and advanced usage alerts. Authentication uses BankID/Idura, and analytics run on Google Firebase. A new app version launched in June 2025.

Eidefoss Strøm runs a product-led growth motion with self-service ordering via eidefoss.no, the Min Side customer portal, and the app, supplemented by phone customer service (08:00–15:00 weekdays). Revenue is generated through recurring per-kWh surcharges, monthly base fees, Pluss subscription revenue, origin guarantees (2.5 øre/kWh), and paper invoicing (7 kr/invoice). Add-on services and government scheme intermediation (Norgespris, Elhub) are monetized as monthly subscription streams. Brand-level differentiators are local hydropower heritage from the Gudbrandsdalen region (Ottadalen — Lom, Skjåk, Vågå), regional grid and fiber integration via group entities, and community sponsorship activity (Traktorrock, Energisenteret co-ownership, Heimkjær campaign).

Name

Eidefoss Strøm

Legal name

Eidefoss Strøm AS

Website

https://eidefoss.no

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

51–100 employees

Short description

Eidefoss Strøm is a Norwegian electricity retailer serving residential consumers and cabin owners in the Midt-Norge (NO3) region with spot-price contracts, the Norgespris government scheme, and a smart home/EV-integrated mobile app, operating under the AS Eidefoss group alongside hydropower, grid, and fiber subsidiaries.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911)

akta.pro primary industry

Customer Grid-Edge Enablement Services (HEMS/DR Device Integration, VPP Enablement) (EUAEANAL)

akta.pro secondary industries

Prepay Metering & Customer Payment Solutions (EUADAFAL), DER Management Systems (DERMS) & Virtual Power Plants (VPP) (EUADAPAD)

Keywords

• Retail electricity supply
• Spot price contracts
• Hydropower generation
• Smart energy management
• Norwegian electricity retail

Headquarters

HQ city

Våga

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Supply Contracts: Monthly subscription-based electricity supply with various spot-pricing products (Spotpris, Solspot, Hus Spot, Hytte Spot) offering different surcharges per kWh and monthly fees. Revenue from electricity consumption charges and monthly service fees.
2. Norgespris Government Subsidy Management: Government-supported fixed electricity price at 50 øre/kWh through 2026, managed as a product offering for eligible customers.
3. Add-on Services: Optional Pluss subscription for enhanced app features (39 kr/month), origin guarantees (2.5 øre/kWh), and paper invoices (7 kr/stk).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eidefoss Strøm is a Norwegian electricity retailer that produces and supplies electricity to residential and business customers primarily in the Midt-Norge (NO3) price region. The company sells hourly spot price electricity contracts (Spotpris, Solspot, Hus Spot, Hytte Spot) with low markups and no binding period, plus access to the government-subsidized Norgespris fixed-price scheme. It offers a mobile app (Eidefoss-appen) with a premium Pluss subscription providing real-time consumption monitoring, 7-day price forecasting, smart EV charging optimization, and smart home integration.

Product overview

Eidefoss Strøm is a Norwegian electricity retailer offering time-based hourly spot price contracts (Spotpris, Solspot, Hus Spot, Hytte Spot) primarily serving central Norway (NO3 region). The core product portfolio centers on spot price contracts with varying markup levels, supplemented by the government-subsidized Norgespris fixed-price scheme (50 øre/kWh). The company provides an app with a Pluss premium subscription tier offering consumption monitoring, 7-day price forecasting, smart EV charging optimization, family sharing, and real-time meter integration. Add-on services include paper invoices and origin guarantees (Opprinnelsesgarantier). The company is part of AS Eidefoss group which also operates hydroelectric power (Vannkraft), grid network (Fjellnett), and fiber services (Fiber).

Differentiator

Problem solved

Functional benefit

Brands

• Spotpris: Hourly metered spot price electricity contract with 4.9 øre/kWh markup and 49 kr/month fee.
• Solspot
• Hus Spot
• Hytte Spot
• Pluss
• Eidefoss-appen
• Norgespris

Products and services

• Spotpris Time-based hourly spot price electricity contract with 4.9 øre/kWh markup and 49 kr/month fee. No binding period required. Available to residential and cabin customers in the Midt-Norge (NO3) price region.
• Solspot Hourly spot price contract with origin guarantee from solar power. 3.9 øre/kWh markup and 39 kr/month fee. No binding period. Customers receive verified solar-origin electricity.
• Hus Spot Hourly spot price contract for primary residences with 2.9 øre/kWh markup and 39 kr/month fee. Requires companion Hytte Spot contract for cabin. For new installations only. No binding period.
• Hytte Spot Hourly spot price contract for cabins and holiday homes with 2.9 øre/kWh markup and 39 kr/month fee. Requires Hus Spot contract for primary residence. For new installations only. No binding period.
• Norgespris Government support scheme providing fixed electricity price of 50 øre/kWh (incl. VAT) for households and cabins. Valid through 2026, with adjusted pricing from 2027. Customers must re-order via Elhub for 2027 onwards.
• Eidefoss-app Pluss Premium app subscription (Pluss) providing detailed consumption monitoring, 7-day price forecasts, smart EV charging optimization, family sharing, cost breakdowns including grid fees, advanced price and usage alerts, heat pump and solar panel control, and real-time consumption via real-time meter integration.
• Sanntidsmåler (Real-time Meter) Hardware device connected to HAN-port on electricity meter providing real-time consumption data to the app via Saveeye ApS integration. Requires Pluss subscription for full app access.
• Opprinnelsesgarantier (Origin Guarantees) Origin guarantee certificates for electricity at 2.5 øre/kWh, verifying that power comes from renewable sources.
• Papirfaktura (Paper Invoice) Paper invoice sent by post. 7 kr per invoice fee for customers who prefer physical billing over digital.

Quantifiable outcome

• An average household could save approximately 2,500 kr in the first winter months of 2026 with Norgespris compared to spot prices.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Saveeye ApScoreTechnology or IntegrationIntegration partner providing real-time meter data for Eidefoss-appen's sanntidsmåler (real-time consumption monitoring) functionality. Data from Saveeye enables customers to view electricity consumption in real-time through the app.
• Enøk-senteretcoreStrategic or Co-development PartnerEnergy consulting partner offering analysis, energy management, energy labeling, and monitoring services. Special arrangement for Eidefoss business customers (consumption over 100,000 kWh/year) with half-price visits. Contact: Paul Rune Ingebringtsen in Gudbrandsdalen.
• Energisenteret på HunderfossenminorOthersEidefoss is a co-owner of the Energy Center at Hunderfossen. Partnership enables customer ticket giveaways and local engagement activities.
• ElhubcoreTechnology or IntegrationNorwegian electricity information hub - the central system for electricity market data. Customers must re-order Norgespris via Elhub for 2027 onwards. Elhub processes contract changes and meter data.
• Heimkjær Campaign PartnersminorGTM or Marketing PartnerParticipates in local shopping campaign 'Heimkjær' in Skjåk, Lom and Vågå municipalities, organized by Fjuken newspaper. Campaign promotes local shopping and draws prize winners including use of Citroën ë-C4 electric vehicle.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BKK: Large Norwegian regional utility group serving western Norway with electricity retail, hydropower and grid; provides a regional-utility benchmark at greater scale than Eidefoss Strøm.
• Statkraft: Norwegian state-owned renewable energy company and Europe's largest hydropower producer; competes in electricity retail through its Strøm product and represents upstream generation supply context for Eidefoss.
• Hafslund: Large Norwegian utility group with electricity retail and the largest grid operator in the Oslo region; competes with Eidefoss Strøm in retail and represents the broader incumbent scale against which Eidefoss is differentiated.

Direct peers

• Lyse Energi: Vertically integrated Norwegian regional utility with electricity retail, hydropower, telecom and fiber; closest analogue to AS Eidefoss group's multi-utility structure and Norwegian household customer base.
• Agder Energi: Regional Norwegian utility group providing electricity retail to households alongside hydropower generation and grid; comparable scale, customer profile and product mix to Eidefoss Strøm.
• Trøndelag Kraft: Regional Norwegian energy group offering electricity retail, grid and generation across Trøndelag; structurally analogous to AS Eidefoss and Eidefoss Strøm with a similar mix of hydropower, grid operations and household-focused retail products.
• Ishavskraft: Privately-held Norwegian regional electricity retailer focused on households in northern Norway; directly comparable to Eidefoss Strøm in size, retail-only positioning and reliance on group hydropower supply.
• Glitre Energi: Norwegian regional utility group supplying electricity retail to households and businesses in the Drammen/greater Buskerud area with integrated hydropower generation; same product-customer model as Eidefoss Strøm.
• Skagerak Energi: Vertically integrated Norwegian regional utility covering household retail, hydropower and grid in the Grenland/Vestfold/Telemark area; directly comparable to Eidefoss Strøm's structure and offerings.
• Fjordkraft (Watts): Leading Norway-wide digital electricity and household energy retailer under the Watts brand; overlaps with Eidefoss Strøm's spot-price retail model and self-serve/app-driven customer experience, but at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eidefoss
• Instagraminstagram.com/eidefoss
• Xx.com/EidefossAS
• LinkedInlinkedin.com/company/eidefoss

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eidefoss Strøm