What Presynct does

Presynct is a Brisbane-headquartered, founder-owned workplace strategy and change consultancy founded in 2017 by Lisa Copland. The firm serves large enterprises and government agencies across Australia, with named engagements spanning resources (BHP, Rio Tinto), energy (Chevron, APA), financial services (KPMG, Bank of Queensland, Suncorp), insurance, aviation (Virgin Australia), healthcare (Bolton Clarke), and federal/state government (Queensland Government agencies, QBCC). Presynct positions itself as an evidence-based, data-driven alternative to large international consulting firms, combining qualitative facilitation with quantitative workplace data.

The firm's core offerings are professional services rather than software products: Workplace Strategy consulting built on a six-pillar framework (occupancy model, accommodation planning, concept design, technology, change approach, financial viability); Workplace Change Management programmes; Utilisation Studies delivered via sensor-based or manual observation methods; Training and Workshops; and live events hosted at the firm's Brisbane headquarters. Presynct has developed a proprietary cloud-based area modelling tool (2021) and operates a 366 sqm Brisbane Living Lab that integrates partner technologies from Cisco, Yellowbox, Eptura, FloorSense, Moodsonic, and others.

Commercially, Presynct operates a project-based professional services model with senior consultant-led delivery, free initial consultations, and quote-based engagements. Distribution is direct to enterprise and government buyers, supported by content marketing, panel events, and client testimonials. The firm employs approximately 10 people with 90+ years of combined consulting experience, operates with no disclosed institutional investment, and has international project experience across Australia, Asia, the Americas, and Europe. Most recent strategic move is a 2026 geographic expansion into Melbourne via senior hire Matthew Clugston.

Name

Presynct

Legal name

Presynct Workspace Transition

Website

https://presynct.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Presynct is a Brisbane-based workplace strategy and change consultancy founded in 2017, serving large enterprises and government agencies across Australia with strategy, change management, utilisation studies, and training engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workplace Strategy Consulting: Evidence-based, data-driven workplace strategy development that considers six pillars: ideal occupancy model, accommodation planning, concept design, required technology, change approach, and financial viability. Engagements are project-based consulting engagements typically spanning several months.
2. Workplace Change Management: End-to-end change management programmes supporting employees through workplace transitions, including communications, engagement activities, training, and post-implementation measurement. Delivered as part of broader workplace strategy engagements.
3. Utilisation Studies: Both sensor-based and manual workplace utilisation studies providing data on occupancy patterns. These studies inform workplace strategy decisions and are offered as standalone services or as part of broader engagements.
4. Training and Workshops: Bespoke workshops and standard workplace workshops delivered to support workplace strategy or change initiatives. Can supplement project engagements or be delivered as standalone offerings.
5. Event Venue Hire: Presynct's Brisbane office venue accommodates up to 30 people for events, workshops, panel events, or corporate meetings. Bookings available 6:00 AM until 8:00 PM Monday-Saturday with both in-person and hybrid event capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Presynct is a workplace strategy and change consultancy that delivers evidence-based, data-driven professional services to enterprise and government clients. The firm provides Workplace Strategy, Workplace Change Management, Utilisation Studies, and Training and Workshops, helping organisations optimise real estate footprints, transition to flexible and hybrid working models, and manage employee change. Engagements are project-based and tailored, supported by proprietary sensor-based utilisation tools and a cloud-based area modelling system.

Product overview

Presynct is a workplace strategy and change consultancy firm offering professional services rather than a software product. Its core offering is a holistic suite of consulting services including Workplace Strategy, Workplace Change Management, Utilisation Studies, Training and Workshops, and Events/Tours. The six pillars underpinning the strategy service are: Ideal Occupancy Model, Accommodation Planning, Concept Design, Required Technology, Change Approach, and Financial Viability. The company delivers services through a four-phase process: Investigate, Understand, Evaluate, and Align. Presynct's Brisbane office (366 sqm) operates as a demonstration 'living lab' showcasing integrated workplace technologies for clients and partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Strategy Strategic consulting service that defines the ideal occupancy model, accommodation planning, concept design, required technology, change approach, and financial viability for organisations transitioning to new ways of working. Delivered via a four-phase process (Investigate, Understand, Evaluate, Align). Target buyers are enterprise and government organisations undertaking workplace transformation.
• Workplace Change Management End-to-end change management services addressing physical, virtual and behavioural transitions to new workplace models. Provides communications, engagement activities, training, and post-implementation measurement to guide employees through workplace shifts. Supports enterprise and government clients during major workplace transformations.
• Utilisation Studies Data collection and analysis service using both sensor-based (non-intrusive, privacy-protecting) and manual observation methods (workplace observer walkarounds every 30 minutes) conducted over 2-4 weeks. Provides real-time insights on workplace occupancy and space availability to inform workplace strategy decisions. Offered standalone or as part of broader engagements.
• Training and Workshops Bespoke and standard workplace workshops and training sessions designed to support workplace strategy implementation or organisational change initiatives. Can supplement project engagements or be delivered as standalone offerings for enterprise and government clients.
• Events and Tours Event hosting and office tours at Presynct's 366 sqm Brisbane Living Lab which showcases integrated workplace technologies and design principles for clients and partners. The venue accommodates up to 30 people for events, workshops, panel events, or corporate meetings, with both in-person and hybrid event capabilities.

Quantifiable outcome

• 40% average cost savings achieved through workplace strategy implementations
• +10 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• M Moser Associates: Global workplace strategy and change consultancy of comparable size to Presynct, offering strategy, change management, design, and technology integration for enterprise clients. Highly comparable operating model and target market.
• Unispace: Global workplace strategy and design firm offering strategy, change management, and design-led transformation for enterprise clients. Directly competes for the same large-enterprise workplace strategy RFPs.
• Veldhoen+Company: Workplace consultancy specialising in activity-based working and organisational change. Comparable service mix (strategy + change + utilisation insights) and similar boutique positioning serving large enterprises.
• Workplace Revolution: Boutique workplace strategy and change management consultancy focused on activity-based working transitions. Similar service portfolio and senior-led delivery model.

Regional players

• BVN (Bligh Voller Nield): Australian architecture and design firm with workplace strategy and interior design capability. Regional peer in the same geography, with comparable enterprise clients but a design-led rather than change-management-led offering.

Broad incumbents

• CBRE Workplace Strategy: Real estate services giant with a workplace strategy and consulting practice serving global enterprises. Direct competitor for enterprise workplace strategy mandates but via a much larger, multi-service platform.
• Gensler Workplace Strategy: Global architecture and design firm with a substantial workplace strategy practice. Offers overlapping services but as part of a much broader design and consulting portfolio.
• Cushman & Wakefield Workplace Strategy: Global commercial real estate services firm with a dedicated workplace strategy and change advisory team. Competes for enterprise and government workplace strategy engagements.
• JLL Work Dynamics: Global real estate services firm with a workplace strategy and change practice within Work Dynamics. Competes for the same enterprise mandates but offers broader facilities and portfolio services.
• Arup Workplace Consulting: Engineering and design consultancy with a workplace strategy practice advising enterprises on workplace transformation. Overlaps on the strategy and change advisory side of Presynct's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/presynct-workspace-transition
• Facebookfacebook.com/PresynctWorkspaceTransition

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presynct