Garex

What Garex does

Garex d.o.o. is a privately held Slovenian information-technology services company headquartered in Maribor with a secondary office in Ljubljana, founded approximately in 2005 and self-reporting 40+ employees and 350+ completed projects. The company delivers enterprise software, digital advertising, and hardware solutions primarily to Slovenian clients in telecommunications, banking, insurance, postal/retail, energy, and automotive/mobility verticals — its named customers include Telekom Slovenije, SKB (Societe Generale Group), Sberbank, Vzajemna, Pošta Slovenije, Petrol Slovenije, and AMZS.

The technology stack centers on three proprietary or operated assets: (1) NEX, a self-developed digital signage software platform providing centralized content management, remote device control, real-time monitoring, and back-end system integration; (2) Pametna postaja (Smart Disinfection Station), an IoT hardware product launched in 2020 combining a 21.5-inch touchscreen with an integrated sanitizer dispenser, IR camera, and thermal sensor, managed through NEX; and (3) smart city sub-products WISE ALICE and PULS. Around these, Garex builds turnkey services including SAP Commerce (Hybris) e-commerce implementations, custom Android/iOS mobile applications, and predictive analytics for telecom churn and banking payment risk. The company holds core partner status with SAP, Oracle, IBM, and Microsoft Azure, and participates in the EU-funded 'Interoperabilnost' (Interoperability) project.

Garex's revenue model is a mix of professional services (consulting, implementation, integration, ongoing maintenance under SLA), subscription/recurring software fees tied to NEX and related platforms, and one-time hardware sales of the Pametna postaja. Go-to-market is enterprise field sales with direct engagement into large Slovenian accounts, supplemented by co-sell motions through the four major technology partner channels. Pricing is custom-quoted with no public list, and revenue is project-based rather than volume-based. Geographic scope is concentrated in Slovenia, with EU project participation as the only documented international exposure.

Name

Garex

Legal name

GAREX d.o.o.

Website

https://garex.si

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Garex d.o.o. is a privately held Slovenian IT services and software company that delivers enterprise e-commerce, digital signage (NEX platform), IoT hardware (Smart Disinfection Station), mobile apps, and predictive analytics to telecom, banking, insurance, and public-sector clients in Slovenia.

Ownership category

akta.pro rank

Headquarters

HQ city

Maribor

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Turnkey solutions including consulting, implementation, integration with customer environment, and post-production maintenance. Services include requirement analysis, process documentation, architecture design, integration interface preparation, custom design, testing, production, and ongoing support.
2. Software Licenses and Platform Subscriptions: Revenue from proprietary NEX digital signage platform and related software subscriptions. Support services and SLA models offered to enterprise customers.
3. Hardware Sales: Smart disinfection stations (Pametna postaja) with digital displays, IR cameras, thermal sensors, and sanitizer dispensers. Also includes digital signage hardware.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GAREX d.o.o. is a Slovenian information-technology company that delivers bespoke enterprise software, digital signage, smart-city, e-commerce, mobile, and predictive-analytics solutions. It combines proprietary platforms (NEX digital signage, WISE ALICE, PULS) with certified partnership-led implementations of SAP Commerce/Hybris, Oracle, IBM, and Microsoft Azure for telecommunications, banking, insurance, energy, and public-sector clients. The company also develops and sells its own hardware product, the "Pametna postaja" (Smart Disinfection Station).

Product overview

Garex is a Slovenian technology company specializing in advanced software and information solutions for telecommunications and smart city applications. The company's product portfolio includes the NEX proprietary digital signage software platform combined with hardware products like the Pametna postaja (Smart Disinfection Station); e-commerce solutions built on SAP Commerce Cloud; mobile application development for Android and iOS; predictive analytics services; and smart city solutions (WISE ALICE, PULS). The offering is organized as a combination of proprietary platforms (NEX), hardware products (Pametna postaja), and professional services (e-commerce implementation, mobile development, predictive analytics, smart city solutions), with strategic partnerships with SAP, IBM, and Oracle.

Differentiator

Problem solved

Functional benefit

Brands

• WISE ALICE: Smart city solution product.
• PULS
• NEX
• Pametna postaja

Products and services

• NEX Digital Signage Platform Proprietary digital signage / digital advertising platform used to manage and display content on screens in retail, banking, and public-sector environments.
• Pametna postaja (Smart Disinfection Station) Hand-sanitizer dispenser hardware device with an integrated digital advertising screen, sold to businesses and public venues.
• WISE ALICE Smart City Platform Smart-city environmental monitoring platform that aggregates sensor data to support municipal decision-making.
• PULS Smart Cities Solution Smart-city digital messaging and citizen-engagement platform.
• E-commerce Solutions (SAP Commerce / Hybris) Implementation, integration, and customization services for SAP Commerce (Hybris) e-commerce platforms for enterprise B2B and B2C retailers.
• Mobile Solutions Custom mobile application development services for iOS, Android, and cross-platform deployments targeting enterprise customers.
• Predictive Analytics Services Data and predictive analytics consulting that helps enterprises forecast demand, detect anomalies, and optimize operations.

Quantifiable outcome

• E-commerce adoption growth from 55% to 75% EU penetration 2012-2022 with global e-commerce sales exceeding $5.7 trillion in 2022

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• SAPcoreTechnology or IntegrationSAP Partner providing SAP Commerce (Hybris) e-commerce solutions with highest-certified developers. Offers turnkey solutions for B2B and B2C e-commerce implementations.
• OraclecoreTechnology or IntegrationOracle Partner with certified expertise for enterprise solutions implementation and integration.
• IBMcoreTechnology or IntegrationIBM Business Partner providing enterprise solutions leveraging IBM technologies and platforms.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Certified partner with Azure Solution Architect, Azure Administrator, and Azure DevOps Engineer certifications. Capabilities include identity management, virtual network configuration, server migration to Azure, application service implementation, and advanced virtual network management.
• European UnionmajorStrategic or Co-development PartnerEuropean project 'Interoperabilnost' (Interoperability) - backbone for effective integration of European security subsystems. Project simplifies information search across various European and national information systems for security verification, authorization, and individual identification.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• STRATACACHE: Large digital signage/in-store media and sensor solutions provider; broader incumbent covering the same digital signage and smart retail signage networks that Garex targets with its NEX platform.
• IBM Consulting: Global enterprise consulting arm of IBM, one of Garex's own named technology partners; broader incumbent that competes with and overlaps Garex on hybrid cloud, security, and integration delivery in Slovenia.
• Accenture Slovenia / Accenture Industry X: Global SI that actively targets the same marquee Slovenian enterprise accounts (telecom, banking, energy, retail) for large digital transformation programs where Garex competes.
• SAP SE (Consulting Services): Owner of the SAP Commerce / Hybris platform that underpins much of Garex's e-commerce delivery; broader incumbent with its own professional services organization that can compete for the same engagements.

Direct peers

• Iskratel: Slovenian telecom software, network, and IoT vendor; directly comparable as a regional Slovenian technology firm serving telco operators — Garex's primary vertical — with adjacent smart-city and digital signage adjacencies.
• Comtrade: Slovenian-headquartered software solutions and systems integration group with comparable SAP/enterprise software delivery and digital transformation offerings across the Adriatic region.
• Scala: Global digital signage software platform vendor; directly comparable to Garex's NEX product on signage network management, content scheduling, and remote device control for retail/public-sector deployments.
• Adacta: Slovenian fintech and insurance software firm that is itself a Garex reference partner; directly comparable as a regional SI/ISV working with Slovenian banks and insurance companies on digital transformation programs.
• Result d.o.o. Slovenian IT services company listed as a Garex reference partner; comparable as a similarly sized Slovenian SI serving local enterprise clients with custom software and integration services.

Emerging players

• Y Soft: Enterprise software / smart workplace vendor with adjacent digital signage and IoT device management capabilities that overlap partially with NEX and the smart-city products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/garexdoo
• Facebookfacebook.com/garexdoo
• LinkedInlinkedin.com/company/garex-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garex