ULBRICH
Austrian-headquartered industrial distributor and technical supplier operating across seven Central and Eastern European countries, distributing lubricants, adhesives, sealants, hydraulics, UV/plasma, dispensing, and fluid management products as authorized partner for 35+ global brands, while manufacturing its own ULBRICH-branded hydraulic presses and testing equipment.
- Company typePrivate
- Founded1949
- HeadquartersTribuswinkel, Austria
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What ULBRICH does
ULBRICH (legal name: ULBRICH Maschinenbau- und Export-Import Betriebsg.m.b.H.) is an Austrian-headquartered industrial distribution and technical supply company founded in 1949 and operating across seven Central and Eastern European countries (Austria, Croatia, Czech Republic, Germany, Hungary, Slovakia, and Slovenia) through wholly-owned regional entities. The company distributes and provides application-engineering support for a broad industrial portfolio spanning chemical-technical products (lubricants, adhesives, sealants, electrochemicals, silicones), UV and UV-LED curing technology, precision dispensing systems, plasma surface treatment, electronics cleaning machines, industrial hydraulics and hydraulic tools, fluid management and oil-condition monitoring equipment, and industrial shock absorbers and gas springs. It holds authorized distribution rights for more than 35 global manufacturers including Dow Corning/Dowsil, Permabond, ARGO-HYTOS, Techcon Systems, Molykote, Hönle, Wandfluh, Bostik, DuPont, Electrolube, Threebond, Krytox, Hytorc, and Maximator, and additionally designs and manufactures its own ULBRICH-branded hydraulic presses, assembly systems, testing machines, and shaft straightening equipment.
The business model is B2B industrial distribution monetized primarily through hardware sales of specialty sourced products, supplemented by professional technical-consultation and application-engineering services. Pricing is quote-based and not publicly disclosed, reflecting the specification-driven, project-based nature of industrial procurement. Go-to-market combines direct enterprise sales, regional offices serving mid-market customers in each of the seven countries, a reciprocal arrangement with the Distributors Group Europe (DGE) network for cross-border reach, and a digital marketing layer (corporate websites, newsletter, YouTube product demonstrations, downloadable technical datasheets) supporting top-of-funnel awareness and mid-funnel technical evaluation. The customer base is horizontally segmented across industrial manufacturing (primary), aerospace and defense, automotive and transportation, electronics, food processing, and increasingly data center liquid-cooling and renewable-fuel infrastructure, with ISO 9001 and ISO 14001 certifications underpinning quality and environmental compliance positioning.
ULBRICH firmographics
Firmographics- Name
- ULBRICH
- Legal name
- ULBRICH Maschinenbau- und Export- Import Betriebsg.m.b.H.
- Website
- https://ulbrich.at
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Short description
- Austrian-headquartered industrial distributor and technical supplier operating across seven Central and Eastern European countries, distributing lubricants, adhesives, sealants, hydraulics, UV/plasma, dispensing, and fluid management products as authorized partner for 35+ global brands, while manufacturing its own ULBRICH-branded hydraulic presses and testing equipment.
- Ownership category
- akta.pro rank
Where ULBRICH is headquartered
LocationHeadquarters
- HQ city
- Tribuswinkel
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
ULBRICH business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Industrial Product Distribution: Ulbrich distributes specialty industrial products including lubricants, adhesives, sealants, hydraulic components, and technical equipment from globally recognized manufacturers to industrial customers
- Technical Consultation Services: Technical product selection, application guidance, and engineering support for selecting appropriate industrial solutions
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ULBRICH product offering
Product offeringCore offering
ULBRICH is an industrial distributor and manufacturer of machinery, hydraulic systems, fluid management, UV curing technology, plasma treatment, and precision dispensing equipment, serving industrial customers across Central and Eastern Europe. The company also manufactures its own hydraulic presses, assembly systems, testing equipment, and shaft straightening machines under the ULBRICH brand while acting as an authorized distributor for 35+ global manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Chemical-Technical Products
- UV Technology Systems
- Precision Dispensing Systems
- Plasma Treatment Systems
- Industrial Cleaning Machines
- Industrial Machines and Hydraulics
- Fluid Management Systems
- Hydraulic and Industrial Tools
- Industrial Shock Absorbers and Gas Springs
- Permabond MH052 Data Center Cooling Sealant
- DOWSIL Aerospace and Defense Silicone Solutions
- Permabond LH055 Biodiesel-Resistant Thread Sealant PFAS-free anaerobic thread sealant with excellent resistance to HVO100 biodiesel, AdBlue/DEF, and windscreen washer fluid, DVGW approved for gas applications and WRAS/KTW-BWGL approved for drinking water contact.
Quantifiable outcome
- Long-term sealing performance for data center cooling applications
- +1 more outcomes
Companies that use ULBRICH
Customer profileSegments6 records
Ideal customer profiles4 records
ULBRICH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ULBRICH partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- Dow Corning / DowsilcoreOfficial authorized distributor of Dow Corning / Dowsil silicone technologies including adhesives, sealants, and thermal interface materials for aerospace, electronics, and industrial applications
- PermabondcoreAuthorized distribution partner for Permabond anaerobic adhesives and sealants, including MH052 for data center cooling and LH055 for biodiesel applications
- ARGO-HYTOScoreOfficial distributor for ARGO-HYTOS hydraulic components including proportional valves, filters, and fluid monitoring systems
- Techcon SystemscoreAuthorized distributor for Techcon precision dispensing equipment including rotary valves, spray valves, and jet valves for adhesive application
- MolykotecoreOfficial distributor for Molykote specialty lubricants including pastes, greases, compounds, and lubricating coatings for industrial applications
- Power Team / SPXcoreAuthorized distributor for SPX Power Team hydraulic tools, cylinders, pumps, pullers, and workshop equipment
- HönlecoreOfficial distributor for Hönle UV technology including LED spot systems and SteriWhite air disinfection units
- WefprmacoreAuthorized distributor for Wefprma industrial shock absorbers, gas springs, and pallet stoppers
- ElectrolubecoreOfficial distributor for Electrolube electrochemicals including cleaning products, coating solutions, and thermal management materials
- Relyon plasma GmbHcoreAuthorized distributor for Relyon plasma surface treatment systems including atmospheric plasma and cold plasma solutions
- KrytoxcoreOfficial distributor for Krytox high-performance lubricants for extreme operating conditions and temperature applications
- ThreebondcoreAuthorized distributor for Threebond sealants and adhesives for industrial applications
- BostikcoreOfficial distributor for Bostik industrial adhesives and sealants
- DupontcoreAuthorized distributor for Dupont industrial solutions and chemical products
- PanacolcoreOfficial distributor for Panacol industrial adhesives including structural acrylics and UV-curing adhesives
- Zip-Chem Aviation ProductscoreAuthorized distributor for Zip-Chem aviation-specific cleaning and maintenance products
- MAXIMATORcoreOfficial distributor for MAXIMATOR high-pressure equipment, compressors, and hydraulic systems
- Wandfluh AGcoreAuthorized distributor for Wandfluh hydraulic valves including proportional pressure and flow control valves
- Equalizer InternationalcoreOfficial distributor for Equalizer industrial tools and equipment
- Meter Mix Systems LtdcoreAuthorized distributor for Meter Mix 2-component mixing and dispensing systems
- Distributors Group Europe (DGE)corePartner in the Distributors Group Europe network for expanded distribution coverage
- HytorccoreOfficial distributor for Hytorc hydraulic torque tools and bolting systems
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ULBRICH competitors and assessment
Company assessmentDirect peers
- HYDAC International: German-headquartered hydraulic fluid management specialist offering filtration, condition monitoring, accumulators, and valves. Directly comparable to ULBRICH's fluid management and hydraulic equipment portfolio and serves overlapping industrial customers across Europe.
- Eriks (SHV Holdings): European industrial service provider specializing in seals, gaskets, power transmission, and fluid handling under the ERIKS, Filtec, and Protec brands. Directly comparable in fluid management, seals, and MRO distribution to industrial customers across Europe.
- Walter Stauffenberg GmbH & Co. KG (Stauff): German manufacturer and distributor of hydraulic accessories including clamps, filters, level measurement, and valves. Comparable product mix and distribution model with strong European industrial MRO customer overlap.
- Bürklin GmbH & Co. KG: German specialist distributor of electronic and mechanical components, tools, and consumables serving industrial customers. Similar B2B technical distribution model and overlapping customer profile in German-speaking and European industrial markets.
- HELUKABEL GmbH: German manufacturer and distributor of cables, cable accessories, and industrial connectivity products with broad European distribution. Comparable European mid-market industrial distribution model with similar channel and customer profile.
- Würth Industrie (Adolf Würth GmbH & Co. KG): Industrial C-parts division of Würth Group supplying fasteners, adhesives, tools, and chemical-technical products to European manufacturers. Comparable product breadth and direct-to-industrial customer model with established European distribution footprint.
Broad incumbents
- Brenntag SE: Global chemical and ingredients distribution leader with lubricants and specialty chemicals in portfolio. Operates at vastly larger scale and overlaps in lubricant distribution customers across Europe, including CEE.
- Bosch Rexroth AG: Global hydraulics, motion control, and factory automation incumbent with extensive own manufacturing. Overlaps with ULBRICH's hydraulic and fluid management lines but operates at vastly larger scale and also serves as a competing principal for some ULBRICH product categories.
- Phoenix Contact GmbH & Co. KG: German industrial connection technology, automation, and electronics manufacturer with broad European direct sales. Overlaps in industrial components distribution and customer base across CEE manufacturing.
Regional players
- Festo AG & Co. KG: German-headquartered pneumatics and automation components manufacturer with extensive European direct sales. Comparable in industrial automation distribution and overlap in factory automation customers, though focused on pneumatics rather than ULBRICH's broader chemical-technical portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ULBRICH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ULBRICH leadership team
Management profileNumber of profiles
Profiles1 record
ULBRICH subsidiaries and ownership
Company hierarchySubsidiaries7 records
ULBRICH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ULBRICH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ULBRICH
What does ULBRICH do?
ULBRICH is an industrial distributor and manufacturer of machinery, hydraulic systems, fluid management, UV curing technology, plasma treatment, and precision dispensing equipment, serving industrial customers across Central and Eastern Europe. The company also manufactures its own hydraulic presses, assembly systems, testing equipment, and shaft straightening machines under the ULBRICH brand while acting as an authorized distributor for 35+ global manufacturers.
Is ULBRICH a public or private company?
ULBRICH is a private company. It is classified as unknown and is currently operating.
When was ULBRICH founded?
ULBRICH was founded in 1949.
Where is ULBRICH based?
ULBRICH is headquartered in Tribuswinkel, Austria, in the Europe region.
How does ULBRICH make money?
Two revenue lines are on record. Industrial Product Distribution is the primary driver. The others are technical Consultation Services.
Who are ULBRICH's main competitors?
Direct peers on record are HYDAC International, Eriks (SHV Holdings), Walter Stauffenberg GmbH & Co. KG (Stauff), Bürklin GmbH & Co. KG, HELUKABEL GmbH and Würth Industrie (Adolf Würth GmbH & Co. KG). Broad incumbents are Brenntag SE, Bosch Rexroth AG and Phoenix Contact GmbH & Co. KG. Festo AG & Co. KG is listed as a regional player.
Does ULBRICH have an API?
No public API is recorded for ULBRICH.