INDAS
- Company typePrivate
- Founded1992
- HeadquartersNovi Sad
- Headcount101–250
- GTM typeB2B
- OfferingServices
What INDAS does
INDAS d.o.o. is a Serbian industrial automation company founded in 1992 and headquartered in Novi Sad, operating as a privately held limited liability company. The company operates three integrated divisions under the INDAS Group umbrella: INDAS Automation (engineering services spanning consulting, design, PLC/SCADA/DCS software development, mechanical works, supervision, and maintenance), the INDAS Web Shop (e-commerce distribution of automation components from global manufacturers), and the INDAS Training Center (certified Siemens-aligned courses in PLC, SCADA, and drive programming). Its technology stack is anchored in the Siemens SIMATIC ecosystem — S7-300, S7-1200, S7-1500, and ET200SP controllers, TIA Portal, WinCC SCADA, SINAMICS drives, PROFINET/PROFIBUS networks, and HMI panels — supplemented by Danfoss, Nivelco, Beckhoff, AZ Pneumatica, Bauer Gear Motor, and CDC pneumatics product lines and proprietary assets including the inVIEW monitoring platform and in-house manufactured pneumatic cylinders (IMMC, MMC, OMC series).
The company's revenue model combines transactional component distribution, project-based engineering and software development services, and professional training delivered both at the Novi Sad facility and on customer sites. Enterprise customers span automotive (NIDEC, Continental, Toyo Tires), steel (HBIS Serbia), beverage (Brewery Skopje), mining (Serbia Zijin Copper), oil and gas (NIS), and electronics (Hisense), with a Belgrade sales office supporting the Serbian market and in-house training engagements extending operations into North Macedonia, Croatia, and Bosnia and Herzegovina. Academic credibility is anchored in a long-term partnership with the Faculty of Technical Sciences (FTN) in Novi Sad, whose faculty deliver training curriculum.
INDAS competes as a regional systems integrator and value-added distributor rather than a manufacturer, monetizing its Siemens partnership and 17+ year training legacy through an integrated components-plus-services-plus-education stack. Pricing for training is publicly disclosed (EUR 1,000 per standard course, EUR 1,200 for combined courses) while engineering and component pricing is quote-driven and project-based. No external funding, acquisitions, or institutional investors are disclosed, and the company remains a closely held Serbian private entity operating with steady regional expansion and stable enterprise relationships.
INDAS firmographics
Firmographics- Name
- INDAS
- Legal name
- INDAS d.o.o.
- Website
- https://indas.rs
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
INDAS industry classification
Industry- Product category
- Industrial Automation Services
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Industrial Apparatus (3620), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers) (IMAHAHAM)
- akta.pro secondary industries
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Electrical Controls, PLC & Industrial Automation (EDAOABAE)
Keywords
Where INDAS is headquartered
LocationHeadquarters
- HQ city
- Novi Sad
Offices3 records
Markets served
INDAS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automation Components Sales: Sales of industrial automation components through the web shop platform, including valves, industrial electronics, sensors, motor reducers, industrial pneumatics, and measurement devices from brands like Siemens, Danfoss, Nivelco, Beckhoff, AZ Pneumatica, Bauer Gear Motor.
- Engineering Services: Consulting, design, execution, PLC/SCADA/DCS software development, mechanical work, supervision, user training, and maintenance services for industrial automation systems.
- IT Solutions / Software Development: Custom software development services for special-purpose applications aligned with real user needs for optimal system management.
- Training Center Courses: Siemens PLC programming courses including TIA-PRO1, TIA-PRO2, TIA SAFETY, ST-PRO1, ST-PRO2, WINCC, and combined courses. Also provides in-house training at customer facilities. Price per course is 1000 EUR (1200 EUR for combined course).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 5-day intensive course - TIA-PRO1, TIA-PRO2, TIA SAFETY, ST-PRO1, ST-PRO2, WINCC |
| Unit Pricing | Pay-as-you-go | Combined Course (TIA Portal Introduction + TIA SAFETY) |
| Unit Pricing | Pay-as-you-go | Automation Components (various) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
INDAS product offering
Product offeringCore offering
INDAS provides industrial automation solutions across four integrated business lines: (1) distribution of automation components from global manufacturers (Siemens, Danfoss, Nivelco, Beckhoff, AZ Pneumatica, Bauer Gear Motor) through an online web shop and direct sales; (2) engineering services covering consulting, design, execution, PLC/SCADA/DCS software development, mechanical work, supervision, and maintenance; (3) custom IT software development for industrial system management; and (4) certified Training Center courses in Siemens PLC (TIA-PRO1/PRO2, TIA SAFETY, ST-PRO1/PRO2), SCADA (WinCC), and drive programming. The company also manufactures proprietary pneumatic cylinders (IMMC, MMC, OMC, DCL, MDC, MDCV series) per ISO 6432 and ISO 15552.
Product overview
INDAS is an industrial automation company offering a portfolio of three core product lines: (1) INDAS Web Shop - an e-commerce platform for automation components including valves, industrial electronics, sensors, motor reducers, pneumatics, and the inVIEW monitoring platform; (2) INDAS Automation - engineering services for automation, measurement, control and regulation with capabilities in consulting, design, PLC/SCADA/DCS software, and maintenance; and (3) INDAS Training Center - certified training programs for Siemens PLC programming including TIA-PRO1/PRO2, TIA SAFETY, ST-PRO1/PRO2, WINCC SCADA, and Combined Courses. The company also manufactures pneumatic cylinders (MMC, IMMC, OMC, DCL, MDC, MDCV types) and offers level measurement devices including float switches (NIVOFLOAT), vibrating forks, ultrasonic and capacitive level meters.
Differentiator
Problem solved
Functional benefit
Brands
- inVIEW Platforma: A platform offered through the INDAS Web Shop for industrial automation monitoring and visualization solutions.
Products and services
- INDAS Automation Engineering Services Engineering services providing automation, measurement, control, and regulation solutions for industrial applications. Services include consulting, design, execution, PLC/SCADA/DCS software development, mechanical work, supervision, user training, and maintenance. Targeted at industrial customers across manufacturing sectors.
- INDAS Training Center (Siemens PLC, SCADA, and Drive Programming Courses) Educational and training services offering certified courses in Siemens PLC programming (TIA-PRO1, TIA-PRO2, TIA SAFETY, ST-PRO1, ST-PRO2), SCADA (WinCC), and drive programming. Delivered as 5-day intensive courses at the Novi Sad facility or as in-house training at customer locations. Includes bilingual certificate upon completion. Priced at 1000 EUR per course (1200 EUR for combined course).
- inVIEW Monitoring Platform Proprietary software platform for industrial automation monitoring and visualization, offered as part of the INDAS Web Shop portfolio. Enables process monitoring and system visualization for industrial customers.
- INDAS Pneumatic Cylinders (IMMC, MMC, OMC Series) Proprietary pneumatic cylinders manufactured by INDAS in stainless steel AISI304 and carbon steel per ISO 6432 and ISO 15552 standards. Includes IMMC, MMC, OMC series with custom bore sizes and stroke lengths available on order. Distributed through the INDAS Web Shop and direct sales channels.
Quantifiable outcome
- Over 150 courses delivered and over 15 in-house training sessions conducted since establishment.
- +2 more outcomes
Companies that use INDAS
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
INDAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
INDAS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SiemenscoreINDAS serves as a distribution and integration partner for Siemens automation equipment including SIMATIC S7 controllers (S7-300, S7-1500, S7-1200), TIA Portal software, WinCC SCADA systems, SINAMICS drives, ET200 distributed I/O, HMI panels, and communication modules. Also provides Siemens-authorized-style training courses.
- DanfosscoreINDAS distributes Danfoss automation products including frequency converters (FC302, iC2 series), soft starters, and accessories for industrial automation applications.
- NivelcocoreINDAS distributes Nivelco products including level measurement sensors (hydrostatic, ultrasonic, capacitive), flow meters, control units (MULTICONT), and level detectors for industrial applications.
- Faculty of Technical Sciences (FTN) Novi SadcoreLong-term partnership with the Faculty of Technical Sciences in Novi Sad for training center lecturers. Vladimir Bugarski, PhD, Assistant Professor at the Department of Automatic Control, serves as the primary course lecturer. Partnership provides academic credibility and expert knowledge for training programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
INDAS competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
INDAS social profiles
Digital presenceINDAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
INDAS leadership team
Management profileNumber of profiles
INDAS subsidiaries and ownership
Company hierarchySubsidiaries3 records
INDAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INDAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INDAS
What does INDAS do?
INDAS provides industrial automation solutions across four integrated business lines: (1) distribution of automation components from global manufacturers (Siemens, Danfoss, Nivelco, Beckhoff, AZ Pneumatica, Bauer Gear Motor) through an online web shop and direct sales; (2) engineering services covering consulting, design, execution, PLC/SCADA/DCS software development, mechanical work, supervision, and maintenance; (3) custom IT software development for industrial system management; and (4) certified Training Center courses in Siemens PLC (TIA-PRO1/PRO2, TIA SAFETY, ST-PRO1/PRO2), SCADA (WinCC), and drive programming. The company also manufactures proprietary pneumatic cylinders (IMMC, MMC, OMC, DCL, MDC, MDCV series) per ISO 6432 and ISO 15552.
Is INDAS a public or private company?
INDAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INDAS founded?
INDAS was founded in 1992. It employs 101 to 250 people.
Where is INDAS based?
INDAS is headquartered in Novi Sad.
How does INDAS make money?
Four revenue lines are on record. Automation Components Sales are the primary driver. The others are engineering Services, IT Solutions / Software Development and training Center Courses.
Does INDAS have an API?
No public API is recorded for INDAS.
What industry is INDAS in?
INDAS's product category is Industrial Automation Services. Its primary akta.pro industry code is IMAHAHAM, Process Automation Instrumentation & Control (DCS, Valves, Actuators, Analyzers), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 334513 and its SIC code is 3823.