Grido

What Grido does

Grido is an Argentine ice cream and frozen-dessert company operating under the manufacturing entity Helacor, headquartered in Córdoba, Argentina, and founded around 2000-2001. The company manufactures and distributes ice cream, frozen desserts, frozen yogurt, ice cream cakes, bonbons, and adjacent savory products (the Frizzio pizza and tart line), serving general consumers, families, and children as well as specialized dietary segments through gluten-free (Sin TACC), plant-based (VEG), and reduced-sugar lines. It reaches customers primarily through a franchise network of over 1,500 ice cream shops across Argentina, complemented by freezer placement in third-party retail (kiosks, grocery stores, drugstores), own-distribution, and delivery through Glovo, PedidosYa, Uber Eats, and Rappi.

The company's revenue mechanics combine direct retail sales at company-operated shops, franchise fees and ongoing royalties from franchisees (the "Abrí tu Grido" model), and a freezer placement program ("Grido en tu Comercio") operated under comodato (lending) contracts placing Grido freezers and packaged products in third-party retail locations. Pricing is quote-based and set at the individual franchise level using unit/portion pricing (1/4 kilo, 1/2 kilo, 1 kilo), and is not publicly disclosed. The product portfolio is reinforced by co-branding partnerships with Mondelēz (Milka, Oreo, Cadbury), Nestlé (Nesquik), and Toddy, and by an official partnership with the Argentine Football Association (AFA).

Grido has expanded internationally to Chile, Paraguay, Peru, and Uruguay, each with country-specific websites and localized operations. Its digital layer consists of a consumer mobile app (launched December 2019, reported at over 1.15 million downloads and ranked second among Argentine food-delivery apps) supporting online ordering, a virtual card, store locator, and the Club Grido loyalty program. The underlying technology is conventional food manufacturing and distribution rather than proprietary software; there is no evidence of an API, SDK, or AI/ML capability in the source data.

Name

Grido

Legal name

Helacor

Website

https://argentina.gridohelado.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grido is an Argentine ice cream and frozen-dessert maker operating a 1,500+ franchise ice cream shop network across Argentina and four other Latin American countries, serving consumers via shops, third-party freezer placement, a loyalty app, and delivery platforms.

Ownership category

akta.pro rank

Product category

Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)

akta.pro primary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

akta.pro secondary industries

Frozen Yogurt Shops (THAFAGAB), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)

Keywords

• Ice cream manufacturing
• Frozen desserts
• Franchise ice cream shops
• Ice cream retail
• Frozen yogurt products

Headquarters

HQ city

Ferreyra

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Retail Sales: Revenue from sales at Grido ice cream shops operated by the company, including over-the-counter ice cream sales, Frizzio products, and specialty items.
2. Franchise Fees and Royalties: Income from franchised Grido locations, including initial franchise fees and ongoing royalties from franchise operators across Argentina and Latin America.
3. Freezer Placement Program: Revenue from placing Grido freezers in third-party retail locations (kiosks, grocery stores, drugstores) under a comodato (lending) contract model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grido manufactures and sells ice cream and frozen desserts through a franchise network of more than 1,500 ice cream shops across Argentina with international expansion to Chile, Paraguay, Peru, and Uruguay. The product portfolio spans premium pints (Tentación), cones, family packs, palitos, ice cream cakes, frozen yogurt, bonbons, plant-based VEG desserts, gluten-free (Sin TACC) options, smoothies, milkshakes, and a Frizzio line of frozen pizzas and savory tarts. Distribution is complemented by a freezer-placement program in third-party retailers, the Grido App, and delivery through Glovo, PedidosYa, Uber Eats, and Rappi.

Product overview

Grido is an Argentine ice cream company offering a diverse portfolio of frozen dessert products and services. The core offering includes premium ice cream pints under the Tentación brand, counter-service ice cream in various formats (cones, cups, family size), frozen yogurts, and specialty items. The company operates a franchise network of over 1500 ice cream shops across Argentina with complementary business models including Frizzio (pizza and savory products), Grido Market (retail packaged products), and Grido en tu Comercio (freezer placement program). Grido also offers a mobile app with Club Grido loyalty program and delivery services through third-party platforms. The product portfolio features co-branding partnerships with international brands including Mondelez (Oreo, Milka, Cadbury), Nestle (Nesquik), and Toddy, as well as collectible toy promotions and seasonal limited editions.

Differentiator

Problem solved

Functional benefit

Brands

• Frizzio: Pizza and savory food product line offered at Grido locations
• Club Grido
• Grido Market
• Grido en tu Comercio

Products and services

• Tentación (premium ice cream pints) Premium take-home ice cream pints sold in tubs across flavors including dulce de leche, chocolate, vanilla, and seasonal co-branded varieties. Targeted at consumer take-home and gifting occasions.
• Palitos (ice cream bars/pops) Single-serve ice cream bars and pops for impulse purchase. Includes co-branded variants such as Pico Dulce (Lheritier) and Doble Crunch.
• Familiar (family-sized ice cream packs) Family-sized ice cream packs sold by weight (1/4 kilo, 1/2 kilo, 1 kilo) at Grido shops for at-home consumption.
• Frizzio (frozen pizzas and savory tarts) Frozen pizza and savory tart product line sold at Grido shops, including individual tarts (ham and cheese, pumpkin, spinach) and pre-baked pizza. Complementary savory offering to the ice cream portfolio.
• Tortas (ice cream cakes) Frozen ice cream cakes and tortes sold for celebrations and special occasions. Includes Frutillas con Crema, Milka Mousse, and Oreo co-branded varieties.
• Bombones (ice cream bonbons) Individual-portioned ice cream bonbons including Frutezza (strawberry bonbon covered in chocolate). Targeted at single-serve indulgence.
• Postres (creamy desserts) Ready-to-eat creamy frozen desserts (Cremosos) in chocolate, tiramisu, cheesecake, and strawberry varieties. Targeted at single-serve dessert occasions.
• Postres VEG (plant-based desserts) Plant-based frozen desserts for vegan and dairy-free consumers in three flavors (chocolate, peanut, vanilla with coconut dulce de leche).
• Sin TACC (gluten-free ice cream) Gluten-free ice cream and frozen yogurt products for celiac and gluten-sensitive consumers. Includes Sin TACC yogurt varieties.
• Yogur Helado (frozen yogurt) Frozen yogurt in Mango-Maracuyá, Frutos del Bosque, and Frutilla flavors, including low-sugar and gluten-free options.
• Cucuruchos (ice cream cones) Ice cream cones in multiple sizes and styles sold at the counter for immediate consumption.
• Grido Market (packaged retail products) Packaged Grido-branded frozen products distributed for retail/grocery sale, including Grido Tops peanut crispy toppings.
• Alfajor Secreto (frozen alfajor) Frozen alfajor sandwich cookie filled with cookies-and-cream ice cream, cocoa cookie exterior, and chocolate coating. Single-serve frozen snack.
• Lineas Especiales (special lines: shakes and smoothies) Specialty Lineas Especiales category encompassing smoothies and other limited or seasonal beverage offerings.
• Batidos Nesquik (milkshakes) Co-branded Nesquik milkshakes in three flavors: crema americana, vainilla, and chocolate. Targeted at families and Nesquik brand fans.
• Sundae Go (customizable sundaes) Customizable sundae built from two scoops, sauces, and co-branded toppings, available in Milka, Oreo, Chocolinas, and other Mondelēz partnerships.
• Grido Tops (peanut crispy toppings) Peanut crispy topping products (Crocante de maní Grido Tops) sold as add-ons and toppings in Grido desserts.
• Grido App Proprietary mobile app for ordering ice cream, accessing Club Grido loyalty benefits, finding locations, and activating exclusive promotions.
• Club Grido (loyalty program) Customer loyalty program allowing members to accumulate points, access exclusive benefits, participate in flavor creation contests, and receive personalized offers.
• Grido Ice Cream Shop Franchise Franchise business opportunity enabling entrepreneurs to open and operate a Grido-branded ice cream shop under license, with brand and operational support from Helacor.
• Grido en tu Comercio (freezer placement program) Program that lends a Grido freezer and supplies Grido packaged products to third-party retailers (kiosks, grocery stores, drugstores) under a comodato contract for direct retail sale.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NesquikcoreStrategic or Co-development Partner · 1 January 2023Co-branding partnership for Nesquik milkshakes available in three flavors: crema americana, vainilla, and chocolate. Product launched as new milkshake line made with Nesquik.
• AFA (Asociación del Fútbol Argentino)coreStrategic or Co-development Partner · 1 November 2022Official AFA partnership for Sundae Goool product, featuring Argentine national team themed products and limited edition packaging supporting the national soccer team.
• IncutexminorStrategic or Co-development Partner · 1 October 2020Incubation and investment program partnership with Incutex supporting entrepreneurs to develop projects and convert them into reality, including Desafío Grido 2020.
• Delivery Platforms (Glovo, PedidosYa, Uber Eats, Rappi)coreChannel Partner/ Reseller/ Distributor · 1 April 2020Delivery partnerships enabling ice cream delivery through major third-party platforms. Order fulfillment through call delivery, online modality, and platform integrations with extended hours.
• TransatlánticaminorGTM or Marketing Partner · 1 June 2019Discount partnership within Gridomanía campaign offering 10% discount to Club Grido members.
• LheritierminorStrategic or Co-development Partner · 1 February 2019Co-branding partnership converting the traditional Pico Dulce candy into an ice cream bar format. First collaboration with Lheritier for children's product innovation.
• ToddyminorStrategic or Co-development Partner · 1 September 2018Co-branding partnership launching Tentación Toddy ice cream flavors featuring chocolate and cookie components from the Toddy brand.
• Piñón FijominorGTM or Marketing Partner · 1 August 2018Marketing alliance for Children's Month celebration featuring Piñón Fijo imagery in Grido shops, collectible Tacita cups, and family engagement activities.
• Mondelèz International (Milka, Oreo, Cadbury)coreStrategic or Co-development Partner · 1 January 2018Strategic co-branding partnership for Sundae Go product line featuring Milka, Oreo, and Cadbury brand ingredients. Includes Tortas Óreo and Milka Mousse co-branded products. Partnership leverages Mondelèz's 200+ years of chocolate expertise for product co-creation.
• Milo LockettminorStrategic or Co-development Partner · 1 March 2017Limited edition collaboration with artist Milo Lockett creating 11 exclusive Tentación pot designs showcasing themes of love, fun, and sweetness of shared moments.
• Asociación Civil Haciendo CaminominorOthers · 1 October 2016Social impact partnership through 'Antojos Compartidos' campaign supporting pregnant mothers in vulnerable situations in Chaco and Santiago del Estero provinces, contributing to maternal health programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Persicco: Argentine artisanal ice cream chain with shops primarily in Buenos Aires and other major cities. Direct competitor offering premium and traditional flavors through own-operated parlors, competing with Grido for same consumer occasions.
• Chungo: Argentine premium ice cream brand with a focus on craft flavors. Competes with Grido in the same cities and consumer segments, particularly for higher-ticket artisanal purchases.
• Cold Stone Creamery: International franchise ice cream chain specializing in customized mix-in products similar to Grido's Sundae Go line. Directly comparable business model (franchise scoop shops) and product concept (mix-in sundaes).
• Freddo: Argentine premium ice cream chain with a long history and nationwide shop footprint. Most direct head-to-head competitor to Grido in Argentina, operating with a similar franchise-and-own-shop model in the same category and price band (with a slightly more premium tilt).
• Daniel (Heladería Daniel): Historic Argentine ice cream chain with multiple shops in Buenos Aires. Long-established direct competitor targeting similar mass-market and family ice cream occasions as Grido.

Regional players

• Toppot (Frío Toppot): Ice cream brand with presence in other Latin American markets (notably Brazil) operating in similar price tiers. Relevant regional comparator for Grido's international expansion playbook outside Argentina.

Broad incumbents

• Ben & Jerry's: Unilever-owned premium ice cream brand with strong presence in Latin American retail and dedicated scoop shops. Direct category competitor with co-branding/indulgent positioning that overlaps with Grido's premium Tentacion line.
• Dairy Queen: Global franchise-based ice cream and fast-food chain with broad Latin American presence. Comparable to Grido in business model (franchising) and product category (soft-serve and frozen desserts), serving similar value-conscious consumers.
• Nestlé Ice Cream (Global Operations): Global ice cream manufacturer and Grido's Nesquik co-branding partner, with mass-market brands (e.g., Frigor, Nestlé). Comparable as a large-scale ice cream producer competing in retail channels while partnering with Grido on branded SKUs.
• Häagen-Dazs: Global premium ice cream brand owned by Nestlé, with shops and retail distribution across Latin America. Competes with Grido at the higher end of the category and sets the premium benchmark that Argentine chains must differentiate against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gridohelados
• YouTubeyoutube.com/user/GridoHelados
• Facebookfacebook.com/GridoHelados
• LinkedInlinkedin.com/company/gridohelados
• Instagraminstagram.com/gridohelados
• TikToktiktok.com/@gridohelado?

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grido