What Vidal Candies USA does

Vidal Candies USA, Inc. is the New York-based US sales-and-distribution subsidiary of Vidal Golosinas S.A., a Spanish sugar-confectionery manufacturer founded in 1963 and headquartered in Molina de Segura, Murcia. The company designs, manufactures, and distributes sugar confectionery organized into five core categories — jellies/gummies, licorice, marshmallow, hard boiled candy, and bubble gum — with a catalog exceeding 1,500 references spanning everyday items, novelty shapes (unicorns, pizza slices, glazed donuts, teeth), sour and spicy lines, sugar-free variants, and Kosher/Halal-certified products. Production is centralized at the Spanish parent's facility, which spans over 2 million square feet with a stated capacity of 50 million units per day.

The business serves B2B customers — candy distributors, wholesalers, and retailers — through a sales-led go-to-market motion. In the US, a small commercial team (Bill Fenner as Country Manager, John Curiel as Sales Manager, Ian Heagy in sales, and Jacquie Vranek as Sales Analyst) sells into retail channels using multiple packaging formats: bags, count goods, tubs, bulk, everyday shipper displays, and combo floorstand/powerwing displays. A significant portion of the assortment is seasonal, engineered around Halloween, Christmas, Valentine's, and Easter retail cycles.

Revenue is generated through wholesale and retail product sales; pricing is not publicly disclosed and is handled on a quote basis by the sales team. The parent group operates globally across 90 countries via 14 wholly-owned regional subsidiaries on five continents, with international markets representing 75% of sales volume. Marketing is primarily organic social (Facebook, Twitter/X, Instagram) supported by the corporate website and product catalog. No proprietary technology beyond confectionery manufacturing processes, and no software, API, or AI capabilities, are evidenced in the data.

Name

Vidal Candies USA

Legal name

Vidal Golosinas S.A.

Website

https://vidalcandiesusa.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vidal Candies USA is the US distribution subsidiary of Spanish confectioner Vidal Golosinas S.A., manufacturing and selling gummies, licorice, marshmallow, lollipops, and bubble gum to candy distributors, wholesalers, and retailers across multiple packaging and seasonal formats.

Ownership category

akta.pro rank

Product category

Sugar Confectionery

NAICS

Nonchocolate Confectionery Manufacturing (311340), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

akta.pro secondary industry

Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

Keywords

• Sugar confectionery
• Gummy candy
• Licorice candy
• Seasonal candy displays
• Wholesale candy distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Candy product sales: Vidal Candies generates revenue through the manufacture and sale of sugar confectionery products including gummies, licorice, marshmallow, lollipops, hard boiled candy, and bubble gum. Products are sold through wholesale and retail distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vidal Candies USA manufactures and distributes sugar confectionery products including gummies, licorice, marshmallows, lollipops, hard boiled candy, and bubble gum. The company sells its products in multiple formats (bags, count goods, tubs, bulk items, and seasonal combo displays) to wholesale distributors and retail customers across North America and globally through its parent Vidal Golosinas S.A.'s network of 14 subsidiaries in 90 countries.

Product overview

Vidal Candies USA is a candy manufacturer and distributor with a catalog of over 1,500 product references. The company produces sugar confectionery products organized into five main categories: Jellies (Gummies), Licorice, Marshmallow, Hard Boiled Candy, and Bubble Gum. Products include gummies, sugared and filled variants, filled licorice, lollipops, hard boiled candy, chewy caramel, and coated bubble gum. The product line is sold in various packaging formats including bags, count goods, tubs, bulk items, and seasonal displays. Seasonal products include Halloween items (eyeballs, spiders, body parts, candy corn), Christmas items (trees, snowmen, Santas, ornaments), Valentine's items (hearts, lips), and Easter items (carrots, bunnies, chicks, eggs). The company operates manufacturing facilities spanning over 2 million square feet with a production capacity of 50 million units per day.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Gummies and Licorice Candies Bulk-format sugar confectionery including gummies (sour bites, fruit shapes, novelty shapes like dinosaurs, sharks, flamingos, teeth, fried eggs), licorice (strawberry bites), sugar-free worms, soft fruit, soda pop shapes, and other shapes/flavors. Sold to wholesale distributors and retailers for repackaging or bulk bin sales to end consumers.
• Bagged Gummy and Sour Candies Pre-packaged bag-format gummy and sour candies (sour bites pineapple/orange, sour bites watermelon/lime, sour mini mix, sour gummi bats, sour wild raspberries, sour kiwi slices, spicy mangos, pineapple rings). Sold to wholesale distributors and retailers for retail shelf placement.
• Count Goods (Individually Wrapped Gummies) Individually wrapped gummy and sour candies sold as count goods for retail bulk bins, including gummi snakes, sour wrapped strawberry belts, sour wrapped rainbow belts, and scary gummies thermoform. Sold to wholesalers and retailers for bin/loose candy sales.
• Tub-Format Gummy Candies Plastic tub-format sour gummy candies (sour rainbow belts, sour strawberry belts) for retail shelves. Sold to wholesale distributors and retailers.
• Seasonal Combo Displays (Halloween, Christmas, Easter, Valentine's) Combo floorstand/powerwing retail display programs featuring seasonal gummy candies: Easter (carrots, chicks, bunnies, swirly eggs), Christmas (trees, Santas, snowmen, glitter snowflakes/ornaments, mini licorice candy canes), Halloween (bulging eyeballs, missing body parts, spooky spiders, candy corn, gummi brains, skulls, hairy spiders, creepy 4-pk), and Valentine's (triple hearts, peach hearts, smoochers gummi lips). Sold to retail buyers as seasonal merchandising programs.
• Everyday Shipper Displays Non-seasonal shipper display programs for everyday retail merchandising, including Fruit Favorites, Tropical Shipper, Innovation Shipper (new products), New Items Shipper, Spicy Favorites, and Sour Favorites assortments. Sold to retail buyers as year-round merchandising programs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Spangler Candy Company: US manufacturer of seasonal and everyday sugar confectionery (Dum Dums lollipops, candy canes, seasonal novelties); comparable private, family-owned manufacturer competing for similar retail buyers.
• Jelly Belly Candy Company: US jelly bean and gourmet gummy manufacturer selling through wholesale, retail, seasonal, and bulk channels; comparable product mix and distribution model to Vidal USA.
• Haribo: German-founded global gummy bear and licorice manufacturer; competes head-to-head with Vidal in the sugar confectionery (gummy) category worldwide and in US retail channels.
• Albanese Candy: US-based manufacturer of gummies, gumballs and novelty candies with a similar broad SKU, bulk and bag distribution model to Vidal.
• Trolli (Ferrara Candy): Sour and novelty gummy candy brand owned by Ferrara; directly competes with Vidal's sour gummy and novelty ranges on US retail shelves.
• PEZ Candy Inc. US-based manufacturer of candy dispensers and count-goods confectionery; comparable in size, product format (count goods), and seasonal/novelty positioning to Vidal's count goods line.

Broad incumbents

• Tootsie Roll Industries: US-listed sugar confectionery incumbent (Tootsie Rolls, Charms, Blow Pops, Sugar Babies); overlaps with Vidal in non-chocolate everyday and seasonal bulk candy at retail.
• Cloetta AB: Swedish sugar and chocolate confectionery group with pan-European distribution; comparable mid-sized European manufacturer model to Vidal Golosinas.
• Perfetti Van Melle: European-headquartered sugar confectionery major (Mentos, Chupa Chups, Alpenliebe); competes across multiple candy categories and geographies with similar seasonal and everyday presence.
• Ferrara Candy Company: Large US sugar confectionery incumbent (Brach's, Now and Later, Trolli, Nerds); broader portfolio than Vidal but overlaps heavily in non-chocolate, seasonal, and gummy segments.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/vidalcandiesusa
• Facebookfacebook.com/VidalCandiesUSA
• Instagraminstagram.com/vidalcandiesusa
• LinkedInlinkedin.com/company/vidal-candies-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vidal Candies USA