What Tow-Trust Towbars does

Tow-Trust Towbars Ltd is a UK-based, privately held manufacturer of vehicle-specific towbars, electrical wiring kits, and related towing accessories, founded in 1990 and headquartered in Atherstone. Its product portfolio centres on towbars for a wide range of car brands (Audi, BMW, Ford, Kia, Mercedes, Tesla, Toyota, Volkswagen, among many others) bundled with vehicle-specific wiring kits (VSK) to ensure proper electrical fitment, alongside adjacent lines including PRO-STEP access steps, PRO-PARK parking sensor systems, RUPD lorry underrun protection devices for commercial vehicles, chassis extensions for motorhomes, and a broad accessories catalogue. The business is differentiated by in-house design and testing capabilities, VCA Conformity of Production compliance, a registered trademark portfolio (PRO-STEP, PRO-PARK, PRO-TOW, PRO-TECT, TOW WITH TRUST), and memberships in the NTTA and Made in the Midlands.

Tow-Trust operates a multi-channel go-to-market that combines direct-to-consumer e-commerce, a trade account program for professional installers and dealers with monthly billing and credit facilities, a dealer locator network spanning the UK and Ireland, a fleet solutions offering, and direct collection from its Atherstone facility. Its three primary customer segments are private motorhome and caravan owners (consumer), professional installers and automotive tradespeople (B2B trade), and commercial fleet operators (B2B fleet). Pricing is not publicly disclosed and requires account registration or direct inquiry, with trade account customers accessing differentiated pricing. International delivery is available for selected products but the site is directed at UK and Ireland residents.

Revenue mechanics are driven by one-time hardware sales (towbars, wiring kits, accessories, RUPDs) through both the consumer channel and the trade account channel, with combo-offer bundles used to lift average order value. The company is led by Chief Executive Officer Tom Miller, who signed the Quality Policy Statement in May 2026, and appears to be founder/management-owned with no disclosed institutional investors, parent company, subsidiaries, funding rounds, or M&A activity in the source data. The firm employs 51-100 staff and operates from a single manufacturing and operations site.

Name

Tow-Trust Towbars

Legal name

Tow-Trust Towbars Ltd

Website

https://tow-trust.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Tow-Trust Towbars is a UK-based manufacturer and supplier of vehicle-specific towbars, wiring kits, and related towing accessories, serving private motorhome owners, professional installers, and commercial fleet operators across the UK and Ireland.

Ownership category

akta.pro rank

Headquarters

HQ city

Atherstone

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of physical towing products including towbars, vehicle-specific kits, accessories, and related equipment. Revenue is generated through one-time product sales via e-commerce and trade accounts.
2. Trade Account Sales: B2B sales to professional installers and dealers through trade accounts with credit facilities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tow-Trust Towbars designs, tests, manufactures and supplies vehicle-specific towbars, Vehicle Specific Kit (VSK) wiring kits, Lorry Underrun Protection Devices (RUPD), PRO-STEP vehicle access steps, PRO-PARK parking sensor systems, chassis extensions, and a wide range of towing accessories for the UK and Ireland aftermarket. Core customers are motorhome and caravan owners (B2C) and professional installers, dealers and fleet operators (B2B) served via a trade account program, dealer network and direct e-commerce.

Product overview

Tow-Trust Towbars is a specialist manufacturer and supplier of towbars and towing products for the UK market. The core product portfolio consists of vehicle-specific towbars and VSK (Vehicle Specific Kit) wiring kits as the primary offerings, supplemented by vehicle access solutions (PRO-STEP steps and PRO-PARK parking sensors), commercial vehicle safety equipment (RUPD underrun protection devices), chassis extensions for motorhomes, and bundled combo packages. The company also offers a comprehensive range of towing accessories including adaptors, bumper protectors, towballs, electrics, and socket plates. Products are designed for compatibility across a wide range of vehicle manufacturers including Audi, BMW, Ford, Kia, Mercedes, Tesla, Toyota, Volkswagen, and many others.

Differentiator

Problem solved

Functional benefit

Brands

• PRO-STEP: Vehicle access solutions/product line
• PRO-PARK
• PRO-TOW
• PRO-TECT
• AKFS
• AL-KO
• RUPD
• VSK Wiring Kits

Products and services

• Towbars Vehicle-specific towbars designed, tested, manufactured and supplied by Tow-Trust for a wide range of car, motorhome and commercial vehicle brands including Audi, BMW, Ford, Kia, Mercedes, Tesla, Toyota, Volkswagen, ALFA ROMEO, AL-KO chassis, AUTOCRUISE, AUTO-SLEEPER, AUTO-TRAIL, BAILEY, CADILLAC, CARTHAGO, CHEVROLET, CHRYSLER/JEEP, CITROEN, CONCORDE, CUPRA, DACIA, DAIHATSU, DFSK, DODGE, ELDDIS, FIAT, HONDA, HYUNDAI, INFINITI, ISUZU, IVECO, JAECOO, JAGUAR, JEEP, LAND ROVER, LEXUS, MAN, MAXUS, MAZDA, MG, MINI, MITSUBISHI, NISSAN, OMODA, PEUGEOT, POLESTAR, PORSCHE, RANGE ROVER, RENAULT, ROVER, SAAB, SEAT and others.
• Vehicle Specific Kits (VSK Wiring Kits) Vehicle-specific electrical wiring kits designed for particular car models to ensure proper towing electrical connections (lights, power, signals) for the towbar installation.
• PRO-STEP Vehicle access steps (registered trademark) that provide easier entry and exit to vehicles, available in universal and vehicle-specific variants for brands including CITROEN, FIAT, FORD and others.
• PRO-PARK Parking sensor systems (registered trademark) designed for specific vehicle makes to assist with parking and maneuvering, including PRO-PARK spare parts.
• RUPD (Lorry Underrun Protection Devices) Underrun protection devices for lorries and commercial vehicles designed to prevent vehicles from being pushed under the rear of commercial vehicles, manufactured to VCA Conformity of Production standards.
• Chassis Extensions Chassis extensions designed to extend vehicle chassis for motorhome and commercial vehicle applications.
• Combo-Offers Pre-bundled product packages combining towbars with related wiring kits and accessories at discounted pricing for vehicle brands including AUDI, BMW, CITROEN, CUPRA and others.
• Towing Accessories Comprehensive range of towing accessories including Adaptors, Bumper Protectors, Detachable Accessories, Drop Plates, Electrics, Height Couplings, Marketing Materials, Parking Sensors, Pin Ball & Jaws, PRO-STEP Accessories, Socket Plates, Spacers, Tow Steps, and Towballs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Made in the MidlandsminorOthersIndustry association membership demonstrating commitment to UK-based manufacturing. Provides networking and promotional opportunities within the regional manufacturing community.
• NTTA (National Trailer & Towing Association)coreStrategic or Co-development PartnerProud member of the NTTA, the UK trade association for the trailer and towing industry. Represents and supports companies involved in the design, manufacture, and supply of trailer and towing equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bosal: Belgian automotive supplier with a dedicated towbar division producing vehicle-specific towbars and wiring kits. Comparable as a European manufacturer competing for OEM and aftermarket towbar programmes against Tow-Trust.
• Westfalia-Automotive: German towbar and towing-electrics manufacturer (now part of Horizon Global). Directly comparable on VCA-equivalent type approval, vehicle-specific electrical kits and broad OEM/fleet supply across European markets.
• Witter Towbars: Long-standing UK manufacturer of towbars, cycle carriers and towing accessories sold through UK dealers and installers. Most direct head-to-head competitor to Tow-Trust in the UK aftermarket across fitments, wiring kits and accessories.
• PCT Automotive: UK-based towbar manufacturer and supplier of vehicle-specific kits and accessories. Direct competitor in the same UK installer/trade channel Tow-Trust serves, with overlapping product breadth.
• GDW Group: Belgian towbar and electrical-kit manufacturer serving OEMs and the European aftermarket. Comparable as a vehicle-specific towbar specialist competing for similar installer and fleet programmes across Europe.
• Brink Group: Netherlands-headquartered towbar manufacturer with vehicle-specific kits and a pan-European dealer footprint. Comparable as a design-led, vehicle-specific towbar and wiring-kit specialist serving OEM, fleet and aftermarket channels.
• Oris (Oris Automotive): German manufacturer of towbars and detachable towing systems supplying OEMs and the aftermarket. Comparable as a European competitor focused on engineered, vehicle-specific towbar solutions.

Broad incumbents

• Thule Group: Swedish-listed outdoor and transport accessory group with tow bars and bike racks as part of a much wider portfolio. Comparable in the towing/load-carrying accessory category but at significantly greater scale and brand reach than Tow-Trust.
• Horizon Global: US-listed parent of Westfalia-Automotive, Brink and other towbar brands. Sits above several of Tow-Trust's direct competitors and represents the scaled, multi-brand towing-equipment platform Tow-Trust competes against for fleet and OEM contracts.
• AL-KO: German chassis and towing technology supplier to caravan, motorhome and commercial vehicle OEMs. Tow-Trust explicitly lists AL-KO chassis-specific towbars, indicating AL-KO as both a brand partner and a larger industry incumbent in chassis-coupled towing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/towtrusttowbars
• YouTubeyoutube.com/channel/UCCiAwp45sEgLphS-HIno5jg
• Facebookfacebook.com/towtrusttowbars
• LinkedInlinkedin.com/company/tow-trust-towbars
• Instagraminstagram.com/tow_trust/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tow-Trust Towbars