Soltra
SOLTRA is a non-profit social economy enterprise founded in 2000 in Spain that employs over 1,000 people with disabilities across Spain, Mexico, and Denmark, providing industrial assembly, textile, laundry, cleaning, gardening, and inclusive retail services through partnerships with Vestas, Vegalsa-Eroski, and Farmacias Similares.
- Company typePrivate
- Founded2000
- HeadquartersValverde De La Virgen, Spain
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Soltra does
SOLTRA (legal name: SOLIDARIDAD Y TRABAJO VIRGEN DEL CAMINO, SL) is a non-profit social economy enterprise founded in 2000 in La Virgen del Camino, León, Spain, with the mission of creating employment for people with disabilities. The company operates across three countries (Spain, Mexico, and Denmark) with over 1,000 employees, structured under the SOLTRA GROUP parent organization with three regional entities: the Spanish headquarters, CINIA (Mexico, established 2005), and SOLTRA APS (Denmark, established 2019). Operations are organized into eight service lines: industrial assembly (Montajes), textile production, direct marketing services, distribution and inclusive retail, professional laundry, cleaning, gardening, and the Fundación SOLTRA residential and occupational center for people with mental illness.
The business model is a hybrid B2B/B2C social enterprise. On the B2B side, SOLTRA provides labor-intensive services (industrial assembly, logistics, laundry, cleaning, gardening, textile production, marketing) to corporate clients, with industrial subcontracting for Vestas in wind energy and Farmacias Similares in branded merchandise manufacturing. On the B2C side, the company operates three inclusive supermarkets under the Eroski City franchise in León province in partnership with Vegalsa-Eroski. Revenue is generated through service contracts and retail sales, supplemented by support from public institutions and foundations rather than equity investment; the company maintains no parent entity, no funding rounds, and no venture capital involvement.
The organization is led by Carlos Fernández González (President) and José Antonio Idoeta (CEO), with an executive team covering finance, HR, marketing, and regional operations. SOLTRA holds ISO 9001, ISO 14001, IATF 16949, and SMETA certifications across its operations, supporting qualification for enterprise subcontracting. The company has received multiple national and international recognition for its inclusion work, including the CGPJ business action award (2023), the Danish 2023 Disability Prize, and the 2025 ASELE Equality award, and is celebrating its 25th anniversary in 2025.
Soltra firmographics
Firmographics- Name
- Soltra
- Legal name
- SOLIDARIDAD Y TRABAJO VIRGEN DEL CAMINO, SL
- Website
- https://soltra.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SOLTRA is a non-profit social economy enterprise founded in 2000 in Spain that employs over 1,000 people with disabilities across Spain, Mexico, and Denmark, providing industrial assembly, textile, laundry, cleaning, gardening, and inclusive retail services through partnerships with Vestas, Vegalsa-Eroski, and Farmacias Similares.
- Ownership category
- akta.pro rank
Soltra industry classification
Industry- Product category
- Disability Employment Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
Keywords
Where Soltra is headquartered
LocationHeadquarters
- HQ city
- Valverde De La Virgen
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
Soltra business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- B2B Services: SOLTRA provides industrial assembly, logistics, laundry, cleaning, gardening, textile production, and marketing services to corporate clients. Revenue is generated through service contracts with businesses requiring labor-intensive operations.
- Inclusive Retail: SOLTRA operates inclusive supermarkets in partnership with Vegalsa Eroski (Eroski City franchise), generating revenue through retail sales of food and consumer products.
- Social Enterprise Model: As a non-profit social economy enterprise, SOLTRA combines commercial revenue with support from public institutions and foundations to sustain operations and create employment for people with disabilities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Soltra product offering
Product offeringCore offering
Soltra is a non-profit social economy enterprise that creates employment for people with disabilities by operating a portfolio of B2B services including industrial assembly, textile production, professional laundry, cleaning, gardening, marketing/direct mail, and distribution. The company also operates inclusive supermarkets in partnership with Vegalsa-Eroski under the Eroski City brand, and runs the Fundación SOLTRA residential and occupational center for people with mental illness.
Product overview
SOLTRA (Solidaridad y Trabajo) is a social economy enterprise that provides employment opportunities for people with disabilities through a diverse portfolio of service operations. The company operates as a unified group with three regional presences (Spain, Mexico, Denmark) and offers industrial assembly, textile manufacturing, laundry, cleaning, gardening, marketing, and distribution services. The core offering includes the Montajes (industrial assemblies), Textil (textile production), and Distribución (inclusive supermarkets) divisions, complemented by support services (lavandería, limpieza, jardinería) and the Fundación (residential and occupational center). SOLTRA GROUP serves as the parent organization, with CINIA in Mexico and SOLTRA APS in Denmark as regional subsidiaries, all united by the mission of labor inclusion for people with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Montajes (Industrial Assemblies) Industrial assembly services integrated into client production processes requiring intensive manual labor, applying appropriate technologies for various assembly operations. Targeted at industrial and manufacturing clients seeking outsourced assembly capacity with social impact.
- Textil (Textile Production) Production and manufacturing of all types of garments and personalized promotional/textile advertising gifts under the 'Telares con Inclusión' (Looms with Inclusion) project. Targeted at corporate clients seeking branded merchandise and textile products.
- Marketing Services Direct marketing services including advertising distribution, envelope stuffing, delivery, and postal services, with over 15 years of experience. Targeted at corporate clients running direct marketing and advertising campaigns.
- Distribución (Inclusive Supermarkets) Inclusive retail stores operated under the Eroski City brand in partnership with Vegalsa-Eroski. Three stores across León province (León city, Veguellina de Órbigo, Puente Villarente) offering over 4,500 product lines to local consumers while employing 35 people with disabilities.
- Lavandería (Professional Laundry) Professional laundry services including washing, ironing, repair, and rental of textile garments, with door-to-door collection and delivery. Targeted at businesses and organizations requiring outsourced textile/laundry services.
- Limpieza (Cleaning Services) Professional cleaning services for businesses, residential communities, schools, and sports centers, maintaining all types of facilities. Targeted at institutional and commercial clients requiring outsourced cleaning.
- Jardinería (Gardening Services) Specialized gardening services including landscape design and ongoing maintenance work, delivered by trained professionals. Targeted at businesses, communities, and institutions requiring landscaping services.
- Fundación SOLTRA (Residential and Occupational Services) Residential and occupational center (Residencia y Centro Ocupacional Doña Cinia) providing support to people with mental illness and those needing special support, offering personalized itineraries. Targeted at individuals with significant support needs and their families.
Quantifiable outcome
- Over 1,000 jobs created for people with disabilities across three countries
- +3 more outcomes
Companies that use Soltra
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Soltra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soltra partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and flagship.
- SEDIF (Sistema para el Desarrollo Integral de la Familia)minorThe honorary president of SEDIF's Board of Trustees attended the 20th anniversary celebration of CINIA Mexico operations.
- CáritasminorCollaboration to strengthen social inclusion projects. Cáritas awarded SOLTRA the 'Empresa con Corazón' recognition. Joint exploration of new opportunities for labor inclusion.
- Ringkøbing-Skjern MunicipalitycoreOngoing collaboration with the Danish municipality's Employment Center to recruit and support people with disabilities. The municipality's Disability Council and Employment Department work closely with SOLTRA APS to facilitate job placements.
- Vegalsa EroskicorePartnership to operate inclusive supermarkets under the Eroski City franchise. SOLTRA manages the stores while Vegalsa Eroski provides the brand, products, and commercial framework. Three supermarkets have been opened in León province, employing 35 people with disabilities.
- Universidad de LeónminorJoint initiative to organize the Short Story Contest on Inclusive Economy. The partnership promotes inclusion values among university students and the broader community through literary creativity.
- Farmacias SimilarescoreSOLTRA CINIA Mexico manufactures Dr. Simi mascot replicas for Farmacias Similares, providing employment for people with disabilities. Pope Francis received representatives from both organizations at the Vatican in December 2023.
- VestascoreSOLTRA Denmark operates as a subcontractor assembling wind energy components for Vestas. This partnership has enabled the creation of over 40 jobs for people with disabilities in Denmark, with 72 people from the Employment Center securing permanent positions.
- GUREAKflagshipFounding partner that helped establish the SOLTRA inclusion model. GUREAK shared expertise from their 50 years of experience in labor inclusion. Carlos Fernández González leads the project in Mexico with support from GUREAK leadership.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Soltra competitors and assessment
Company assessmentBroad incumbents
- Fundación ONCE / Inserta Empleo: Spanish national foundation for disability employment and inclusion, operating training, intermediation and employment programs. Provides macro context and policy leadership in the same inclusion space where Soltra operates.
- ONCE (Organización Nacional de Ciegos Españoles): Spanish national organization for the blind that operates as a social economy enterprise with extensive B2B services (lottery, retail, hospitality) and is the parent of ILUNION. Defines the macro framework in which Spanish social enterprises like Soltra operate.
- Adecco (Disability & Inclusion Programs): Global staffing and workforce solutions leader with dedicated disability employment and inclusion programs across multiple countries. Competes for the same B2B demand for inclusive workforce solutions, but as a commercial (not social enterprise) operator.
- ILUNION (Grupo Social ONCE): Spain's largest social enterprise group, owned by ONCE, operating industrial laundry, cleaning, hospitality, contact center and B2B services employing people with disabilities. Directly comparable business lines (laundry, cleaning, industrial services) and a national scope.
Emerging players
- Down Madrid: Madrid-based non-profit supporting employment and inclusion of people with intellectual disabilities, including supported employment programs. Operates in the same segment (disability labor inclusion) but with a more regional scope.
Direct peers
- GUREAK: Basque Country-based social economy enterprise providing employment to people with disabilities through industrial assembly, services, and retail. Founding partner of Soltra, sharing the same inclusion model across multiple divisions in Spain.
- Specialisterne: Danish-origin social enterprise focused on employment of people with autism and similar disabilities, now operating globally including Spain and Mexico. Closely comparable mission, employer-of-record structure, and B2B service delivery to enterprise clients.
- Tris Tras: Spanish social enterprise specializing in textile and confection services that employs people with disabilities. Closely comparable to Soltra's Telares con Inclusión textile division in model and customer mix.
- APROCOR: Madrid-based non-profit association providing employment, occupational centers, and residential services to people with intellectual disabilities. Comparable social enterprise structure and supported employment model in Spain.
Regional players
- Fundació Joia: Catalan non-profit foundation providing employment and occupational services to people with mental health conditions. Comparable social enterprise employment model in a different Spanish region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Soltra social profiles
Digital presenceSoltra compliance and trust
Trust signalCompliance9 records
Soltra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soltra leadership team
Management profileNumber of profiles
Profiles8 records
Soltra subsidiaries and ownership
Company hierarchySubsidiaries3 records
Soltra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soltra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soltra
What does Soltra do?
Soltra is a non-profit social economy enterprise that creates employment for people with disabilities by operating a portfolio of B2B services including industrial assembly, textile production, professional laundry, cleaning, gardening, marketing/direct mail, and distribution. The company also operates inclusive supermarkets in partnership with Vegalsa-Eroski under the Eroski City brand, and runs the Fundación SOLTRA residential and occupational center for people with mental illness.
Is Soltra a public or private company?
Soltra is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Soltra founded?
Soltra was founded in 2000. It employs 101 to 250 people.
Where is Soltra based?
Soltra is headquartered in Valverde De La Virgen, Spain, in the Europe region.
How does Soltra make money?
Three revenue lines are on record. B2B Services are the primary driver. The others are inclusive Retail and social Enterprise Model.
Who are Soltra's main competitors?
Broad incumbents on record are Fundación ONCE / Inserta Empleo, ONCE (Organización Nacional de Ciegos Españoles), Adecco (Disability & Inclusion Programs) and ILUNION (Grupo Social ONCE). Down Madrid is listed as an emerging player. Direct peers are GUREAK, Specialisterne, Tris Tras and APROCOR. Fundació Joia is listed as a regional player.
Does Soltra have an API?
No public API is recorded for Soltra.
What industry is Soltra in?
Soltra's product category is Disability Employment Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support). Its NAICS code is 62412 and its SIC code is 7363.