Education Angels

What Education Angels does

Education Angels is a New Zealand-based, for-profit early childhood education provider that operates a nationwide network of in-home caregivers for children from birth to approximately five to six years old. The company markets its service under the doing-business-as name "Genius Early Years" and positions itself around a "every child is a genius" philosophy, delivering home-based care in the educator's own home with a stated maximum of four children per educator. Programming is framed around Te Whāriki, New Zealand's national early childhood curriculum, and the company explicitly supports families in accessing government subsidies for home-based care, including a dedicated track for grandparents acting as caregivers.

The operating model is marketplace-style: families select educators from a regional directory, while prospective educators, nannies, and grandparent caregivers apply to join the network through dedicated onboarding pages. Service coverage spans at least six New Zealand regional clusters — Auckland, Waikato & Bay of Plenty, Wairarapa and Eketāhuna, Wellington & Otaki, Nelson & Marlborough, and Otago & Southland — with the corporate entity based in Auckland and a reported headcount of 1-10 employees. Adjacent product lines include playgroups and forest schools, indicating a strategy of extending beyond core in-home placement into broader family-facing programming.

The revenue model is not publicly disclosed, and no pricing, funding, or revenue figures are available in the source material. The company operates as a private, unlisted entity with no disclosed investors, parent company, or M&A activity. There is no evidence of proprietary technology, AI/ML capability, or digital product beyond a marketing website, blog, and webinar content, so the business is fundamentally a services-and-network operation rather than a technology platform. Ownership, founder information, and management team details are likewise not disclosed in the available sources.

Name

Education Angels

Website

https://educationangels.co.nz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Education Angels is a New Zealand-based, private early childhood education provider operating a nationwide network of in-home caregivers (marketed as Genius Early Years) for children from birth to five or six years, with programming aligned to Te Whāriki.

Ownership category

akta.pro rank

Product category

Early Childhood Education Services

NAICS

Child Care Services (62441), Educational Services (611)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Play-Based Early Learning Academies (EDACADAE)

akta.pro secondary industries

Parenting Skills & Child Development Education (EDACALAA), Enrichment-Focused Before/After Care (Arts, STEM, Language) (EDACAHAI)

Keywords

• Home-based childcare
• Early childhood education
• In-home childcare services
• Nanny placement services
• Playgroup programmes

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Education Angels (trading as Genius Early Years) provides in-home early childhood care and education for children from birth to six years, delivered through a nationwide network of trained home-based educators in New Zealand. Each educator cares for a maximum of four children, following Te Whāriki, the national early childhood curriculum, with personalised routines aligned to each child's culture, language, and developmental stage. The company also supports grandparents caring for grandchildren and recruits and trains new home-based educators and nannies.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Childcare & Education Core service delivering in-home early childhood care and education for children from birth to six years in New Zealand, with a maximum of four children per educator, an individualised routine aligned to each child's culture and language, and play-based learning mapped to Te Whāriki.
• Playgroups Playgroup sessions offered to families in the Genius Early Years network as an early learning and community engagement extension to in-home care.
• Forest Schools Outdoor forest school programmes offered to families in the Genius Early Years network as a nature-based learning experience for young children.
• Genius Nanny Placement Nanny placement service through which caregivers look after children inside the family's own home, coordinated under the Genius Early Years brand.
• Grandparent Caregiver Support Support and resources programme for grandparents who are the primary caregivers of their grandchildren, including access to subsidies for in-home early childhood care.
• Educator Training & Support Ongoing training, curriculum resources, and operational support provided to home-based educators who deliver in-home early childhood care within the Genius Early Years network.

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Regional players

• Only About Children: Only About Children is an Australian premium ECE operator with integrated health, wellbeing, and learning services. Comparable for its premium, holistic positioning targeting professional families with young children, though Australia-focused rather than NZ.
• Kidsfirst Kindergartens: Kidsfirst is a South Island-focused kindergarten association delivering early childhood education across NZ. Comparable as a curriculum-aligned ECE provider serving similar age groups, with a different regional skew.
• Lollipops Educare: Lollipops Educare operates a network of ECE centres across NZ. Comparable as an established NZ ECE brand serving similar 0–5 families, though via a centre-based delivery model.

Broad incumbents

• BestStart: BestStart is one of NZ's largest ECE centre-based operators with hundreds of centres nationwide. It is a broad incumbent in the same NZ ECE category, competing for the same families though via a centre-based delivery model.
• Kindercare Learning Centres: Kindercare operates a national chain of ECE centres in NZ. Serves the same age group and target families, though through a centre-based model; useful for benchmarking pricing and parent choice in NZ ECE.
• Evolve Education Group: Evolve Education is an NZX-listed ECE operator running multiple centre brands across New Zealand. Comparable as a large, multi-brand NZ ECE incumbent, though centre-based rather than home-based.

Emerging players

• Nido Early School: Nido Early School operates premium ECE centres with a play-based, Reggio-inspired curriculum across Australasia. Comparable for its premium, play-based positioning targeting similar 0–6 year-old families, though centre-based rather than home-based.

Direct peers

• PORSE Education & Care: PORSE is New Zealand's largest dedicated home-based ECE network, providing in-home childcare and educator support for ages 0–6. It is the closest direct peer to Education Angels/Genius Early Years in terms of in-home delivery model, family-facing service, and NZ national footprint.
• Home Grown Kids: Home Grown Kids operates a home-based ECE and nanny network across NZ, recruiting and supporting educators who care for children in their own homes. Highly comparable business model and target market to Genius Early Years.

Others

• Barnardos Early Learning: Barnardos runs early learning services in NZ, including home-based and centre-based ECE programmes for vulnerable children. Comparable as an NZ ECE operator with both home-based and centre-based delivery; some services target disadvantaged families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/education-angels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Angels