Altro
Altro Labels is a privately held Canadian commercial printer in Surrey, BC that produces custom pressure-sensitive labels, shrink sleeves, in-mold labels, packaging tapes, and folding cartons, serving beverage, wine, food, beauty, and pharmaceutical brands across the Pacific Northwest and globally.
- Company typePrivate
- Founded2019
- HeadquartersNorth Vancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Altro does
Altro Industries Inc., operating as Altro Labels, is a privately held commercial label and packaging printer headquartered in Surrey, British Columbia, serving customers primarily across the Pacific Northwest with global fulfillment via UPS, FedEx, USPS, and DHL Express. The company designs and produces custom pressure-sensitive labels, shrink sleeves, in-mold labels, custom packaging tapes, and more recently folding cartons, alongside a self-serve e-commerce storefront at store.altrolabels.com offering blank inkjet roll labels, direct thermal labels, thermal transfer labels, thermal ribbons, sheet labels, and packaging tapes to transactional SMB and individual buyers.
The production technology stack is anchored by UV cured inkjet digital printing combined with flexographic press capabilities, which the company claims delivers the widest color gamut in the industry along with variable data printing for serialized and unique-per-unit labels. In April 2025, Altro installed an HP Indigo 35K Digital Press to enter folding carton production, broadening the product surface area into adjacent packaging formats. Specialty finishing options include cold foil, hot foil, spot UV, screen printing, embossing, and debossing. The company holds ISO 9001 quality management certification, BBB accreditation, and PCI DSS compliance for payment processing.
Altro's go-to-market is dual-track: a sales-led motion with account managers covering Pacific Northwest creative agencies, packaging companies, and consumer brands, paired with a direct-to-consumer e-commerce channel for blank products and an online quote submission system for custom orders. Verticals served include beer and beverage, wine and spirits, food, home and personal care, beauty and cosmetics, pharmaceutical and nutraceutical, industrial, and intelligent labels. Pricing is quote-based for custom work and unit-priced for catalog items, with next-business-day turnaround available for standard die sizes and substrates.
Altro firmographics
Firmographics- Name
- Altro
- Legal name
- Altro Industries, Inc.
- Website
- https://altrolabels.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Altro Labels is a privately held Canadian commercial printer in Surrey, BC that produces custom pressure-sensitive labels, shrink sleeves, in-mold labels, packaging tapes, and folding cartons, serving beverage, wine, food, beauty, and pharmaceutical brands across the Pacific Northwest and globally.
- Ownership category
- akta.pro rank
Altro industry classification
Industry- Product category
- Custom Label Printing
- akta.pro primary industry
- Pressure-Sensitive Labels (PSL) (IMALAKAA)
- akta.pro secondary industries
- In-Mold Labels (IML) (IMALAKAC), Folding Cartons (Folding Boxboard, SBS/SUS) (IMALACAB), Folding Carton & Paperboard Packaging Printing (IMALAKAH)
Keywords
Where Altro is headquartered
LocationHeadquarters
- HQ city
- North Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Altro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Label Printing: Custom pressure sensitive adhesive labels including custom labels, shrink sleeves, in-mold labels, packaging tapes, and folding cartons. Revenue generated through per-order pricing based on quantity, size, and specifications.
- Blank Label Products: Pre-made blank labels sold through e-commerce storefront including inkjet roll labels, direct thermal labels, thermal transfer labels, thermal ribbons, and sheet labels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom label printing - quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Altro product offering
Product offeringCore offering
Altro is a commercial label printer that designs and manufactures custom pressure-sensitive labels, shrink sleeves, in-mold labels, custom packaging tapes, and folding cartons for consumer brands. The company also sells blank/stock label products, thermal ribbons, and packaging supplies through an online storefront, using UV cured inkjet printing combined with flexographic printing to deliver variable data printing and specialty finishes.
Product overview
Altro is a custom label printing company offering a comprehensive portfolio of labeling and packaging solutions. The core offerings include custom pressure-sensitive labels (Custom Labels), shrink sleeves, in-mold labels, custom packaging tapes, and folding cartons (enabled by HP Indigo 35K technology). The company also provides a range of blank/stock products including inkjet roll labels, direct thermal labels, thermal transfer labels, thermal ribbons, and sheet labels sold through its online store. The product lineup is supported by UV cured inkjet and flexographic printing technologies, variable data printing capabilities, and special finishing options including cold foil, hot foil, spot UV, screen printing, embossing, and debossing.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Labels
Quantifiable outcome
- Next business day turnaround for standard orders
- +1 more outcomes
Companies that use Altro
Customer profileSegments8 records
Ideal customer profiles3 records
Altro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Altro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HP (Hewlett-Packard)coreAltro Labels utilizes HP Indigo Digital Press technology for high-quality label and packaging printing. The HP Indigo 35K press enables digital printing capabilities for variable data and short-run production with quick turnaround times.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Altro competitors and assessment
Company assessmentDirect peers
- WS Packaging Group: US-based provider of custom labels, shrink sleeves, and packaging printing serving CPG, beverage, and industrial customers; similar product mix and customer verticals to Altro with overlapping pressure-sensitive label and digital print capabilities.
- Resource Label Group: North American label converter offering custom pressure-sensitive labels, shrink sleeves, and flexible packaging to brands across food, beverage, and consumer products; directly comparable to Altro's mid-sized custom label focus, multi-vertical coverage, and digital printing capabilities.
- Multi-Color Corporation (MCC): Global label manufacturer specializing in pressure-sensitive labels for beer, wine, food, and personal care brands; directly competes with Altro in premium label decoration, shrink sleeves, and in-mold labels across overlapping beverage and consumer verticals.
- Fortis Solutions Group: Provider of pressure-sensitive labels, shrink sleeves, and flexible packaging to food, beverage, and consumer brands; similar specialty label converter profile with comparable digital and flexo printing capabilities serving Altro's core verticals.
Broad incumbents
- Coveris Holdings: Pan-European packaging manufacturer offering labels, shrink sleeves, and flexible packaging across consumer goods; overlaps Altro's product set (labels, sleeves, folding cartons) but as a much larger multi-format incumbent rather than a regional specialist.
- Amcor: Global packaging giant spanning flexible packaging, rigid containers, and labels/specialty cartons; relevant as a broad incumbent with overlapping folding carton, label, and shrink sleeve categories that Altro is expanding into.
- CCL Industries: Largest global specialty label company with operations in pressure-sensitive, shrink sleeve, and in-mold labels across consumer goods; overlaps with Altro in product categories and verticals but operates at vastly larger scale as a global incumbent rather than a regional specialist.
- Avery Dennison: Dominant global player in pressure-sensitive label materials and converted labels for retail, food, and industrial markets; competes broadly with Altro across label categories but at much larger scale and with its own materials supply chain.
Others
- HP (Indigo division): Provider of the HP Indigo 35K and other digital presses that anchor Altro's production capabilities; an enabling technology partner rather than a competitor, but materially shapes Altro's competitive positioning relative to other Indigo-equipped label converters.
Emerging players
- Smyth Companies: Mid-sized custom label and folding carton converter focused on craft beverage, food, and nutraceutical brands with digital and flexographic capabilities; closely comparable niche positioning to Altro in premium decorative labels for regional brand customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Altro social profiles
Digital presenceAltro compliance and trust
Trust signalCompliance2 records
Altro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altro leadership team
Management profileNumber of profiles
Altro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altro
What does Altro do?
Altro is a commercial label printer that designs and manufactures custom pressure-sensitive labels, shrink sleeves, in-mold labels, custom packaging tapes, and folding cartons for consumer brands. The company also sells blank/stock label products, thermal ribbons, and packaging supplies through an online storefront, using UV cured inkjet printing combined with flexographic printing to deliver variable data printing and specialty finishes.
Is Altro a public or private company?
Altro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Altro founded?
Altro was founded in 2019. It employs 51 to 100 people.
Where is Altro based?
Altro is headquartered in North Vancouver, Canada, in the North America region.
How does Altro make money?
Two revenue lines are on record. Custom Label Printing is the primary driver. The others are blank Label Products.
Who are Altro's main competitors?
Direct peers on record are WS Packaging Group, Resource Label Group, Multi-Color Corporation (MCC) and Fortis Solutions Group. Broad incumbents are Coveris Holdings, Amcor, CCL Industries and Avery Dennison. HP (Indigo division) is listed as an others. Smyth Companies is listed as an emerging player.
Does Altro have an API?
No public API is recorded for Altro.
What industry is Altro in?
Altro's product category is Custom Label Printing. Its primary akta.pro industry code is IMALAKAA, Pressure-Sensitive Labels (PSL), with a secondary code of IMALAKAC, In-Mold Labels (IML).