INNX

What INNX does

INNX is a privately-held coworking and event space operator headquartered in Newcastle West, New South Wales, Australia. Founded in 2013 by brothers Luke Burrell and Shane Burrell—long-time operators of Mezzanine (brand strategy, established 1999) and FinalPost (film post-production)—the business operates two purpose-built locations: INNX.parry, an industrial warehouse complex at 61-63 Parry Street developed over an 18-month build, and INNX.hunter, a heritage-listed bank building at 559 Hunter Street opened in 2024.

The company sells a portfolio of workspace products including hot desk day passes (from $29.80-$35/day), permanent dedicated desks ($130/week with 24/7 access), enclosed private studios, virtual office and mailbox services ($50/month), meeting rooms, a podcast studio ($150/hour, RODEcaster Pro II and Lewitt Ray-equipped), a DCI cinema with 7.1 Dolby surround, and event spaces. Bookings flow through a self-serve platform at hub.innx.com.au, supported by Stripe and PayPal payments and direct-sales channels for enterprise and tour-based enquiries. The underlying technology stack is operational rather than differentiated—enterprise-grade internet (250/250 Mbps standard, up to 10Gbps available) and a custom booking system—rather than a defensible software platform.

INNX serves a horizontally diversified customer base of freelancers, founders, SMBs, content creators, enterprise event buyers, and not-for-profits, monetising through a blend of recurring subscriptions (weekly permanent desks, monthly virtual offices) and transactional fees (meeting rooms, cinema, podcast studio, events). Distribution is regional, content-led (Stories blog, social, email), and community-driven through curated monthly events such as Good Hunter, in partnership with B Lab Australia since November 2024.

Name

INNX

Legal name

INNX

Website

https://innx.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

INNX operates two coworking and event-space locations in Newcastle, Australia, offering hot desks, permanent workspaces, private studios, meeting rooms, a podcast studio, and a cinema to freelancers, SMBs, content creators, enterprise clients, and not-for-profits via self-serve booking and direct sales.

Ownership category

akta.pro rank

Product category

Coworking Spaces

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industry

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)

Keywords

• Coworking space
• Flexible workspace
• Hot desk rental
• Event venue hire
• Podcast studio

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Memberships: Hot desk day passes (single and multi-day), permanent dedicated desk memberships with 24/7 access, and private studio hire. Revenue is recurring for members (weekly billing) and one-time for day passes.
2. Meeting Room Hire: Flexible board rooms and meeting spaces for video conferences, presentations, and in-person or hybrid collaboration. Charged per booking with volume discounts for members.
3. Cinema Hire: Private theatre hire for high-impact presentations, exclusive screenings, team-building events, client showcases, and corporate gatherings. Premium venue rental with professional AV equipment.
4. Podcast Studio Hire: Hourly, half-day, or full-day podcast studio hire with professional equipment. Add-on services include podcast producer access and sound post-production services.
5. Event Space Rental: Event venue hire for workshops, networking sessions, and corporate gatherings. INNX spaces accommodate various event types with catering and AV support.
6. Virtual Office Services: Mailbox service and business address provision for $50/month, providing business legitimacy without physical desk allocation. Often bundled with hot desking discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

INNX operates two coworking and flexible workspace locations in Newcastle, Australia, offering hot desks (day passes and multi-day packs), permanent dedicated desks with 24/7 access, private studios for teams, meeting rooms, event spaces, virtual office services, a professional podcast studio, and an in-house cinema. Bookings and payments are processed through a custom online booking platform (hub.innx.com.au), with memberships billed weekly or monthly and ancillary spaces available on hourly or per-booking terms.

Product overview

INNX is a coworking and flexible workspace platform offering a portfolio of workspace solutions across two Newcastle locations (Parry Street and Hunter Street). The core offering includes Hot Desks (day passes from $29.80/day), Permanent Workspace ($130/week with 24/7 access), Private Studios (quoted pricing with meeting room inclusions), and Virtual Office ($50/month). Premium add-ons include a Podcast Studio ($150/hour) with professional audio equipment and a Cinema space for presentations and screenings. The company also operates Event spaces for hire. All memberships include access to shared amenities (enterprise WiFi up to 10Gbps, phone booths, printer, kitchen, shower facilities) and community features (networking events, reception services). The platform operates through a separate booking hub (hub.innx.com.au) for space reservations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Social facilitation effect: presence of others engaged in work improves individual performance by 16-32%
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• B Lab Australia and Aotearoa New ZealandflagshipGTM or Marketing Partner · 1 November 2024Good Hunter is in formal partnership with B Lab Australia and Aotearoa New Zealand, the organisation behind the global B Corp movement. B Lab certification validates businesses that meet high standards of social and environmental performance. This partnership positions Good Hunter as a curated community for business leaders committed to responsible business practices, aligning INNX with the B Corp movement.
• Pink Monkey AgencyminorStrategic or Co-development Partner · 1 November 2020Pink Monkey Agency supported the Tip-a-porter fundraising campaign, a passion project by INNX founder Shane Burrell and wife Agnes to support Mt. Kilimanjaro porters affected by tourism shutdowns. Pink Monkey Agency provided campaign expertise for the November 2020 fundraising event hosted at INNX.
• MezzaninecoreStrategic or Co-development PartnerMezzanine is the brand strategy firm co-founded by Luke Burrell. Same founders as INNX, with shared building and aligned values. Mezzanine has worked on brand, purpose, and culture since 1999, and INNX embodies the same human-centred approach. Mezzanine designed INNX's brand and continues to run programs like Good Hunter from INNX spaces. The two organisations share founders, building, and belief that business is most valuable when it genuinely serves people.
• FinalPostcoreStrategic or Co-development PartnerFinalPost is the film post-production company led by Shane Burrell. Same founders as INNX. Shane's background in film and storytelling influences INNX's approach to narrative, community arcs, and the stories its members are writing. FinalPost brought credibility and network that helped make INNX's 2013 public pitch successful.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WeWork: Global coworking leader offering flexible offices, hot desks, meeting rooms, and event spaces across major cities. Comparable as the dominant broad incumbent in flexible workspace, though operating at significantly larger scale and broader geographic reach than INNX.
• Regus (IWG): Global flexible workspace brand under IWG providing offices, coworking, and meeting rooms across thousands of locations. Comparable as a broad incumbent in the same product category with overlapping offerings (day passes, meeting rooms, virtual offices), but at vastly larger scale.
• Spaces (IWG): Premium flexible workspace brand under IWG, offering coworking, private offices, and meeting rooms globally. Comparable as a premium-positioned incumbent in the same product category, though operating at much larger scale and broader footprint than INNX.

Direct peers

• The Commons: Premium Australian coworking and event space brand operating across Sydney and Melbourne. Directly comparable for its curated community model, premium positioning, multi-product offering (desks, offices, events), and design-led physical spaces.
• Convene: US-based operator combining premium flexible workspaces with full-service meeting and event venues. Comparable for its integrated coworking-plus-events model and premium AV infrastructure similar to INNX's cinema and podcast studio offerings.
• Industrious: Premium US-based flexible workspace operator offering coworking, private offices, and meeting suites to enterprise clients. Comparable for its premium positioning, suite-of-services model (including events and meeting space), and focus on combining hospitality-grade design with coworking.
• Spacecubed: Perth-based coworking operator founded in 2012 with a strong community and events focus. Comparable for its regional Australian market positioning, community-led growth approach, and freelancer/startup target segments.
• Workit Spaces: Australian flexible workspace provider with multiple sites offering coworking, private offices, and meeting rooms. Comparable as a domestic peer offering similar product mix (hot desks, permanent desks, meeting rooms) to similar SMB and freelancer segments.
• Inspire9: Melbourne-based coworking space with a startup and innovation focus. Comparable for its curated entrepreneur community, event programming, and flexible workspace offerings targeting founders and small teams.
• Hub Sydney: Australian coworking operator with multiple locations in Sydney, offering hot desks, private offices, meeting rooms, and community events. Comparable as a domestic Australian flexible workspace operator targeting freelancers, startups, and small businesses with a community-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbpxMfJ9Bb47sNIomRQMZNQ
• Facebookfacebook.com/innx.hub
• LinkedInlinkedin.com/company/innx-hub
• Instagraminstagram.com/innx.hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNX