EHRT North America

What EHRT North America does

EHRT North America is the US subsidiary of the German-founded EHRT brand (founded by Dieter Ehrt), operating out of Harrisburg, Pennsylvania, and selling CNC busbar bending and punching machines, proprietary CAM/CAD/nesting software, and automation systems to manufacturers of copper busbar, aluminum busbar, and steel bar components. Its installed base of customers spans global industrial OEMs such as Siemens, ABB, Alstom, Areva, GE, Schneider Electric, Eaton, Cutler-Hammer, Square D, Moeller, and Luvata, alongside mid-market fabricators such as Enertec. The company's core technology combines hydraulic and electric servo CNC machines with proprietary software (PowerBend, PowerCut, PunchPro) backed by a shared SQL database, and is differentiated by patented precision systems — including Dieter Ehrt's prism-based angle measurement and a patented spring-back compensation system — that deliver bending accuracy to within ±0.20° and punching hole-to-hole accuracy of 0.004".

The product portfolio is organized around two CNC bending machine lines (Standard EB-20 CNC / EB-40 CNC and Professional EB-40 Pro), two CNC punching machine lines (FlexPunch / FlexPunch Compact and HoleCut Professional HC 60 / HC 80), three proprietary software packages (PowerBend, PowerCut, PunchPro), two automation modules (AMZ automatic material feeding and Gantry automated storage), and a custom-engineering service that has produced application-specific machines such as the Siemens double-axial bending press for generator rotor coil production. The Professional line's electric servo architecture is positioned as 70% more energy-efficient and 50% faster than the Standard hydraulic line at equivalent accuracy, and the automation modules enable lights-out production with minimal operator intervention.

EHRT North America operates on a fully quote-based pricing model with no publicly disclosed price list, generating revenue from one-time hardware sales (machines and automation systems), bundled and standalone software licensing, custom-engineered fabrication solutions, and aftermarket parts and service. Sales run through direct enterprise field engagement (phone, web quote forms, trade-show meetings), supported by channel partners operating as Mid Atlantic Machinery, with marketing investment across a content-led blog, YouTube demos, LinkedIn/Facebook corporate pages, industry events, and Bing Ads paid search. The business targets both large enterprise switchgear and power-equipment OEMs (Siemens, ABB, GE, Schneider, Eaton) and smaller job shops (Enertec) via the same hardware/software platform, differentiated by tooling ecosystem and custom-engineering depth rather than by price tier.

Name

EHRT North America

Legal name

Mid Atlantic Machinery

Website

https://ehrtnorthamerica.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

EHRT North America sells CNC busbar bending and punching machines, proprietary CAM/CAD/nesting software, and automation systems to copper, aluminum, and steel busbar fabricators serving switchgear, generator, and electrical enclosure OEMs across North America.

Ownership category

akta.pro rank

Product category

Industrial CNC Metal Fabrication Machinery

NAICS

Machine Tool Manufacturing (333517), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Machine Tools, Metal Cutting Types (3541), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

Keywords

• CNC busbar fabrication
• Metal bending machinery
• Metal punching equipment
• Copper busbar processing
• Industrial fabrication equipment

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CNC busbar machine sales: One-time sales of CNC busbar bending machines (Standard EB-20CNC/EB-40CNC, Professional EB-40Pro), CNC busbar punching machines (FlexPunch, FlexPunch Compact, HoleCut HC 60/HC 80 Pro), and modular automation systems (AMZ feeder, Gantry storage). Sold via quote-based direct sales with no publicly disclosed price list.
2. Proprietary software (PowerBend, PowerCut, PunchPro): Bundled and standalone licensing of proprietary CAM/CAD/nesting software (PowerBend for bending, PowerCut for punching, PunchPro for nesting optimization), including SQL database program-management functionality. Sold with new machines and offered for existing machines.
3. Custom-engineered busbar fabrication solutions: Custom design, engineering, and installation of specialized bending/punching machines and automation cells (e.g., the Siemens double-axial bending machine, automated production cells, automated storage systems) built on top of EHRT's standard machine platform.
4. Aftermarket parts and service: Replacement parts and service requests supported through a fillable Parts Request PDF submitted to [email protected] and a Salesforce-hosted service request form, indicating an aftermarket/aftermarket-support revenue stream tied to the installed base.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

EHRT North America manufactures and sells CNC busbar bending and punching machines for processing copper, aluminum, and steel bar used in switchgear, panel boards, busway enclosures, and generator/power-distribution equipment. Its lineup spans hydraulic Standard bending machines (EB-20 CNC, EB-40 CNC), an electric-servo Professional bending machine (EB-40 Pro), 40-ton FlexPunch/FlexPunch Compact punching machines, and 60-80 ton HoleCut Professional punching machines, paired with proprietary PowerBend/PowerCut/PunchPro CAM/CAD/nesting software, AMZ automated material feeding and Gantry automated storage modules, and a custom-engineering service for application-specific machines.

Product overview

EHRT North America sells a portfolio of CNC busbar fabrication equipment, organized as a family of machine lines that share common proprietary tooling and software, rather than a single unified product. The portfolio is anchored by two CNC bending machine lines - the Standard hydraulic EB-20 CNC / EB-40 CNC and the Professional electric-servo EB-40 Pro - and two CNC punching machine lines - the 40-ton FlexPunch / FlexPunch Compact and the 60-80 ton HoleCut Professional HC 60 / HC 80. These machines are paired with three proprietary CAM software packages - PowerBend for bending, PowerCut for punching, and PunchPro for nesting and production-order optimization - all backed by a shared SQL database that syncs programs between back-office PCs and any EHRT machine on the shop floor. Around this core, EHRT offers the AMZ automatic material feeding system and the Gantry automated storage system as automation modules, plus a custom-engineering service that builds application-specific machines such as the Siemens double-axial bender. Together the lines, software, automation, and custom engineering form an integrated bus bar fabrication solution for switchgear, generator, and electrical enclosure manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• EHRT: Brand under which EHRT North America markets its line of CNC busbar bending and punching machines and automation systems.

Products and services

• EHRT Standard CNC Busbar Bending Machines (EB-20 CNC, EB-40 CNC)

Quantifiable outcome

• 90+ working hours saved per generator in Siemens rotor coil production
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• SiemensflagshipStrategic or Co-development Partner · 1 February 2017EHRT collaborated directly with Siemens' engineers to design and install a custom double-axial bending machine for high-efficiency generator rotor coil production. The joint development combined two mirror-image bending presses and an integrated length measurement system, condensing a two-machine, two-step process into a single automated process. The partnership is publicly documented in a customer case study on the EHRT site and referenced on the testimonials page as a flagship reference account.
• Mid Atlantic MachinerycoreChannel Partner/ Reseller/ DistributorMid Atlantic Machinery operates the EHRT North America website (per the published privacy policy) and acts as the channel through which web-form inquiries are routed to local representatives, dealers, or distributors for regional follow-up. It is the operational US partner entity supporting EHRT's North American sales, service, and parts requests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salvagnini: Italian CNC sheet-metal machinery maker specializing in panel benders, punch presses, and automated cells; competes with EHRT on automation-driven bending/punching workflows for industrial fabricators.
• LVD Group: Belgian-based manufacturer of CNC press brakes, punching machines, and laser cutting systems with global service network; directly comparable to EHRT in CNC punching/bending equipment for industrial fabricators.
• TRUMPF: Global leader in CNC machine tools, laser cutting, and bending; overlaps with EHRT in sheet/bar CNC processing and could extend into busbar-specific applications as a broad incumbent with much larger R&D and service infrastructure.
• Bystronic: Global supplier of CNC bending, cutting, and automation solutions for sheet metal processing, with overlapping functionality to EHRT's bending/punching machines and automation modules at a broader scale.
• Amada: Broadline CNC punching, bending, and laser machine tool manufacturer serving metal fabrication globally; overlaps with EHRT in CNC punching and bending categories but serves a much wider set of fabricators.
• Murata Machinery (Muratec): Japanese manufacturer of CNC sheet-metal fabrication machinery including laser cutters, press brakes, and automated systems; comparable to EHRT in the CNC metal-processing equipment category with broader product breadth.

Emerging players

• Schunk Group: German high-tech materials and tooling group with stationary clamping/tooling systems that intersect with EHRT's QuickChange/QuickLock tooling ecosystems for CNC bending and punching applications.

Direct peers

• HACO (Haco Kingsland): European CNC press brake and metal-fabrication equipment maker; directly comparable to EHRT in CNC bending machinery for industrial fabricators, with overlapping customer profiles in switchgear and electrical equipment.
• Boschert GmbH & Co. KG: German manufacturer of CNC punching, bending, and notching machines for copper, aluminum, and steel bar — the closest direct functional peer to EHRT in busbar and metal-bar fabrication equipment, competing head-to-head on similar tooling, accuracy, and automation.

Others

• Rittal: Global enclosure and busbar system manufacturer that purchases and integrates busbar fabrication equipment, including from EHRT's category; an adjacent rather than direct competitor but a relevant ecosystem player with shared end customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCm00BmwTGHxvvww8vygGllg
• Facebookfacebook.com/ehrtnorthamerica/?fref=ts
• LinkedInlinkedin.com/company/ehrt-north-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHRT North America