The Tackle Shop
The Tackle Shop is an Orvis-endorsed Montana fly fishing outfitter and retail fly shop, founded in 1937 and headquartered in Ennis, serving individual anglers, couples, families, and destination travelers with guided float trips, walk/wade trips, lessons, vacation packages, and international trips.
- Company typePrivate
- Founded1937
- HeadquartersEnnis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Tackle Shop does
The Tackle Shop, founded in 1937 and headquartered in Ennis, Montana, is a privately held Orvis-endorsed fly fishing outfitter and retail fly shop operating under Montana Way Outfitters #6337, owned by John Way. The company's core service is guided fly fishing on southwest Montana's premier trout waters, including the Madison, Missouri, Beaverhead, Big Hole, Jefferson, and Missoula-area rivers, delivered through full-day and half-day float trips ($600-$700 for 1-2 anglers) and walk/wade trips of identical pricing, with all gear, rods, reels, waders, boots, flies, and streamside lunch included. Supporting revenue lines include private fly fishing lessons ($650 single-day, $1,300 two-day), free Fly Fishing 101 group lessons, multi-day vacation packages bundled with lodging at Lure Me Inn and Riverside Inn ($1,925-$3,316), and international destination trips to Belize ($5,429/person) and Brazil ($7,900/person).
Distribution is direct-to-consumer across a Main Street physical storefront at 127 Main Street, a Shopify-based online store at shop.thetackleshop.com, and direct booking via phone (406-682-4263) and website, with no intermediaries or third-party channel partners. Three geographic bases of operation—Ennis, Missouri River below Holter Dam, and Missoula—provide access to roughly 400 miles of floatable water and 8 premier rivers, enabling multi-river itineraries. The technology stack is conventional (Shopify + WordPress); the competitive edge is built on 88+ years of operating history, Orvis endorsement, and long-tenured guides with deep local water knowledge.
The customer base is fragmented B2C leisure/recreation demand: individual anglers, couples, families, and destination fishing travelers, all booking individually. Marketing relies on content—weekly fishing reports, blog content, SEO, email newsletter, and earned credibility from the Orvis 2026 Outfitter of the Year award. Recent strategic moves have emphasized product-line expansion (seasonal Stay & Fish packages, Montana Sampler) and geographic extension (Belize 2026, Brazil 2027).
The Tackle Shop firmographics
Firmographics- Name
- The Tackle Shop
- Legal name
- The Tackle Shop
- Website
- https://thetackleshop.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Tackle Shop is an Orvis-endorsed Montana fly fishing outfitter and retail fly shop, founded in 1937 and headquartered in Ennis, serving individual anglers, couples, families, and destination travelers with guided float trips, walk/wade trips, lessons, vacation packages, and international trips.
- Ownership category
- akta.pro rank
The Tackle Shop industry classification
Industry- Product category
- Fly Fishing Guide Services
- NAICS
- Fishing, Hunting and Trapping (114)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fishing & Angling Charters / Guides (THAAALAD)
- akta.pro secondary industries
- General Fishing Tackle & Bait Retail (CRAMALAA), Fly Fishing Specialty Retail (CRAMALAD), Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL)
Keywords
Where The Tackle Shop is headquartered
LocationHeadquarters
- HQ city
- Ennis
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Tackle Shop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Guided Fishing Trips: Revenue from full-day and half-day guided float trips and walk/wade trips on Montana's premier trout waters. All-inclusive trips include gear, lunch, and guide service. Primary revenue driver.
- Fly Fishing Lessons: Private fly fishing instruction (single-day $650, two-day $1,300) plus free Fly Fishing 101 group lessons.
- Multi-Day Vacation Packages: All-inclusive packages combining guided fishing, lodging, and meals. Packages range from $1,925 to $3,316 for 1-2 anglers.
- Retail Gear Sales: Physical and online fly shop selling Orvis products, flies, rods, reels, waders, boots, apparel, and accessories. Free shipping on orders over $50.
- Destination International Trips: International guided fishing trips to destinations like Belize ($5,429/person) and Brazil ($7,900/person) including lodging, meals, and guiding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Full-Day Float Trip |
| One time/ perpetual license | Pay-as-you-go | Half-Day Float Trip |
| One time/ perpetual license | Pay-as-you-go | Full-Day Walk & Wade Trip |
| One time/ perpetual license | Pay-as-you-go | Half-Day Walk & Wade Trip |
| One time/ perpetual license | Pay-as-you-go | Private Single-Day Lesson |
| One time/ perpetual license | Pay-as-you-go | Private Two-Day Instruction |
| One time/ perpetual license | Pay-as-you-go | Trout Bum Package |
| One time/ perpetual license | Pay-as-you-go | Trout Kingdom Package |
| One time/ perpetual license | Pay-as-you-go | Spring Stay & Fish Special |
| One time/ perpetual license | Pay-as-you-go | Summer Stay & Fish Special |
| One time/ perpetual license | Pay-as-you-go | Streamer Stay & Fish Special |
| One time/ perpetual license | Pay-as-you-go | 3 Rivers – 3 Days Package |
| One time/ perpetual license | Pay-as-you-go | Spring Float Trip Special |
| One time/ perpetual license | Pay-as-you-go | 3-Day Montana Sampler |
| One time/ perpetual license | Pay-as-you-go | 5-Day Montana Sampler |
| One time/ perpetual license | Pay-as-you-go | Belize Destination Trip |
| One time/ perpetual license | Pay-as-you-go | Brazil Destination Trip |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Tackle Shop product offering
Product offeringCore offering
The Tackle Shop provides Orvis-endorsed guided fly fishing trips (float trips and walk & wade trips) on Montana's premier trout rivers, along with private fly fishing lessons, all-inclusive multi-day vacation packages, and international destination trips to Belize and Brazil. The company also operates a physical fly shop and online retail store selling Orvis gear including rods, reels, waders, flies, and apparel.
Product overview
The Tackle Shop is an Orvis-endorsed fly shop and guide service offering guided fly fishing trips and an online retail store. The core service consists of guided float trips and walk & wade trips (full-day $700, half-day $600) with all gear provided. Supporting services include private fly fishing lessons ($650-$1,300), free Fly Fishing 101 lessons, and vacation packages (Trout Bum Package at $1,925, Trout Kingdom Package at $2,800, seasonal Stay and Fish Specials at $1,967-$2,362, and 3 Rivers – 3 Days Package at $3,316). International offerings include Belize and Brazil destination trips. The online fly shop at shop.thetackleshop.com sells Orvis products and Montana-tested gear with free shipping over $50. Fishing reports for the Madison River and Ennis Lake are provided as an informational service. The company has been serving Madison River fly fishermen since 1937.
Differentiator
Problem solved
Functional benefit
Products and services
- Guided Float Trips
- Guided Walk and Wade Trips
- Private Fly Fishing Lessons
- Fly Fishing 101 (Free Group Lessons)
- Trout Bum Package
- Trout Kingdom Package
- Spring Stay and Fish Special
- Summer Stay and Fish Special
- Streamer Stay and Fish Special
- 3 Rivers 3 Days Package
- Montana Sampler Packages
- Belize Destination Trip
- Brazil Destination Trip
- Online Fly Shop (Retail)
Companies that use The Tackle Shop
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
The Tackle Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Tackle Shop partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Tackle Shop competitors and assessment
Company assessmentRegional players
- Sweetwater Fly Shop: Colorado-based fly shop and guide service in the Roaring Fork Valley. Comparable integrated retail + guide model but in a different region; useful comp on customer profile and pricing.
Direct peers
- Kingfisher Anglers: Bozeman-based fly fishing outfitter and retail shop offering guided trips on Montana's Madison, Gallatin, and Yellowstone rivers. Directly comparable trip catalog and customer profile.
- The Fly Shop (Sacramento, CA): Long-established California fly shop + international travel operation combining guided trips, fly fishing retail, and international destination travel. Highly comparable integrated model to The Tackle Shop across guided service, gear retail, and destination trips.
- Yellow Dog Flyfishing Adventures: Montana-based fly fishing outfitter specializing in guided trips and international destination travel across multiple rivers. Comparable focus on guided service plus destination-trip product line.
- Montana Angler: Bozeman-based fly shop with guided fly fishing trips on Madison, Gallatin, and Yellowstone rivers plus retail and travel services. Direct competitor in southwest Montana's fly fishing market.
- Frontiers International Travel (now Frontiers Fly Fishing): Specialist in international guided fly fishing travel (bonefish, trout, saltwater destinations) comparable to The Tackle Shop's Belize and Brazil destination offerings.
- Blue Ribbon Flies: Long-standing Montana fly shop and guide service in West Yellowstone, also serving Yellowstone-area trout waters with guided trips and fly retail. Direct competitor for angler dollars visiting Montana's premier rivers.
- Big Sky Anglers: Montana-based fly shop and guide service (Gallatin/Madison) offering guided trips, lessons, and fly fishing retail on overlapping rivers. Same customer base and trip format as The Tackle Shop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Tackle Shop social profiles
Digital presenceThe Tackle Shop compliance and trust
Trust signalCompliance2 records
The Tackle Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tackle Shop leadership team
Management profileNumber of profiles
Profiles1 record
The Tackle Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tackle Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tackle Shop
What does The Tackle Shop do?
The Tackle Shop provides Orvis-endorsed guided fly fishing trips (float trips and walk & wade trips) on Montana's premier trout rivers, along with private fly fishing lessons, all-inclusive multi-day vacation packages, and international destination trips to Belize and Brazil. The company also operates a physical fly shop and online retail store selling Orvis gear including rods, reels, waders, flies, and apparel.
Is The Tackle Shop a public or private company?
The Tackle Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Tackle Shop founded?
The Tackle Shop was founded in 1937. It employs 1 to 10 people.
Where is The Tackle Shop based?
The Tackle Shop is headquartered in Ennis, United States, in the North America region.
How does The Tackle Shop make money?
Five revenue lines are on record. Guided Fishing Trips are the primary driver. The others are fly Fishing Lessons, multi-Day Vacation Packages, retail Gear Sales and destination International Trips.
Who are The Tackle Shop's main competitors?
Sweetwater Fly Shop is listed as a regional player. Direct peers are Kingfisher Anglers, The Fly Shop (Sacramento, CA), Yellow Dog Flyfishing Adventures, Montana Angler, Frontiers International Travel (now Frontiers Fly Fishing), Blue Ribbon Flies and Big Sky Anglers.
Does The Tackle Shop have an API?
No public API is recorded for The Tackle Shop.
What industry is The Tackle Shop in?
The Tackle Shop's product category is Fly Fishing Guide Services. Its primary akta.pro industry code is THAAALAD, Fishing & Angling Charters / Guides, with a secondary code of CRAMALAA, General Fishing Tackle & Bait Retail. Its NAICS code is 114 and its SIC code is 7900.