Clarity Financial Planning

Name

Clarity Financial Planning

Legal name

Clarity Financial Planning, Inc.

Website

https://clarityfinancialplanning.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Coaching & Budgeting Advisory (FSAEAAAH), Estate & Legacy Planning Advisory (FSAEAAAG), Retirement Planning & Long-Term Financial Planning Tools (FSAGADAI), Tax-Aware Investment Planning (FSAEAAAE)

Keywords

• Financial planning services
• Retirement planning
• Estate planning
• Wealth management
• Investment advisory

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Asset Management: The firm bills clients by household rather than by account, taking into consideration all assets to determine the fee charged on accounts. If clients have multiple accounts for different goals, they are all charged the same fee regardless of account size. This fee-based approach is tied to assets under management (AUM).
2. Securities and Investment Products: Securities are offered through LPL Financial, member FINRA/SIPC. Investment advice is offered through Mariner Independent Advisor Network, a registered investment advisor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clarity Financial Planning provides fee-based, comprehensive personal financial planning and wealth advisory services to individuals, families, and business owners. Service offerings span retirement planning, estate and legacy planning, investment strategy, education planning, wealth management, tax-conscious and ESG investing, charitable giving, risk assessment, and business succession planning, all structured around its proprietary Financial Road Map® planning process.

Product overview

Clarity Financial Planning offers a comprehensive financial advisory service combining personalized financial planning with client-facing digital tools. The core offering includes the Financial Road Map® planning document as the foundational planning tool, supported by an Individualized Client Portal, Mobile App (iPhone and Android), Risk Tolerance Evaluation Programs, and Virtual Meeting Technology. Educational resources include Financial Calculators covering loans, retirement, estate taxes, and more; a Video Library with financial topic animations; Flipbooks (magazine-style educational content); and Monthly Newsletters. Service offerings span personal financial planning, retirement planning, estate & legacy planning, education planning, investment strategy, wealth management, risk assessment, tax-conscious investing, ESG investing, charitable giving, employer group benefits, and business succession planning. The firm operates on a household-based fee model rather than per-account billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Financial Planning Comprehensive personal financial planning service for individuals and families, covering goal setting, cash flow, risk management, and coordination of overall financial strategy.
• Retirement Planning Retirement readiness, income, and distribution planning service designed to help clients transition from accumulation to sustainable retirement income.
• Estate & Legacy Planning Estate and legacy planning service that addresses wealth transfer, beneficiary planning, and coordination with clients' attorneys to preserve assets for heirs.
• Investment Strategy
• Wealth Management Coordinated wealth management service integrating investment, tax, retirement, and estate strategies into a single ongoing advisory relationship for affluent households.
• Education Planning Education funding planning service that structures savings and investment strategies to meet future college or private schooling costs for children and grandchildren.
• Tax-Conscious Investing
• ESG Investing Environmental, social, and governance (ESG) focused investing service that aligns client portfolios with sustainability and values-based criteria.
• Charitable Giving Planning Charitable giving strategy service that structures donations, trusts, and gifting techniques to support philanthropic goals and potential tax benefits.
• Risk Assessment & Mitigation
• Business Succession Planning
• Employer Group Benefits Consulting Advisory service assisting employer clients with selection and evaluation of group benefits offerings for their workforces.
• Financial Road Map® Planning Service The firm's flagship planning engagement built around its proprietary Financial Road Map® methodology, producing a comprehensive, written personal financial plan that integrates the firm's full range of advisory services for each household client.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities are offered through LPL Financial, member FINRA/SIPC. LPL provides the custody platform for client accounts, including the Account View login portal. This is the primary securities distribution and custody relationship for the firm.
• Mariner Independent Advisor NetworkcoreTechnology or IntegrationInvestment advice offered through Mariner Independent Advisor Network, a registered investment advisor. The firm receives investment committee support, portfolio consulting, and analytics services from Mariner. George Temel is also supported by Mariner's team in evaluating investment options and leveraging technology for the practice.
• The Financial Services NetworkcoreStrategic or Co-development PartnerThe Financial Services Network provides the Investment Committee that supports Clarity Financial Planning. This committee includes Jeremy Olen, CFA (Managing Partner & CIO of Mariner Advisor Network) and Joel Gourdin, CAIA (Vice President, Portfolio Consulting & Analytics). The committee reviews decisions collaboratively, providing a range of experience and perspectives.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bachrach & Associates: Originator of the registered Financial Road Map® trademark licensed by Clarity, Bachrach is an independent financial planning firm offering comprehensive retirement and estate planning with similar team-based delivery.
• Mariner Wealth Advisors: Parent organization of the Mariner Independent Advisor Network that provides Clarity's investment committee and advisory support. Operates a national RIA platform with comparable comprehensive planning services for affluent households.

Emerging players

• Personal Capital (now Empower Personal Dashboard): Digital-first wealth management platform combining automated aggregation with human advisors for comprehensive financial planning. Competes for the same affluent, tech-enabled clients but at lower fee points.
• Betterment: Leading robo-advisor offering automated financial planning, retirement, and goal-based advice. A scalable, low-cost alternative competing for Clarity's affluent-but-cost-sensitive client segment.

Broad incumbents

• Fisher Investments: Large active money manager and RIA primarily serving high-net-worth and institutional clients with portfolio management and financial planning services.
• Carson Group: Large LPL-affiliated RIA platform supporting independent advisor firms with technology, investment solutions, and back-office services. Competes for the same independent-advisor operating model Clarity uses.
• Cetera Financial Group: Independent broker-dealer and RIA network serving independent financial advisors with custody, technology, and practice consulting — overlapping as an alternative to Clarity's LPL/Mariner infrastructure.
• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management, estate, and tax planning for high-net-worth clients — directly competing for the same affluent household segment Clarity targets.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting independent financial advisors with practice management, technology, and investment platforms — a comparable channel for advisor-led financial planning firms.
• Edelman Financial Engines: Large national RIA combining advisor-led financial planning with digital tools for retirement, tax, and estate planning. Overlaps with Clarity's comprehensive planning offering but at far greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clarity-financial-planning-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity Financial Planning