Nolina
- Company typePrivate
- Founded1997
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Nolina firmographics
Firmographics- Name
- Nolina
- Legal name
- Нолина ЕООД
- Website
- https://nolina.bg
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Nolina industry classification
Industry- Product category
- Construction Finishing Materials Distribution
- NAICS
- Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113)
- SIC
- Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Floor Covering Finishing & Treatment (Dyeing/Printing/Coating/Stain Resistance) (IMAOAJAL)
- akta.pro secondary industry
- Drywall Finishing & Corner Beads/Trims (Metal/PVC) (IMADAEAE)
Keywords
Where Nolina is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices5 records
Markets served
Nolina business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales (B2C and B2B): Direct sales of building materials including PVC wall/ceiling panels, SPC vinyl flooring, underlays, skirting boards, profiles, and accessories to end consumers and business customers through own retail stores and distributor network.
- Distributor/Wholesale Sales: Sales to 800+ regular distributor clients including national chains and construction hypermarkets across Bulgaria.
- Installation Services (Outsourcing): Outsourcing services including measuring, design, pricing, and organization of assembly work through subcontractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Low to high class products covering different market segments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nolina product offering
Product offeringCore offering
Nolina is a direct importer and wholesale and retail distributor of construction finishing materials in Bulgaria. The company supplies PVC wall and ceiling panels, decorative wall panels, linear and suspended ceiling systems, vinyl flooring (LVT/SPC), floor underlays, skirting boards, profiles (floor, HDPS with indirect lighting, trim, and corner), external siding systems, and bathroom furniture to a network of over 800 distributors, construction companies, and end consumers.
Product overview
Nolina is a Bulgarian family-owned company (established 1997) operating as a direct importer and distributor of construction finishing materials. The product portfolio consists of a unified offering of wall/floor coverings and accessories organized into four main categories: wall solutions (PVC wall/ceiling panels, decorative Dumawall+ tiles, linear slat panels, suspended ceilings), flooring solutions (LVT & SPC vinyl flooring under brands like AMARON and Arbiton with multiple collections including WOODRIC 2026), floor accessories (underlays, skirting boards in multiple materials and styles, floor profiles including the Universal CS30 5-in-1 system), and exterior solutions (vinyl siding, HDPS profiles for indirect lighting). The company serves both retail DIY customers and professional installers through stores across Bulgaria, with assembly services outsourced to contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- Wall and Ceiling Panels (PVC) PVC wall and ceiling panels in solid, hollow, and various decorative designs and dimensions, supplied to wholesale distributors, construction companies, and retail consumers across Bulgaria for interior wall and ceiling finishing.
- Decorative Wall Panels (Dumawall+) Large-format 100% waterproof decorative wall panels (Dumawall+) available in multiple designs and dimensions, with a 25-year residential warranty, intended for interior wall finishing by homeowners and professionals.
- Linear Panels (Linear Deco) Modern linear-format wall panels (Linear Deco) used to create contemporary decorative wall surfaces in interior finishing projects for residential and commercial customers.
- Suspended Ceiling Systems (Ceiling Deco) Suspended ceiling systems (Ceiling Deco) for residential and commercial interiors, distributed alongside linear wall panels to provide coordinated ceiling finishing solutions.
- Vinyl Flooring (LVT and SPC) Rigid and flexible vinyl flooring in LVT and SPC formats, offered across collections such as AMARON (Herringbone, Chevron, Wood), HERRINGBONE, and WOODRIC, with 5G Välinge click installation systems, ACULAY integrated acoustic underlay options, and 25-year residential warranties for homeowners, contractors, and distributors.
- Floor Underlays Acoustic and thermal floor underlays, including the integrated ACULAY underlay featured with Nolina's rigid SPC vinyl flooring, for residential and commercial flooring installations.
- Skirting Boards Skirting boards used to finish the joint between flooring and walls, sold alongside vinyl flooring and panels to complete interior finishing installations.
- Floor Profiles Transition and edge floor profiles designed to bridge flooring materials and finish edges in vinyl and panel flooring installations for residential and commercial projects.
- HDPS Profiles with Indirect Lighting HDPS profiles engineered with channels for indirect LED lighting, used as decorative wall and ceiling finishing elements that integrate lighting effects into modern interiors.
- Trim and Corner Profiles Trim and corner profiles (including corner protectors) used to finish edges, joints, and external corners in PVC panel and wall cladding installations.
- External Siding Systems External wall siding systems supplied as part of Nolina's broader finishing portfolio for residential and commercial building exteriors.
- Bathroom Furniture (Fontana Showers) Bathroom furniture under the Fontana Showers brand, supplied by Nolina as part of its finishing materials range for residential bathroom installations.
Quantifiable outcome
- Installation up to 200 m² without additional expansion joints
- +2 more outcomes
Companies that use Nolina
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Nolina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Nolina partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- DumaplastcoreOriginal founding partnership since 1997. Dumaplast Belgium selected Nolina as representative for Bulgaria and Southeast Europe. Nolina introduced Dumaplast's PVC wall and ceiling paneling to the Bulgarian market as a new product category.
- ArbitoncoreLeading Polish manufacturer of SPC vinyl flooring, underlays, and skirting boards. Nolina distributes Arbiton's full product range including HD Mineral Core flooring, ACULAY integrated underlay, and skirting collections (ONE, INDO, MACK, VEGA, DORA, STIQ).
- DecoracorePolish manufacturer of polyurethane and PUM underlays. Nolina distributes Decora's Multiprotec product lines and 3-in-1 solutions.
- U-plastmajorEuropean manufacturer of PVC profiles and siding systems. Nolina distributes U-plast siding products for external insulation.
- PrimomajorEuropean manufacturer of profiles. Nolina distributes Primo Profile products including PF 24 kitchen profile and other PVC profiles.
- PlintaxmajorEuropean manufacturer represented by Nolina in Bulgaria for construction finishing profiles and accessories.
- American SidingmajorManufacturer of American vinyl siding systems. Nolina distributes their siding products for external building insulation with high color stability and panel durability.
- TimberblockminorManufacturer of cedar siding products distributed by Nolina for exterior building applications.
- DumaclinminorPVC exterior cladding manufacturer whose products Nolina distributes for stylish building facades.
Scale indicators7 records
Recent moves11 records
Expansion highlights4 records
Nolina competitors and assessment
Company assessmentBroad incumbents
- Saint-Gobain: French multinational with a building materials portfolio spanning gypsum, insulation, and finishing products. Comparable to Nolina as a broad incumbent operating in adjacent construction finishing categories across Europe.
- Gerflor: French manufacturer of vinyl flooring and wall covering solutions for residential and commercial use. Comparable to Nolina as a major player in the vinyl flooring and wall covering categories that anchor Nolina's offering.
- Tarkett: Global flooring manufacturer with broad LVT, vinyl, and laminate offerings. Comparable to Nolina as a major player in the vinyl flooring category Nolina distributes, with significantly larger scale and brand reach.
Direct peers
- Leroy Merlin Bulgaria: French-origin DIY retailer operating in Bulgaria with a broad assortment that overlaps Nolina's flooring, wall paneling, and finishing categories. It is the most direct large-scale retail competitor in the same geographies.
- Dumaplast: Belgian PVC wall and ceiling panel manufacturer and Nolina's founding partner since 1997. Comparable as the product originator behind Nolina's original category, and a direct threat if it bypasses distribution in Bulgaria.
- Mr. Bricolage Bulgaria: DIY chain selling home improvement and construction materials in Bulgaria, including flooring and wall finishing products. Directly competes with Nolina for both DIY consumers and small professional buyers.
- Arbiton: Polish SPC flooring, underlay, and skirting manufacturer that is one of Nolina's core suppliers. Comparable as a reference point for the products Nolina distributes, and a potential competitor if it pushes direct distribution in Bulgaria.
- Hornbach Bulgaria: German DIY retailer with a strong building materials and project-focused assortment in Bulgaria. Comparable to Nolina as a large-format competitor in flooring and wall finishing products.
- Praktiker Bulgaria: German-origin DIY chain active in Bulgaria offering building materials, flooring, and home improvement products. Competes head-to-head with Nolina in the broader specialty finishing material category.
Regional players
- Dedeman: Romania's largest DIY retailer with a similar broad assortment of building materials and finishing products. Regional peer operating in a neighboring market with comparable customer profile and product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nolina social profiles
Digital presenceNolina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nolina leadership team
Management profileNumber of profiles
Profiles1 record
Nolina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nolina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nolina
What does Nolina do?
Nolina is a direct importer and wholesale and retail distributor of construction finishing materials in Bulgaria. The company supplies PVC wall and ceiling panels, decorative wall panels, linear and suspended ceiling systems, vinyl flooring (LVT/SPC), floor underlays, skirting boards, profiles (floor, HDPS with indirect lighting, trim, and corner), external siding systems, and bathroom furniture to a network of over 800 distributors, construction companies, and end consumers.
Is Nolina a public or private company?
Nolina is a private company. It is classified as family owned and is currently operating.
When was Nolina founded?
Nolina was founded in 1997. It employs 11 to 50 people.
Where is Nolina based?
Nolina is headquartered in Sofia, Bulgaria, in the Europe region.
How does Nolina make money?
Three revenue lines are on record. Product Sales (B2C and B2B) is the primary driver. The others are distributor/Wholesale Sales and installation Services (Outsourcing).
Who are Nolina's main competitors?
Broad incumbents on record are Saint-Gobain, Gerflor and Tarkett. Direct peers are Leroy Merlin Bulgaria, Dumaplast, Mr. Bricolage Bulgaria, Arbiton, Hornbach Bulgaria and Praktiker Bulgaria. Dedeman is listed as a regional player.
Does Nolina have an API?
No public API is recorded for Nolina.
What industry is Nolina in?
Nolina's product category is Construction Finishing Materials Distribution. Its primary akta.pro industry code is IMAOAJAL, Floor Covering Finishing & Treatment (Dyeing/Printing/Coating/Stain Resistance), with a secondary code of IMADAEAE, Drywall Finishing & Corner Beads/Trims (Metal/PVC). Its NAICS code is 326113 and its SIC code is 5031.