Track Academy
Track Academy is a UK-registered charity founded in 2007 that delivers a 360-degree youth development programme combining athletics, education, and mentoring for 500+ young people aged 5-21 in Brent, London, funded via school partnerships, performance coaching fees, and charitable donations.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Track Academy does
Track Academy is a UK-registered charity (no. 1164222) founded in 2007 by Connie Henry MBE and headquartered at Willesden Sports Centre in Brent, London. The organisation delivers a "360-degree" youth development programme for children and young people aged 5-21 that combines athletics coaching, education (with a focus on literacy and ten core life skills), and mentoring in an integrated offer. Activities span termly athletics training, holiday programmes, an annual Open Meet competition, school partnerships, and one-to-one performance coaching, supporting 500+ young people cumulatively and operating with 11-50 staff under a safeguarding-led governance structure (Designated Safeguarding Leads Yvonne Simpson and Erick Sanchez; CEO and Welfare Officer Patrik Ewe following Connie Henry MBE's 2024 leadership transition).
The operating model is multi-channel and hybrid in funding structure. On the commercial side, school partnerships are sold as tiered annual packages at £1,950-£6,950 per school, and individual performance coaching is charged at £30-£80 per week. On the community and charitable side, term fees are set at around £25, supplemented by donations, England Athletics affiliation and registration income, and the Spond platform is used for parent/participant communication and bookings. The integrated curriculum — athletics plus structured education plus mentoring, framed around a defined set of ten life skills — is the organisation's defining product, with no proprietary technology stack underpinning delivery.
Commercially, Track Academy operates as a small, single-site non-profit with three revenue streams: B2B school partnerships, B2C performance coaching, and charitable donations plus membership income. Pricing is published and modular across partner schools and athletes, but the organisation does not disclose revenue, reserves, or multi-year contract duration. The geographic footprint is concentrated in Brent/Northwest London, with growth potential visibly being tested through the school partnership tier and B2C coaching product rather than through geographic expansion as of the latest data.
Track Academy firmographics
Firmographics- Name
- Track Academy
- Legal name
- Track Academy
- Website
- https://trackacademy.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Track Academy is a UK-registered charity founded in 2007 that delivers a 360-degree youth development programme combining athletics, education, and mentoring for 500+ young people aged 5-21 in Brent, London, funded via school partnerships, performance coaching fees, and charitable donations.
- Ownership category
- akta.pro rank
Track Academy industry classification
Industry- Product category
- Youth Development Services
- NAICS
- Sports and Recreation Instruction (611620), Educational Support Services (611710)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
- akta.pro secondary industries
- Strength & Conditioning / Athletic Performance Training (HSADAEAB), Strength & Conditioning / Performance Training (EDALAIAI)
Keywords
Where Track Academy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Track Academy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- School Partnership Tiers: Annual subscription model with three tiers (Bronze £1,950, Silver £3,950, Gold £6,950 per school per year). Tiers offer increasing levels of after-school clubs, character development programmes, staff CPD, impact reporting, and competition access. Revenue is predictable and recurring for schools.
- 1-to-1 Performance Coaching: Weekly coaching sessions for athletes seeking focused support. Three tiers: Starter (1 session/week at £30), Most Popular (2 sessions/week at £50), Pro (3 sessions/week at £80). Sessions are 60-90 minutes each and tailored to the athlete's sport (track or football).
- Charitable Donations: Donations accepted through WhyDonate platform. Core programmes (athletics training, education, life skills, mentoring) are offered free or at subsidized rates (£25/term) for young people on financial support.
- England Athletics Membership Registration: Facilitates England Athletics registration and URN (Unique Registration Number) for competing athletes. Membership includes EA registration and Spond access for club communications and competition updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze – Community Partner: 1 after-school club per week, free places for Pupil Premium pupils, community events access |
| Subscription | Annual | Silver – Development Partner: Everything in Bronze plus Character & Leadership blocks, Athlete Passports, staff CPD, termly impact reports |
| Subscription | Annual | Gold – Legacy Partner: Everything in Silver plus Talent ID day, hosted competition, priority bursary access, branded Partner School recognition |
| Unit Pricing | Weekly | Starter: 1 session per week (60-90 mins) |
| Unit Pricing | Weekly | 2 Sessions per Week (Most popular) |
| Unit Pricing | Weekly | Pro: 3 sessions per week (60-90 mins each) |
| Freemium | Multi-year contract | Athletics Training (Ages 10-21) |
| Freemium | Multi-year contract | Multi-skills Sessions (Ages 5-10) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Track Academy product offering
Product offeringCore offering
Track Academy is a UK-registered charity that delivers athletics training, education/life skills tutoring, and one-to-one mentoring to young people aged 5–21, primarily from under-resourced London communities. The organisation runs free or subsidised core programmes at Willesden Sports Centre, paid 1-to-1 performance coaching, school holiday programmes, and tiered paid school partnerships with curriculum-aligned character development and impact reporting.
Product overview
Track Academy is a charitable athletics club for young people aged 5-21 based at Willesden Sports Centre in Brent, London. Founded in 2007, it offers a holistic model combining athletics training, education and life skills tutoring, and dedicated mentoring. The core offering consists of athletics training sessions (three times weekly), academic support (Maths, English, Science tuition), one-to-one mentoring, performance coaching packages, holiday programmes, and a schools partnership programme with three pricing tiers. The organisation also runs an annual Open Meet competition and facilitates access to regional athletics competitions through England Athletics registration.
Differentiator
Problem solved
Functional benefit
Products and services
- Athletics Training Programme Athletics training sessions held three times weekly (Tuesdays, Thursdays, Saturdays) at Willesden Sports Centre for young people aged 5-21, covering running, jumping and throwing disciplines. Sessions are free for those on financial support or cost £25 per term.
- Education and Life Skills Weekly academic tutoring in core subjects (Maths, English, Science) and interactive workshops covering ten core life skills including listening, presenting, networking, problem solving, creativity, staying positive, aiming high, discipline, teamwork, and leadership. Offered free as part of the membership package.
- Mentoring Dedicated one-to-one mentoring programme providing structured support to help youth navigate personal challenges and build resilience through developmental relationships with DBS-checked mentors.
- Performance 1-to-1 Coaching Individualised performance coaching tailored to track athletes and footballers, covering speed development, movement efficiency, strength and conditioning. Weekly packages range from £30/week (1 session) to £80/week (3 sessions), each session 60-90 minutes.
- Holiday Programmes School holiday activities keeping young people active, safe and educationally engaged, including activities like escape rooms, outdoor adventures, sports and team games.
- Schools Partnership Programme Development partnership for Primary, Secondary and higher education institutions offering character and leadership sessions, after-school clubs, staff CPD, and Athlete Passports for tracking. Three annual tiers: Bronze (£1,950/year), Silver (£3,950/year) and Gold (£6,950/year), with fully funded Pupil Premium places included.
- Competitions and Fixtures Club competition programme including England Athletics URN registration, open meetings, Middlesex Youth Athletics League fixtures, and annual Track Academy Open Meet events for competing athletes.
Quantifiable outcome
- 66% improved school performance
- +3 more outcomes
Companies that use Track Academy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Track Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Track Academy partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights5 records
Track Academy competitors and assessment
Company assessmentDirect peers
- Greenhouse Sports: London-based charity using sport to engage disadvantaged young people, combining coaching with mentoring and educational support — directly comparable model and beneficiary base to Track Academy.
- Sport 4 Life UK: UK charity using sport to support disadvantaged 11–29 year olds into education, training, and employment — closely parallels Track Academy's athletics-plus-education-plus-mentoring integration.
- Dame Kelly Holmes Trust: Athlete-founded UK charity supporting disadvantaged youth through mentoring and athletics-inspired programmes; directly comparable sport-for-development positioning and beneficiary profile.
- Access Sport: National UK charity delivering sport programmes to disadvantaged children and young people, including athletics-adjacent activities. Strongly comparable mission, funding model, and school/community partnership approach.
Broad incumbents
- Sported: UK umbrella network supporting community sport clubs serving disadvantaged youth — comparable operating context and beneficiary base, but operates as a network/funder rather than direct provider.
- StreetGames: Larger national charity bringing sport to under-served communities across the UK; comparable target demographic and community-sport delivery model, though broader than athletics alone.
- London Youth: London-based umbrella body supporting youth organisations including those using sport; comparable regional ecosystem and beneficiary profile, though broader than sport-specific delivery.
Emerging players
- Newham & Essex Beagles Athletics Club: Established East London athletics club providing competitive athletics training and competition pathways to youth in diverse communities — directly comparable sport offering though not a charity model.
- Mary Ward Sports: Smaller London-based youth sport initiative combining sport with educational outreach to disadvantaged youth — partially overlapping model and target population to Track Academy.
Regional players
- Active Communities Network: UK charity using sport and physical activity to engage under-represented communities — comparable social-sport model and outreach approach, though operating across multiple UK regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Track Academy social profiles
Digital presenceTrack Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Track Academy leadership team
Management profileNumber of profiles
Profiles3 records
Track Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Track Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Track Academy
What does Track Academy do?
Track Academy is a UK-registered charity that delivers athletics training, education/life skills tutoring, and one-to-one mentoring to young people aged 5–21, primarily from under-resourced London communities. The organisation runs free or subsidised core programmes at Willesden Sports Centre, paid 1-to-1 performance coaching, school holiday programmes, and tiered paid school partnerships with curriculum-aligned character development and impact reporting.
Is Track Academy a public or private company?
Track Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Track Academy founded?
Track Academy was founded in 2007. It employs 11 to 50 people.
Where is Track Academy based?
Track Academy is headquartered in London, United Kingdom, in the Europe region.
How does Track Academy make money?
Four revenue lines are on record. School Partnership Tiers are the primary driver. The others are 1-to-1 Performance Coaching, charitable Donations and england Athletics Membership Registration.
Who are Track Academy's main competitors?
Direct peers on record are Greenhouse Sports, Sport 4 Life UK, Dame Kelly Holmes Trust and Access Sport. Broad incumbents are Sported, StreetGames and London Youth. Emerging players are Newham & Essex Beagles Athletics Club and Mary Ward Sports. Active Communities Network is listed as a regional player.
Does Track Academy have an API?
No public API is recorded for Track Academy.
What industry is Track Academy in?
Track Academy's product category is Youth Development Services. Its primary akta.pro industry code is MPAKAJAB, Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.), with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 611620 and its SIC code is 7997.