Biofleur

Name

Biofleur

Legal name

Biofleur

Website

https://biofleurcosmeticos.com.br

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

São José Dos Pinhais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B soap product sales: Biofleur generates revenue through the sale of physical soap products to B2B customers including distributors, wholesalers, retailers, specialized stores, and pharmacies. Products include bar soaps in various sizes (180g, 85g, 80g), liquid soaps in multiple formats (1L, 500ml, 450ml refills), and premium gift kits. The company emphasizes competitive pricing, quality products, and attractive packaging to drive wholesale and retail volume.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Biofleur manufactures and sells a portfolio of personal hygiene products including bar soaps in 180g, 85g and 80g/90g glycerinated formats, liquid soaps in 1 liter and 500ml pump-valve bottles plus 450ml refills, premium gift kits (3x80g and 5x80g), men's bar soaps, and hypoallergenic moisturizing body lotions. Products feature vegetable-based, vegan and cruelty-free formulations with botanical extracts such as chamomile, fig, tea tree oil and argan. The company sells primarily through B2B channels—distributors, wholesalers, retailers, specialized stores and pharmacies—across multiple regions of Brazil, supported by experienced sales representatives.

Product overview

Biofleur is a Paraná-based personal hygiene products company specializing in soaps. The product portfolio includes bar soaps in 180g, 85g, and 80g (glycerinated) formats, liquid soaps in 1 liter and 500ml bottles with pump valves, plus 450ml refills, and premium gift kits with 3x80g and 5x80g configurations. The range spans multiple sub-brands including a men's line, glycerinated soaps, and premium moisturizing lotions. Products feature various fragrances such as Erva Doce, Lavanda, Flor de Cerejeira, Óleo de Argan, and others, with formulations including plant extracts, vegetable oils, and neutral pH for skin care.

Differentiator

Problem solved

Functional benefit

Brands

• Linha Premium: Premium line of soaps that are creamier and more intensely scented, presented in beautiful, practical packaging ideal for gifting. Includes moisturizing lotions that are hypoallergenic with light texture and quick absorption.
• Linha Masculina

Products and services

• Sabonete em Barra 180g Perfumed bar soaps with selected plant extracts that provide creamy lathering and help moisturize the skin, available in 180g size with exclusive massage format and 9 vibrant fragrances. Sold to distributors, wholesalers, retailers, specialized stores and pharmacies across Brazil for retail sale.
• Sabonete em Barra 85g Smaller format bar soaps with plant extracts for creamy lathering and skin moisturization, available in 5 fragrances suitable for the whole family. Distributed through B2B channels across Brazil.
• Sabonete Glicerinado 80g/90g Hypoallergenic glycerinated bar soaps, dermatologically tested, suitable for the whole family. Available in Neutral version with natural chamomile extract, Fruity Figo with Fig extract, and Tea Tree with melaleuca oil.
• Sabonete Líquido (1L and 500ml pump) Liquid soaps with neutral pH and distinctive fragrances that gently cleanse while respecting the skin's natural balance, presented in modern packaging with pump valves in 1 liter and 500ml formats. Available in variants including Erva Doce, Proteínas do Leite, Flor de Cerejeira, Lavanda, and Óleo de Argan.
• Sabonete Líquido Refil 450ml Refill version of liquid soap in 450ml format, offering practicality and better cost-benefit ratio for consumers. Suitable for hands and body.
• Kit Premium Sabonete em Barra Premium bar soaps made with vegetable base mass, not tested on animals (vegan). Creamier and more fragrant than regular soaps, presented in vibrant and practical packaging ideal for gifting. Available in 3x80g and 5x80g kit formats.
• Loção Hidratante Premium Moisturizing body lotions with hypoallergenic formula, light texture, quick absorption, and soft fragrance, providing care and comfort for skin in daily use. Part of the Linha Premium range.
• Sabonete Masculino (Linha Masculina) Male-oriented soap line with moisturizing properties in 180g format, specifically formulated for men's skin care needs. Part of the Linha Masculina sub-brand.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• O Boticário: Brazilian personal care and fragrance giant with a much broader portfolio spanning body care, fragrance, and cosmetics. Comparable on personal hygiene bar soap and body lotion categories, but operates at vastly larger scale and brand investment.
• Avon Brasil: Direct-sales personal care and beauty brand with bar soaps, body washes, and lotions distributed across Brazil. Now owned by Natura &Co, comparable to Biofleur on personal hygiene product format and broad Brazilian consumer reach.
• Johnson & Johnson Brasil: Multinational with Neutrogena and other personal care brands sold through Brazilian pharmacy and retail channels. Comparable on dermatologically tested, family-friendly personal care positioning relevant to Biofleur's glycerin and hypoallergenic lines.
• Colgate-Palmolive Brasil: Multinational owner of Palmolive, Protex, and other bar and liquid soaps in the Brazilian personal hygiene market. Competes with Biofleur across bar soap, body wash, and antibacterial formats with national trade marketing presence.
• Natura &Co: Brazilian personal care leader with bar soaps, body washes, and lotions positioned around natural and sustainable ingredients. Comparable to Biofleur on plant-based personal care positioning, but operates at much larger scale with multi-brand portfolio including Avon and The Body Shop.
• Procter & Gamble Brasil: Multinational owner of Safeguard, Ivory, and other personal hygiene soap brands distributed through Brazilian mass retail and wholesale. Directly competes with Biofleur in the bar and liquid soap category with national scale.
• Unilever Brasil: Multinational owner of Dove, Lux, Lifebuoy, and Rexona bar and liquid soaps sold across Brazilian retail and pharmacy channels. Direct category competitor to Biofleur with significantly larger trade marketing budgets and national distribution.

Direct peers

• Granado Pharmácias: Brazilian heritage pharmacy and soap brand with a comparable portfolio of glycerin, bar, and premium soaps using natural and traditional formulations. Closely matches Biofleur in product format, channel mix (pharmacies, specialty retail), and traditional craft-soap positioning.
• Phebo: Brazilian premium bar soap brand with strong heritage positioning, now part of the Hypera group. Directly comparable to Biofleur's Premium gift-kit bar soap line in form factor, fragrance-led positioning, and pharmacy/specialty retail channels.

Regional players

• L'Occitane Brésil: Premium botanical personal care brand with retail presence across Brazil. Comparable to Biofleur's Premium and botanical extract positioning on bar soaps and body lotions, though targeting a higher price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biofleur.br
• LinkedInlinkedin.com/company/biofleurcosmeticos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biofleur