Movin

What Movin does

Movin s.r.l. is an Italian industrial automation company founded in 1994 in San Quirino (Pordenone), Italy, specializing in the design, engineering, and integration of custom assembly lines, process plants, testing stations, and material handling systems. The company operates across seven vertical markets — Commercial Refrigeration, HVAC, Home Appliances, Automotive, Manufacturing, Food & Beverage, and Testing Stations — serving OEMs and manufacturers that require turnkey, customized production automation. Its technical stack incorporates industrial robotics, artificial vision systems for quality inspection, and the proprietary ActionHub supervisory software platform for MES/ERP integration across production lines.

The business is family-owned (Cervesato family) and privately held, with a workforce of 50+ specialized engineers and technicians. Movin generates revenue primarily through one-time project sales of customized automation systems, supplemented by after-sales services, maintenance, and technical support contracts. Go-to-market is direct enterprise sales targeting OEM procurement and operations leaders, with project cycles typically spanning 12-24 months from tender to commissioning. The company holds ISO 9001:2015 quality certification (since 2005) and ISO 14001:2015 environmental certification (2024), and expanded internationally in 2024 with the establishment of Movin USA Inc. in Charlotte, North Carolina, to serve North American customers.

Name

Movin

Legal name

Movin s.r.l.

Website

https://movin.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Movin is a family-owned Italian industrial automation integrator (founded 1994, San Quirino) that designs custom assembly lines, testing stations, and process plants using robotics, machine vision, and its proprietary ActionHub MES/ERP software, serving OEMs in refrigeration, HVAC, home appliances, automotive, and adjacent verticals.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (33324), Industrial Machinery Manufacturing (3332), Food Product Machinery Manufacturing (333241)

SIC

General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Industrial automation systems
• Custom assembly lines
• Material handling equipment
• Testing inspection stations
• Production line engineering

Headquarters

HQ city

San Quirino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom industrial automation systems and assembly lines: Project-based revenue from design, manufacturing, installation and maintenance of customized turnkey industrial handling and automation systems. Systems range from stand-alone stations to complete assembly lines and production plants.
2. After-sales service and technical support: Ongoing technical assistance, consulting, and support services including both remote and on-site interventions at customer facilities, spare parts supply, and maintenance services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Movin designs, manufactures, and installs custom industrial automation and handling systems for enterprise manufacturers across Commercial Refrigeration, HVAC, Appliances, Automotive, Manufacturing, Testing Stations, and Food sectors. Its offering spans turnkey assembly lines, process plants, testing stations, handling systems, and cartonfreezer systems, integrated with proprietary ActionHub supervision software and supported by ongoing after-sales technical service.

Product overview

Movin is an industrial automation company that designs and manufactures fully customized, turnkey handling and automation solutions. The product portfolio centers on custom assembly lines, process plants, testing stations, and handling systems (roller, chain, belt conveyors) as core offerings. These are complemented by Cartonfreezer Systems for refrigerated environments, robotics and vision systems for quality inspection, special machines developed to customer specifications, multi-axis controlled manipulators, and the proprietary ActionHUB supervision software. Movin operates across seven vertical sectors (appliances, HVAC, commercial refrigeration, manufacturing, testing/inspection, automotive, and food) with a turnkey approach covering conception, design, construction, testing, installation, and after-sales support. The company manages all project phases internally and integrates with MES and ERP systems via ActionHUB.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Assembly Lines Fully customized turnkey assembly lines engineered, manufactured, and installed for enterprise manufacturers operating in Commercial Refrigeration, HVAC, Appliances, Automotive, Manufacturing, Testing Stations, and Food production environments.
• Process Plants Custom industrial process plants designed and built for enterprise production facilities, integrated with Movin's automation and control systems including ActionHub supervision software.
• Testing Stations Highly automated testing and inspection stations providing control and quality assurance for manufactured products, leveraging artificial vision systems and multi-axis manipulators, used by enterprise manufacturers requiring quality and traceability automation.
• Handling Systems Customized material handling systems including roller, chain, belt, and pallet conveyors engineered for enterprise production environments, enabling movement, transfer, and positioning of components and finished goods across manufacturing operations.
• Cartonfreezer Systems Specialized systems for the transport and handling of products in refrigerated and cold-storage environments, designed for cold-chain production facilities such as those in food and commercial refrigeration manufacturing.
• After-sales Service and Technical Support Ongoing technical assistance, consulting, and support services for installed Movin automation systems, delivered as a separate revenue stream from equipment sales and providing post-installation lifecycle support.

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IMA Group: Italian-headquartered global leader in packaging/process automation and turnkey machinery for pharma, food, cosmetics, and industrial markets. Comparable to Movin as a family-influenced Italian automation firm operating internationally with project-based turnkey systems and proprietary automation technology.
• SACMI: Italian-headquartered multinational manufacturer of packaging/process automation and complete turnkey plants for ceramics, food/beverage, and industrial sectors. Comparable to Movin as another Italy-based family-rooted industrial automation specialist delivering turnkey systems across multiple verticals.
• Comau: Italian-headquartered global automation systems integrator owned by Stellantis, specializing in automotive assembly lines, EV battery manufacturing, robotics, and turnkey production systems. Comau is a direct peer because Movin targets the same automotive/industrial automation buyer with comparable custom turnkey assembly-line offerings.
• ATS Corporation: Canadian-based global automation systems integrator providing custom manufacturing solutions, assembly systems, and test/inspection stations across multiple industries including automotive, healthcare, and consumer products. Direct peer to Movin due to overlapping project-based turnkey automation business model and vertical breadth.

Broad incumbents

• Dürr AG: Global German mechanical and plant engineering group providing painting/finishing systems, assembly automation, and environmental technology primarily to the automotive industry. Broad incumbent peer to Movin with overlapping automotive assembly-line and painting-line capabilities, but with much larger scale and broader portfolio.
• KUKA AG: German-headquartered global automation company providing industrial robots, controllers, and integrated production systems across automotive, electronics, and consumer goods. Broad incumbent peer given overlapping industrial robotics, automation cells, and integrated system offerings — though at substantially larger scale than Movin.
• ABB Robotics: Swiss-headquartered global technology company offering industrial robots, automation controllers, and integrated manufacturing solutions. Broad incumbent peer to Movin due to overlapping automation and integrated production-line offerings, though ABB operates across many other business segments beyond industrial automation.
• Siemens Digital Industries: German global conglomerate providing industrial automation software (SIMATIC), controllers, drives, and integrated digital manufacturing solutions. Broad incumbent peer through PLC/SCADA/MES overlap with Movin's ActionHUB and overall industrial automation footprint, though at vastly larger scale.

Regional players

• SCM Group: Italian industrial machinery group specializing in woodworking, plastic, glass, stone, metal, and packaging processing machinery. Comparable as another Italian-based industrial machinery group with international footprint and custom turnkey project delivery, though with different primary end-markets than Movin.

Emerging players

• Bisiach & Carrer: Smaller Italian industrial automation systems integrator providing custom assembly lines, robotic cells, and process automation. Emerging-player peer given the highly overlapping custom-integration business model and Italian industrial automation heritage, though at a smaller scale than Movin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/movinsrl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movin